THE PARTS YOU NEED FOR THE RIDE OF YOUR DREAMS MIKE KNAUSS PRESENTS.

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THE PARTS YOU NEED FOR THE RIDE OF YOUR DREAMS MIKE KNAUSS PRESENTS

Transcript of THE PARTS YOU NEED FOR THE RIDE OF YOUR DREAMS MIKE KNAUSS PRESENTS.

Page 1: THE PARTS YOU NEED FOR THE RIDE OF YOUR DREAMS MIKE KNAUSS PRESENTS.

THE PARTS YOU NEED FOR THE RIDE OF YOUR DREAMS

MIKE KNAUSS

PRESENTS

Page 2: THE PARTS YOU NEED FOR THE RIDE OF YOUR DREAMS MIKE KNAUSS PRESENTS.

A LITTLE ABOUT ME

o GRADUATED FROM CENTREVILLE HIGH SCHOOL IN 1995

o COMPLETED A TOOL & DIE JOURNEYMAN APPRENTICESHIP THROUGH GLEN OAKS

o FOR THE PAST 11 YEARS I’VE WORKED AT BURR OAK TOOL

o MARRIED TO MY WIFE, AMANDA, AND HAVE 3 GREAT CHILDREN

o I’VE HAD A PASSION FOR CARS PRETTY MUCH MY ENTIRE LIFE

o DEVELOPED THE IDEA OF HAVING MY OWN BUSINESS IN THE AUTOMOTIVE AFTERMARKET

o CREATED A DBA KNOWN AS THE GEARBOX GARAGE

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INDUSTRY RESOURCESo SEMA – SPECIALTY EQUIPMENT MARKET ASSOCIATIONo STARTED IN 1963 BY A SMALL GROUP OF PERFORMANCE EQUIPMENT SUPPLIERSo ENCOURAGES IMPROVED BUSINESS PRACTICES IN THE AUTOMOTIVE AFTERMARKETo TODAY, SEMA HAS NEARLY 6,400 MEMBERS.

o SAN – SEMA ACTION NETWORKo COMPRISED OF A GROUP WITHIN SEMAo LOBBY AGAINST LAW MAKERS WHO TRY TO CREATE UNFAIR REGULATIONS AGAINST THE AUTOMOTIVE AFTERMARKET INDUSTRY

o ARMO – AUTOMOTIVE RESTORATION MARKET ASSOCIATIONo DEDICATED TO MONITORING LEGISLATIVE AND REGULATORY ISSUES THAT MAY AFFECT THE INDUSTRYo OFFERS SPECIAL PROJECTS AND EDUCATION PROGRAMS TO ASSIST BUSINESS OWNERS INVOLVED IN THE RESTORATION INDUSTRY

o 3RD ANNUAL NATIONAL COLLECTOR CAR APPRECIATION DAY, JULY 13,2012o A RESULT OTHE EFFORTS MADE BY SEMA AND ITS COUNCILS, AND WITH HELP FROM THE U.S. SENATE.o HELPS TO PRESERVE OUR NATION’S AUTOMOTIVE HERITAGE AND THE MILLIONS OF HOBBYISTS IT SUPPORTS WHILE PROVIDING WELL PAYING, HIGH-SKILLED JOBS NATIONWIDE.

o HRIA – HOT ROD INDUSTRY ALLIANCEo FOCUSES ON PROMOTING AWARENESS OF INDUSTRY SPECIFIC ISSUESo DEVELOPES STRATEGIES & PROGRAMS TO ASSIST IN IMPROVING BUSINESS PRACTICES WITHIN THE AFTERMARKET INDUSTRY

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THE AUTOMOTIVE AFTERMARKET

2011 SALES REACHED A TOTAL OF $29.99 BILLION, UP 5% FROM 2010STREET PERFORMANCE BECOMES THE DOMINANT NICHE IN THE MARKET

STREET PERFORMANCE SALES LEAD AT $6.48 BILLION ANNUALLYAPPEARANCE PRODUCTS DROP, PERFORMANCE, SUSPENSION & HANDLINGMAKES STEADY RAISES WITH $10.33 AND $7.73 BILLION IN SALES IN 2011

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CREATE A WEB SITE SPECIFIC TO HOT ROD & STREET PERFORMANCE ENTHUSIASTSBUILDING THE BRAND BY SUPPORTING LOCAL EVENTS

INTRODUCE OUR OWN PRODUCT LINE

o MEET POTENTIAL CUSTOMERSo PROMOTES FAMILIARITY AND BUILDS TRUSTo FIRST HAND LOOK AT TRENDS IN THE LOCAL MARKET

o PROVIDE CUSTOMERS WITH INFORMATION BETWEEN EVENTSo LINKED TO OUR FACEBOOK FAN PAGEo ADDED POTENTIAL TO REACH CUSTOMERS

o PRESENTED THE IDEA TO COLE QUINNELo WORKING WITH LOCAL BUSINESSES TO MANUFACTURE PRODUCTSo PRODUCT TESTING AFTER PROTOTYPE DEVELOPMENT

ACQUIRED A DEALER ACCOUNT WITH MOTORSTATE DISTRIBUTING

o 5-TIME WINNER OF THE SEMA W.D. OF THE YEAR AWARDo 75,000 PART #’S FROM OVER 560 MANUFACTURERSo PRICE GUIDE PRO OFFERS LIVE INVENTORY AND PRICING o STARTED FROM THE TRUNK OF A CAR

THE PROCESS OF BUSINESS CREATION

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HOW CAN THIS GENERATE GROWTH IN THE COMMUNITY?RESEARCH HAS SHOWN THAT THE AUTOMOTIVE AFTERMARKET IS ONE OF THE STRONGEST AREAS OF THE U.S. ECONOMY.

o GEORGE LANE - LANE AUTOMOTIVEo STARTED AS A PART-TIME VENTURE IN HIS GARAGE IN 1964o IN 1971 HE EXPANDED AND STARTED MOTORSTATE DISTRIBUTING, SUPPLYING PARTS WORLD-WIDEo PRESENTLY OPERATES IN A 153,000 SQ. FT. WAREHOUSE WITH OVER 75,000 PART NUMBERS

o MIKE YAGER - MID-AMERICA MOTORWORKSo IN 1974, STARTED WITH A $500 LOAN SELLING PARTS AND ACCESSORIESo SOLD FROM THE TRUNK OF A BORROWED CARo CURRENTLY A MULTI-MILLION DOLLAR COMPANY

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o KYLE & STACY TUCKER – DETROIT SPEED AND ENGINEERINGo STARTED IN A 2-CAR GARAGEo KNOWN THROUGH-OUT THE INDUSTRY FOR TOP OF THE LINE SUSPENSION COMPONENTS AND HIGH QUALITY CAR BUILDSo HAVE BUILT PROJECT CARS FOR RICK HENDRICK, KYLE BUSCH, DALE EARNHART, JR., TIME ALLEN AND MANY MORE

o SUMMIT RACING – STOW, OHIOo STARTED AS A ONE-PERSON, PART-TIME BUSINESS IN 1968o REVOLUTIONIZED THE MAIL-ORDER INDUSTRY IN THE 1970’so TODAY IS A MULTI-MILLION DOLLAR BUSINESS 3 WAREHOUSES IN OHIO, NEVADA AND GEORGIA

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CURRENT AND FUTURE PLANS

o CONTINUE TO BE INVOLVED IN ORGANIZING LOCAL EVENTS TO BUILD RELATIONSHIPS WITH POTENTIAL CUSTOMERS

o CURRENTLY UTILIZING LOCAL BUSINESSES TO AID IN THE DEVELOPMENT AND MANUFACTURING OF OUR OWN PRODUCT LINE CALLED G-TR PRECISION COMPONENTS

o FINALIZE OUR PROTOTYPE REAR SUSPENSION FOR ’63-’72 CHEVY TRUCKS AND MARKET THE PRODUCT THROUGH COLE QUINNELL TO BECOME NATIONALLY RECOGNIZED

o WITHIN 5 YEARS, ESTABLISH A PERMANENT COMMERCIAL/RETAIL SPACE. THIS CAN DRAW IN MORE CONSUMERS TO THE AREA AND AID IN THE GROWTH OF LOCAL EVENTS