The Pizza Wars Report
Transcript of The Pizza Wars Report
The Pizza Wars ReportClient: Pizza MondaysCampaign Dates: Sep. 1 2015 – April. 30, 2016Date Prepared: May 2, 2016Prepared By: A. Page
The Pizza Wars Creative
Campaign ReportCampaign Statistics
*Due to a table corruption there was data loss which impacted the Total Responses from March 14 – 26, 2016. This has been rectified. This corruption did not affect the Opt-ins, Submissions or Shares.
• 264,155 visitors (total response)
• 11,269 PURL visitors (4.3%)
• 160,021 share (social response - 60.5%)
• 92,865 other (unmeasurable response - 35.2%)
• 73,531 submissions (started tracking in October)
• 15,566 unique opt-ins (5.89%)
• 6,611 shares (42.47%)
Results Notes
Channel Analysis
* Landing page, traffic only
* * *
Overall Google Audience (thepizzawars.net)IntroEm
ail
Email2
Email3
Email4
Email4
LastChance
• Google indicates 83,802 visits
• 32,547 unique visitors
• 38.9% new visitors
• 556,733 page views
• 6.64 pages / visit
• Average time on site was 2:38 minutes
• 12.93% bounce rate
Google Results
Google Audience – Social Activity Only (Oct – Dec)
Google Audience – Email Marketing Support (Jan – Mar)
Email2
Email3
Email4
Email4
Social Activity Only vs. Supporting Emails Comparison
Social Activity Only
• Dates: Oct. – Dec. 2015
• 18,503 visits
• 5,071 unique visitors
• 74.5% new visitors
• 125,796 pageviews
• 6.80 pages / visit
• Average time on site 2:30
• 9.93% bounce rate
Email Marketing Support
• Dates: Jan. – Mar. 2016
• 43,315 visits
• 19,870 unique visitors
• 44.9% new visitors
• 278,635 pageviews
• 6.43 pages / visit
• Average time on site 2:42
• 15.31% bounce rate
Email Creative
Email Statistics
Traffic Results
Sharing Vehicles
Survey
Survey cont.
Survey cont.
Social Creative
Social Statistics
RAVEN5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated.
Conversion & Engagement Value
Website views – 556,733 - $16,701.99Website visit – 83,802 - $83,802.00
Email opens – 71,190 - $7,119.00Email clicks – 12,147 - $12,147.00Email opt ins – 15,566 - $93,396.00
Social impression – 2,826,690 – $2,826.69Social Facebook – 1,525 – $7,625.00Social Twitter – 929 – $2,787.00
Total Value $226,404.68
Website views $0.03, visit $1.00, time on site $1.00 / Email - open $0.10, click $1.00, opt in $6.00 / Social - impression $0.001, Twitter follower $3.00, Facebook Like $5.00, Coupons Activated $1
Metrics
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