The Persimmon Studios - Condo in Cebu

For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)[email protected]

Presentation Content

*Project Overview Location

Value Proposition Project ConceptProject DetailsProject Details

* Selling Touch PointsTarget Market Pricing Strategy

*Competitive LandscapeMilestones

*Investment opportunitiesFor Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)[email protected]

is a centrally located urban village with is a centrally located urban village with residential and commercial spaces

integrated into one.

plus

Offering combineable fully furnished studio units for a hassle free move-in that is priced affordably making it easy to own.


Project overview

• Land Area (TP3) - 4,434 sqm

• Project Type - Mid-rise Condominium

• Location - MJ Cuenco Ave., Mabolo, Cebu City

• Number of Building - 1

• Number of Floors - 16

• Units per Floor - 44

• Total Number of Units - 632 units

• Typical Unit - Mix: All studio, combinable

*18.69 sq m

*24.50 sq m*24.50 sq m

• Number of Parking - 62

• Architectural Theme: - Asian Contemporary

For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)

[email protected]

Location

• Close proximity to Cebu Business District• 30-minute drive to Cebu International Airport• Minutes away from Major schools, universities, commercial centers, hospitals

For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)

[email protected]

Project Site


Site Development Plan


Site Lay Out

The Persimmon Studios


SCHEMATICS DESIGN - Perspective

Building Features

Shear Wall Technology

Columns & Beams from GF to 7th FloorShear Wall from 8th Floor up

Convenience

4 service ElevatorsClubhouse with Gym & Game roomAmenity floor w/ Kiddie & Adult poolAmenity floor w/ Kiddie & Adult poolFunction Rooms at the Amenity Floor

Eco-driven

Green deck on selected floorsLandscaped garden Natural light provision & ventilation


Section View


AVAILABLE UNITS

AVAILABLE - COMBINABLE UNITS


AVAILABLE UNITS


AVAILABLE - COMBINABLE UNITS


Typical Unit Features

Provisions

Kitchen exhaust system

T&B exhaust fan

Telephone and Cable provision

Furniture and appliances

7cu Refrigerator

32” Flat Screen TV 32” Flat Screen TV

Electric Stove with Range hood

1.5 HP Window Type AC unit

T&B fixtures

Single/ Double Bed

Dining & Living Set

Wardrobe Cabinet

Kitchen Counter with over & base cabinets


Typical Unit Lay Out – 18.69 sq m


Fully Furnished Units

Unique Selling Proposition

Professionally designed units

Good brands

Furniture & appliances that fit just right

Product Benefit

Affordable

Hassle Free Move - in

Easy to Own

Non-Vat TCP/ Manageable

Packaged Price

Low Monthly Amortization

Downgrade to Finished Unit only

CombineableUnits

FFully Furnishedully Furnished

HHassle assle FFree ree MMove ove IInn

Selling Touchpoints

HHassle assle FFree ree MMove ove IInn

CCombinable ombinable For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)[email protected]

Business OwnersBig to medium/small scale business owners, old rich families, entrepreneurs

INVESTOR MARKET� With a certain percentage of disposable income

(AAA 90k up, AB 40-90k, C1 18-40k)� Builds a pool of assets� Values fast return on investment� Requirement: Asset value appreciation &

reputation of brand

Target Market - Primary

The Working Class – Investor Established business professionals (doctor, lawyer, engineer, architect) top to senior executives, civil servants at executive level, members of country clubs

BalikbayansPhilippine nationals with permanent residency abroad, with a desire to come home for leisure/vacation

Regional MarketStudents & young professionals from VisMin area studying/working in Cebu, with preference for immediate and hassle-free move in

Target Market – Secondary

THE END-USER MARKET� Value for money� For personal use, seeking to fulfill the need of

finally owning an address in Metro Cebu� Values convenience less the hassle of setting up a

place to live in

The Working Class – End UsersBusy young professionals who wants a lock and leave lifestyle, having the desire for convenience from the point of buying, moving and living in

OFWS & Seafarers Accomplished professionals who are planning to come home for a vacation/for retirement, looking for a place to stay anytime, needs assistance in making his/her place readily available to live-in

Pricing Scheme

a) 15% DP over 36 months

b) 20% DP over 36 months

c) 30% DP

10% spot, 15% over 36 mos

a) Spot - 15% Discount

Flexible Payment Terms

* Parking - Php 752k (with VAT)

• To capitalize on the rental potential of TP 1&2 Studio units – P20-25k/ month (investors)


6/7/2012 Presentation Template


Project Milestones

Start of Building Construction – 3rd Quarter 2013

Target Completion - 3rd Quarter 2015

LOI Acceptance - May 28, 2012

Pre-selling Period - June 2012 to June 2013

Model Unit Availability - June 20, 2012

Presscon - June 21, 2012

Launch Week - June 25-29


The Persimmon Studios - Condo in Cebu

Real Estate

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