The Perfect Seafood Experience:

Affordable, Sustainable & Delicious

Seafood

NACUFS National Conference

7/2013

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Who is ASMI

• Commodity board representing all

the fishermen, processors who take

fish out of Alaska waters

• Our objective is to educate and

create demand for sustainable

fish/seafood on the menu

• Governed by the State of Alaska

• Drawing for a free Alaska King

Salmon delivered to your door

Introductions & Agenda

Jann Dickerson

Chef Dan Enos

Karl Uri

Tricia Sanguinetti

Jann Dickerson

Survey Results

Sustainable Seafood

Executive Chef Oceanaire Boston

Hands-on seafood species demonstration

Handling and Preparation Tips,

New menu and serving ideas

ASMI Foodservice Marketing

Sustainability Specialist

Promotions/Events

C&U Seafood Research Findings

Choosing Sustainable Seafood Can Be

Challenging

• Sourcing: working with suppliers, ensuring

sustainability and affordability

• Information about sustainability and certification

• Practical: species, handling, preparation tips

• New menu ideas and recipes

All Alaska Seafood is WILD & SUSTAINABLE

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Alaska is one of the most bountiful

fishing regions on the planet, and it

has been recognized as a world

model for sustainable fishing.

Since Alaska became a state in

1959, its constitution has mandated

that all fisheries be sustainably

managed.

Alaska Seafood - A Model For Sustainability

What Species Come from Alaska?

• Five species of salmon -

King, Sockeye, Coho, Keta and Pink

• Whitefish Varieties -

Cod, Alaska Pollock, Halibut, Black Cod,

Sole/Flounder, Rockfish, Surimi

• Shellfish -

King, Snow and Dungeness Crab;

Weathervane Scallops, Spot Prawns, Oysters

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For more information on sustainable

seafood

• Stay informed and make sure you’re using the most up-

to-date, credible resources.

NOAA www.fishwatch.gov

ASMI www.alaskaseafood.org or

www.wildalaskaflavor.com

• Most of all, remember you have a choice - make it a

smart one.

Fishing Families and Local Communities

ASMI

College & University Events

Goal:

• Teach Gen Y to eat more fish and seafood

• Use campus sustainability initiatives to get

the message across:

ALL ALASKA SEAFOOD IS

SUSTAINABLE

• Create an on-campus event to make a

fun, teachable moment

• Develop media opportunities that create

visibility for the school’s foodservice

department and Alaska seafood

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Alaska Seafood on Campus

Cal Berkeley: Longest Sushi Roll

UMass Amherst- Longest Sushi Roll

Emory University – Longest Fish Taco

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Stanford University

Yale Final Cut: Alaska Cod Secret Ingredient

University of New Hampshire

University of Iowa

Richmond University Live Well Dine Green 9-2012

Umass Sustainable Seafood Week

10/2012

On-Campus Sustainable Seafood Events

• Let us help you tell the sustainability story

• Create an event that will their capture their

attention and engage

• Give you the opportunity to showcase new

species and ways of serving

• Create visibility for dining services

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ASMI: Your Resource for Sustainable Fun

Check out our helpful

Websites:

• Alaskaseafood.org

• Alaskaseafood.org/health

• Wildalaskaflavor.com

• Alaskafishtaco.com

Questions?

Claudia Hogue Jann Dickerson

Foodservice Director National Accounts

Alaska Seafood Marketing Institute AK Seafood Marketing Inst.

800.806.2497 415.561.0994

chogue@alaskaseafood.com jann@thinkfoodsf.com