The permanent revolution
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Transcript of The permanent revolution
” We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. ”
OVERHYPED YET UNDERVALUED
The web is about virtuous spirals
Refer to glossary for description
Of course, technology matters
• Today: HTML + XML
• Tomorrow: HTML + XML + XAML/MXML (rich clients)
It leads to links, links, links
• Small world
• (Scale-free) network effect– Incremental growth– Preferential attachment
A handful of buzzwords
• UGC, Wikis and collaboration• Syndication• Conversational Marketing• Honesty ROI (Relationship, Opinion,
Identity)• Youcracy
Social Media
Gilles Deleuze and Félix Guattari used the term “rhizome” to describe theory and research that allows for multiple, non-hierarchical entry and exit points in data representation and interpretation
The idea is not new
Class consciousness
Means of production
(lumpen)ProNetariat
Infrastructureand
Superstructure
MediaFeudalism
A new generation
“My mates are my media”• Virtual connections are deepening real friendships• For information, youths tend to trust unknown peers
more than established medias
New attitudes towards advertising
A holy grail
“The companies that will prosper will be those that switch out of lowest-common-denominator mode and figure out how to address niches.”
Chris Anderson, editor in chief, wired
A lot of hype
• Delicious (social bookmarking): 0.5% of global reach, 1.5 monthly visits per user and an average of 1 minute per visit
• Twitter : less than 0.1% reach, 1,8 monthly visits per user and 2,7 minutes per visit (excl. usage on mobile devices)
• 6300 Second life users in Belgium
Where are the Belgian users?
Microsoft is focusing on Real Life networks
Social media in Belgium
Source: comscore may 2007 (15+)
Preferred networks
Source: Metrixlab-MSN Social Networks Europe, n=200
Microsoft 2.1
From gadget mashups to
Advanced composite applications
Popfly & Silverlight
Microsoft and the permanent revolution
“Friends are thieves of
time.” Francis Bacon
Microsoft and the permanent revolution
“There's no substitute for innovation, of course, but
innovation is no substitute for being in touch, either.”
Steve Ballmer
Microsoft and the permanent revolution
No amount of skillful invention can replace the essential element of imagination.
Edward Hopper
Thank You