THE POLITICS OF THE MEDIA. Mass Media How important are the media in American politics?
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Transcript of THE POLITICS OF THE MEDIA. Mass Media How important are the media in American politics?
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THE POLITICS OF THE MEDIA
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Mass Media
How important are the media in American politics?
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Mass Media
Media and Democracy Marketplace of ideas Increase in political power with the decline
of parties Influential
The average high school senior has spent more time watching TV than attending school
TV is the primary source of news in the U.S. Concerns over objectivity
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The Growth of Mass Media
How have the media changed and developed?
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The Growth of Mass Media
Print Media Newspapers
The Federalist Papers Political leaders promoted newspapers
Postage reduction Party presses Penny press – more diverse in scope, used
reporters, less partisan Yellow Journalism
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The Growth of Mass Media
Electronic Media Radio
Radio Act of 1927 regulated the industry Television
Network, cable, satellite Internet
<3 Technology gap (aka – digital divide)
Concerns over RELIABLE information (no take-backs)
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Functions of the Media
What functions do the media perform in our society?
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Functions of Media
Entertainment SNL
Social Effects “The eyes and ears of the world”
Surveillance Investigative Reporting Muckraking
Interpretation Putting events into context and explaining
complexities Socialization
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Political use of the Media
How influential are the media in interpreting and framing news stories?
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Political Use of the Media
How politicians make news Earned media coverage Pseudo-events
How journalists report the news Agenda setting
Determining what issues will be covered Gatekeepers
Covering the President Press releases – prepared texts News briefings – questions allowed News conferences – direct access to the president
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Political Use of the Media
How journalists report the news Covering Congress
Give less attention to Congress than the President Kind of complicated and can be dull
Covering the Courts Gets the least amount of coverage Judges rarely grant interviews (don’t want their
impartiality questioned) Supreme Court nominations are the exception –
lots of media attention
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The Media and the Public in Politics
How do the media shape and reflect our cultural values and struggles?
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The Media and the Public in Politics Media in Campaigns
Negative coverage Paid advertising
Sound bites Debates
Global Issues Narrowcasting
Targeting specific audiences Concentration of Ownership
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Governmental Regulations
How can we negotiate the delicate balance between the need for governmental regulation and the desire for a vigorous and free press?
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Governmental Regulations
The Right to Privacy Crime victims
Rules regarding content and ownership Libel
Must demonstrate “malice” Prior censorship Equal time rule
Same time, same price Fairness doctrine (1949-1985)
Broader than the equal time rule
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Governmental Regulations
The Role of Profits Social Responsibility Theory vs. Libertarian
View Does the media have a responsibility or
obligation to promote socially desirable behavior?
Ratings News must generate profits