The Popularity of Cable Content is Growing While Big Portals are in Decline
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Ad-Supported Cable Nets 4-Portal Average: (AOL, Google, msn, Yahoo!) The Popularity of Cable Content is Growing While Big Portals are in Decline Avg. Min per Visitor Avg. Days per Visitor -15% -11% Avg. Days per Visitor Avg. Min per Visitor 15% 12% Ad-Supported Cable Nets + Systems Avg. Min per Visitor Avg. Days per Visitor 17% 4% 18% Source: comScore; Media Trend Report; February 2013 vs. February 2014; Represents average % change over all ad-supported Cable nets; Duplicated Total Minutes 5% Total Minutes -14% Total Minutes
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The Popularity of Cable Content is Growing While Big Portals are in Decline. Total Minutes. Avg. Min per Visitor. Avg. Days per Visitor. Total Minutes. Avg. Min per Visitor. Avg. Days per Visitor. 17%. 18%. 15%. 12%. 5%. 4%. Total Minutes. Avg. Min per Visitor. - PowerPoint PPT Presentation
Transcript of The Popularity of Cable Content is Growing While Big Portals are in Decline
Ad-Supported Cable Nets
4-Portal Average: (AOL, Google, msn, Yahoo!)
The Popularity of Cable Content is Growing While Big Portals are in Decline
Avg. Min per
Visitor
Avg. Days per
Visitor
-15%-11%
Avg. Days per
Visitor
Avg. Min per
Visitor
15%12%
Ad-Supported Cable Nets + Systems
Avg. Min per
Visitor
Avg. Days per
Visitor
17%
4%
18%
Source: comScore; Media Trend Report; February 2013 vs. February 2014; Represents average % change over all ad-supported Cable nets; Duplicated
Total Minutes
5%
Total Minutes
-14%
Total Minutes