The Philippine Airline Industry

8/19/2019 The Philippine Airline Industry

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HID8:1:9rl \hre YR 1::;-1::

\kh Zkb`bppbdh Gbr`bdh Bdlustry

Yuaebtthl ay6

H`bh` Lggdn

Kgrm`l Iruz

Eh`mly Iug

Ogyh lh Iglbz

Yuaebtthl tm6

Zrmo. Qhdg M. Lh`g Iruz, Zk.L


2/251 | Z g n h

Bdtrmluitbmd

Bd Gsbg, mdh mo tkh obrst imudtrbhs tm heargih gbr trgdspmrt bs tkh Zkb`bppbdhs.Omudlhl bd Oharugry 1?, 72


3/259 | Z g n h

Egrcht Ytruiturh

Omr 11 yhgrs, Zkb`bppbdhs Gbr`bdhs, ahbdn tkh obrst gbr trgdspmrt imepgdy wgs ga`htm lmebdgth tkh imudtry‒s lmehstbi gbr`bdh bdlustry. \kh emdmpm`y irhgthl imdtrm` mvhrtkh lmehstbi o`bnkt sikhlu`hs, dueahr mo rmuths shrvhl, o`bnkt orhquhdibhs gdl ogrh.Emrhmvhr, bt g`sm rhsu`thl bdhoobibhdiy bd tkh qug`bty mo shrvbih, sbdih bt wgs dmt tgb`mrhltm tkh lhegdl. \kh gbr`bdh wgs dmt imdihrd tm chhp bts shrvbih tm ihrtgbd stgdlgrls tmchhp gdl gttrgit hvhd emrh iustmehrs sbdih bt cdmws tkgt pgsshdnhrs kgl dmg`thrdgtbvhs. @hot wbtk dm ikmbih, trgvh`hrs kgvh tm imdthdl tkhesh`vhs mo wkgt ZG@ kgs

tm moohr.

\mlgy, lmehstbi gbr trgdspmrt bdlustry kgshvm`vhl bdtm m`bnmpm`bstbi struiturh. \kh`bahrg`bzgtbmd udlhr Hxhiutbvh Mrlhr 172 sbndg`hl

tkh hdtry mo dhw gbr`bdhs bd tkh bdlustry. \khabnnhr p`gyhrs, gs lhobdhl ay tkh sbzh mo tkhbr o`hhtgdl gbrirgots (Zkb`bppbdh Gbr`bdhs, Ihau Zgibobi, gdl

Gbr Zkb`bppbdhs) grh imdihdtrgtbdn md tkh egfmrtrudc`bdhs wkhrh trgoobi lhegdl bs khgvbhr wkb`hseg``hr gbr`bdhs (Vhst Gbr gdl Ymutk Hgst Gsbgd

Gbr`bdhs) grh o`ybdn tkh shimdlgry mr thrtbgry/rurg`

rmuths wkhrh trgoobi lhegdl bs `bnkthr.

Bd imdtrgst, hxihpt omr tkh dueahr mo shitmrs, euik mo tkh shimdlgry gdlthrtbgry rmuths whrh dmw s`mw`y ahbdn phdhtrgthl ay twm mo tkh egfmr p`gyhrs (Ihau

Zgibobi gdl Zkb`bppbdh Gbr`bdhs) wbtk tkh `gudikbdn mo tkhbr dhw seg`` o`hht. \kh prhshdihmo abn igrrbhrs bd shimdlgry gdl thrtbgry rmuths imu`l cb`` seg`` igrrbhrs o`ybdn tkh sgblrmuths. Imephtbtbmd imehs bd thres mo imeomrt tkgt g pgsshdnhr matgbds ay o`ybdn abnnhrgbr`bdh gdl `mwhr ogrh. Ahigush tkh imst sprhgl omr abnnhr gbr`bdhs bs kbnkhr, tkhy imu`l

ikgrnh `mwhr gbrogrh tkgd seg``hr gbr`bdhs.

Ihau Zgibobi bs prmvblbdn ZG@ stboo imephtbtbmd bd egfmr trudc`bdhs. Bd 1::>,Nmcmdnwhb sgbl Ihau Zgibobi kgl g 2 phrihdt gdl Gbr Zkb`bppbdhs‒ >9

phrihdt.

\kh hdtry mo dhw p`gyhrs rhsu`thl bd bdthdsbvh imephtbtbmd bd tkh ausbdhss.Imephtbtbmd mphds tkh gbr bdlustry tm trgvh`hrs wkm prhvbmus`y imu`l dmt goomrl tm trgvh`ay gbr ay nbvbdn prmemtbmdg` gdl lbsimudthl ogrhs. Ourtkhremrh, bt prmvblhs pgsshdnhrs

g wblh rgdnh mo ikmbihs md lhpgrturh sikhlu`hs, ogib`btbhs gdl shrvbih qug`bty.


4/25< | Z g n h

\kh Bdlustry6 Zmrthr‒s 8 Omrihs

\kh nrmwtk bd tkh lmehstbi gbr`bdh bdlustry bs ogst aut tkh imephtbtbmd kgs ahhdobhrih omr tkh `gst ohw yhgrs. \kh Zmrthrs 8 omrihs emlh` bs g nmml rhprhshdtgtbmd mo murgdg`ysbs ahigush bt strhsshs tkh rbscs mo hdtry ay pmthdtbg` imephtbtmrs, agrngbdbdnpmwhr mo auyhrs, tkrhgt mo suastbtuths, agrngbdbdn pmwhr mo supp`bhrs, gdl tkh hoohits morbvg`ry wbtkbd tkh bdlustry.

\krhgt mo Dhw Hdtrgdts

Qhnu`gtmry Agrrbhrs

\kh Nmvhrdehdt lmhs dmt g``mw omrhbnd igrrbhr tm o`y tkh imudtry‒slmehstbi rmuths, tkus `bebt tkh lmehstbi egrcht tm lmehstbi gbr`bdhs.

Argdl @myg`ty Bd tkh gbr`bdh bdlustry, pgsshdnhrs grh imdihrdhl gamut sgohty, rh`bgab`bty,

shrvbih gdl puditug`bty.

Himdmebhs mo trgoobi lhdsbty\kbs rhohrs tm tkh og`` bd gvhrgnh udbt imst gs tkh dueahr mo pgsshdnhrs

trgvh`bdn md g pgrtbiu`gr rmuth bdirhgshs. \kbs bs gikbhvhl bo gd gbr`bdh glls o`bnktsbd g rmuth mr shgts md hxbstbdn o`bnkts. Bo tkh bdiueahdt gbr`bdh bs rhg`bzbdnhimdmebhs mo lhdsbty bd g rmuth, pmthdtbg` hdtrgdts grh lhthrrhl orme hdtry aytkh ikmbihs gvgb`ga`h tm tkhe. \kgt bs, hdtry igd ah eglh hbtkhr md g seg`` sig`haut wbtk g sbndbobigdt imst lbsglvgdtgnh mr md g `grnh sig`h tkgt bs `bch`y tmlhprhss gbrogrhs sbndbobigdt`y (^grrhd ht. g`., 722;).

Bdiueahdt gbr`bdhs pmsshss smeh glvgdtgnhs tkgt wmu`l prhvhdt pmthdtbg`hdtrgdts orme gikbhvbdn himdmebhs mo lhdsbty. Mdh, bdiueahdt gbr`bdhs nhdhrg``ykgvh hstga`bskhl bdthr`bdbdn gnrhhehdts7 wbtk mtkhr gbr`bdhs tkgt imu`l ohhl

imddhitbdn trgoobi bdtm tkh rmuth gt bssuh. \khrh grh sbndbobigdt rhluitbmds bdtrgdsohr imsts gvgb`ga`h omr pgsshdnhrs wkm prhohr bdthr`bdh trgvh`. Zmthdtbg`hdtrgdts wmu`l tkhrhomrh kgvh lboobiu`ty gttrgitbdn tkbs cbdl mo pgsshdnhrs wbtkmutbdthr`bdbdn grrgdnhehdts. Aut egcbdn bdthr`bdbdn grrgdnhehdts imu`l g`sm prmvhlboobiu`t gdl imu`l put tkh pmthdtbg` hdtrgdts gt g imst lbsglvgdtgnh. \kbs wmu`lrhqubrh pmthdtbg` hdtrgdts tm hbtkhr lup`bigth tkh bdiueahdt‒s hxbstbdngrrgdnhehdt mr kbrh hxbstbdn gbr`bdhs wkm igd prmvblh ohhlhr shrvbihs. Emst`bch`y, tkmsh wkm igd prmvblh ohhlhr shrvbihs grh g`rhgly imeebtthl tm tkh


5/258 | Z g n h

bdiueahdt gbr`bdh gdl khdih, wmu`l md`y ah wb``bdn tm skbot `myg`ty bo moohrhl g

kbnkhr prbih (^grrhd, ht. g`., 722;).

Orhquhdt O`yhr Zrmnrge\kh hxbstbdn orhquhdt o`yhr prmnrge mo tkh

egfmr p`gyhrs bd tkh gbr`bdh bdlustry (Zkb`bppbdh Gbr`bdhs6Egaukgy Eb`hs) igd g`sm git gs hdtry agrrbhr tmpmthdtbg` hdtrgdts sbdih tkhsh prmnrges aub`lpgsshdnhr‒s `myg`ty tm tkh gbr`bdh moohrbdn tkhe. Ytulyskmws tkgt trgvh`hrs pgrtbiu`gr`y ausbdhss trgvh`hrsg`wgys ikmsh tkhbr o`bnkts bd mrlhr tm giiueu`gth O\Zeb`hgnh pmbdts. \khsh O\Z pmbdts igd hvhdtug``y ahimdvhrthl bdtm orhh gbr`bdh tbichts mr shgt upnrglh.\kus, pmthdtbg` hdtrgdts wmu`l kgvh lboobiu`ty pu``bdn tkh hxbstbdn i`bhdts wkm grh

g`rhgly g eheahr mo tkh igrrbhr‒s O\Z.

Xsh mo IQY (Imeputhr Qhshrvgtbmd Yysthes)\kh ush mo Imeputhr Qhshrvgtbmd Yysthes kgs g`sm tkh pmthdtbg` tm i`msh

mut pmthdtbg` p`gyhrs orme tkh egrcht mo tbicht sg`hs. \kh IQY bs g lhvbih tkgtigd ah ushl tm sgvh tbeh gdl imst bd kgdl`bdn tkh nrmwbdn dueahr mo o`bnktrhshrvgtbmds. ^btk tkh hxbsthdih mo IYQ, trgvh` gnhdibhs igd hgsb`y vbhw tkh shgtg``migtbmd gs wh`` gs tkh prbihs gvgb`ga`h mo tkh ihrtgbd gbr`bdh. Gamut >8 phrihdtmo o`bnkts eglh tkrmunk IQY grh eglh orme tkh obrst sirhhd pgnh mo tkh IQY

(Kgd`md, 722?). \kus, gbr`bdhs lbsp`gybdn tkhbr shgt gvgb`gab`bty md tkh obrst sirhhdmo tkh pgnh igd ah g vbtg` smurih mo imephtbtbmd.

Agrngbdbdn Zmwhr mo Iustmehrs

Lhspbth tkh N`mag` irbsbs, tkh Gbr`bdh Bdlustry bs trybdn tm stgy go`mgt gdl prmobtga`h.

\kh trhdl bd tkh Lmehstbi Gbr`bdh bdlustry kgs ikgdnhl mvhr tkh yhgrs. \kh imdsuehrslhegdlhl g emrh imephtbtbvh bdlustry ay shhbdn `mwhr prbihs. \kbs igush tkh gbr`bdh tmikgrnh prbihs giimrlbdn tm tkh iurrhdt lhegdl mo tkh pgsshdnhrs.


6/25? | Z g n h

\krhgt mo Yuastbtuth Zrmluits

\kh smurih mo imephtbtbmd bd tkh gbr`bdh bdlustry bs imebdn dmt md`y bd tkhbdlustry btsh`o aut g`sm orme tkh g`thrdgtbvh emlhs mo trgdspmrtgtbmd suik gs wgthr gdl`gdl. \kh skbppbdn bdlustry bs mdh mo tkh egfmr imephtbtmrs mo tkh gbr trgdspmrt bdlustrybd prmvblbdn trgdspmrt shrvbihs bd tkh smutkhrd pgrt mo tkh imudtry. Iurrhdt`y, skbppbdnimepgdbhs grh g`sm moohrbdn lbsimudthl gdl prmemtbmdg` ogrh tm rhegbd imephtbtbvh bdtkh nrmwbdn egrcht mo tkh gbr`bdh bdlustry.

Gdmtkhr suastbtuth omr gbr trgvh` bd tkh ausbdhss shnehdt bs th`himdohrhdibdn. Bthdga`hs tm hstga`bsk ehhtbdn rmmes wkhrhbd pgrtbibpgdts igd sbt bd lboohrhdt nhmnrgpkbi

`migtbmds. \kus, ausbdhss trgvh`hrs kgvh gd mptbmd dmt tm trgvh`.

Agrngbdbdn Zmwhr mo Yupp`bhrs

@gamr Imsts

@gamr bs tkh `grnhst sbdn`h hxphdsh mo tkh gbr`bdh imepgdbhs. \kh Gbr`bdh wmrchrswkm ah`mdn tm mdh mo g lmzhd `gamr udbmds kgvh strmdn pmwhr bd dhnmtbgtbmd wbtk tkhgbr`bdhs sbdih emst mo tkhe ah`mdn tm `gamr udbmds.

Ouh` Imsts

Dhxt tm @gamr, ouh` Imst bs tkh shimdl kbnkhst hxphdsh bd tkh gbr`bdh mphrgtbmds.Zrbihs mo ouh` thdl tm o`uitugth md g emdtk`y agsbs. \kh bdirhgsh bd tkh imst mo fht ouh`wb`` g`sm bdirhgsh tkh mphrgtbdn imst. \kus, emdbtmrbdn tkh prbihs mo ouh` bd tkh wmr`legrcht bs iruibg`.

Imephtbtbvh Qbvg`ry wbtkbd gd bdlustry

\kh gbr`bdh bdlustry bd tkh Zkb`bppbdhs bs kbnk`y imephtbtbvh. \kmunk tkhrh grhmd`y ohw p`gyhrs, g`` grh agsbig``y moohrbdn tkh sgeh prmluit. Gs g rhsu`t, imepgdbhs

nhdhrg``y hgrd `mw rhturds ahigush tkh imst mo imephtbtbmd bs kbnk.

Iurrhdt`y, egfmr gbr`bdh imepgdbhs dgeh`y Zkb`bppbdh Gbr`bdhs gdl Ihau Zgibobi grhs`mw`y lmebdgtbdn tkh shimdlgry gdl thrtbgry rmuths. @gst yhgr, tkh twm gbr`bdhs amunkt


7/25> | Z g n h

dhw seg``hr o`hht tm igthr tm tkh lhegdl mo tkh nrmwbdn egrcht bd tkh ibtbhs wbtk seg``gbrpmrts. \kh hdtry mo tkhsh gbr`bdhs igd shrvh gs g egfmr tkrhgt tm seg`` p`gyhrs `bchVhst Gbr gdl Yhgbr wkm grh prhvbmus`y igpturbdn egfmrbty mo tkh pgsshdnhrs. Emrhmvhr,sbdih IHA gdl ZG@ kgvh `grnhr gbrirgots, tkh sprhgl mo imst bs abnnhr. Khdih, tkhy kgvh

emrh gab`bty tm ikgrnh `mwhr gbrogrh imepgrhl tm tkh `gtthr.

Gsblh orme tkh lmehstbi rmuths, Ihau Zgibobi gdl Zkb`bppbdh Gbr`bdhs grhimephtbdn khgl tm khgl bd tkh bdthrdgtbmdg` lhstbdgtbmds. Ihau Zgibobi bs bdirhgsbdn btspgsshdnhr trgoobi bd tkh bdthrdgtbmdg` sihdh wbtk tkh `gudikbdn mo dhw rmuths gdl auybdn

emrh gbrirgots.

\kh pmthdtbg` ehrnhr mo Vhst Gbr gdl Yhgbr igd strhdntkhd tkh imephtbtbmd wbtkbdtkh bdlustry. \khy p`gd tm purikgsh gllbtbmdg` gbrirgot tm hdthr bdtm tkh bdthrdgtbmdg`egrcht gdl tm strhge`bdh tkh rhludlgdt lmehstbi lhstbdgtbmds tm iut lmwd tkh imsts.


8/25; | Z g n h

Hxthrdg` \krhgts gdl Egrcht

Mppmrtudbtbhs

Hxthrdg` \krhgts

Ouh` Zrbih

\kh iurrhdt tkrhgt bd tkh gbr`bdh bdlustry bs tkh ouh` prbih. \kh bdirhgsh bdtkh fht ouh` imst egchs tkh gbr`bdh iut bd tkh lmehstbi pgsshdnhr ogrhs. GtZrhshdt, tkh ouh` surikgrnh ahbdn bepmshl tm tkh trgvh`hrs bs g thepmrgryrh`bho nrgdthl tm tkh gbr`bdhs tm kh`p tkhe rhimvhr `msshs tkhy bdiur ormekbnkhr fht ouh` prbihs.

Nmvhrdehdt Bdthrvhdtbmd

\kh bep`hehdtgtbmd mo mphd scbhs pm`biy igd kgvh gd glvhrsh hoohit md tkhmphrgtbmds mo `mig` gbr`bdh imepgdbhs. Xdlhr tkh mphd scbhs pm`biy, dgtbmdg`igrrbhr wmu`l kgvh tkh rbnkt tm o`y mvhr g imudtry wbtkmut `gdlbdn, tm stmp bdg imudtry omr rhouh`bdn mr egbdthdgdih wbtkmut trgdsohrrbdn pgsshdnhrs mrigrnm, gdl tm igrry bt orme mdh imudtry tm gdmtkhr gdl vbih-vhrsg. \khrhwgs dm `bebtgtbmd md gbr`bdh lhsbndgtbmd,tkgt hvhd dmd-o`gn igrrbhrs igd o`ytkhrh orme eu`tbp`h lhsbndgtbmds. (www.obdngl.ime). Nrgdtbdn giihssrbnkts tm omrhbnd gbr`bdhs kgs dm i`hgr nugrgdthh tkgt nmvhrdehdts mo tkhpgrtbibpgtbdn omrhbnd igrrbhrs wmu`l g`sm nrgdt tkh sgeh imdihssbmds tmZkb`bppbdh igrrbhrs.

Egrcht Mppmrtudbtbhs

@mw Ogrh Imdihpt

\kh Lmehstbi Gbr`bdh bdlustry ogihs beebdhdtimephtbtbmd gdl prbih wgrs gemdn tkh lmehstbip`gyhrs. Zgsshdnhrs grh s`mw`y giihptbdn tkhimdihpt mo tkh `mw imst igrrbhrs. \m glgpt tm tkhlhegdl mo tkh trgvh`bdn pua`bi wkbik bs `mw imst gdl

kbnk qug`bty gbr`bdh, tkh bdlustry p`gyhrs grh imdtbdumus`y rhluibdn btsrhnu`gr ogrhs. Zgsshdnhrs igd dmw hdfmy g`` yhgr rmudl lbsimudthl ogrh ayp`gddbdn gdl auybdn tkhbr tbichts gkhgl mo tbeh. \kh glvgdih ammcbdn bs g

http://www.fingad.com/http://www.fingad.com/http://www.fingad.com/


9/252 | Z g n h

egfmr ammst omr gdy gbr`bdh gs bt g``mws tkhe tm ahtthr omrhigst pgsshdnhrvm`ueh gdl egxbebzh rhvhduhs md g phr o`bnkt imdihpt. Emrh bepmrtgdt`y,tkh dhw `mw ogrh imdihpt wb`` ga`h tm igpturh g nmml orgitbmd mo tkhg`thrdgtbvh shg trgdspmrtgtbmd egrcht, tkhrhomrh, ourtkhr nrmwbdn tkhbr agshegrcht.

\murbse gs g imep`behdtgry Bdlustry

Imep`behdtgry bdlustry `bch tmurbse wb`` bdirhgsh tkh lhegdl omr gbr`bdhshrvbih. G kbnk vm`ueh mo tmurbst grrbvg`s ehgds g kbnk prmagab`bty motmurbsts tgcbdn tkh gbr gs g emlh mo trgdspmrtgtbmd tm hxp`mrh tkh gvgb`ga`htmurbst spmts bd tkh imudtry. \kh bdirhgsbdn pgsshdnhr trgoobi bd ibtbhs `bchAusugdng gdl Igtbi`gd igd ah gttrbauthl tm tkh nrmwbdn dueahr mo tmurbsts.

Gbr`bdh imepgdbhs `mig``y grh stgrtbdn tm aub`l pgrtdhrskbp wbtk kmth`s gdlrhsmrts irhgtbdn tmur pgicgnhs tm igthr tm tkh lhegdl mo amtk `mig` gdlomrhbnd tmurbsts.


10/257: | Z g n h

Zkb`bppbdh‒s Gbr`bdh Imepgdbhs

Zkb`bppbdh Gbr`bdhs

Imepgdy AgicnrmudlZkb`bppbdh Gbr`bdhs (ZG@) bs tkh o`gn igrrbhr mo tkh Zkb`bppbdhs. Omudlhl bd 72


11/2577 | Z g n h

Ihau Zgibobi

Imepgdy AgicnrmudlIhau Zgibobi (IHA), g suasblbgry mo tkh Nmcmdnwhb‒s FN Yueebt Km`lbdns, bs tkh `mw ogrh`hglhr bd tkh Zkb`bppbdhs. @gudikhl bd 722?, bt ahigeh tkh imudtry‒s `hglbdn lmehstbi

igrrbhr wbtk tkh emst dueahr mo o`bnkts gdl rmuths. Bt dmw o`bhs tm emrh tkgd 9:lmehstbi pmbdts gdl 78 Gsbgd Ibtbhs.

IHA dmw mphrgths tkh ymudnhst o`hht bd tkh imudtry wbtk 17 Gbraus gdl shvhd G\Q >1-8:: gbrirgots.

Ytrhdntks gdl Ikg``hdnhs

@mwhst Ogrhs

IHA moohrs tkh `mwhst yhgr rmudl ogrh omr g`` bts lmehstbi gdl bdthrdgtbmdg` lhstbdgtbmds.Hvhd bd lboobiu`t himdmebi imdlbtbmd, bt imdtbdumus tm ah tkh pbmdhhr bd irhgtbvh prbibdnstrgthnbhs gs bt egdgnhs tm moohr tkh `mwhst ogrh bd hvhry rmuth bt mphrgths.

Bddmvgtbmd & Irhgtbvbty

Imdsblhrhl gs g ymudn gbr`bdh imepgdy, bt wgs ga`h tm prmph` btsh`o tm ah tkh imudtry‒s`hglbdn lmehstbi igrrbhr tkrmunk bts bddmvgtbmd gdl irhgtbvbty. Iustmehrs grh trhgthlwbtk g udbquh upahgt o`ybdn hxphrbhdih wbtk IHA, gs tkbs bs tkh md`y lmehstbi igrrbhrtkgt moohrs oud bd tkh scbhs wbtk bts ngehs md amgrl pmpu`gr`y cdmwd gs ‐OudO`bnkts―tmnhtkhr wbtk bts hdthrtgbdbdn bd-o`bnkt egngzbdh - Yeb`h.

H`hitrmdbi YhrvbihsAy tgcbdn glvgdtgnh mo h`hitrmdbi imeehrih, IHA wgs tkh obrst tm bdtrmluih tkh H-tbichtbdn shrvbih, prhpgbl hxihss agnngnh, gdl shgt sh`hitbmd bd tkh imudtry. Bt kgs g`smushl hegb` g`hrts tm gddmudih `mw ogrh prmems tm iustmehrs.

Zgrtdhrskbps

IHA kgs pgrtdhrhl wbtk vgrbmus lhstbdgtbmd kmth`s, igr rhdtg`shrvbih, trgvh` bdsurgdih, gdl hdthrtgbdehdt tbichtbdn shrvbih, tm

prmvblh bts pgsshdnhrs g emrh imdvhdbhdt trgvh` hxphrbhdih.


12/2571 | Z g n h

Egrcht Mut`mmc

\krmunkmut tkh wmr`l, tkh gbr trgdspmrt bdlustry hxphrbhdihl rglbig` ikgdnhs

sbdih tkh 72;:‒s tm ehht tkh hehrnhdih mo gbr trgoobi gs g rhsu`t mo tkh hvhr-bdirhgsbdnbdthnrgtbmd mo himdmebhs. Orme nmvhrdehdt mwdhl mr

suppmrthl tm bdlhphdlhdt, omr-prmobt pua`bi imepgdbhs,

kgs ahhd tkh pgtthrd mo mwdhrskbp. \m bdirhgsh tkh

hoobibhdiy mo tkh bdlustry, rhomres whrh eglh tkrmunk

lhrhnu`gtbmd gdl `bahrg`bzgtbmd tmwgrls lhirhgsbdn

rhstrbitbmds md imephtbtbmd.

\kh mvhrg`` trhdl mo lhegdl tm tkh Gbr`bdh Bdlustry kgs ahhd imdsbsthdt`ybdirhgsbdn. Bt igd ah shhd tkgt tkhrh wmu`l ah emrh imephtbtbmd gdl nrhgthr prbibdn

orhhlme. \kbs wb`` rhsu`t bd `mwhr ogrhs gdl smehtbehs lrgegtbi spurts bd trgoobi nrmwtk.

\kh bdlustry kgs ahhd mashrvhl tm ah rhphgtbdn bd bts obdgdibg` phromregdih. Omur mr

obvh yhgrs mo pmmr hgrdbdns prmihhl obvh mr sbx yhgrs mo beprmvhehdt. Aut prmobtgab`bty

hvhd bd tkh nmml yhgrs bs nhdhrg``y `mw. Bd tbehs mo prmobt, tkh gbr`bdhs wb`` `hgsh dhw

nhdhrgtbmds mo gbrp`gdhs gdl upnrglh shrvbihs bd rhspmdsh tm kbnkhr lhegdl.

\kh hdtry mo obvh dhw p`gyhrs bd tkh bdlustry, dgeh`y, Ihau Zgibobi Gbr, GbrZkb`bppbdhs, Gsbgd Ypbrbt, Ebdlgdgm Hxprhss gdl Nrgdl Bdthrdgtbmdg` Gbrwgys rhsu`thl tm

g strmdn gdl tmunk imephtbtbmd bd tkh lmehstbi o`bnkts. Gs tkh dhw gbr`bdhs nrmw, ZG@

suoohrhl g sbndbobigdt lhi`bdh bd egrcht skgrhs. Gbr Zkb`bppbdhs gdl Ihau Zgibobi grh

iurrhdt`y ZG@‒s stboo imephtbtbmd bd thres mo tkh lmehstbi o`bnkts.

Kmwhvhr, hvhd wbtk tkh bdirhgshl imephtbtbmd bd tkh lmehstbi gbr bdlustry, tkbs

ngvh trgvh``hrs `mwhr gbrogrhs. \kh mutimeh bs tkh rgpbl nrmwtk bd lmehstbi trgvh`. ZG@,

kmwhvhr, stb`` ikgrnhs tkh kbnkhst ogrh. \kbs pbiturh skmws tkgt imephtbtbmd bd tkhbdlustry hdga`hs tkh emrh hoobibhdt, `mw-imst gbr`bdhs tm mphrgth gt ogrhs `mwhr tkgd prh-

imephtbtbmd lgys gdl yht imdtbduhl tm ah prmobtga`h.

\khrh wmu`l ah md`y g seg`` dueahr mo abn hoobibhdt gbr`bdhs bd tkh `mdn rud tm

survbvh, skmu`l g obdgdibg` prma`he bd tkh bdlustry miiurs. \kh Gbr`bdhs wbtk imdtbduhl


13/2579 | Z g n h

`msshs imu`l omrih tkhe tm wbtklrgw mr hxbt orme tkh bdlustry mr ehrnh wbtk tkmsh

prmobtga`h.

^khd bt imehs tm o`ybdn bdthrdgtbmdg`, ZG@ kgs rhegbdhl rhimndbzhl gs tkhimudtry‒s o`gn igrrbhr. Dhvhrtkh`hss, tkh gashdih mo imephtbtbmd rhsu`ts tm pmmr

phromregdih gdl nrmwtk. \kbs imu`l ah shhd bd tkh `gic mo gab`bty mo ZG@ tm tgch

glvgdtgnh mo tkh mppmrtudbtbhs bd tkh imudtry‒s gbr shrvbihs gnrhhehdts (GYGs). Agshl

md tkh Zkb`bppbdh GZHI stuly ihdtrh dhtwmrc (ZGYID), lurbdn 722?, ZG@ ushl md`y ?7

phrihdt mo tkh imudtry‒ s trgoobi rbnkts phr whhc imepgrhl tm ;7 phrihdt omr tkh omrhbnd

gbr`bdhs o`ybdn bd tkh imudtry. \kh udushl hdtbt`hehdts bs gd bdlbigtbmd tkgt tkhrh grh

mppmrtudbtbhs omr ZG@ gdl mtkhr Zkb`bppbdh-agshl igrrbhrs tm mphrgth gllbtbmdg`

bdthrdgtbmdg` shrvbihs wbtkmut tkh nmvhrdehdt rhquhstbdn omr nrhgthr igpgibty udlhr

hxbstbdn GYGs.

Ehrnhr gdl giqubsbtbmd bs g`sm gd grhg omr imephtbtbmd bd tkh Gbr`bdh Bdlustry.

\kmunk lmehstbi trgoobi bd tkh imudtry bs rh`gtbvh`y ebduth, tkhrh bs g `bebt tm tkh

dueahr mo gbr`bdhs tkgt wmu`l egch gd hoobibhdt lmehstbi gbr`bdh bdlustry. Imdsblhrbdn

tkgt md`y twm mo tkh gbr`bdhs grh iurrhdt`y prmobtga`h, tkh bdthdsh imephtbtbmd bd tkh

bdlustry imu`l `hgl tkh gbr`bdhs bdtm ehrnhr gdl imdsm`blgtbmd. Ybeb`gr`y, ehrnhr gdl

imdsm`blgtbmd imu`l ah g ogst sm`utbmd tm tkh prma`he mo `mig` mwdhrskbp rhqubrhehdt

gdl kunh igpbtg` rhqubrhehdt mo tkh dhw hdtrgdts tm ah ga`h tm o`y bdthrdgtbmdg` rmuths.Ytb``, g lhobdhl pm`biy md ehrnhrs gdl imdsm`blgtbmd skmu`l ah hstga`bskhl sm gs dmt tm

rhsu`t bd rhluihl shrvbih, `hss imephtbtbmd gdl lhirhgshl hoobibhdiy. Bt skmu`l g`wgys

chhp bd ebdl tkgt tkhsh ehrnhrs gdl imdsm`blgtbmd grh lmdh omr tkh bdthrhsts mo tkh

trgvh``bdn pua`bi.

Mvhrg``, tkh egrcht mut`mmc omr tkh Gbr`bdh bdlustry bs mdh mo

strmdn nrmwtk. Omrhigsts sunnhst tkgt pgsshdnhr dueahrs wb`` lmua`h

up ay 1:7:. Omr gbr`bdh imepgdbhs, tkh outurh wb`` imdormdt egdyikg``hdnhs. \kmsh imepgdbhs tkgt wmu`l ah suiihssou` grh tkmsh tkgt

imdtbdumus`y egdgnh tkhbr imsts gdl beprmvh tkhbr prmluits, khdih

prmthitbdn tkhbr strmdn prhshdih & rhputgtbmd bd tkh gvbgtbmd egrcht.


14/257< | Z g n h

Qhimeehdlgtbmds

\kmunk bs bt gppgrhdt tkgt tkh Gbr`bdh bdlustry bs

imdtbdug``y nrmwbdn, tkh Zkb`bppbdh Gbr`bdh imepgdbhs

gs wh`` gs tkh nmvhrdehdt skmu`l g`wgys tkbdc mo

wgys tm beprmvh gdl sustgbd tkh bdlustry.

Zkb`bppbdhs gs wh g`` cdmw bs gd grikbph`gnm gdl

tkh emst hoobibhdt wgy tm trgvh` wmu`l ah ay Gbr,

lmehstbig``y gdl hsphibg``y bdthrdgtbmdg``y. \khy

egy ahdikegrc tkbs wbtk mtkhr imudtrbhs wbtk tkh

sgeh grikbph`gnbi shttbdn. Beprmvbdn tkh Gbr`bdh

bdlustry wmu`l hdtgb` nrmwtk tm mtkhr himdmebigrhgs, emrh bepmrtgdt`y md \murbse.

Md tkh lmehstbi sblh, tkhrh grh grhgs bd tkh Zkb`bppbdhs wkhrh trgvh` ay Gbr bs stb``

dmt vbga`h, tkmunk dhihssgry. Gbr`bdh imepgdbhs lm dmt vhdturh tm tkhsh `migtbmds luh

tm obdgdibg` imdstrgbdts. \kh nmvhrdehdt skmu`l git upmd tkbs tm hdga`h nrmwtk tm tkgt

`migtbmd. \khy egy prmvblh bdihdtbvhs tm hdimurgnh tkhsh imepgdbhs tm o`y tm tkgt

`migtbmd, `bch rhluihl tgxhs. Kmwhvhr, bo tkh nmvhrdehdt wb`` prmvblh bdihdtbvhs, tkh

pm`biy mo tkgt skmu`l ah lhsbndhl dmt tm rhluih imephtbtbmd gdl hoobibhdiy. Gngbd, tkhpm`bibhs skmu`l g`wgys ah omr tkh ahdhobt mo tkh \rgvh``hrs.

Imephtbtbmd ahtwhhd tkh Gbr`bdh

imepgdbhs bs g`sm g wgy tm egch beprmvhehdts

tm tkh bdlustry bd wkbik tkh nmvhrdehdt kgs tkh

egfmr rm`h tm ogib`btgth imephtbtbmd. Mo imursh, bo

tkhrh bs imephtbtbmd, tkhsh imepgdbhs wmu`l dmt

ah imep`gihdt gdl wmu`l imdstgdt`y tkbdc mowgys tm beprmvh tkhbr shrvbih bd mrlhr tm imdtbduh

ahbdn prmobtga`h. Gbr`bdhs imu`l bdvhst khgvb`y bd

tkh qug`bty mo shrvbih tkgt tkhy moohr, amtk md tkh

nrmudl gdl bd tkh gbr. \khy igd hdkgdih tkhbr

\bicht`hss trgvh`, dhw bdthrgitbvh hdthrtgbdehdt


15/2578 | Z g n h

systhes, gdl emrh imeomrtga`h shgtbdn. ^khd tkhsh Gbr`bdh imepgdbhs grh ga`h tm

egch mutstgdlbdn shrvbihs gdl prmluit hdkgdihehdts, tkhsh wb`` gttrgit omrhbnd

bdvhstehdts, trglh gdl tmurbse.

Md tkh Bdthrdgtbmdg` shttbdn, beprmvhehdts tm tkh Gbr`bdh bdlustry imu`l ah bd

wgy mo tmurbse, sbdih bt bs md`y ay gbr trgdspmrtgtbmd tkgt omrhbndhrs igd imeh hoobibhdt`y

tm tkh Zkb`bppbdhs. \kh nmvhrdehdt skmu`l glvhrtbsh wh`` tkh imudtry bd mrlhr tm igtik

gtthdtbmd mo tmurbsts.

Gllbtbmdg` gbrirgots gdl rmuths bs g`sm g

ehlbue bd tkh beprmvhehdt mo tkh bdlustry.

Nbvhd tkgt tkhrh grh bdirhgshl lhegdls omr gbrtrgdspmrtgtbmd iurrhdt`y, tkhsh gllbtbmds wmu`l

lhobdbth`y hdkgdih trgoobi, tm ogib`btgth emrh

lhstbdgtbmds gdl pgsshdnhrs. \kmunk

giqubrbdn gllbtbmdg` gsshts bdvm`vhs g `mt mo

emdhy, tkhsh giqubsbtbmds wb`` ah omr tkh

ahdhobt mo tkh imepgdy bd tkh `mdn thre.

Dhw gbrirgot hdtgb`s beprmvhl thikdm`mny

wkhrh hdkgdihl sgohty imehs g`mdn wbtk bt.

Omr tkgt rhgsmd, iustmehr sgtbsogitbmd gdl rhthdtbmdigd ah gikbhvhl.

Beprmvbdn tkh gbrpmrts imu`l kh`p trhehdlmus`y bd tkh prmnrhss mo tkh Gbr`bdh

bdlustry. \kmunk tkbs wb`` tgch g `mt mo hoomrt, tbeh gdl emdhy, tkbs beprmvhehdt wmu`l

lhobdbth`y imdtrbauth sm euik tm tkh glvgdihehdt mo tkh bdlustry. ^btk g euik hoobibhdt

gbrpmrt, tkhrh wmu`l ah ohwhr lh`gys bd o`bnkt gdl euik `hss imdnhstbmd md tkh gbr

trgoobi. \kbs wmu`l prmvblh emrh o`bnkts gs wh`` gs irhgth emrh fmas dmt md`y tm tkh

Gbrp`gdh stgoo, aut g`sm tm tkh nrmudl mphrgtbmds bdi`ulbdntkmsh bd imdstruitbmd gdl egbdthdgdih.

Gbr ogrhs kgvh g egfmr hoohit md tkh Gbr`bdh Bdlustry.

Lhobdbth`y, `mwhr gbrogrhs wmu`l hdimurgnh emrh phmp`h tm

tgch tkh mppmrtudbty tm trgvh`, hsphibg``y tm vbsbt tkhbr `mvh


16/257? | Z g n h

mdhs. Ym tkh emrh pgsshdnhrs tkhrh grh, lhegdl wb`` bdirhgsh gs wh``, irhgtbdn emrh

trgdsgitbmds gdl ausbdhss tm tkhsh gbr`bdh imepgdbhs. Aut tkhd, tkh Gbr`bdh imepgdbhs

skmu`l rhtgbd tkh gbrwmrtkbdhss mo tkh gbrirgot sm phmp`h wmu`l dmt ah orbnkthdhl mo

trgvh``bdn ay gbr. Yustgbdbdn tkh bdthnrbty gdl rh`bgab`bty mo tkh gbrirgot, gt tkh sgeh tbeh

kgvbdn g rhgsmdga`y `mw ogrh wmu`l ihrtgbd`y lrbvh up tkh egrcht omr tkh gbr`bdhbdlustry.

Bd nhdhrg`, wkgt‒s stb`` bepmrtgdt omr tkh Gbr`bdh

Bdlustry bs tm egbdtgbd bts prbdibp`hs mo prmvblbdn qug`bty

shrvbih tm trgvh``hrs. Gs tkh lhobdbtbmd nmhs, Gbr`bdh Bdlustry

bs imepmshl mo Mrngdbzgtbmds prmvblbdn gvbgtbmd shrvbihs tm

igrnm gdl pgsshdnhrs.


17/257> | Z g n h

\ga`hs gdl Nrgpks

\ga`hs mo \mp 8 Lmehstbi O`bnkt Zgsshdnhrs, 1::9-1::>

Egdb`g ’ Ihau Gbr`bdh 1::9 1::< 1::8 1::? 1::>

ZG@>87,1>? ;;7,82? 2;7,>;7 2;>,2?9 222,9:9 ;<

Mtkhrs22,8>7 : ,:?8

\mtg`

Zgsshdnhrs 7,978,8 8>:,>:8 8;8,:;1

IHA1?:,>92 9:1,?27 9:?,81? 9?7,2?: : ;;


18/257; | Z g n h

Egdb`g ’ IgngygdGbr`bdh 1::9 1::< 1::8 1::? 1::>

ZG@

1>?,11> 978,:81 917,;>: 9:7,897 97?,

Mtkhrs>7 1

\mtg`Zgsshdnhrs 8;?9

Egdb`g ’ Agim`mlGbr`bdh 1::9 1::< 1::8 1::? 1::>

ZG@11>,>:< 17? 1,7?<

Mtkhrs9;,9:,719


19/2572 | Z g n h

Nrgpks mo \mp 8 Lmehstbi O`bnkt Zgsshdnhrs, 1::9-1::>


20/251: | Z g n h


21/2517 | Z g n h

\ga`hs mo \mp 8 Bdthrdgtbmdg` (Qhnbmdg`) O`bnkt Zgsshdnhrs, 1::9-1::>

YbdngpmrhGbr`bdh 1::9 1::< 1::8 1::? 1::>

ZG@

77:,?:? 7>:,291 1 199,;>> 19?,:87

IHA9>,?8; ?7,877 ;7,>?2 29,2?9 72:,


22/2511 | Z g n h

Nrgpks mo \mp 8 Bdthrdgtbmdg` (Qhnbmdg`) O`bnkt Zgsshdnhrs, 1::9-1::>


23/2519 | Z g n h


24/251< | Z g n h

\mp ; ZG@ Bdthrdgtbmdg` O`bnkt Zgsshdnhrs, 1::9-1::>

\mp ; ZG@ Bdthrdgtbmdg` Lhstbdgtbmd

Lhstbdgtbmd 1::9 1::< 1::8 1::? 1::>

Agdncmc;18 7:2,:1,9:<

Kmdn Cmdn 171,;>7 19?,:87

Ybdngpmrh77:,?:? 19


25/25

Qhohrhdihs

Gustrbg E Y. \kh stgth mo imephtbtbmd gdl egrcht struiturh mo tkh Zkb`bppbdh gbrtrgdspmrt bdlustry. ZGYID Lbsiussbmd Zgphr Dm. 1:::-71. ZGYID Lbsiussbmd ZgphrYhrbhs 1:::. Zkb`bppbdh Bdstbtuth omr Lhvh`mpehdt Ytulbhs.

Lhpgrtehdt mo \rgdspmrtgtbmd gdl Imeeudbigtbmds, Ibvb` Ghrmdgutbis Amgrl, 1::2. Lgtg& Ytgtbstbis mo Gbr`bdhs Bdthrdgtbmdg` gdl Lmehstbi Zgx.

Kgd`md, Zgt, 722?. N`mag` Gbr`bdhs, Imephtbtbmd bd g \rgdsdgtbmdg` Bdlustry,Autthrwmrtk-Khbdhegdd, Nrhgt Arbtgbd.

^grrhd,\mdy, \gees, _gdhssg gdl Obdl`gy, Ikrbstmpkhr, 7222. Ahymdl tkh Ab`gthrg`Yysthe6 Imephtbtbmd Zm`biy gdl \rglh bd Bdthrdgtbmdg` Gvbgtbmd Yhrvbihs, ZHII \rglhZm`biy Omrue, Guic`gdl.

www.pkb`bppbdhgbr`bdhs.ime

www.ihaupgibobigbr.ime

www.wbcbphlbg.mrn
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The Philippine Airline Industry

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