The Page GroupClient:

American Honda Motorcycles

Project: Building and Developing Corporate Brand Security &

Licensing Value

American Honda Motorcycle

• American Honda was at risk of loosing the rights to its trademarks due to infringement by others.

• The Page Group was engaged to help them understand what was necessary to secure and protect those trademarks.

• Project entailed: – Creating Strategies for:

• Aggressively pursuing cease and desist efforts with infringing companies – stopped over 45 infringements against brand

• Licensing trademarks to others – secured numerous new license’s• In house development of trademarked products for direct sale to consumer – developed strategy,

designed, sourced, and delivered over 1 ½ million dollars worth of merchandise to division for sale to retail channel.

• Brand development within categories and brand extension throughout segments of their motorcycle marketplace.

• Dealer Event Display, collateral, and sell sheets. • Point of sale at retail strategies• Supporting event marketing efforts

– TPG contracted for over 2 ½ yrs

Designed, Sourced, and Delivered American Honda Motorcycle Gear in 8 months

TPG brought new products to market for AHM to secure its trademarks in categories important to the brand.

Quality and Style

SupportingRide Red

New School and Old SchoolFitting the needs of 49 years in the American Motorcycle Marketplace

Motorcycle Lifestyle Driven

Old School

New School

Heritage

Project Focus:• Determining how to best pursue

cease and desists from companies infringing on trademark and brand.

• Help establish Licensing protocols• Assist in finding, developing, &

securing licensee’s• Assist in forming joint venture

relationships with vendors for products to be sold in house as AHM brands.

• Developing product programs that could assist in securing critical licensing product categories for AHM.

• Analysis & support of Event Marketing & Red Rider Marketing

• Developing AHM Dealer Tradeshow programs & displays

• Establish Retail point of sale for new Licensed Products programs.