THE OUTDOOR SHOWCASE
-
Upload
messe-friedrichshafen-gmbh -
Category
Documents
-
view
217 -
download
1
description
Transcript of THE OUTDOOR SHOWCASE
edito
rial
This year’s OutDoor show will be by far more than just a showcase
for the latest products which should hit the shops in spring 2010.
No, this show will also be an indicator to what extent the outdoor
industry has been affected by the global financial crisis so far. It
seems, however, that this industry will come out as a winner if
mistakes are avoided.
All the key figures – as far as we have managed to collect them at this
point – say that the impact of the turmoil on our business has been
more than limited. This is partially due to the fact that outdoor is, of
course, a sort of small item business which offers goods that are simply
less costly than a car or kitchen furniture.
Some industry veterans predict that this industry might even be able
to take advantage of the crisis. Take Britain, for example, who have
been hit hard by the crisis. Observers hope that the Brits might stay
away from holidays in Mallorca or the Canary Islands due to budget rea-
sons this summer, and would perhaps prefer to climb Ben Nevis or stroll
through the Lake District, or take part in any other activities at home for
that matter for which outdoor equipment is badly needed. It will be the
end of the summer before we can prove if this theory is right.
More important, however, is the key question whether the outdoor in-
dustry will continue to manage to offer products which are highly desi-
rable on the consumer level. It is no surprise that Messe Friedrichshafen,
the host of this show, has decided to choose “innovation & technology”
as the leitmotiv of this OutDoor. Even though this claim is by far not
new to a business which has always lived from that approach, it is more
important now than it ever was due to this crisis. Brands and retailers
alike should follow this strategy which has been so successful over the
past 25 years or so. Players, who might be impressed by the stories in
the daily newspapers and who tend to play the price card, may put
themselves in an uncomfortable place to be.
Still, it is safe to say that the crisis has in fact reached the outdoor in-
dustry to some extent. I am not talking about Karstadt filing for bank-
ruptcy a couple of weeks ago. Karstadt is probably one of the top three
outdoor retailers in Germany, but the company has been in trouble for
quite a few years and most definitely well before the outbreak of the
crisis last summer. It is therefore no wonder that the federal government
did not opt for a public bail-out for the company. Even though Karstadt
may basically suffer from home-made mistakes, it is safe to say that
manufacturers might observe this case just to see the financial muscle
of retail as a whole.
In one specific point, the crisis has already hit the outdoor market. The
weight of the Euro is no longer healthy in comparison to other currenci-
es. Sure, there are some winners out of this situation, but the imbalance
between the Euro on one side and, e.g., British sterling as well as some
Scandinavian crowns, on the other really causes problems within the
supply chain.
I think that this should be enough talk about any substantial or imagi-
ned crisis worldwide. The reader might understand that this topic is one
that no writer escapes from these days. I apologise. Just to summarise,
it should be noted that, at the time of writing this, the outdoor ship is
cruising through stormy weather on a level which is more than okay.
The key factor to the outdoor industry’s success is its strong commit-
ment to emotions, innovations and a technical approach to really new
products. I am sure that the exhibitors will meet these challenges and
I hope that the retailers are ready to transfer these ideals to their own
customers.
If all that happens at this OutDoor show, no-one of us should worry
about the challenges imposed by a stiff economic environment.
I would like to wish you all a successful OutDoor show.
Enjoy Lake Constance
Markus Huber
Editor, The OutDoor Showcase
03
Weathering the Storm with Quality
THE TIGER SOLUTION: THE GORE-TEX SOLUTION:
GORE-TEX® Extended Comfort Footwear
gore-tex.com
EXPERIENCE MORE ...
Eco inside, fashion outside 06The Designers of IDEAS present the new trends for summer 2011
Summer 2010 sizzles with eco-friendly fabrics 16Sustainability continues to be a key issue
Innovation: Hidden Technologies 18The new outdoor footwear provides performancein a traditional look
Content and Commerce in the Web 21The Online Infatuation with Gear Reviews
Making a Difference through Conservation 23EOG Association’s latest efforts to protect nature
Success in the Shadow of the Big Ones 28Outdoor Italia is not scared of tough competition from large surfaces
The Poles Climb all the Way up! 34Polish market for climbing goods is not easy,but has great potential
Check them out! 49 - 85 Brand new products at the show
05co
nten
ts
06
18
24
34
CONTENTSCONTENTSCONTENTS
The design group IDEAS, which is specialised in textile trends for active sports, will present their work again at this year’s OutDoor. Besides being present with their own booth, the designers will inform visitors about the trends and tendencies for summer 2010 in a trend lecture. Exclusively for The Outdoor Handbook, a few members of the group will already show us what outdoor clothes could look like in summer 2011 and give a preview on the new colour card.
The Designers of IDEAS present the new trends and colours in outdoorwear for summer 2011
Eco inside, fashion outside
While this year’s OutDoor presents the collections for summer 2010, clocks tick differently in
the designers studios. The designers are already working on their fi rst designs for summer 2011
and are developing new trends and visions. Apart from world-wide trend research it is mainly
socio-cultural and economic aspects and tendencies that will infl uence the new collections. For
2011, the designers of IDEAS, an international association of 25 freelance design studios, have
identifi ed the following keywords: added value, emotions, technology, nature and ecology, all
combined in harmonious collections that may not lack that certain something of fashion.
The driving force for the appeal of the coming collections will be the added value the outdoor
athlete will get with a new garment. The added value can show itself in various aspects: On the
one hand in the integration of new technologies, as the clothes of the future should care for their
wearer and feed him, e.g. with miniscule substances packed into micro-capsules. They should
protect him from environmental infl uences, not only rain, wind and storm but also air pollution
or UV radiation. With the help of solar cells they should be able to provide energy for the use of
mobile phones or GPS devices.
On the other hand positive emotions should be evoked, by feeling at ease in the garment itself
but also by having the knowledge to do something good for the environment. That is why the
designers believe that completely sustainable and ecological manufacturing in all steps of pro-
duction will play a decisive role. The enterprises that show authenticity will also be able to inspire
their clients in times of crisis. And last but not least, the visual appearance certainly must be right,
as the fashion demands are constantly increa-
sing, fl attering fabrics for fi gure-hugging sil-
houettes, stitching and tailoring at its best and
of course fashionable colours.
The fi rst step is the colour card
Thus, even before the choice of the materials
and the cuts, colours play a very important role
for the creation of the collection. They empha-
sise the different statements from emotionality
to technology and refl ect sentiments and ten-
dencies. Therefore the designers of IDEAS do
not just create collections for their clients, they
also develop a colour card for active sports twi-
ce a year. The slogan of the brand new colour
card for summer 2011 is “Pop Up”. In a mo-
dern world that is reduced to two dimensions
we are all required to conquer the third dimen-
sion once more and experience space again,
fl atscreen, WWW and virtual world in play like
Second Life is not the reality, those who go out
into nature and work out get in contact with
it again. “Pop Up” presents six colour topics
that are built around the seeming dichotomy
of nature and technology, that open up all di-
mensions and that evoke emotions. The topics
of the colour card call on us to live with nature
and to learn from it, for a better world for us
and our children. A concern that should unite
outdoor athletes in the whole world today as
well as in as 2011.
Ulrike Arlt
trend
s:in
nova
tion
& te
chno
logy
06
“Green colour” is the queen colour of the future!
“The main point for the collections in summer 2011 will be to evoke
emotions! We have to encourage as many people as possible to use
more ecological products, to live more ecologically and to take care
of our planet for us and the next generations. In this context it is very
important to attract young consumers. That is why we want to increase
their positive feelings by funny pictures, texts and variegation.
The design-vision for summer 2011 is to learn from nature and to be in
harmony with it. Nature is the best engineer ever, so why should we not
use its ideas, shapes, colours and forms. We are for example inspired for
clothes by the shape of a tree leaf with all its veins - that creates a warm
and cosy shape. Future garments could look like a “live organism” or
a “mini universe” and be the best friend and the connection to the
world. They could have integrated useful features such as navigation,
protection, and so on, but nothing more than the really necessary items
for being out in nature.
Sustainability will become more and
more important and can even be realised
by wearing more durable and function-
al clothes. New collections are made for
comfort and long use, not for “wearing
them and throwing them away when
you get bored”. It is better to pay
more and to use “ecological stuff”
longer than to throw away cheap
things every day. It is better to
have few clothes that are more
functional so that you are able to
use them in different situations.
That is why we think that clothes
in the future should be designed
to be more and more adjustable
and multifunctional.”
Outdoor athletes desire added emotional value
“In times of economic insecurity,
the client will mainly seek pro-
ducts that provide him with added
value. On the one hand, he will
demand that the outdoor industry
take more responsibility in ques-
tions relevant to the environment,
as athletes do not want to work
out at the expense of nature any
more.
On the other hand, outdoor wear needs to offer its wearer more bene-
fits. My vision is that modern fabrics protect the skin with micro-capsu-
le-technology, that they feed it and care for it and that our wellness is
increased that way. But not only that, the garment should offer added
value in the future, solar batteries will be standard. I think of more,
e.g. a UV radiation detector which warns its wearer if the sunlight is
too intensive. Or a measuring element that can detect air pollution. For
protection a face mask could be integrated directly into the hood! This
way emotions can be evoked, the athlete feels good and cared for in
his clothes.
But the garments sould not just
evoke emotions, but also show it.
Temperature-sensitive print colours
could convey sentiments, micro-
capsules could release individual
scents. With regard to their visual
appearance collections will build
a bridge between ultra modern
technology and tradition, realised
in durable, natural materials or re-
cycled materials.”
s p o r t s w e a r d e s i g n e r s t e a m
IDEAS-member BIURO4: Rita, Berta and Gitis from Kaunas, Lithuania
IDEAS-Member
Marina Scheifel, Lille (France)
trend
s:in
nova
tion
&te
chno
logy
07
SUPER MICA JACKETMarmot Super Mica, breathable and waterproof MemBrain®Strata™ fabric – only extreme lightweight adventure freaks should apply.
www.marmot.eu
M E M B R A I N ®
strata™ U l t raL igh t
Pockets big enough to fit more than just energy gels yet still harness friendly. Pack size equivalent to a softball, adjustable wire rimmed hood integrated cooling vents, PitZips™,hem draw cord, zonal reinforcement and all for less than 250g (med).
Strata™ protects thewaterproof MemBrain® layer
Marmot® MemBrain®
Lightweight outer fabric
Sustainability, design and function are compatible!
“The ecological wave has captured
us all. Ecological and natural textiles
can be found in nearly every seg-
ment of well-known manufactur-
ers. The next step is the production
of really sustainable textiles. Apart
from the ecological responsibility
with regard to the primary pro-
ducts (or raw materials) and rele-
vant components, sustainably produced textiles encompass the whole
value chain. This responsibility is called “EHS”-environment, health and
safety.
This new axiom may not be a marketing strategy or a unique event. In
fact, long-term campaigns are decisive for success. New innovative tex-
tile that are considered to be completely sustainable from the raw ma-
terial to the accessories such as zips, cords and buttons, are more than
apparel, they are a vision and an attitude towards life. The successful
brands of the future will be those that offer authenticity and trust.
Outdoorwear provides features such as high-tech performance, emoti-
onal design and technical details and in the future it should also fulfi l
the demand of sustainability. In this regard, function and technology
are just one side of the product,design and emotion are
the other. Without the right emotion, nobody will buy a
sustainable product just because the retailer uses ener-
gy-effi cient lamps in his store or prints his newsletter on
environmentally friendly paper.
The designer is responsible for the emotional effect of
the collection. In addition to aesthetics, functional de-
tails and know-how, he needs to contribute a well-foun-
ded knowledge about the guidelines of ecological mate-
rials, manufacturing processes, construction techniques
and innovative as well as social fabrication techniques.
To have a say in the future, means to reduce our carbon
footprint and to minimise our consumption of natural
resources.”
New, smart technologies combined with natural fabrics
“For the inspiration of an outdoor collection for summer
2011 we drew a women-concept. In a more and more
aggressive and competitive market women assume an in-
creasingly important role in this fi eld. The key words for
this concept are: “Smile Energy, “Smile Comfort”, “Smile
fresh fi t”. On the one hand, the collections have to be
made with natural fabric, on the other hand they must
create the energy for the daily use of mobile phones,
MP3-Players, GPS and laptops. We can imagine that pho-
tovoltaic inserts will be integrated into the clothes to char-
ge all these accessories.
Summer clothes must give a fresh feeling too. We designed pockets
that can be fi lled with liquids (water, energy drinks). These drinks are
kept in the fridge before the athlete goes out. Wearing them, keeps
the sports enthusiat cool and lets him drink at the same time. Air in-
takes, which are welded with laser technology, also provide a sense
of coolness. Colours are soft and weak, the true energy and vitality of
the clothes comes from the new technologies. It is this peculiarity that
makes these items unique, respectful of nature, meanwhile modern
and satisfying the necessities of the most exigent women.
Fabrics are as natural as possible,
e.g. new developments of fibers
made from corn or milk or recycled
fabrics from the PET of bottles. Gar-
ments of the future are produced
with respect for our planet, they
are in step with the world fashion
tendencies and they take care of
the comfort of the moment. “
IDEAS-Designer
Johanna Wild (Munich/Germany)
IDEAS-Designer
Pier Callegarini, Studio MPIER,
Treviso (Italy)
trend
s:in
nova
tion
&te
chno
logy
09
For example with FROSTED MATT. MADEIRA’s new matt effect thread.
This is IDEAS
IDEAS is an international association of 25 freelance design stu-
dios specialised in active sports. Besides their work as designers
for several brands, the IDEAS members create a colour card twice
a year, especially for action sports and sportswear. This colour
card is the basis for the creation of new collections and is used
by a lot of designers and fi tters.
In the next step the designers create detailed product sketches
on behalf of the outdoor suppliers for the new collections,
which will then be transformed by the product management of
the respective brand.
IDEAS at OutDoor
You can contact IDEAS at the OutDoor at their booth in the tran-
sition area east, booth nr. ÜO 103 (transit area behind the eastern
entrance). As a special benefi t for all trade visitors, the group will
hold a trend lecture for buyers and product managers about the
trends in outdoor clothing and colours. It takes place on Friday
17th July at 11 a.m. in the room Berlin and is presented by the
trade press journalist Ulrike Arlt. The trend speech will inform
you about the most important textile trends for summer 2010
and offers help for the ordering season. The second part of the
lecture, which aims at producers and product managers, offers
an exclusive outlook for summer 2011 with the presentation of
the new colour card.
You can buy the colour card for summer 2011 at the booth; it
costs € 295 with pantone swatches, € 195 without.
Contact also via: [email protected]
Down here you can’t exactly ask the guy across the street to help you
fi x something.
Wenger supports explorer and
environmentalist Mike Horn and his
3-year Pangaea Expedition.
Wenger soutient l’explorateur et
environnementaliste Mike Horn et
son expédition qui dure 3 ans appelée
Pangaea.
Wenger unterstützt den Forscher und
Umweltaktivisten Mike Horn und
seine 3-jährige Pangaea-Expedition.
Hall A1, Booth 210
Introducingthe Mike Horn Ranger knife
with 16 functions
NE
SE
SSWW
NWW
E
SWWWWWWWWWW
NNNNNNNEEEEEEE
The best market knowledge for your international business, 25 times a year
The new international business newsletter by the publisher of SGI Europe
W
NE
SE
SW
NW
NNNNN
ti
S
www
E
ioo
WWWWWWWWWWWWWWWWWW
WWWWWWWWSWSWWWWSWSWWWWWSWWWSWWW
E
E
EEEEE
NNNENNENENENENENENENENENENENENENENENENENEENENEE
THE OUTDOOR INDUSTRY
More under www.edmpublications.comttttttiiiiiioooonnnnsssss ccccoooommmmmmmMMMMMMMMMooooorrrrreeeee uuuuuuunnnnnddddddddeeeeeeeerrrr wwwwwwwwwww eeeedddddddddmmmpppuuuubbbbbbblllllliiiiiiiicccaaaaaatttttt nnssseeeddd ccccoodddmmmm ttttiiiiooooonnnnnnsss.ccccoooommmmmmmmeeeeeeerrrr wwwwwwwwwwwwwwww..eeeeeddddddddmmmpppppuuubbbbblllllliiiiccaaaaatttttuuubbbll caaaattttttiooonnnnsddddd sss.eeee ccccddddddmmmpppppmmmmmMore under www.edmpublications.com
• Only facts and figures on the outdoor sporting goods market from all over Europe and beyond, no promotion
• Benchmark yourself, check on competitors’ moves, develop sales arguments, find business opportunities
• Subscribe at our stand (FW100) and save 20% or 50% if you subscribe to SGI EUROPE too.
When we are away from our comfort zone,
we seek reassurance and we need a crutch.
And, as one watches the endless fiddling and
fingering of mobile phones when in use and
when not, it is perhaps not too fanciful to
argue that those who might previously have
succumbed to nicotine, have now found their
addiction of choice – mobiles in particular and
handheld gadgetry in general. It is clear we
like to have these things with us, even when
there’s little chance of their being used. Where
once the aircraft safety belt signal being swit-
ched off was the green light for fags to be
fished out and lit up, now it is the beep and
flutter of mobiles going on and being anxious-
ly scanned.
In the world of mobile/gadget addiction is not
the equivalent of this having no battery pow-
er? In the outdoor world and especially in the
serious outdoor world, the loss of power at
the wrong time, from a mobile or beacon or
GPS can result in serious risk.
Enter our heroes, the next level of comfort
providers. The market for power boosters and
chargers and other natty bits of kit aimed at
keeping our various devices in working order,
when we’re beyond the reach of a plug so-
cket, has boomed in recent times. >
When we are away from our comfort zone, we seek reassurance and we need a crutch. And, as one watches the endless fiddling and fingering of mobile phones when in use and when not, it is perhaps not too fanciful to argue that those who might previously have succum-bed to nicotine, have now found their addiction of choice – mobiles in particular and handheld gad-getry in general. It is clear we like to have these things with us, even when there’s little chance of their being used. Where once the aircraft safety belt signal being switched off was the green light for fags to be fished out and lit up, now it is the beep and flutter of mobiles going on and being anxiously scanned.
Feeding the addiction to power
Want to see helplessness writen large? Give someone a mobile with no battery:
000
mar
kets
:The best market knowledge for your international business, 40 times a year
More under www.edmpublications.comMore under www.edmpublications.comMore under www.edmpublications.com
• Only facts and figures on the broad sporting goods market from all over Europe and beyond, no promotion
• Benchmark yourself, check on competitors’ moves, develop sales arguments, find business opportunities
• 20TH Anniversary promotion. Subscribe at our stand (FW 100) and save 20%. You will also get The Outdoor Industry Compass free for six months, with permanent savings afterwards.
News and analysis of the international market
tttiiiiioooonnnnnsssss ccccoooommmmmtttiiiiiooonnnnsss cccooommmmttiiioonnnss ccoommttiiioonnnss ccoommMMMMMMMMMMoooooooorrrrreeeeee uuuuuunnnnnddddddddddeeeeeerrrr wwwwwwwwwwwww eeeeeedddddddmmmpppuuubbbbbbllllliiiiiccaatttMMMMMMMMooooooorrrreeeee uuuuunnnndddddddeeeeerrr wwwwwwwwwwww eeeedddddmmmppuuubbbbbbllllliiiiccaaatttMMMMMMoooorrreee uuuunnndddddeeerrr wwwwwwww eeeddddmmpuuubbbblllliiiccaattMMMMMMoooorrreee uuuunnndddddeeerrr wwwwwwww eeeddddmmpuuubbbblllliiiccaattttttiiiooooonnnnnsssss..ccccoooommmmmmtttiioooonnnnssss...ccccooommmmttiiooonnnssss...ccccooommmmttiiooonnnssss...ccccooommmmeeeeeeeerrrrr wwwwwwwwwwwwwwww...eeeeeeddddmmmmpppppuuubbbbbllliiiccccaaaatttteeeeeeerrrrr wwwwwwwwwwwww..eeeeedddmmmpppuuubbblliiiccaaatteeeerrr wwwwwwwwwww..eeeeddmmmmppppuuubblliiicccaaatteeeerrr wwwwwwwwwww..eeeeddmmmmppppuuubblliiicccaaattMore under www.edmpublications.com
This article fi rst appeared in the UK‘s lea-ding outdoor industry publication, OCC Outdoor. To fi nd out more about how to talk to more than 2,500 UK outdoor busi-nesses go to
www.occoutdoor.co.uk
These items put minds at rest, no more nag-
ging doubts, mild panics or sweaty palms at
the prospect of not being able to function nor-
mally. The user can just relax, forget about it
amidst a comforting glow of power-on LEDs.
Oddly, the outdoor trade (rarely slouches when
it comes to technology) has been slow to take
up this opportunity. It would seem the perfect
fi t with so much else that the industry does.
How diffi cult can it be to persuade someone
who just spent several hundred pounds on a
new phone, GPS or an iPod (whether in your
shop or not) to part with a little more for that
peace of mind? Call it reassuring the custo-
mers, call it empowering them, call it playing
on human weakness, call it what you will there
is clear and identifi able sales opportunity here.
So why not become your local power pusher.
After all you’re only satisfying an addiction?
Alistair Phillips
Ansmann
The improved version of the Digicharger
Vario, the Pro works for nearly all Lithium-
ion battery packs for digital cameras, cam-
corders and mobile phones like its prede-
cessor, but the new Pro version is even
more powerful giving shorter charging
times. It also boasts contacts that adjust
both vertically and horizontally making
it possible to charge battery packs with
even the smallest contact areas. The Pro
can also be used for USB applications such
as MP3s and computer devices
Design Go
The Emergency Phone Charger provides up
to 80 minutes of talk time, supports most
Nokia, Sony Ericsson, Motorola and Sam-
sung phones thanks to the four interchan-
geable heads included. Its compact design
means it fi ts neatly into any travel bag and
requires just 4xAAA batteries to operate.
BRITAIN’S ONLY MONTHLY OUTDOOR INDUSTRY PUBLICATION
JUNE/JULY 2009ISSUE 6 ★ VOLUME 16
News: Mammut spend £120000 getting the story right Page 7
Hard Facts: More maga-zines, but the same amount of space Page 13
Analysis: Why now is the time for retailers to shake with the OIA Page 18
Showcase: Sue Nixon reveals her four outdoor favourites Page 53
Many companies are responding to the
consumer’s increasing concerns about ecolo-
gical issues and numerous new products for
summer 2010 are made with some percen-
tage of recycled material. In Patagonia’s case,
a forerunner in using recycled materials, the
company strives to lessen their carbon footprint
by constructing every product out of recycled
material while also making every garment 100
% recyclable by the fall of 2010. “Through the
Common Threads Program we can transform
unusable garments into new clothing, which
gets us closer to a long-standing company goal
of taking full responsibility for every product
we make,” says Jess Clayton, Patagonia
product public relations marketer. “83 % of
Patagonia’s apparel for Spring 2010 are recyc-
lable through the Common Threads Recycling
Program and more than half of all styles are
made with at least 35 % environmentally con-
scious fi bers.”
Natural fi bers are back in business
Another growing trend in the outdoor industry
takes a lesson from nature. Apparel made from
natural fi bers such as wool, bamboo, corn and
even shells - all renewable resources - top the
charts for next season by joining the list of tex-
tiles with an eco-friendly story. Not only are
the resources more sustainable than synthetic
material, they often benefi t from the same
There is no denying that the textile industry produces a large amount of waste and emissions. Technology does exist, however, that can reduce, reuse and recycle material. Near identical fabric can be produced, for example, by turning recycled plastic bottles into thread instead of using virgin polyester, which is made from ever-decreasing petroleum. Not only does the use of recycled materials reduce the need for virgin oil, it helps with the alarming problem of overfl owing trash landfi lls.
technical features. Wool, for instance, wicks
away moisture and keeps odor at bay because
it is naturally anti-microbial.
Some companies take green textiles a step
further by putting conservation into practice
in their own backyards. “Companies are also
incorporating environmental awareness into
the workplace with more energy effi cient
facilities and employee incentives for biking
or walking to work,” says Valerie Dietrich,
Mountain Hardwear public relations coordinator.
Smartwool recently received the Sustainable
Business of the Year award from its home-
town in Steamboat Springs, Colorado, for cre-
ating carbon-neutral offi ces, off-setting their
energy usage with 100 percent wind-energy
credits. Companies such as Smartwool have
committed to eco-friendly business practices
throughout the entire production process and
many have adopted internationally recognized
green certifi cations as well.
This season, educated consumers are making
buying decisions based on the green appeal.
Active people feel good about buying an out-
fi t that uses some type of green practice in the
manufacturing process. And whether it’s for
reasons of profi t or ethics, if everyone feels good
about the end result, then everyone wins. The
following apparel features some sustainable
elements along with hip designs and function-
al features to keep consumers warm, dry and
active during the summer season.
Krista Crabtree
Sustainability continues to be a key issue:
Summer 2010 sizzles with eco-friendly fabrics
trend
s:in
nova
tion&
tech
nolo
gy
Helly Hansen: BC Rain Jacket
The BC Rain Jacket (in men and women’s styles) comes out of Helly Hansen’s Ekolab research and development project, which advances environmentally conscious de-sign within the company. The hip-looking rain shell is made of 50 percent recycled polyester, a waterproof membrane made from recycled plastic bottles and non-toxic dyes. Not only is the shell waterproof, but brea-thable as well, complete with invisible venting and two smartly placed pockets.
Arc’teryx: Ridgeline Shirt
Whether hill walking or hanging out in the city, the Men’s Ridgeline shirt makes a fashionable top for summer ac-tivities. The semi-stretchy, wrinkle-resistant fabric, called Verdi, is made from 37 percent renewable ingredients including cotton and Sorona, a polymer fi ber made from corn. The Ridgeline’s pockets are breathable and mesh-lined contributing to the shirt’s many properties that make it lightweight, durable and moisture wicking.
16
Gramicci: Liberte Crew Organic Evo-TekAll the apparel in the new “Greenicci” collection is made from organic or recycled fabrics. Gramicci’s new fabric Evo-Tek hails from half organic cotton and half recycled polyester. The fabric wicks moisture away from the skin to the fabric’s surface, so women can stay dry while trail running, hiking or biking.
Smartwool: S/S Graphic Tee and Straightline ShortThe Graphic Tee fi ts women’s silhouette and has Smartwool’s new Casuwool fabric, a new uber-soft, ultra lightweight micron yarn that’s 100 percent merino wool. The Straightline Shorts are mid-rise Bermuda length, good for long days on the trail. They are 70 percent wool and 30 percent polyester with elastic for extra mobility.
The North Face: El Cap BaselayerWhether you’re rock climbing or hiking, the El Cap baselay-er provides light protection from the summer elements. Highly breathable and moisture wicking properties make it an attractive lightweight layer to pack for expeditions or climbing trips. Another attribute of the El Cap: This worldwide popular baselayer is made from 100 percent recycled Polartec Power Dry fabric.
17tre
nds:
inno
vatio
n&te
chno
logy
Smartwool: Betasso JerseyThe Men‘s Betasso Jersey has a new fabric called Techni-cal Knit Merino, which adds polyester to wool for incre-ased fi t and elasticity as well as the ability to weave the wool into mesh for ventilation under the arms and the back of the body.
Patagonia: Gravitee Tank and Vitaliti Skirt
Whether climbing or doing yoga, the lightweight and sil-houetted tank is made with stretchy organic cotton and Tencel blend. The tank features a racerback tank with a built-in bra for active support. The Vitaliti skirt comes in high-performance stretch fabric, made from an organic cotton and polyester stretch blend. A bonus for active female travelers: The Vitaliti is naturally wrinkle resistant. Both the Gravitee Tank and Vitaliti Skirt are recyclable through Patagonia’s Common Threads Recycling Program.
Outdoor footwear from trail running to classic
alpinism once again features advancements
and improvements for the coming summer.
However, not all the innovations are visible
from the outside, many happen where no one
can see them. The Outdoor Handbook has ex-
amined these hidden technologies carefully.
Lightweight and Comfort are the keywords
The slogan for next summer, not only for appa-
rel but also for alpine boots, is “Lightweight
and Comfort”. Taking their inspiration from
trail running shoes, the shoes of the classic
outdoor categories are to become more and
more lightweight. This saves energy, mainly on
long hikes, but it should not happen at the
expanse of stability and surefootedness. Even
if manufacturers want to reduce their weight,
the boots still need to remain robust and du-
rable.
A big challenge for the shoe manufacturers,
because it is not the solution to simply use
less material or to exchange it. It is due both
to the long experience and the craftsmanship
of the shoe manufacturers as well as to the
resourcefulness of their suppliers that outdoor
footwear comes with some real innovations
next summer. Each component and each pro-
duction step has been carefully examined and
improved. Those who continue to use the clas-
sic leather upper have found ways and means
of saving weight e.g. when it comes to the
makeup of the sole, the components or the
manner of processing them.
Speaking of leather:According to many shoe
experts, leather continues to be the best ma-
terial for the classical hiking sector. It is durable
and not difficult to take care of. Despite the
elastic material, processing leather and for-
ming an upper on a last is an art; it requires
a lot of knowledge to get a perfect fit. A
challenge that European shoe manufacturers
with a long tradition such as Meindl, Hanwag,
Lowa, Scarpa or La Sportiva meet without bat-
ting an eyelid.
Membrane as a centrepiece of function
For the alpine leather boots the following fact
applies next summer: The innovation happens
where no one can see it. From the outside, the
shoe may look classic as it did in Luis Trenker’s,
the great Italian mountaineer of the first half
of the 20th century, time but from the inside it
is a masterpiece of modern technology.
The slogan of this year’s OutDoor is “Innovation and Technology”. The same is valid for the new collections of the outdoor shoemakers. Even if new boots for mountaineering or hiking often have a classic look because of the leather upper, inside they are brimming with technology and inno-vative features.
The new outdoor footwear provides performance in a traditional look
Hidden technologies
trend
s:in
nova
tion
& te
chno
logy
18
That is especially valid when a membrane is
incorporated. A membrane is important for
alpine sports, and it is necessary, for nothing is
more annoying, or more dangerous, than wet
feet. A sudden drop in temperature for exa-
mple may otherwise easily lead to toe frostbite.
The majority of the shoe manufacturers, also
the European ones mentioned above, are now
producing more outdoor shoes with rather
than without membrane. This way the custo-
mer does not need to be worried about the
weather when he sets out on a tour.
When choosing a membrane supplier, most
manufacturers swear by Gore-Tex. If anyone
wants to know why, they refer to the unique
business concept of the membrane manufac-
turer. Gore does not only supply the membra-
ne, the Gore specialists also plan the make-up
of the shoe with the manufacturer down to
the last detail. The advantage is that all the
components are coordinated with each other,
which is not only extremely important for the
right function and permanent protection of
the shoe but also for the comfort. Similar to
an old proverb, a shoe is only as good as its
weakest link.
In order to determine the right components
for all requirements, Gore has a special data-
bank where all the partners have access. Over
26.000 tested materials, including the thread
for stitching, the laces or the adhesive can be
found here. All of them have to meet Gore‘s
demands and may not impair the function of
the membrane. There is a reason why Gore’s
brand claim “is Guaranteed To Keep You Dry”.
The incorporation of a membrane does not
need to have a negative effect on the brea-
thability – quite the opposite. Due to the
combined development steps of the Gore
technicians and the shoe manufacturers and
due to the careful selection of all components,
it is even possible to design a shoe with an
integrated membrane that is more breathable
than the original model without a membrane.
Sole and shoe are more flexible, but remain stable
The rolling characteristics are another feature
for more comfort, the manufacturers also
worked on this aspect. More and more flexible
soles are employed from the outer sole to the
wedge to the insole. The three-dimensional
construction of the alpine boots also had to
be adjusted in this respect up to the Bootie
design, where the membrane is incorporated
into the shoe. The overhang of the lining at
the last e.g., as well as the other components
of the shoe decide its rolling characteristics.
That is why the shoe manufacturers have co-
operated with Gore, to reduce this overhang
and to minimise the use of adhesive. The result:
Nice, soft rolling characteristics of a shoe that
is still 100% waterproof.
The prospering of trail running shoes
The trail running segment will be especially
successful next summer. Flexibility and light-
weight are the most important arguments in
this sector. However, surefootedness and grip
should not be neglected. That is why there are
great innovations in the field of soles. In order
to employ shock absorption, stability, grip and
flexibility at the necessary spot, outer soles for
example are fabricated out of several elements.
Their makeup resembles that of a human spinal
column, as can be seen in the case of Millet‘s
outer soles. Midsoles are also made up of
several components – Salomon‘s midsole re-
sembles the human body with a supporting
“skeleton”, shock-absorbing “muscles” and
connective “tendons”. This saves weight and
the individual flexibility guarantees an ideal
adjustment of the foot to the terrain. The fact
that the upper material is exclusively made up
out of textile fabrics furthermore contributes
to the lightweight of the shoe. That is why
waterproofs necessarily require a membrane.
This feature is standard in the trail running
sector. Most of the shoe manufacturers in this
segment use the Gore membrane. Concerning
advancements and innovations there is a busy
exchange between manufacturers, teams
of athletes that are sponsored by them and
Gore‘s designers. This ensures that all innova-
tions are tested in practice.
If you ask specialists of the sector about
further potential growth sectors in the field of
outdoor footwear, some of them believe that
the topic “Urban Climbing” may gradually
develop. Who knows, perhaps bouldering will
be practised in the parks of the cities in a few
years. This would not only promise growth
in the sector of climbing shoes, this lifestyle
would also find its way into everyday life more
and more. It is therefore a good field of the
future for sportive ascent shoes which could
be used on the way to climbing and which
could also find their way onto the feet of sport-
oriented city-dwellers.
Ulrike Arlt
The manufacturing of waterproof footwear requires many carefully executed working steps and the exact adjustment of all shoes and materials. The Bootie is sealed up meticulously and the upper is attached. Both the Bootie and the finished shoe undergo tests of durability, waterproofness and breathability.
trend
s:in
nova
tion
& te
chno
logy
19
Content & Commerce in the Web
“What people do go online for is to get quick tips on what they want to buy.” American retailers take ad-
vantage of the gear-driven websites of special interest magazines like
Outside.
“Every print issue of Outside Magazine has five
or six pages of gear as well as a smattering
of gear in the front of the book. But we have
new gear content online every day,” said Out-
side senior editor Sam Moulton. “A lot of the
shift to online media is being gear-driven, be-
cause that’s where a lot of the eyeballs go.”
While Outside’s print magazine has set the
standard in the U.S. for thoughtful essays
on nature, profiles on athletes like Lance
Armstrong and Reinhold Messner, and brea-
king blockbuster adventure stories like Jon
Krakuer’s Into Thin Air, the online version is a
completely different animal. Check the copy
at outsidemag.com, and rather than long, he-
roic features, you’re much more likely to read
quick hit helmet and sleeping bag reviews
from the Gear Army, Outside’s growing legi-
on of gear testing readers, or from nationally
syndicated columnist Stephen Regenold, who
has built his own media brand as The Gear
Junkie.
“60 percent of our web visits are for gear”
“I don’t think the internet has really changed
our print model, primarily because I don’t think
people want to read a magazine online,” said
Moulton. “What people do go online for is
to research things like adventure trips – which
is also popular at our site – and to get quick
tips on where they want to go or what they
want to buy. That’s why I think more than 60
percent of our web visits are for gear.”
Retailers have also become increasingly proac-
tive about creating their own gear copy, par-
ticularly as the internet’s percentage of gear
sales has risen so rapidly each year. According
to research conducted by the National Spor-
ting Goods Association, in 2008 the inter-
net accounted for 10.3 percent of all of the
backpacks sold in the U.S., 8.9 percent of all
sleeping bags sold, and for 9.6 percent of the
sales of all hiking shoes and boots. That may
just be the tip of the online iceberg considering
how many people are first going onto the
internet to research their next major outdoor
purchase.“Even on a good day we’re still only
making sales to five percent of the people
that come to our sites,” said Dustin Robert-
son, chief marketing officer for Backcountry.
com, North America’s leading outdoor sports
e-tailer. “The other 95 percent are just coming
to look and do some research – which means
that we damn well better have the best research
available or they’ll go somewhere else.” With
$250 million in annual sales over its ten activi-
ty specific sites – including shops such as Tram-
dock.com for big mountain skiers, and Huck-
nroll.com for mountain bikers – Backcountry
has 700 employees, primarily in areas like
shipping and customer service. But Robertson
said there are also more than 20 copywriters
and more than 40 “photo studio guys” on
staff, whose sole job is to create content. And
that’s still not enough.
“The best writer can never predict all the ques-
tions that people are going to have, or all of
the potential ‘real world’ scenarios, and in
many cases the same people that are buying
from us have become our best gear review
resources,” said Robertson. To wit, Robertson
said more than 70,000 people have registered
to write reviews at the Backcountry.com site
alone, and that each week they generate
more than 2,000 unique articles.
“We just want to make sure it’s all focused
on commerce,” Robertson said of what form
those postings have to take. “We’re careful to
make sure that all the content is about gear.
We don’t give people a forum to talk about
climbing Denali, but we do give them a forum
to talk about the crampons that they used.”
Good gear content means ad-ded value to specialty retailers
Specialty retailers see the value of good gear
content as well, especially if the main purpose
of their website is to drive business to their
physical location rather than to drive online
sales. But investing in a full-time employee to
create that kind of content is something most
specialty shops cannot afford.
Enter Mark Graff, co-founder of SmartEtailing.
com, a kind of ghost-gear writing service pro-
viding knowledgeable, targeted content about
the kind of top equipment that you can expect
to find in his retail partner’s stores.
“It’s becoming more obvious for the retailer
that the consumer demands this kind of infor-
mation, and it’s an enormous burden for an in-
dividual small retailer to keep up with creating
this kind of content on his own,” said Graff.
“The best retailers realize that just regurgitating
catalog copy does not add value,” said Graff.
“We would call what we create ‘merchandising
copy,’ where we highlight the features and be-
nefits of a product in a very retail specific way.
For instance, a retailer would never say, ‘this is
the world’s best mini pump,’ but he would say,
‘this is a favorite of our staff and here’s why
we recommend it for you.” The entire wave
of online gear copy is built on that concept
of adding value, and helping consumers get
more information and a deeper appreciation
for the gear that they are buying, either online
or at the store. That all goes out the window
as soon as someone starts selling the same
gear for lower prices, though.
“Luckily we work in an industry that has a strong
history of holding its prices, even online,” said
Backcountry.com’s Robertson. “Because once
someone offers something for a hundred bucks
cheaper somewhere else, then it’s a hundred
bucks cheaper and everything you wrote about
it doesn’t really matter anymore.”
Peter Kray
Gear reviews – those ratings and rankings of everything from tents to bicycle tires to trail shoes – have long been a critical component of outdoor print media. Climbing, camping and cycling magazines all feature columns on gear, as well as the occasional cover to cover holiday gear issue. But as more outdoor media moves online, in the U.S. at least, gear reviews have come to dominate and sometimes become the sole focus of editorial.
The Online Infatuation with Gear Reviews:
21tre
nds:
inte
rnet
THE BUZZ.the news. the trends. the insight. the influence.
wake up to real news. subscribe. get the buzz.
®
www.snewsnet.com/subscribe
EOG Association’s latest efforts to protect the nature:
Making a Difference through Conservation
In every aspect of our lives we are addressing ways of taking care of the things we value, protecting our way of life, our jobs, our family and the environment in which we live. In 2006 the outdoor sector set up an organi-sation to help the industry to proactively look after its livelihood and most vital resource - the natural environment. With almost 50 members, the EOG Association for Conservation this year approaches the half a million Euros milestone for funding provided to grass roots projects.
During the 2008 to 2009 period several pro-
jects that received funding have had great suc-
cess, locally the Gottmadingen Nature Reserve
completed an educational trail, in Sweden, Ett
klick för skogen saved a forest, in the Czech
Republic wet meadowlands were purchased
and restored and in Allgäu, Germany, some
6,500 new trees were planted.
GOTTMADINGEN NATURE RESERVE,
Germany
Jointly developed with the local Friends of the
Earth group, local farmers and bee keepers,
the Gottmadingen municipality, forest agen-
cies, the Bodensee Stiftung (Lake Constance
Foundation), Gottmadingen Reserve project
developed a special trail to educate and inform
visitors about the important biodiversity of the
area and the close connection between the
natural and cultural landscape. The fi nished
trail covers 4.2 kilometers, framing an area of
some 60 hectares. >
Pay us a visit at our booth in HALL A3-311 during the OutDoor show.
www.pertex.com
trend
s:su
stai
nabi
lity
ETT KLICK FÖR SKOGEN
(one mouse click for the forest), Sweden
One of the great successes of early 2009 was
to hear that Ett klick för skogen with the help
of the EOG Association for Conservation
had been able to save the Verle old growth
forest from logging. Situated approximately 50
kilometers north east of Gothenburg, the 82
hectare forest has been declared of ecological
importance, supporting over 52 species of bird
and several endangered plant species.
SDRUŽENÍ KRAJINA,
Wet Meadowland Trust, Czech Republic
Once common, wet sphagnum meadow-
lands are becoming increasingly rare due to
intensive agriculture. Approximately 50,000
squaremeters of designated wet meadow
were bought or rented, with plans to purchase
a further 12,000 allowing for a programme
of works to protect and enhance the land,
including bridge building, removal of invasive
species and hand mowing. More than 150 lan-
downers and other stakeholders were involved
locally with this project.
BERGWALD PROJECT, Allgäu, Germany
The Bergwald Project gives volunteers the
opportunity to work on forestry conservation
projects. Using small volunteer groups, the
project planted 6,500 trees, from monospeci-
fic to admixture stands, cultivated 5 Hectares
of Biotope (habitat) for the rare Wood Grouse,
built 1.2 kilometers of mountain trails and recre-
ated 1 hectare of upland wetland near Wertach,
Germany.
For 2009 the members of the EOG Association
for Conservation have chosen a further eight
extremely diverse and far-ranging projects.
The announcement of those projects which
will receive funding is taking place during
OutDoor, with some of the project representa-
tives giving a brief introduction of their work.
CALLA - ASSOCIATION FOR CONSER-
VATION OF THE ENVIRONMENT, Czech
Republic / Nominated by Rock Point
Calla has created one of the largest sand mar-
tin nest sites in Southern Bohemia over the last
ten years through the management of disused
sand pits. With the Association’s help, the pro-
ject aims to create and restore five further nest
sites and three ponds as well as use lectures
and excursions to inform and win support
from the local public.
Bulgarian Society for the Protection of
Birds Protection of the Red-Footed Falcon
/ Nominated by Patagonia
With the help of the EOG Association for Con-
servation, this project aims to continue the
BSPB’s work for the Red-Footed Falcon which
has suffered drastic declines in Bulgaria over
the past decade. The project will take place in
three regions of Bulgaria and will involve cons-
truction, installation and monitoring of specially
designed nest boxes, and public awareness and
media campaigns to change attitudes and be-
haviour that harm the Red-Footed Falcon.
SOCIÉTÉ DES EXPLORATEURS FRANÇAIS,
Makay Nature Project, Madagascar
/ Nominated by Petzl
Messe Friedrichshafen has nominated Gamsscharte in the Eastern Alps as its candidate for financial help from the Association. Due to a receding glacier, the famous Alpine passage had to be closed. The project aims to construct a new trail.
The Gottmadingen Nature Reserve in southern Germany took benefit of a joint action of the Lake Constance foun-dation, Earth Group, local farmers, bee keepers, the town of Gottmadingen and the Association for Conservation. The re-sult is a 4.2 kilometers trail that informs outdoor enthusiasts about the important biodiversity of the area.
24
ANZEIGE
Thanks to its extraordinary and convoluted relief,
the Makay mountain range has protected many
different and endemic ecosystems, however due
to farming and bush fire practices, it has now
become a matter of urgency to protect this
threatened area. The project aims to raise
awareness of the biodiversity issues, draw up
an inventory of Makay’s biodiversity, educate
local people about the preservation of their
natural resources, create eco-tourist trails and
obtain Protected Area status.
EURONATUR, Brown Bear Conservation in
northern Spain / Nominated by Vaude
Following work to stabilise numbers and im-
prove the habitat of the brown bear popula-
tion in the western ranges of the Cantabrian
Mountains, the project is being awarded fun-
ding to improve the situation for the population
in the eastern ranges. This will include improving
the bear’s food supply, minimising the impact of
hunting and poaching, monitoring the status
and development of the population and organi-
sing age-based educational activities.
SURFERS AGAINST SEWAGE, UK Grass-
roots Campaign Film / Nominated by
Patagonia
Surfers Against Sewage (SAS) aims to produce
and distribute an educational film following
a well-known, professional surfer, initiating a
number of campaigns within local commu-
nities to protect local surfing areas. The film
aims to inspire, educate and mobilise SAS sup-
porters to undertake their own campaigning
efforts, linked directly to SAS campaigns, to
achieve positive outcomes for their local be-
ach environment.
CMELAK-NEW VIRGIN FOREST PROJECT,
Czech Republic / Nominated by Rock
Point
This project has one of the longest plans, 250
years; during this period the aim is to trans-
form areas of pine monoculture into mixed
forests with high biodiversity through the
purchase of land, awareness campaigns and
planting 10,000 native species saplings.
>
www.meindl.de
OutdoorHalle A 6 I Stand 400
IslandIslaland MFSMFS ActiveActivve
neu
DiGAfix®® tre
nds:
sust
aina
bilit
y25
DEUTSCHER ALPEN VEREIN RECONSTRUCTION OF
GAMSSCHARTE, Eastern Alps / Nominated by Messe
Friedrichshafen (OutDoor)
The Gamsscharte is an important Alpine passage, connecting
three refuges in Tyrol, Salzburg and South Tyrol. Due to a
receding glacier over the last few years, the passage has become
so dangerous it has had to be closed. The project involves
identifying the course of a new trail and constructing a se-
cure pathway, involving local volunteers.
BIOSPHERE EXPEDITIONS HUMAN - PREDATOR CON-
FLICT IN MAMILI NATIONAL PARK, Caprivi National
Park, Namibia / Nominated by Haglöfs
In Mamili National Park there is an urgent need to fi nd stra-
tegies to resolve confl ict between predators and humans,
which has led to a signifi cant decline in animal numbers, as
well as threatening the lives and livelihoods of local inhabitants.
This project involves the fi tting of GPS collars to problem ani-
mals to enable tracking, alerting communities and relocation
if necessary, workshops on animal husbandry and kraal cons-
truction (predator-proof cattle holding areas) and purchase
of solar garden lamps for use round kraals at night.
Other events at OutDoor
Fundraiser: “Something for Conserva-tion” Make a donation, pick up some great gear, and help support conserva-tion! - 2.30 pm Thursday, Friday and Saturday, 10.30 am Sunday, Stand Foyer West, outside Hall A1Also unique Association water bottles from CamelBak Hall B1- 100
Movie: “The Age of Stupid” as part of the Movie Nights with free beer, sponso-red by Pertex, Thursday 16 July, 6.30pm Hall A2. (with German subtitles)
Entertainment: Beware the Bread&Butter Theatre Company – a duo of wacky street performers who will be doing walkabouts during Thursday and Friday to entertain and amuse. Sponsored by Pertex and Lowe Alpine.
Grab your free Matchstick Garden – take them home and watch them grow!
– sponsored by Mammut Sports Group
Announcement of New Projects: inclu-ding short talks from some of the pro-jects awarded for 2009. Friday 17 July, 1 pm, Room Berlin, Foyer East (simultane-ous translation).
Talk: “Live for the moment” by Timmy O’Neill about his recent ascent of El Ca-pitan with his paralysed brother - spon-sored by Patagonia, free beer. Saturday 18 July, 5 pm, Room Switzerland, Foyer West.
Look out as you walk around the show for stickers indicating members who support the EOG Association for Con-servation.
www.eogconservation.org
Namibia’s Mamili National Park badly needs strategies to resolve confl ict between humans and predators. Haglöfs suggests that the Association for Conservation should help in Africa.
A unique, but endangered landscape that calls for immediate action: Petzl has nominated the Makay Nature Project which targets to protect the endemic ecosystems of the spot in Madagascar which is endangered by local farming and bush fi re practices.
Without the support of the Association’s members, this old growth forest near Gothenburg would probably no longer. The Association supported the acquisition of the forest to keep it from logging.
trend
s:su
stai
nabi
lity
26
EOG Association for Conservati-on at OutDoor
The Association can be found in the Foyer West, outside Hall A1 during the show. Any company, from a small retailer or publisher to a large international brand can get involved the only criteria is that you operate within the outdoor industry. All the projects supported are nominated and chosen by the membership with 100% of membership revenue being put into the pro-jects - this is your opportunity to be part of a bigger project.
Vaude thinks that these teddy bears deserve a chance. The brand has nominated Euronatur’s project which aims to protect the brown bears in northern Spain’s Cantabria region.
This 400-square-meter Outdoor Italia store
is strategically located next to the ring road
that surrounds the capital, across from a busy
shopping center anchored by Carrefour and
Décathlon in the district of Tor Vergata, close
to one of Rome’s two universities. While the
Décathlon superstore generates a reported
€30 million a year, the two Outdoor Italia
stores in Rome have a combined turnover of
only about €3 million, but the margins are
suffi cient to pay the salaries of 15 employees
and two external consultants. Italy is the third-
largest market for Décathlon in Europe and its
private Quechua brand most likely has the lar-
gest penetration in the Italian outdoor market,
way ahead of brands such as The North Face
or Montura.
Farina’s older and bigger Outdoor Italia store
continues to operate along the via Pontina,
the road that leads to Naples, and is part of
a larger retail complex, called Caravan Mar-
ket Italia because it started in 1978 by selling
camping cars and motor homes. The 12,000-
square-meter outdoor display area is now
used to present more than 100 different tents
and some 50 canoes and kayaks. The 1,000-
square-meter indoor area is 100% dedicated
to outdoor products, and by next October it
will be redecorated along the clean style gui-
delines of the younger store in Tor Vergata.
“The Germans of Rome”
Poking fun at the clean look of the Outdoor
Italia store, industry offi cially call it “the Ger-
mans of Rome.” Unlike most of the traditional
outdoor stores in Italy, whose cluttered bazaar
look tends to confuse the visitor, the Outdoor
Italia store in Tor Vergata only offers a few se-
lected brands for each product category, pre-
sented in a clear and warm atmosphere where
all the details count. Combined with the advice
given to the customer by its well-trained
salesmen, this facilitates the search for the
right items and accessories, ultimately encou-
raging the purchase.
Selected brands as the key to success
Farina has in fact decided to react to the ple-
thora of outdoor brands in the market by only
choosing a few brands with which he is wor-
king closely and in-depth, offering a maximum
of styles and sizes in a well-structured environ-
ment. His choice of brands is guided mainly
by the quality of the offer, the demand of the
market and – very important – the possibility
to obtain a regional exclusive or major quantity
discount, which can go beyond 20% in some
cases, allowing him to offer competitive prices.
For example, he has exclusivity for the Rome
region with Brunner (tents), Lowa and Vaude.
Is it possible to compete against the fast-forward moving décakhlon the Italian outdoor sector? The exa-mple of Fabrizio Farina, a 39-year-old retailer in Rome, shows that it is.
He opened his second store under the name Outdoor Italia right next to one of Décathlon’s best Italian stores in 2005, and its sales are still growing, probably due to its attractive look and because it offers a real alternati-ve by carrying a limited number of technical outdoor brands at interes-ting prices, typically 10-15% below the recommended retail prices.
Outdoor Italia is not scared of tough competition from “category killers“:
Success in the Shadow of the Big Ones
mar
kets
:ital
y
Just a few steps more to a great store: Front entrance of the Outdoor Italia shop in the Tor Vergata district of Rome.
28
All you should know about the Italian market
To know more about the Italian outdoor market, purchase the Italian market research report by EDM Publications, publisher of The Outdoor Industry Compass and Sporting Goods Intelligence Europe. Over 300 pages of text and fi gures on the Italian sporting goods market, of which more than 20 deal with the outdoor sector. See the SGI booth at the OutDoor show in Friedrichshafen or check on:
www.sgieurope.com
Other major suppliers are Asolo/Lowe Alpine,
Camp, Ferrino, Garmin, Garmont, Lafuma
(especially Millet), La Sportiva, Montura, Nova
(kayaks) and Salewa, among others.
Farina says his two stores stock about 25,000
SKUs by some 100 different suppliers, but he
is not working with The North Face or Salomon
because these brands are “too widely distri-
buted;” although discussions about margins
and discounts may be part of the reason.
He also doesn’t carry Columbia because, he
claims, this brand no longer has the technical
image that it had when it was distributed in
Italy by Ferrino. Columbia took over the distri-
bution in Italy fi ve years ago.
A Ferrino-backed network of premium retailers
Outdoor Italia is actually a brand owned by
Ferrino. It was launched in 1998 by this impor-
tant Italian supplier of tents and other outdoor
products to help some of the most solid retai-
lers of camping items to branch out into other
segments of the broader outdoor market, of-
fering special make-ups at interesting margins.
It was also meant as a discussion forum. The
initiative has helped Ferrino to develop some
interesting new products, which are carried by
the 22-odd retail members of Outdoor Italia
exclusively for one season or more, but it has
encountered some diffi culties due to the in-
dependent approach of some of them. Farina
has been one of the most active ones from
the beginning.
Eugenio Di Maria
A dream team to the service of outdoor enthusiasts: The staff of the outdoor store at via Pontina.
Soft & Ultra Light but WarmUsing 15D, 20D, 30D, 40D Nylon/Polyester fabric canmake it. With hi-density, it can pass 80/20 DownProof without coating or by very light / soft coati gto get Down Proof. It is also suitable for many kinds foutdoor equipments and wears in particular sleepi gbags, tents, down jackets, and golf wear.
High Waterproof & High BreathableBreathable coating/lamination can prevent yfrom this situation. High waterproof, windproof amoisture permeability will keep the body warm, d yand comfortable in changeable climate.
Eco-Family / Natural YarnWith elaborate design, the feel of this series of produis quite fine and soft. There are some extra specifimaterials and functions: Recycle Polyester, Na obamboo charcoal fiber, Quick Dry, Anti-mosquiAnti-bacterial.
A shop that invites to stay a while: The interior of the Outdoor Italia store just across from the huge Roman Décathlon megastore.
On the road to the Naples: Inside another store of Out-door Italia at Rome‘s via Pontina.
While some experts say the U.S. economy might begin to recover in 2010, the recession could affect American consumers and businesses for years to come. Meanwhile, conflicting economic reports have shaken the confidence of some CEOs, while others remain optimistic. In a con-tinuing series of economic and financial reports, SNEWS, the most trusted news source for the outdoor industry in America, is following the country‘s crisis and recovery. The following summaries of reports, among others, are available at www.snewsnet.com/financialnews.
The Economy Might Be Impacted for Years to Come
Outlook on the business in the U.S.:
mar
kets
:USA
30
Economic downturn may have a lasting effect on consumer
behavior
The economic struggles of the last year that
have taken a heavy toll on retail may have a
lasting effect on how consumers shop and buy.
According to a new report from Information
Resources Inc., shoppers will continue with
their current mindset for a long time, even af-
ter the economy recovers. The IRI research com-
pares the thinking to that of the children of
the Depression and says it is a basic „rewiring
of behavior that will have long-term effects on
shoppers‘ bargain-hunting habits, where they
get their information and the number and ty-
pes of stores they will frequent.“
In the study, 71 percent (up from 64 percent)
said they would look at store fliers before
going to a store or while at the store, and 82
percent (up from 63 percent) said they would
bring coupons, while 44 percent (down from
48 percent) said they would make additional
unplanned purchases in-store.
„The Downturn Generation will take significant
convincing before they believe it is safe to open
their wallets and purses again,“ said Thom
Blischok, research author and IRI president of
consulting and innovation. „This group has
less long-term optimism and a much more
cautious outlook for the future than their pre-
decessors.“
Economic forecasts confuse the business community
One day it‘s all doom and gloom, and the next
day the experts say the worst may be over.
Forecasts for the U.S. economy have been all
over the map, and several reports from this
spring left U.S. consumers and business leaders
dazed and confused.
The Federal Reserve Board summarized the
state of the economy in 12 U.S. districts in
mid-April. Overall, the report noted a continued
downturn, with a forecast for more bad news
in manufacturing, employment and commer-
cial real estate. However, the Feds reported
that the decline was slowing in five of the 12
districts, and the economy was even stabili-
zing in some.
While economic activity was slowing for Bos-
ton, Philadelphia, Cleveland, Richmond, At-
lanta, St. Louis and Minneapolis, New York
was moving at a „subdued pace;“ Chicago
was declining more slowly, and Kansas City
showed „tentative signs of stabilization.“
Other economic indicators offered more con-
tradictions. From April 15 to April 17, the Dow
Jones Industrial Average rose from 8029.62
to 8131.33, following a mixed bag of reports
from the Treasury Department. During that
time period, the S&P 500 and Nasdaq also
closed up.
America’s great outdoors A.D. 2009? The real-estate crisis in the U.S. was a major factor in the economic downturn in the country. © Daiga - www.fotolia.de
>
mar
kets
:USA
31
But, in the same mid-month flood of reports,
unemployment rose and consumer prices drop-
ped another 0.1 percent, retail sales dropped
unexpectedly, import levels hit their lowest level
in seven years, and home prices and construc-
tion continued to decline.
The mixed reports sparked a wide range of re-
actions from business leaders. In April, a „CEO
Confidence“ report from the Conference Board
showed that the level of confidence of top
business leaders was up to 30 from a lowly 24
last quarter (a reading of more than 50 means
more positive than negative results).
On April 7, the Business Roundtable index
- surveying CEOs of large U.S. companies
- dropped to its lowest level since the survey
began in 2002. This group was basically glum,
noting they expected their companies‘ sales
and spending to drop in the next six months.
Survey says economic crisis will affect consumer lifestyles for 5
years
According to a 2009 BIGresearch Consumer
Intentions & Actions Survey, just under 91 per-
cent of consumers feel that the current economic
crisis will continue to impact lifestyle spending
choices over the next five years.
BIGresearch (www.bigresearch.com) asked: „Do
you think the current economic crisis will
impact your lifestyle over the next five years
in any of the following ways?“ and more than
8,000 adults, ages 18 and over, responded
accordingly:
- I will consider each purchase
more carefully: 55.2%
- I will be more price-conscious when
buying clothing and food: 50.7%
- I will try to stick to a budget: 48.1%
- I will spend less dining out: 46.3%
- I will not incur a large credit card
debt: 43.4%
- I will spend less on entertainment
(movies, concerts, sporting events, etc.):
39.2%
- I will save more of what I earn: 36.3%
- I will be more conservative when buying
a car: 30.1%
- I will pay off my credit card each month:
29.0%
- I will not run up home equity debt: 28.1%
- I will take more practical vacations: 23.3%
In addition to economic reports like these, you
can also read stories about U.S. retailers who
have found new and different ways to do
business at www.snewsnet.com/rethinkingre-
tail - another continuing series by SNEWS to
help the industry survive the current times.
©SNEWS 2009. Permission granted for use
in the OutDoor Handbook 2009. No reprints
allowed without written permission from
SNEWS.
SNEWS is the U.S. outdoor industry‘s leading
source of insider trade news, analysis and pro-
duct and trends information. Its latest stories
and trends reports are free to qualified in-
dustry members. Go to http://www.snewsnet.
com/snewsfreebie/outdoorhandbook09.html
to request your SNEWS Freebie subscription.
If you like the basic news you get for free, you
can upgrade to a SNEWS All Access subscrip-
tion to see stories older than seven days, as
well as years of archives and other special
features.
For outdoor enthusiasts, there is no better place to be than the Grand Canyon. Hopefully, there will be more hikers on the spot as suggested by this image – in spite of the crisis. © Jens Hilberger - www.fotolia.de
In every crisis is a chance: Probably, the consumers world-wide suffer less back problems these days. © hellotim - www.fotolia.de
mar
kets
:USA
32
IIff nnaattuurree hhaadd aa cchhooiiccee
PPeerrformm bbeetttteerr witthhout sweatt.TThhee hhaarrddeerr yyoouu wwoorrkk,, tthhee mmoorree yyoouu sswweeaatt.. AAnndd tthhe betteerr thhee Sympatex mmeembbrrane exppeellss moiissttuurree. . CCllootthhiinngg nnoo lloonnggeerr ggeettss ddaammpp oonn tthhee iinnssiiddee,, aand overrhheeaattiinng or excesssiivvee ccoooolliinng iss aa tthhiinngg ooff tthhe e ppaasstt. The reessuulltt:: ooppttiimmuumm wweeaarreerr ccoommffoorrtt ffor maximmuumm ppeerrffoorrmmaannccee..
wwwwww..ssyymmpatteexx.ccoomm Oeko-TOeko-Tex Standard 100 PTFE-freePTFE-free
Taking Advantages of Deals Is Here To StayShopping Startegies You Used or Will Use % of Shopping
Last Trip Coming Year
Source: Americanism Dtudy: IRI Economic Trend DatabaseTMAttitu-
deLinkTM Survey of 1,067 Consumers, Q42008, March 2009
Dollar channel growth from each income segment$ % change versus year ago
Source: Nielsen - Annual 2008 v. Annual 2007
Low Income = < $30K, Mid Income $30K-99.9K, High Income > $100K
Low Income Mid Income High Income
Doller Store Total Mass Grocery Club Drug
Stronger in 2ndHalf of 2008 +8 +6 +18
Look at store fl yer either before or at the store
Bring along coupons
Choose the store you went to specifi cally because it offers lower
prices on things you want
Stock up on certain items becau-se they were on sale
Make a shopping list that inclu-ded categories to buy
Make a shopping list using store ads
or coupons
Make additional unplanned purchases after seeing products
or deals in-store
Seek out and buy store brands to save money
Select products to create more meals at the lowest total cost
Buy brands other than your preferred or usual brands because
they were on sale
In rough times, cautious U.S. consumers seem to have a close look of retailers’ fl yers fi rst before they go into the items at the shop.
mar
kets
:
In 2009, Eastern Europe is celebrating the 20th anniversary of the downfall of communism. This date might be associated with geopolitics, but paradoxically it also marks the beginning of the specialist outdoor market in Poland and consequently the market for climbing equipment. Although it might sound like an anecdote, it was impossible to buy climbing equipment or shoes in Poland before this date. Apart from the barriers connected with freedom of trade, an important factor was a discrepancy between the fi nancial capacities of Polish climbers and their western counterparts. Despite the situation Polish climbers still bought climbing equipment and shoes abroad, although it meant many sacrifi ces.
The Poles Climb all the Way up!
Polish market for climbing goods is not easy, but has a great potential:
Despite rapid developments, the Polish market
remains to be specifi c and needs to catch up
with a lot of things. Nevertheless, it is certainly
one of the most attractive and onward develo-
ping markets in Europe (population of 38 milli-
on). There is no precise market research on the
numbers of active rock and alpine climbers,
however based on the numbers of members in
Alpine Clubs, circulation of magazines or Inter-
net statistic data bases of climbing portals, it is
possible to estimate that there are approxima-
tely 100,000 climbers. It is worth adding that
the Polish society is still changing its lifestyle
and looking for more active and healthy forms
of spending its free time, consequently num-
bers of active climbers are steadily increasing.
A proof of that might be the crowded climbing
halls and well prospering climbing schools.
All the Western Brands are there
At present, all the major producers of clim-
bing gear and ropes are present in the Polish
market, including Petzl, Beal, Black Diamond,
Mammut, Edelrid, Salewa, Camp, Roca, Ten-
don, Grivel and climbing shoes manufacturers
– Five Ten, La Sportiva, Evolv, Mad Rock and
Boreal. This, however, does not mean that glo-
bal leaders have dominated the domestic mar-
ket. This is due to the fact that the most crucial
factor deciding on preferences of consumers is
the price. That is the reason why so many low-
cost companies are successful within the Po-
lish market, e.g. Italian Climbing Technology,
Spanish Roca or Czech – Tendon, Rock Empire
and Singing Rock, not to forget producers of
climbing shoes - Rock Pillars, Bufo, Triop (all
Czech Republic) and Nepa (Italy).
The possibility of introducing a new brand
onto the market is determined by a combi-
nation of a few factors. „All factors, such as
tradition, price and quality, are partially signi-
fi cant but the most crucial is the quality/price
ratio” says Piotr Czmoch from SNAP Outdoor.
„There’s no problem to start selling a brand
which is well established and popular outside
of Poland but it won´t be long before expecta-
tions will clash with reality. More often brands
with a long tradition and huge marketing bud-
gets are perceived as too expensive by Polish
climbers.” Czmoch’s words are confi rmed by
achievements of SNAP. SNAP has been distri-
buting products of two manufacturers which
observe the quality/price condition: Ocun
(Czech Republic) and Nepa (Italy). Products
from these companies quickly found their mar-
ket share, achieving approximately 10-15% of
their market segments. Another successful
company is Namaste, which introduced Rock
Empire to the market. By taking an example
from Namaste it is possible to observe the spe-
cifi c character of the Polish market, e,g Camp,
the second and ‘more expensive’ brand in the
portfolio of the company encountered pro-
blems. As Paweł Marchlewicz from Namaste
remarks: „We took over both brands, Camp
and Rock Empire, from their previous distribu-
tor and re-introduced them to the market.
The Pole is a diffi cult consumer: He wants to spend money on great equipment, but is not necessarily able to do so. A major issue in the market is the currently relative weakness of the zloty compared to the euro. Image: Adam Kokot/adamkokot.pl
mar
kets
:pol
and
I believe that Rock Empire has already become a
recognisable and well-known brand. We have
certainly succeeded with Rock Empire in a few
segments of the climbing market, on the other
hand Camp has a great potential which has
not yet been fulfi lled. The differences between
CAMP and Rock Empire result from both their
product prices and positioning within the mar-
ket. Another great difference is the range of
their products, CAMP offers 8 times more pro-
ducts than Rock Empire”.
The Absence of Domestic Brands Remains a Mystery
One of the „mysteries” of the Polish market
is the fact that for years there has not been
a single Polish company that manufactures
climbing shoes or advanced climbing gear. The
only exception is Lhotse, a producer of clim-
bing harnesses from Sosnowiec, which has
been active since the mid-90s and has achie-
ved signifi cant amount of success in export.
The position of Lhotse within the market of
climbing harnesses has been shrinking gra-
dually and has gone from domineering the
market down to a present (approx). 40% of
market shares. The attractiveness of the Lhot-
se products, resulting mainly from a good
value/quality ratio, is slowly giving ground to
more advanced technologies and slightly high-
er prices of Czech producers, Lhotse harnesses
are over 50% cheaper than those of western
companies. The rest of the market is divided
34
COOLCOOLBLEIBENBLEIBEN
UNDUNDGENIESSENGENIESSENKEEPKEEPCOOLCOOL ANDANDENJOYENJOY
[STAND[STAND 300300 HALLEHALLE B3B3]]WWW.RELAGS.DE
REL AGS THERMO MUGSRelags currently presents 25 different models. Doublewall, foam-insulated, stainless steel or plastic, with lid or in smart design with trendy colors … Nothing that does not exist.
REL AGS ISOLIERBECHERRelags präsentiert aktuell 25 verschiedene Modelle.
Doppelwandig, schaumisoliert, Edelstahl oder Kunststoff,
mit Deckel, in pfiffigem Design
oder mit trendigen Farben …
Nichts, was es nicht gibt.
between Czech producers – Ocun, Singing Rock, Rock Empire (total of
40%) and Petzl (10%), Black Diamond (5%) and others (5%).
In the case of climbing shoes most models sold belong to the low-cost
category, dominated by Rock Pillars (Czech Republic) and the mid-pri-
ced models of La Sportiva. The total sales of the whole segment range
from 15,000 to 20,000 pairs of shoes. Advanced models are more diffi-
cult to sell, predominantly due to their high prices, although in the case
of Five Ten they constitute over 70% of its sales. For years Five Ten and
La Sportiva have been the most popular shoes amongst Polands more
advanced climbers. Evolv is becoming more popular from year to year.
However, this year Five Ten has recorded a decrease this is mainly due
to exchange rates of the euro and a change in ordering methods from
distribution to agency, invoices are paid in euro. La Sportiva has been
improving its sales and presence on the market for the last two years.
It is worth remembering that a significant amount of climbers buy their
shoes abroad, mainly in Arco shops near Lago di Garda in Italy, who are
famous for their attractive prices.
Currency problems outside the Eurozone
The first quarter of 2009 brought some positive information, however
in the following months the consequences of the global crisis gained
strength. The most persistent element was the weakening of the
currency rate of the zloty. The Polish currency noted a decrease of ap-
proximately 30% within 4-5 months (October 2008 – February 2009),
to the dollar and euro. This situation forced distributors and agents to
raise their prices. This in turn has been reflected by a lower volume of
orders and retail sales. This problem has also affected distributors of
Czech products because in this case the trade exchange also takes place
in euro. The differences in prices between Poland and Western Euro-
pean countries are another obstacle, as Jacek Fluder, the owner of the
Cerro Torre shopping chain, points out: „Polish climbers know very well
where it is possible to buy something cheaper in Europe and the rest of
the world. Miura shoes, for example, are more expensive in the Polish
market than anywhere else , this is not a good sign for the sales of La
Sportiva wthin our market. I believe that equipment in Poland should
not be more expensive than in other European countries, including the
profit margin of the seller, and I hope that sooner or later we will achie-
ve this situation in all European brands.”
Economic factors are not the only problem which distributors and
agents have to face. Another issue is an insufficient number of spe-
cialist shops located in big cities, such as Warsaw, Krakow, Poznan
or Wroclaw. This is confirmed by Piotr Czmoch: „Despite the fact that
sales are constantly increasing, equipment only sells dynamically in sing-
le shops in big cities.”
The development of climbing equipment stands in shopping chains
might turn out to be a positive trend, as these examples might serve
sports outdoor chains of Intersport (26 shops), Go Sport (22), Décathlon
(11) or more outdoor focused HiMountain (56), Planet Outdoor (19)
and Cerro Torre (10).
The outdoor market in Poland is still developing, it has a huge, unfulfil-
led potential. This development tendency should not be hampered by a
crisis, whose negative influence is less significant in Poland than in other
countries, the Polish economy, one of the few in Europe, has achieved
an increase of GDP. Based on the generally positive financial results and
moods within the Polish outdoor market, it is possible to forecast a
bright future for this branch within the market.
Piotr Turkot
show
s:eu
robi
ke
Bicycles are more popular than ever, both as a sports item and an every-
day mode of transport. Event organisers say that the reason why EURO-
BIKE is among the leaders in the field is that the show has always been
consistently tuned to the needs of retailers and guided by the latest
developments in the sector. EUROBIKE is opening its doors earlier this
year, 8:30 a.m. and closing them later, 6:30 p.m., allowing visitors and
exhibitors alike more time to do business. In addition, the new schedu-
ling of the fair affords optimal user value for retailers. EUROBIKE is set
to begin on Wednesday September 2nd and ends with an Open House
Day on Saturday September 5th when the venue is open to the grand
public. Trade visitors and journalists can get a sneak preview of the la-
test developments in the bicycle world one day before the show begins,
on Tuesday September 1st. More than 100 international exhibitors are
expected to attend the third Demo Day.
Exhibition site expansion completed
Following completion of work to expand the venue, there are now two
additional halls available this year, as well as the new East Entrance
with its new foyer, conference and press center and additional space
at the eastern open-air grounds. Parking capacity directly on the exhi-
bition grounds and in the immediate vicinity has also been significantly
increased.
Arrive in style, borrow a bike
Not surprisingly, organisers have also come up with a smart solution for
getting visitors from A to B that involves bikes. For the first time ever at
EUROBIKE, 500 bicycles will be available for free use at key locations in
Friedrichshafen (airport, train stations, hotels and Hymer-City). This is
a convenient, quick and fitting way for visitors and exhibitors to reach
the exhibition site. Cyclists ride just four kilometers from the station at
Friedrichshafen to the exhibition entrance, a distance easily covered in
just over a quarter of hour by bike. If you would like to use the City-Bi-
kes as an advertising medium, you can rent the promotional space on
these bicycles for just 49 euros (incl. layout and production costs) during
EUROBIKE. For more information, please contact Dirk Heidrich (dirk.hei-
[email protected]). The loan-a-bike service is a cooperation between
EUROBIKE and nextbike GmbH based in Leipzig, Germany. Additional
information is available at: www.nextbike.de.
Improved Infrastructure
The entire trade show traffic infrastructure and transport concept has
also shifted into high gear – the Roud north of the Venue is currently
under construction, and the four-lane expansion of the Roud south of
the Southern Roud Entrance is also set for completion in the summer of
2010. Good news too for all EUROBIKE guests staying in nearby hotels:
At this year’s event, there will be twice as many shuttle buses in opera-
tion, with two runs to the exhibition grounds in the morning and the
evening. The first trip is intended for exhibitors, with visitors catching
the second run, which is timed to arrive just as the action begins. And
once the doors have closed in the evening there will be two opportuni-
ties to travel back by shuttle bus.
www. eurobike-show.com
The bike business is booming and the EUROBIKE is heading for a new record of more than 1,000 visitors from around 40 countries. The big show will take place in Friedrichshafen from September 2nd through 5th. The latest and greatest developments in the internatio-nal bike world can be experienced on a total of 100,000 square meters of exhibition space.
EUROBIKE 2009 is set to exceed target of 1,000 exhibitors:
The Big Bike Business on Lake Constance
Hopefully, the crowd won’t bring the house down. EUROBIKE’S organisers expect new records for the number of exhibitors.
The object of desire: The latest bicycles are what EUROBIKE is all about.
37
Domestic brands are coming up roses in China. Com-
panies such as Kailas have already proven themselves
capable of matching major foreign competitors in terms
of marketing and products. Korean brands such as Black
Yak and Treksta are well established in the Chinese out-
door scene. However, foreign brands - thanks to their
convincing history and values - still enjoy an extremely
high prestige among Chinese consumers.
Current sales figures are still soaring
The specialty retail sales of outdoor products in China,
according to COCA - the China Outdoor Commerce Alli-
With its 4th edition, Asia Outdoor trade fair will continue its stable development as the No. 1 show for the outdoor industry in Asia from July 30th to August 2nd in Nan-jing. Of course, as in the rest of the world, some economic skid marks may be percep-tible in China as well. However, estimated growth rates of up to 10 % for the outdoor sector in 2009 are still being expected by experts. These days the Chinese outdoor market faces a metamorphosis showing some relevant trends for European and overseas brands. All those who want their piece of the action are well advised not to hesitate any longer.
Time And Tide Wait For No Man
ance - rose by 30% to some 3.8 billion RMB (approx. 550 million USD) in 2008. Accor-
ding to official Chinese reports, industrial production has jumped 8.3% and retail sales
have vaulted a further 14.7% in the first quarter of 2009. Knut Jaeger, co-initiator of
the Asia Outdoor trade fair and China expert since 1978, estimates another 360 million
USD turn over in outdoor products by other retailers, zhan specialty shops such as Wal-
Mart or Décathlon , Chinese department stores, and by the Grey Market.
Market growth in selected areas
Whereas the cake has become larger, the pieces are getting increasingly smaller. The re-
ason being is some overexpansion in Chinese outdoor retail. In 2008 Sanfo, the leading
specialised outdoor stockist in China, opened six new stores in Beijing alone. Particu-
larly affected by this is the country’s so-called Bacon Belt, the major cities along China’s
east coast, Beijing and the industrial cities in the north. Knut Jaeger states, however,
that cities in categories 2 and 3 - by the way, all of them with over a million inhabitants
- will now offer the greatest potential for growth in outdoor retail. In the coming years,
competition will expectedly intensify. Beyond the above mentioned domestic brands,
several OEM manufacturers have turned to launching their own brands due to falling
exports. As a result, the Asia Outdoor trade fair is expecting a significant increase in
domestic exhibitors. The rumor that some trade fair organisers for the sports industry
weren’t able to meet their objectives for 2009 is all over town. With Asia Outdoor there
appears to be an opposing trend. This is why, even in this year of “crisis”, it will manage
to stage a successful trade fair without having to resort to “cosmetic measures”. The
deliberate, exclusive concentration on the outdoor theme and the fair’s proximity to
China’s outdoor sports scene will both decisively contribute to a positive result.
The Nanjing show is “Dr. Feel-Good”
Asia Outdoor takes thorough care of both its visitors and exhibitors. Probably as a world
premiere in the exhibition industry, Asia Outdoor will be the first trade fair to offer
comprehensive wellness facilities in a luxurious five-star spa directly connected to the
exhibition grounds. Among the trade fair’s top-quality highlights will be a tent city, a
climbing wall, fashion shows, and a dealer village featuring meeting rooms, as well as
chill-out areas and work stations. Outdoor experts from Europe are welcome in Nanjing
to get an idea of what’s going on in one of the most exciting outdoor markets world-
wide. Direct flights to Nanjing and Shanghai (only a three hour train trip) are offered by
Lufthansa, Star Alliance and others starting as low as 380 EUR (taxes included).
Welcome to 21st century China: The modern Nanjing Nantex Interna-tional Exhibition Center hosts the 4th edition of Asia Outdoor which takes place from July 30th through August 2nd.
The scene reminds one a little of the OutDoor show at Lake Constance. Still, the fashion show at Asia Outdoor in Nanjing is carried out in a particularly Chinese way.
4th Asia Outdoor Trade Fair
Date: July 30th to August 2nd, 2009 Venue: Nanjing Nantex International Exhibition Center Covered Gross Space: 24,000 square metersExpected Trade Visitors: 10,000 Exhibiting Brands (as of June 2009): 250
Domestic brands slowly but surely catching up in China:
38sh
ows:
asia
out
door
There are still only few enthusiasts of Nordic Walking in the U.S., but market observers are sure that the potential for the Finnish sport is huge. It might just take a couple of years more to develop it.
“A lot of people have to get over that geek
factor of walking with poles,” said Linda Lem-
ke. “It never ceases to amaze me that even
at 5 a.m. someone will take the time to stop
their car and ask, ‘Did you forget your skis?’”
But at Hoigaard’s, a specialty retail shop in
Minneapolis, Lemke has pioneered one of
Nordic Walking’s first U.S. breakthroughs. Her
instruction and introduction programs have
become something of an industry model, and
are helping Hoigaard’s annually sell hundred
of pairs of poles. By combining weekly walks
with retail expertise, she has positioned the
store as the hub of the Nordic Walking com-
munity in Minnesota.
The Social Aspect of Nordic Wal-king is the Point
“Along with the unique whole body benefits,
there’s a very social aspect to Nordic Walking,
and the consistency of our walks gives people
a place to bring their friends. Once they feel
like they’ve built a strong enough group, they
go and walk in their own neighborhood,” said
Lemke. “When I look at other retailers around
us that tried to sell Nordic Walking but didn’t
stick with it, they usually didn’t have a staff
that was passionate about it. They basically
just put poles on the wall.”
The regional successes of individuals like Lem-
ke and Nathan Goldberg, a Nordic Walking
instructor who runs the Nordic Program at the
tony ski resort of Beaver Creek, Colorado, are
only just beginning to create the sense of a
potential national groundswell.
“We have guests that come from Palm Beach
to Manhattan, and the one thing I stress to all
of them is that they can just as easily go Nordic
Walking on the beach or in Central Park as
they can in the mountains,” said Goldberg. “I
have to admit though, that part of the appeal
of the sport to us as a resort is that it is still
something unique that we’re in a position to
enlighten people about and expose them to
while they are here.”
Unlike in the Alps, where alpine activities can
easily cross-pollinate from France to Italy and
Austria to Germany, the sheer size of the U.S.
tends to slow the pace of trends reaching from
say, the Rocky Mountains of Colorado to the
Sierra Nevada Range of California. That sheer
size is also the reason that Nordic Walking in
the U.S. could still translate into an incredible
cashbox of new outdoor sales.
Greg Wozer, vice president of Leki USA, esti-
mates that even if Nordic Walking in America
were to enjoy a similar percentage of growth
comparable to the kind of moderate success it
has seen in Germany, it could create sales of
$1.6 billion in poles alone. “That’s not even
including add-on sales of things like foot-
wear, clothing and pedometers,” said Wozer.
Despite the nationwide view, the U.S. subsi-
diaries of European companies like Leki, Exel
and Swix that have led America’s Nordic Wal-
king charge, have been doing so with outdoor
industry-sized budgets, which means that re-
gional successes are often all they can afford.
And because manufacturers have focused on
proprietary programs instead of any kind of
overall growth initiative, resources have been
allocated to gaining shares before the market
is actually there.
First Initiatives for Grass-root Mar-keting
The first Nordic Walking North America Expo
was held in Santa Monica, California, the last
weekend in May. The event marked the first
time that North American Nordic Walking’s
manufacturers, instructors, educators and en-
thusiasts all came together in the same place
without regards to exclusivity.
Part think-thank, part Nordic Walking ground
zero, event organizer and Nordic Walking
North America President Malin Svensson said,
“The idea was that for the first time we could
bring everyone together under one umbrella
and discuss what has happened and where
we need to go.”
Svensson said that with several books on Nor-
dic Walking about to be released in the U.S.
– including her own – the activity is finally cre-
ating its own organic media, and instead of
manufacturers, educators and instructors can
steer the sport now.
To anyone who might think the small window
of opportunity for Nordic Walking in the U.S.
has already opened and closed, she would say,
“I feel like we’re just starting right now.”
Peter Kray
Unlike previous Scandinavian exports such as ABBA, Saab and Bjørn Borg, Nordic Walking has thus far failed to electrify North America, promp-ting some in the market to wonder if it ever will. Approximately seven years after the activity’s introduction at specialty retail, success stories remain sporadic, sales are regionalized down to specific cities rather than states, and the sport suffers from a certain lack of sexiness that has kept outdoor trend watchers from declaring it, “cool.”
39m
arke
ts:U
SA
“Did you forget your skis?”
The latest on the Nordic Walking trend in the United States:
prod
ucts
T-SHIRT_MEN
colours: black/silver/white
BOXER_MEN
colours: black/silver/white
BODY
ShirtA lightweight tailored v-neck t-shirt to fit both male and female bodies. It
is odor-neutralising, seamless, anti-bacterial, highly breathable, comfortable
and dry against your skin plus it keeps the body cool on hot days. Available
for men and women.
Boxer / PantyA seamless breathable , odor neutralising, anti-bacterial unisex boxer/panty
that is comfortable and dry against your skin and keeps your body cool on
a hot day. Available for men and women.
FEET
Functional SocksWarm unisex full plush merino wool socks with a soft top which regulate moisture, are brea-
thable, ultra hard-wearing , anti-bacterial and oder neutralising. These socks are fitted with flex
channels and pressure reducing padded zones for an optimum fit and protection. Available for
men and women in the colour black.
HEAD
The soft and smooth Original Classic offers protection against the weather during all activities and is
a practical addition to traditional sport and leisure wear. As a fashion accessory it sets trends with its
attractive and contemporary designs and numerous style configurations. The multi-functional scarf
comes as a single piece, is seamless and made from a 100% special polyester fiber, Microlite, which
is highly breathable and dries quickly. Thanks to its particular elasticity and legendary resistance the
bandana is dimensionally extremely resistant and hard wearing.
FRAME BLAKE_CLASSIC
40
What’s man’s direct link to mother nature?
The boots on our feet! For almost 90 years,
HANWAG has made sure hikers, mountaineers,
hunters and nature lovers enjoy the outdoors
safely and comfortably – in high quality, func-
tional boots, carefully manufactured with true
craftsmanship in Vierkirchen, close to Munich,
Germany.
HANs WAGner founded his cobblers business
in 1921, and since then we produce the foot-
wear for all outdoor activities. Our collection
features innovative, technical alpine boots, as
well as waterproof light trekkers or multifunc-
tional leisure boots.
In 2010 we introduce a wide variety of new
models, specifically developed for the respec-
tive needs of the wearer. With this catalogue we
want to give you a brief glimpse of what to expect
from us next year. For example the SIRIUS GTX,
a sturdy and full crampon compatible alpine
boot that all mountain pros will love!
Besides new additional models, we’ve also
developed an entire new range of hiking and
travelling boots, featuring a completely new
last and, not at last, new design: the outdoor-
lifestyle oriented PURO range provides extra
space in the toe box, offering more freedom for
the toes to move, yet fixing the foot perfectly
inside the boot to prevent early fatigue.
“Sepp Wagner, nephew of company founder Hans Wagner, has managed the company for more than 30 years. Even though he sold the company in 2004 with deep regret, Sepp Wagner still shares his enormous know-how at the headquarters in Vierkirchen almost on a daily basis - despite his age: Sepp Wagner is 87 years old.“
Ph
oto
: R
afa
el
Krö
tz
Designed with the input of our team of profes-
sional mountain guides in mind, the SIRIUS GTX
has turned out to become the new highlight in
our collection of crampon compatile alpine
boots. We’ve focused on creating the perfect
stability/weight ratio: we reduced the weight of
the tested and proven Vibram® Alpin sole while
retaining the same stiffness and durability.
The high rubber protection brim and the
Bergrind leather upper make the boot sturdy
for everyday alpine exposure.
Of course, the SIRIUS GTX is fully crampon
compatible, which makes it a fantastic ice
climbing boot, too.
“Fulfilling the demands of mountain“Fulfilling the demands of mountain
pros and outdoorers who dependpros and outdoorers who depend
on versatile, waterproof and stableon versatile, waterproof and stable
footwear with a stiff sole.“footwear with a stiff sole.“
“Lightweight trekking footwear which“Lightweight trekking footwear which
closes the gap between our TREK LIcloses the gap between our TREK LIGGHTHT
best seller and the ‘real’ TREK models.best seller and the ‘real’ TREK models.
This makes the waterproof, breathableThis makes the waterproof, breathable
DDAAKOTKOTAA GGTX a perfect companionTX a perfect companion
for endless, comfortable hikes.”for endless, comfortable hikes.”
“For days when flexibility and“For days when flexibility and
weight count: a lightweight, greatweight count: a lightweight, great
grip approach shoe for feelinggrip approach shoe for feeling
the terrain.the terrain. AA shoe for passionateshoe for passionate
climbers and cool lifestyle.”climbers and cool lifestyle.”
“The AWANI GTX is a great choice for“The AWANI GTX is a great choice for
long, moderate day hikes and easylong, moderate day hikes and easy
mountain walks: The new model in themountain walks: The new model in the
TREK LIGHT category offers ankleTREK LIGHT category offers ankle
support and protection, and mostsupport and protection, and most
of all is lightweight and fl exible.”of all is lightweight and fl exible.”
“The DRIFTER is manufactured in a“The DRIFTER is manufactured in a
most durable lasted construction.most durable lasted construction.
This allows the shoe to be resoled,This allows the shoe to be resoled,
which is very unusual in its class!which is very unusual in its class!
Even so the shoe is veryEven so the shoe is very
lightweight and offers superblightweight and offers superb
control, shock absorptioncontrol, shock absorption
and heel fi t.”and heel fi t.”
“The high cut travel boot in the PURO-“The high cut travel boot in the PURO-
line is also ideal for short side trips off line is also ideal for short side trips off
the beaten track. The PURO I might bethe beaten track. The PURO I might be
the ultimate choice to take with you onthe ultimate choice to take with you on
a deserted island!”a deserted island!”
“The PURO III low cut travel boot offers“The PURO III low cut travel boot offers
comfort and performance for an easycomfort and performance for an easy
active lifestyle while travelling or inactive lifestyle while travelling or in
everyday life – no matter if extensiveeveryday life – no matter if extensive
sightseeing city tour, mediterraneansightseeing city tour, mediterranean
coastal walk or hilly dayhike.”coastal walk or hilly dayhike.”
The PUROs are great leisure boots featuring a
completely new last concept. The anatomic last
design with our innovative toe box holds the foot
perfectly, yet provides room for the toes to move.
This prevents early fatigue on long travel hikes.
For best comfort, the PUROs come with skin friendly
lining made from chromeless leather and a cork
footbed, laminated also with chromeless leather.
“Outdoor low cut boot with a“Outdoor low cut boot with a
wide range of use. Features likewide range of use. Features like
a waterproof GORE-TEXa waterproof GORE-TEX®® lining,lining,
reinforced heel cap and Vibramreinforced heel cap and Vibram®®
Cruiser outer sole make theCruiser outer sole make the
QUINTAL GTX a versatile,QUINTAL GTX a versatile,
reliable boot.”reliable boot.”
Understatement for people emphasising more on
substance than hype. Waterproof thanks to the
GORE-TEX® lining, the Vibram® Cruiser sole offers
great shock absorbancy and grip and fantastic
durability is guaranteed by the upper made in
lasted construction from nubuck leather and the
reinforced heel cap.
Alternatively, the QUINTAL as well as the high cut
model FUNCHAL, are both available with skin
friendly chromeless leather lining.
“Ankle high cut, stylish boot with“Ankle high cut, stylish boot with
a down-to-earth look, but fulla down-to-earth look, but full
outdoor performance. Versatileoutdoor performance. Versatile
companion for all sorts of companion for all sorts of
nature excursions.”nature excursions.”
Hanwag GmbHHanwag GmbH | Wiesenfeldstraße 7 | D-85256 Vierkirchen | +49 (0) 81 39/93 56 0 | [email protected]| Wiesenfeldstraße 7 | D-85256 Vierkirchen | +49 (0) 81 39/93 56 0 | [email protected]
www.fjallraven.sewww.fjallraven.sewww.hanwag.dewww.hanwag.de
www.primus.sewww.primus.se www.tierra.sewww.tierra.se
The FENIX OUTDOOR Group:The FENIX OUTDOOR Group: This catalogue highlights only a smallThis catalogue highlights only a small
selection of our range.selection of our range.
You will find a listing of specialisedYou will find a listing of specialised
dealers in your area and our completedealers in your area and our complete
range with detailed descriptionsrange with detailed descriptions
under:under:
prod
ucts
LESTRA Sleep Mumie ComfortComfort mat in Mummy form
Self-inflating comfort mat with an open cellular
LESTRA PU-HIGH-TECH foam. Diamond structure and a
reclining middle comfort zone combined with the new micro-
fiber caters for an absolutely comfortable mat which is small in
pack size and weight.
Piz BuinDown Sleeping Bag for Ambitious People
Piz Buin is an exclusive sleeping bag for cold days and nights. Freezing is made almost impossible through
exceptional workmanship, light fibre from Toray Industries, one kilo of white goose down, Teflon coating
from DuPont which is water-repellent but improves the air without impairing the insulation, plus two zip
covers, one of which extends to the forehead area,and a foot section that has been additionally filled.
Zipper bag for utensils plus a zipper safeguard in the head section and a hanger loop on the
foot section area all part of our standard range.
Lestra; Light ExtremeLightweight Down Sleeping Bag
Light Extreme combines both excepti-
onal insulation with a minimal weight
in one sleeping bag, thanks to its ultra
light microfibre from Toray and exclusive
down filling ratio of 90:10 this sleeping
bag has an extremely small pack volu-
me.
Monte RosaLight Sleeping Bag
Monte Rosa is manufactured using microfiber material which is light in
weight, skin friendly and breathable. The filling is made out of 100%
Lestra Thermo XTreme, a light and insulating synthetic fibre. A generous
zip opening and an extra protection thermal collar reduce heat loss to a
minimum. (comfort: 16/4°C, comfort limit: -1°C, extreme: -17°C,
weight: 1,550 g)
NORDEND 36Alpine and Hiking Rucksack
A slim compact 36 litre rucksack that can be used for hiking as well as Alpine tours.The back is well ventilated
thanks to the Air Fit carry system. An adjustable hip belt, numerous tool attachment hooks, a flexible cord to
hold snowboards, skis helmets etc and a rain cover are included.
49
prod
ucts
Dry Technology line
The Dry Technology line from 66°North is
made for active people and inspired by the old
Icelandic Sagas. Many of the Sagas recount
the lives and deaths of Viking warriors whom
outmatched others in strength, endurance
and physical fi tness. Grettir “sterki” Ásmun-
darsson and Gunnar Hámundarson are two of
these warriors. Grettir named “The Strong”
because of his exceptional strength swam
from Drangey Island to shore and back to get
fi re in harsh weather condition while Gunnar
was said to have been so fi t that he could jump
his own height in full warrior clothing. If these
warriors were alive today they would need
clothing that measured up to their ability. This
is the thought behind the Dry Technology line
from 66°North.
66°North has teamed up with Polartec and
is using the best materials available for high
performance. The Power Dry material e.g. pro-
vides the driest and warmest base layer expe-
rience possible, so it suits the items made from
Power Dry well to draw their name from Grettir
“The Strong” Ásmundarson. All the items in the
Dry Technology line have an athletic fi t and fl at
needle stitching for maximum performance
and comfort. So whether you are an Olympic
athlete or warrior at heart you should fi nd a
item for your liking in the Dry Technology line.
Field Cup Set
Primus has produced a practical and perfectly formed set of ware with
its Field Cup Set which is made out of hygienic polypropylene. It has
two cups in the classic oval kasa form, a knife, a fork and a spoon, and
was designed by Nicholai Wiig Hansen. It is a great addition for Primus
stoves that offers pleasure in a beautiful form.
Commuter Mug
Why shouldn´t we travel a bit more optimistically
and happy? That’s why Primus offers its Commuter Mug
in six different fresh and cheerful colours. The Swedes manufacture their
mugs out of double walled Polycarbonate with a silicon sealed lid that can
be opened or closed at the push of a button.
PrimusExpress Spider
The Express Spider is an extremely light and compact stove with a
connection for an external gas cartridge that weighs only 200
gram but is still strong enough to hold two pots. It offers all the
advantages of a stove with a gas cartridge, low gravity, very stable
and can be used in Winter thanks to its generator.
50
prod
ucts
Foldable Titanium CutleryThis multi-use cutlery is made of high-quality titanium which stands for robustness and light weight.
It is the fl agship in Nordisk’s line of titanium spoons, forks, knives and other accessories as well as
dishes for camping and outdoor use.
Norheim 3
This tent offers enough space for three people. The inner tent’s dimensions
are 230 x 200 x 120 cm. Norheim weighs 3.3 kilograms and has dimensions
of 21 x 62 cm when it is packed. The inner tent is made of breathable 240T
Rip-Stop while the outer tent consists of Northtec SI-2000. Comfort is gu-
aranteed by a spacious generous porch area, two entrances and closeable
vent fl aps.
Celsius XP 185/200 2
This high-end sleeping bag is stuffed with North Down 700, a European quality
down, and as a whole Celsius is manufactured in Europe. The 200 version weighs 1.6
kilogram, its fi ll weight is 1022 grams. Special features are the anti-frost tube and an
optimised thermo-draught collar.
Farvel / SkandenFarvel and Skanden are Nordisk’s twin couple of
duffl e bags. The smaller Skanden can load up
to 70 litres and weighs 1.500 grams. Skanden’s
bigger brother, Farvel, has a volume of 90 litres
and weighs 1.900 grams.
Krafla 1
Krafl a is the name of Nordisk’s line of self-infl ating mattresses. The one dis-
played here, Krafl a XXL 7.5, is the most comfortable with measurements of
205 x 63 x 7.5 millimetres. The packing dimensions are 23 x 73 millimetres, its
weight is 2,430 grams.
1
2
51
prod
ucts
Trion ProFunctionality in alpine terrain was the key focus of the devel-
opers of the Trion Pro. The Motion Butterfl y back system was
designed to ensure good carrying properties, even with hea-
vy loads. The torsionally fl exible aluminium frame adapts to the
climber’s every movement, transferring the weight optimally to the
hips. Secure load control is ensured, thanks to a balance point
that is close to the body and the three dimensional hip belt.
No frills, no surplus weight, no compromise - focusing purely on the essenti-
als. The brand-new Mammut backpack collection is based on the motto “Pure
Focus.” For each model, the designers have minimised the details, so that the
backpack contains the exact equipment that users need.
Heron ProThe focus of the Heron Pro backpacking system is fi rmly on balance. The innovative back system and
swivelling hip belt support maintain the natural freedom of movement of the hips and torso. Keeping the
load evenly balanced even on diffi cult routes and eliminating tiring manual adjustments.
The torsionally fl exible and anatomically pre-shaped aluminium frame also supports the movements of
the upper body and pelvis. The weight is transferred through the frame directly to the
hip belt and distributed across the hips.
Nea GearSmelly climbing shoes next to a shirt covered in
chalk dust. Between these items, a toothbrush, ca-
rabiners and slings – the days of climbing backpacks
fi lled with a jumble of gear are a thing of the past.
Ropes can be securely attached, thanks to the ther-
moformed round fl ap and adjustable fi xing straps.
The removable rope bag can be spread out on the
ground when climbing to protect the rope from
dirt and avoid entangling.
Crea ProThe key focus of the Crea Pro hiking backpack is carrying
comfort. For the fi rst time, the back is ventilated from
all four sides. The gap between the backpack and the
body at the shoulder area represents a major advantage, allowing rising hot air to escape
upwards. Thanks to the Vario back system, a simple manoeuvre transforms the outstandingly
ventilated air space suspension system into a full-contact backpack, for better weight control
on exposed terrain where greater balance is required.
52
prod
ucts
Adamello JacketLight, fl exible and robust: the new Adamello GORE-TEX® Pro Shell jacket designed for
demanding female alpinists. An extremely light functional fabric, with generous rein-
forcements made from an innovative material at areas subject to the greatest stress;
optimal freedom of movement thanks to new design solutions for the „high-reach“
sleeves, a comfortable fully adjustable hood, backpack- compatible front pockets - a
light jacket for demanding pursuits.
Cyclone DLXThe Cyclone DLX is a technical Pure Ascent boot that weighs in at 710 grams (UK 8.5), making it a light-
weight on the mountain. Although basically a multi-function boot, it offers effective heel and
lateral support to prevent twisting of the ankle, with 360° Heel Support, a three-dimensional
TPU element that completely surrounds the heel bone. Together with vibram, Mammut has
developed the new Reptilia Grip Sole, a design inspired by the claws of the lizard and the
adhesive lamellae of the gecko, guaranteeing secure grip and skid resistance on all kinds of
terrain.
Pumpmat LightWeighing in at just 570 grams and measuring 25 x 12
cm, the Light Pump mat allows mountaineers to look forward to a comfortable
night’s sleep. The new hand pump is capable of infl ating the Light Pump mat to 7.5 cm in less
than half a minute, transforming a tent or bivouac into a cosy nest. The new large valves make the mat just
as quick to pack up again.
Togir ClickWhat’s new about the Togir alpine harnesses is the design, with the division of the supporting
webbing and the distribution of pressure across the entire width of the belt. The shape and form of
the two-layer construction with padded foam and load bearing webbing are fl exibly tailored to the body
shape – creating a unique design distinguished by its style and fabric. The robust polyamide sheath of the
indicator belay loop is a different colour to the red core. If the sling is damaged, the red fabric
shows through, indicating that the harness needs to be replaced.
Maroon GTXThe Hybrid Shell design is a mixture of soft in-
ner and stable outer materials, ensuring that the boot is only hard
precisely where it needs to be. It adapts to the foot, offering mountai-
neers a comfortable fi t. The asymmetric lacing takes the anatomy of
the foot into consideration and places more pressure on the big toes,
increasing the precision of each step.
53
prod
ucts
Alpine Hike
The new Alpine Hike rucksack line will appeal to those who like their kit to be lightweight and
sporty. The Alpine Hike 28, Alpine Hike 26 Women and Alpine Hike 22 are the perfect compa-
nions for short alpine walks. At less than 1 kg, the largest capacity model, the Alpine Hike 28,
is one of the lightest packs in its class. The Alpine Hike series is based on the newly reworked
and revamped ACS TIGHT ventilated carry system, which delivers a stable, full-contact carry
and superb back ventilation at an extremely light weight.
Grand Falls Men and Women
At only 600 g (men’s size 9) and 540g (women’s size 6) the new Grand Falls Men / Grand Falls Women
outdoor sandal is currently one of the lightest closed unit outdoor sandals on the market. It is highly
suitable for sports use and incorporates an an amount of convincing features. The sandal is built
around the new, ultra-lightweight Canyon sole. The outsole, which is stretched like
a mesh over the EVA base, is made from a non-slip, abrasion resistant
rubber compound with a high natural latex content.
Night Rider 22
The new Night Rider 22 bike pack represents a real innovation in terms
of road traffi c safety. Based on the principle of “wearable electronics”,
the pack features an LED lamp integrated into the design. Pressing the
start button once causes the light to fl ash three times per second; pres-
sing twice gives constant beam. The electronics are located in the waist
belt, which guarantees easy operation of the device when on
the move, and to ensure that the system functions
correctly in the rain, the Night Rider 22 also has a
rain cover with clear-view transparent material in
the area around the LED itself.
Men
Woman
54
prod
ucts
Atmosphere Full-Zip and Half-Zip
Available in both men’s and women’s versions, and made
from the new, exceptionally light NANUK MICRO SL fabric,
the Atmosphere Full-Zip and Atmosphere Half-Zip provide
the ideal upgrade option for the technical layering system.
This is the lightest microfl eece fabric currently available.
It is a third lighter than previous versions yet unlike conventio-
nal microfl eece it has a thermal textured reverse side, which
means no compromises on warmth.
Atmosphere Softshell
Designed for compatibility with the shell jacket,
the Atmosphere Softshell is similarly equipped
with an offset zip. Tailored from Flexshield
DWR Lite, the soft shell has mini-
mised seams, a printed logo and a
mesh lining integrated into the
collar, which keep the weight
of the jacket down to just 290
g (size L, unisex) – the lightest
soft shell in the collection.
Atmosphere Shell Jacket
Weighing in at just 370 g (size L, unisex) the amazing Atmosphere Shell Jacket is one of the lightest jackets
in the new Alpine collection. The fabric used, Texapore Taslite 2,5 L, benefi ts from a protective layer over
the waterproof and breathable PU coating, which dispenses with the need for a lining. Features include a
fi xed hood, two raised pockets with waterproof zips and an offset front zip, a useful detail when wearing
multiple layers as it helps prevent the zips on the different garments bunching and pressing uncomfortably
at the neck.
Atmosphere Shell Pants
Jack Wolfskin’s new line of lightweight apparel is nicely rounded off
with the Atmosphere Shell Pants. Hitting the scales at a very light
385 g (size L, unisex), these alpine pants – like the Atmosphere
Shell Jacket – also consist of the new Texapore Taslite 2,5 L fabric.
The full length (waist to ankle) water repellent 2-way zips make
getting them on and off a simple procedure.
55
prod
ucts
ACT Lite
In summer 2010, Deuter’s proven and popular ACT Lite appears in a sporty, slender
design. The German brand crafts this progressive, athletic pack for strenuous moun-
taineering pursuits and long trekking routes. The ACT Lite range merges a technical,
lightweight design with load comfort and sleek lines.
Deuter also integrates lightweight, curved (and removeable) alumi-
nium stays to transfer the load directly to the hip belt. The belt is
ergonomically structured and has a multi-layered construction:
it combines soft 3D air mesh lining with a stiffer foam and PE
reinforcements. The ACT Lites thus deliver optimum weight
transfer and stability. The hip belt also comes with a pull-for-
ward draw for easy fastening and features a zippered pocket
to stow valuables. For a perfect, individual fi t, the Vari Quick
carrying system is an easy adjustment construction to adapt
the back system to the wearer’s frame. The women speci-
fi c ACT Lite SL packs appear in fresh, bright colours with
a capacity of 35+10 SL & 45 + 10 SL; for men the pack
holds 40+10 l or 50+10 l.
EL – Extra Long BackpacksGrowing with the average human physique, backpack pioneer Deuter serves the needs of athletes with
a taller physical stature. In summer 2010, the German brand introduces a range of four extra long (EL)
backpacks to suit tall outdoor enthusiast. The ergonomically built back system is designed specifi cally for
longer torsos. The EL packs also feature a larger capacity and thus easily swallow the bigger gear of bigger
people. Tall people often have trouble fi nding the right gear for their adventures. With its new EL –
Extra Long Series, Deuter introduces four selected models with adapted ergonomics
to fi t taller persons of approx 185 – 200 cm.
Futura Pro 40 ELThe right pack for a weekend getaway now comes with an increased
back length. The Futura Pro guarantees great comfort and coolness with
its Aircomfort back system: a durable spring steel frame holds the mesh
back panel and ensures air circulation to three sides. Further, the Vari Flex
hip belt allows a pivoting motion, follows every movement with ease
and thus guarantees even weight distribution.
Trans Alpine 32 ELIt is the best-selling, award-winning bike pack on the market! For taller
riders, Deuter now offers an extra long version. However, this season it
also appears in a revamped design. The versatile legend now appears in
a sleek, streamlined look and features a new neoprene helmet fl ap as
well as a zip pocket in the back for maps.
56
prod
ucts
Spectro Series
In summer 2010, Deuter introduces a new
range of lightweight backpacks: the German
brand fi ne-tuned fabrics, frame, foam and fea-
tures to create a stripped down, no-frills day rucksack. Yet, to guarantee fantastic comfort and
great durability, Deuter added a new, unique back system, functional details and extra strength
where needed. Deuter’s new Spectros are clean-cut, athletic packs designed for more comfort
and less weight. The fashionable and functional top loader presents all the essentials and leaves
the superfl uous at home. Its new Dual Frame back system is extremely lightweight and fl exible,
yet delivers great stability and load transfer. This is guaranteed by the perforated, strong waist
belt made of a 3D mesh with extra big holes for great ventilation. Yet the coolest effect comes
from the patented back system, which utilizes a technical spring steel frame with a mesh back
panel. It allows fresh airfl ow to circulate from three sides and – thanks to its great fl exibility,
follows the body’s movement. Deuter offers the 24 l and 32 l capacity as well as the women’s
specifi c 28 l SL version.
Exosphere Range
In winter 09/10, Deuter premiers its Exosphere
sleeping bags for unrestricted tossing and tur-
ning. It introduces the Thermo Stretch Comfort
technology which utilizes highly elastic baffl e sti-
tching. This creates a snug fi t which warms the
body up quickly and simultaneously allows the
bag to expand up to ¼ of its size offering fantas-
tic freedom of movement.
The new synthetic sleeping bag range by Deuter hugs you clo-
sely, yet leaves room for night activities: we change our sleeping
position up to 60 times a night, but in common sleeping bags
our movements are restricted. The Exosphere range has extreme-
ly elastic horizontal seams which expand up to 25% allowing
the restless sleepers to toss and turn without feeling mummi-
fi ed. On top, the sleeping bag fi ts closely around the body. The
range includes three different models (+2°, -4° and –8), which
come in two sizes: Regular and Large. The Exospheres +2° and
-4° are also available in the women specifi c SL-fi t, which of-
fers extra insulating details like the cosy fl eece lining
around the hip area and in the
foot section.
57
prod
ucts
Minim 30 Bag
The Minim 30 Bag is built with Salomon’s Airvent Minim System for
ventilation and balanced comfort. It includes all the features you
would expect (bladder, pole holder, compression straps) from a pack
weighing twice as much.
Wings Sky GTXWings Sky GTX
Salomon Sports, announces a revolution in light and fast hiking, the Wings Sky GTX. Wings Sky GTX blends
running shoe fit and midsole technology with a light and supportive upper to create one of the lightest (530
grams) high-top backpacking boots ever made. Light in overall weight, but heavy in features, the Wings Sky GTX
includes a full Gore-Tex membrane for weather protection and thermal regulation and Salomon’s unique Agile
Chassis System for stability, cushioning and unmatched agility on even the most uneven trail surfaces.
Minim Explore Proshell Jacket
Ultra light outer shell for complete weather protection and a very
comfortable motion fit.
Wayfarer Stretch pant
The Wayfarer Stretch Pant repels water, yet breathes
very well and stretches to fit comfortably during all
summer adventures.
58
prod
ucts
RX Moc
RX Moc is displaying all of the properties that make Relax unique.
Elastic Mesh uppers are ultra breathable. The chassis has oversized
„muscle” and “tendons” to provide added cushioning and as-
sist the sore muscles of the foot with energy return. Conta-
grip outsole, made from a grippy compound and with an
oversized footprint, completes the stable, easy walking
package.
Azimuth Jacket
A highly breathable, windproof, Windstopper Softshell jacket for cold and windy
weather, providing great comfort with Softshell fabrics next to the skin.
Trail Runner Zip Tech Tee
The functional, sporty and fast-drying technical shirt ensures optimum comfort during your run,
thanks to a variety of highly functional materials. The integrated actiLITE technology gets rid of
any moisture and improves ventilation. A sporty design, female fit and flat seams make the new
running shirt - a true highlight for women.
Exo Tight
Salomon, introduces EXO Sensifit, a breakthrough in performance wear for trail running. EXO Sensifit
is a group of product technologies designed to improve performance and endurance, while reducing
soreness and helping to prevent injuries. EXO Sensifit utilizes key materials in key places to support
the body’s muscles and skeleton, improving alignment, oxygen intake, and blood flow.
XT Wings²
Salomon, the leader in trailrunning footwear, announces today the latest breakthrough for
serious trailrunners. Introducing the new XT Wings² shoe, with Salomon’s unique Agile Chas-
sis System. Agile Chassis System is the industry standard, balancing cushioning with stability,
enabling runners to go with more agility. ACS is a three-component midsole that mimics
the unique properties of the human body, incorporating a stabilizing “skeleton”, a cushioning
“muscle”, and a series of “tendons” to help return energy and rebound during the push-off phase of a
runner’s stride.
59
prod
ucts
60
Eden1Eden1
For 2010 GoLite’s tent and shelter collection has been given a new look and the popular Shangri-La range
will be joined by the brand new Eden and Arcadia series. With a unique design the Eden range has styles
suitable to house up to 2 people and is really easy to pitch, only requiring two pegs and using DAC
featherlite poles. This unique design provides a generous interior along with a large outside vestibule for
storage and cooking.
TraveLite Wheeled Carry
Travellers can now go on a 10 day
trip anywhere in the world
without having to ever check
a bag in with an airline
with GoLite’s brand new
Adventure Travel collection
for 2010. Featuring both
luggage and apparel all items
in the Adventure travel range
are highly durable, ultra light-
weight and have been specifi cally
designed for their intended end
use.
RS 3-season
The RS, or Recycled Synthetic, sleeping bag range is GoLite’s fi rst ever synthetic offering and
features styles which can cater for 1-3 season use. All bags are constructed using recycled ma-
terials for the shell, lining and insulation. There are mummy, quilt and vario semi rectangular
profi les to choose from within the RS collection that suit a diverse range of environments and
preferences.
Peak
There’s light then there’s the Peak, part of GoLite’s Ultralight backpack series the Peak weighs
only 765grms and has a capacity of 38L. A unisex style, the Peak is available in three differing
back lengths to ensure a good fi t and optimum comfort for the wearer at all times. Durable and
functional, all packs within the GoLite collection are constructed using some of the strongest,
lightest materials available including recycled Dyneema, a fabric which is as strong as steel, and
not currently used by any other brands.
Wicklow Shortsleeve Travel Polo
To complete GoLite’s Adventure Travel offering is the
brand new selection of apparel. Jackets, tops, bottoms and
even a dress complete this offering, all really lightweight
and constructed using fabrics which are really fast drying,
enabling garments to be easily washed when travelling.
Available in men’s and women’s fi ttings, the Wicklow
Shortsleeve Travel Polo has a sophisticated, clean design
and comes in a choice of great colours.
www.golite.com
prod
ucts
61
TRAILWIND Hoody
Sharp looking, wind resistant, water repellant and ultra light-
weight breathable jacket (<140g for medium). All the fea-
tures you need like hem draw cord, hood adjustment and
venting panels, and none that you don’t, for when the wind
sends a shiver down your spine. Packs into its’ own pocket
for easy storage or for hanging onto a harness in case of
breezy belays. Available in men and women’s specifi c fi ts
and styles.
ROM Jacket
The softshell you will want to use on the hill - Gore Windstopper combined with
highly breathable side panels. A superb wind & water resistant jacket with extra
length to keep out the elements. Adjustable hood, asymmetric, Velcro adjustable
cuffs and soft, stretchy fabrics make this ideal for all-day comfort out in the
mountains. Also available in a non-hooded version.
SUPER MICA JACKET
Marmot Super Mica, breathable and waterproof Membrain Strata fabric - only extreme lightweight adven-
ture freaks should apply. Pockets big enough to fi t more than just energy gels yet still harness friendly. Pack
size equivalent to a softball, adjustable wire rimmed hood integrated cooling vents, PitZips, hem draw
cord, zonal reinforcement and all for less than 250g (med).
W´s WHISPER LIGHT JACKET
Lightweight Gore Paclite waterproof
breathable shell with top spec features
and a great fl attering shape. Gale-Force
hood, asymmetric cuffs, Angel-Wing
movement and two spacious harness
friendly pockets. Simple, effective, and
weighs less than 220g (med).
M´s and W´s PACELINE JACKET
Runners and cyclists, male or female, will love this for its
simplicity, amazing comfort and lightweight construction. A stretchy, soft,
breathable waterproof Marmot Membrain Strata with generous venting
panels for lung busting workouts in the rain, this is the jacket that keeps
the elements at bay without the hindrance of a hood.
prod
ucts
Sandnes Lady Poncho
Bergans opens up new routes into the great outdoors with the Dermizax Casuals, including
a Ladies Poncho made of waterproof material with Dermizax membrane. The checked
inner lining gives the jacket that certain something as regards style – it is taken up again
in the matching rain hat, which is also made of Dermizax material. The arm openings
and the wide, open downward cut allow exactly the freedom which was missing up
to now on Sunday outings or in town.
Siljan Jacket
After its launch in Norway this three-layered jacket has finally arrived on the
Continent with new colours. It is made of proven Dermizax EV fabric and is
therefore reliably weatherproof, thanks to its waterproof, windproof and brea-
thable membrane. And as we know what proves itself in Norway must offer
pretty good weather protection! As with all Dermizax jackets, the Siljan Ja-
cket also has especially long under-arm zips for ventilation, adjustable cuffs
and a permanently attached fully adjustable hood; things also stay nicely
warm and dry up top thanks to chin protection and a fleece-lined neck.
Rondane
The new Rondane also gets the hip belt which fits around the hips even better as
a contoured hip belt with winch system and transfers the weight optimally to
the body. Other innovations are the so-called Neck Cavity and newly shaped
anatomic shoulder straps which are filled with high-quality breathable
foam. The men’s’ version is available with a volume of 65 or 85 litres; the
Rondane Lady offers a volume of 65 litres.
Helium
More robust material, extended features, improved carrying system
but still just as light as its predecessor– that’s the new Bergans of
Norway Helium rucksack. It weighs little more than a kilo although
it still offers a volume of 55 l and an enormous payload. As from
summer 2010 it comes with a stronger and more robust 210D Cor-
dura and 100D Cordura ripstop made of siliconised nylon at the
sides. Like the other new rucksacks, it is fitted with the new winch
system: the belts are connected in a triangle and place the hip belt
conically over the pelvis. This not only simplifies handling but also
contributes significantly to improved wearing comfort thanks to a
greater weight transfer.
62
prod
uctsDalea Mid eVent
Women’s specific last, platform and design, the Dalea Mid eVent is a multi-sport shoe which is per-
fectly suited for casual day hikes all the way to overnight trips. The Dalea provides the grip through
the, fit, protection and comfort to get you down the trail with shoes made for women.
Tanza
A simple, modern look with time tested architecture and 25 years of expertise in creating the best spots sandals in
the world come together to create with Tanza a solid addition to the Teva performance range. Amazing traction and
comfort are attained by using Teva’s propriatory Spider Rubber outsole compound and a soft yet
supportive footbed. Ample arch support and an anatomically contoured footbed have
been designed to provide all day support and comfort.
Tirra
Continuing to create more women’s specific styles in the Teva performance
range, the Tirra is a sleek webbing style with a modern look. Amazing trac-
tion and comfort are attained by using Teva’s propriatory Spider Rubber
outsole compound and a soft yet supportive footbed. Ample arch support
and an anatomically contoured footbed have been designed specifically for
women’s feet. Whether you need a sporty san-
dal for your trip to the islands or a sup-
portive water sandal for whitewater
rafting, the Tirra takes you there
(and back) in style.
Itunda
The Itunda provides improved comfort, trac-
tion and protection for a variety of activities in
and around the water. The Itunda drains faster, drys faster,
and provides more protection than any other sport sandal on the
market. Our performance water shoe has Topsole Wrap Technology to
provide a secure fit around the heel and instep. A roomy toe box ensures com-
fort all day long. The womens Itunda is specifically designed around women and
has a sleeker, more feminine shape for better fit, performance and appearance.men
woman
63
prod
ucts
64
Argon Alpine Backpacks Conex (1) and 2Spline (2)
The new Argon Conex and Spline backpacks are true alpine partners
– the ideal piece of equipment for climbing tours, speed ascents and all
feats requiring lightweight gear that won’t slow you down. Up against
rough crag faces or jagged ice walls, these packs can handle some of
the toughest situations. Special technical features are created with just
this in mind: high quality metal buckles, completely stowable gear at-
tachments and a Cordura 500 material with ceramic reinforcements for
double the amount of abrasion resistance.
Conex
The Conex backpacks are equipped with an integrated belay sling that for the fi rst time makes
it possible for a pack to be used as part of a belay chain on a climbing tour. This allows the
person following the lead to anchor themselves into a belay station with the belay sling, before
the next pitch.
Big Al Ceplex Low
Vaude is launching its fi rst Approach shoes. The system
is designed to optimise the support of the natural foot
roll when tackling mountainous terrain. The Ceplex
Pro membrane ensures that the shoes are both water-
proof and windproof, and yet breathable. The Vibram
outsoles guarantee for stability and performance.
The ideal combination for all backcountry ascents,
Via Ferrata routes and mountain hikes.
Women’s Slight Pro Jacket
The new Women’s Slight Pro Jacket is an alpine all-rounder weighing just 290 grams. A host
of technical details make it an indispensable reserve jacket for all mountain activities. The under-
arm ventilation and pockets that are positioned to be accessible with climbing harness or back-
pack. An innovative climbing fl ap on the front zip prevents the jacket from riding up and letting
cold air in on the belay. Extremely lightweight 3-layer Ceplex Pro material guarantees absolute
wind and waterproofness while maintaining a high level of breathability.
Spline
Spline is a multi-versatile light-
weight pack with a top compart-
ment that can be entirely sto-
wed within the pack itself. Even
climbers that are en-route with a
pack and helmet can gain extra
headroom this way if needed.
Conex: belay station anchor
(1)
(2)
prod
ucts
65
Argon Tent Specula Alpine
The new Vaude hybrid tent Specula Alpine combines the advantages of a
single wall tent with those of a modern double wall design and is therefore
ideal for variable Alpine climate conditions. It provides enough room for
two people and their gear, yet weighs just 2,2 kg. The upper part
of the tent is made from a single wall that incorporates a highly
breathable, waterproof 3-layer membrane. In order to ensure
an optimal tent climate the lower part consists of a dou-
ble wall construction.
Scutum Ultralight
Weighing only 1000 grams, our new Scutum
Ultralight is the world’s lightest 2-person double
wall tent of its class, inlcuding a tent fl oor with
10,000mm water protection, innovative alumini-
um poles and outstanding ventilation. The
Scutum is absolutely waterproof, extreme-
ly tear resistant and enduringly UV resistant.
The Powerframe System in this tent runs as
a single arch construction between the inner
and outer tents ensuring extremely high wind
stability.
Eco Sleeping Bags BlueBeech
The new Blue Beech Sleeping Bags
make it possible to slumber in a ful-
ly natural environment with fabric that is
Bluesign certifi ed, meeting the highest eco-
friendly and skin-friendly standards. The fi ll bags
includes the natural fi ber Tencel, which is 100% biode-
gradable, as well as recycled materials. The inner lining is opting
for a Bluesign certifi ed fabric that is especially skin-friendly. Marah Jacket
Can functional clothing look just as stylish as designer fashions? You bet it can! Our new
women’s Marah Jacket is proof. You’ll have to look twice to fi nd all the functional details
packed into the stylish Marah jacket. Its urban design is played up with sleek surfaces
and added frills. A Ceplex Active membrane makes the 2-layer jacket both waterproof
and breathable.
prod
ucts
66
Passion OneRed Dot Design Award 2009“ for the world´s lightest sleeping bag:
Passion is the lightest sleeping bag of its class and compacts to the size of a grapefruit. “Passion One “ weighs the
least starting at 265g and is equipped with an ankle-length zipper, it is followed by “Passion Three” which starts
at 465g and the series is completed by “Passion fi ve” that starts at 690g. All three sleeping bags still manage to
achieve an astonishing comfort temperature of -7°c. A storage bag and stuff sack are included. Limited Edition:
Delivery of Companyon products are limited.
Purity
A lightweight and compact jacket that fi ts in a side pocket.
Made out of a breathable, insulating and water-repellent fabric.
Solace
A lightweight waistcoat made out
of a cellular, isolating and water-
proof fabric and is so compact it fi ts
in your pocket.
Sunrizer 600 WomanThe comfortable
sleeping bag.
Early BirdComfort-line Early Bird:
A bi-elastic textured outer material which fl exes with
the body´s movements, therefore allowing less air to
permeate the space between the sleeper and mat.
prod
ucts
Altai GTX / Altai Lady GTX
The Altai GTX from Hanwag is an extremely fl exible, high performance
mountain and trekking boot, providing a perfect fi t and support for sportive
hikes and climbs. Its hybrid upper, made from Cordura Rocket and Sportve-
lours leather, is waterproof (with Gore-Tex lining) and airy to ensure a com-
fortable environment for your feet. The Vibram AW Integral sole construc-
tion is lightweight, yet provides superb support and fl ex.
Cheyenne GTX / Cheyenne Lady GTX
The Cheyenne GTX (and of course the Lady-version, too) is a popu-
lar classic among the range of Trek Light boots from the German
boot manufacturer Hanwag which received several awards. For
2010, Hanwag revised the lightweight yet stable boot: With a
new Vibram Endurance sole and a new look, the Cheyenne GTX
is more comfortable and longer lasting than ever. It is manuf-
actured with a lasting construction and can therefore be easily
resoled. The upper is made from strong Nubuck, Sportvelours
and Cordura and features a waterproof Gore-Tex lining.
Ferrata Combi GTX / Ferrata Combi Lady GTXOnce you cannot get enough of rock climbing or
Via Ferrata and would prefer to extend your trips
to colder mountain regions with some snow and
ice, then the Ferrata Combi GTX is the perfect
choice for a wide range of classic alpine rou-
tes. Despite its stiff, crampon compatible
Vibram Climbing sole and its sturdy
upper, the Ferrata Combi GTX
is exceptionally light in
weight. The upper
(made from Bergrind-
leather and Cordura
Rocket) is strong
enough to provide the support you need, but is fl exible
enough to ensure the best fi t and control.
Hanwag Lhasa / Lhasa Lady
The trekking boot Lhasa is unique – not only because of its upper made from real tibetian
yak leather! The German boot manufacturer Hanwag has an exclusive range of outdoor
footwear featuring this outstanding leather. The leather comes from the Lhasa Leather
Factory: The company Hanwag exclusively works with was completely modernised in
the 90’s with help from German foreign aid. Today, steered by Tibetan management, it
stands as a showcase company offering workers social security and produces leather
of the highest quality that meets Western European environmental standards.
67
prod
ucts
Windstopper Active Shell
An optimum body climate, even on warm days and
with intensive exertion: Schöffel has become one of
the fi rst to use the new Windstopper Active Shell. This
highly breathable, windproof and
water-repellent three-layer design
is amazingly lightweight, and with
a very light jersey lining also feels
very comfortable against the skin.
The new “wicking” lining ensures fast
wicking of moisture from the skin to
the membrane.
Outdoor Pants in 32 Sizes
A badly-fi tting pair of pants can soon spoil your fun in the outdoors. Sports clothing experts
Schöffel have therefore long since declared war on unisex styles and single-size items. That
was the start of an unparalleled success story: Schöffel’s answer is an optimum fi t, individual lines and
trousers available in long, standard and short leg lengths. The range comprises 15 men’s sizes and 17
women’s. The breadth of the range, which has been expanded by further styles for Summer 2010, is
highlighted by Schöffel’s expert trouser-making skills. The new must-haves for Summer 2010 are zip-off
trekking pants for women (Narisa) and men (Paxton) of stretch material, and a 7/8 zip-off version for
women (River Pants).
Gore-Tex Paclite ShellDuring steep ascents every gram counts, so lightness is an essential consideration in mountain sports. Be-
cause total protection from the elements should not weigh you down, the new lightness, Schöffel style,
in the combination of Gore-Tex Paclite Shell, with stretch offers even more comfort. The light texture
of the fabric, all kinds of performance features, pre-shaped arms, a shaped storm hood with three-
point adjustment, glued storm fl ap, underarm zips and a sporty look characterise the two new
stretch mountain sports jackets - Kongur for men and Cassana for women.
Everywear campaign
Everywear, the perfect, versatile weather protection, sets
new standards in the newly-compiled product range, with
an unbeatable combination of lightness and multipurpose
features. Waterproof, windproof and breathable, these are
the threefold characteristics of this successful line which
has already set excellent standards in the past. A new, soft
outer fabric also emphasises the feeling
of lightness. A modern design with new
shaping and colours ensure that
the Everywear styles, which as
ever can be packed down small
into an inner pocket, are indis-
pensable companions for any-
thing we do outdoors.
Paxton
River Pants
Narisa
68
prod
ucts
Nine
Finally, a manufacturer has managed to coup-
le the advantages of the popular descender
with the requirements of modern hall and sport
climbing. The result is: the Nine. This device unites
the light weight and user-friendliness of a figure-
of-eight descender with the security of a self-blo-
cking system. Unlike the semi-automatic devices
produced up to now, the Nine is a single-piece
construction. The device hasn‘t a single mechani-
cal part that can be activated accidentally through
dirt build-up or incorrect operation
Apex
Climbing is the art of simplifying complexity. The
same goes for climbing accessories. One such
accessory is the Apex: a 750-gramm, puristic
and robust 28-litre backpack for alpine climbs
and fast ski tours. The completely new “snap-
lock” buckle on the waist harness is the epito-
me of minimalistic yet highly functional design.
The buckle can be opened and closed intuitively
with one hand – no more annoying fumbling
on a steep rock or with gloved hands.
Neutrino I
For anyone who likes to pitch their tent high in the Alps, there is
now a new and completely mobile home on the market:
the Neutrino I. Thanks to its extremely light and stable 20 D
Nylon 66 membrane, the 20x10x10cm pack weighs in at barely
1.1kg while offering a floor area of 220cm long and up to
130cm wide. The innovative ventilation system effectively re-
duces the build-up of condensation. One person can easily
pitch the Neutrino I in a maximum of 2.5 minutes on a very
small area using the ultralight poles with flexible inserts
– without having to do without a relatively large vesti-
bule for shoes and luggage.
Firetail GTX
Two worlds in a single shoe: It’s as flexible and shock-absorbent as a trail runner shoe, while offering the grip and precision
of an alpine approach shoe, The Firetail GTX sole, developed in conjunction with VIBRAM, unites the propulsion and light
weight of its EVA midsole with the resistance and absorption of the PU shock absorber on the heel section. The multi-fit
insole means the shoes are very comfortable to wear. The extended lacing allows for full-fit customization with precision
and comfort on technically challenging terrain.
69
prod
ucts
70
Stride Lady XCRRange Trail Activity & XO®-System
Fogo Junior Mid Range Magic Kids
Journey XCRRange Comfort Fit – Wellness Sport
Alpine Trek Lady GTXRange Alpin
prod
ucts
71
Peru Lady GTXRange Light Hiker
MeranRange Comfort Fit – Wellness Hiking
Vakuum Men Cross GTXRange MFS® Vakuum
Nepal MFSRange MFS® Memory Foam System
prod
ucts
3L Stretch Windproof Cubic (2)
MATERIAL
Windproof yet very stretchy. Water-repellent yet extremely breathable. The Odlo 3L stretch
windproof Cubic fabric combines apparent opposites in a unique high-tech material. The
stretchy material offers maximum freedom of movement and reliable protection from the
wind-chill effect. At the same time, moisture formation and the risk of overheating are
reduced on the inside.
(1)
3L Woven Waterproof Cubic (1)
MATERIAL
Perfect climate control, uncompromising protection from wind and rain: the water- and windproof Odlo 3L woven waterproof Cubic fabric com-
bines three different materials to make a durable, breathable laminate. On the inside, Odlo «cubic» with its small, cubic air chambers, ensures
perfect climate control and maximum comfort. The middle membrane layer allows water vapour out but no moisture in.
(1)
(2)
72
3L Cubic System Jacket (1)
The 3L cubic System jacket is available for both men and women. The specially developed Odlo material,
with its high water column (10,000 mm), protects against rain, wind and snow. The latest glue-welding
and ultrasound technologies have been used in the processing stage. The «free move» cutting techno-
logy allows completely unrestricted movement.
3L Cubic Discover Jacket (2)
The softshell 3L cubic Discover jacket, like the
System jacket, is designed around the «inside-
outside» principle. The stretchy material, the
«free move» cut and the high breathability
guarantee maximum wearing comfort.
The high-quality workmanship, the use of
glue-welding and ultrasound technology and
numerous details – like taped outside seams,
seamless linings, seamless shoulders and a
unique Velcro adjustment system on the slee-
ves.
prod
ucts
TP1 TREKKING Light trekking socks with ergonomic pads on sole
and instep. Soft acrylic yarns surround the foot
granting support and moisture transfer.
SilverPro TREKKINGHigh functional trekking socks made of merino
wool and ceramic which offer a constant tempe-
rature of +/- 5 degrees. Seamless knitting techno-
logy grants a perfect fi t and comfort.
1
2
We are the climate system of your skin
The Mobile Society offers functional underwear with a perfect fi t due to a 3D-
seamless technology. The two layer fabric is knitted without Elastane. It is therefore
very quick drying and offers a perfect body climate for all levels of performances. The
Mobile Society offers three different lines: Silver Lite and Silver Pro equipped with
bacteriostatic features are ideal for usage as fi rst and second layer. The new Merino
line combines moisture management and the benefi ts of Merino wool to a highly
functional underwear.
functional socks and underwear at a top price!
1
2
73
prod
ucts
TYRAN
The mid-cut hiking shoe of Wolverine is made of Nubuk leather and mesh material. As is the shoe’s
upper. The footbed consists of Wolverine’s iCS removable full cushion with a mesh sock liner. Tyrin is
available in U.S. sizes 7 – 12, 13, 14 and in the colours Khaki/Orange and Tobacco/Brick.
MARCO
The upper of Marco is made of full grain leather along with a 1000 Denier Nylon. The
lining is leather. Like Tyran, the shoe’s footbed features Wolverine’s iCS removable full-
cushion with a leather sock liner. Marco can be ordered in black and brown and in U.S.
sizes 7 – 12, 13, 14.
TERREX FAST X FM MID GTX
The “TERREX FAST X FM MID GTX“ combines less weight with
great support. Due to its adidas FORMOTION™ technology and the
specific midsole construction which wraps up on the side wall the shoe of-
fer optimal ground and motion control. For weather protection it uses GORE-TEX®
Extended Comfort Footwear which offers non-insulated protection to keep you dry and
comfortably cool during higher activity levels.
Terrex Feather Jacket
The innovative Terrex Feather Jacket of the Mountain Sports Segment is the absolute highlight
within the products of adidas outdoor in spring/summer 2010. The adidas own FORMOTION™
technology and the GORE-TEX® PRO SHELL guarantee a perfect fit as well as a durable wa-
terproof and highly breathable protection, even in the worst weather conditions. The Jacket
has two ventilating mesh pockets, a fully adjustable Hood and a water repellent 2 way zipper
system.
74
prod
ucts
75
Ekolab RecyclerPant
The waterproof breathable fabric in the new
Ekolab Recycler Pant is made with 100% re-
cycled plastic water bottles. That’s great but,
even better, the Recycler Pant is brilliant at
defl ecting the elements with its proven Helly
Tech XP construction. Helly Hansen takes its
environmental expertise to the lower extremi-
ties in the Ekolab Cargo Pants.
Trail Moc
Helly Hansen Trail Moc Performs like a shoe, breathes like a sandal.
Run, raft, scramble and hike in Helly Hansen’s all-purpose Trail Moc.
The high-performance, outdoor shoe has the stability of a trail runner
yet the breathability of a sandal. It’s a light but serious trail shoe with
a nylon shank embedded in the midsole that adds stability. The tough
Helly Wear overlay in the heel strike zone protects the feet from sticks
and rocks.
Ekolab RecyclerJacket
Helly Hansen’s new Eko-
lab Recycler Jacket pro-
tects outdoor enthusiasts
from the weather while
minimizing the product’s
impact on the planet.
The Recycler is part of
Helly Hansen’s Ekolab R&D
Project, a test lab where company researchers advance environ-
mentally conscious design and create distribution alternatives
to reduce Helly Hansen’s environmental footprint.
Trailwizard SS
A performance packed athletic jersey with advanced dry fi ber and air
circulation features. HH Cool Lifa Stay Dry Technology pulls excess heat
and sweat away from skin for long term dryness during high-intensity
pursuits. Hot, sweaty weather conditions are no match for Helly Hansen’s
high-performance HH Cool Trailwizard SS jersey made with a supercharged
moisture-moving fabric that keeps the skin dry and comfor-
table on the trail and road.
Barrier 3L Jacket
Helly Hansen Barrier Jacket boasts Hard-Shell Performance with Soft-Shell Comfort. Helly Hansen’s
new Barrier Stretch 3L Jacket takes top-shelf Helly Tech XP construction and adds the benefi t
of extended stretch in a new high-gauge knit fabrication. Light, durable and versatile, the
Barrier challenges the line between hard-shell and soft-shell performance with its three-
layer waterproof breathable design.
prod
ucts
Speed Lock is the innovative high-tech external
adjustment system by Leki. The red lever is the im-
mediately identifiable mark of the super-fast adjust-
ment technology. Speed Lock adjustment means
you can adjust your pole length quickly and secure-
ly even whilst wearing thick gloves in rain, ice and
snow with one touch.
The Leki innovation experts invented a mechanism
(patent pending), which locks the shaft perfectly.
The so far unmatched force transmission results
from an integrated stainless steel pressure plate.
With the Speed Lock, Leki sets new standards in
locking forces for poles with similar external locking
feature throughout the international market.
The TÜV standard of 60 kg is by far exceeded, a
safety reserve which can be - a safety reserve, which
can safe lives. The locking force can be readjusted
at any time. Leki will use this world innovation on
five trekking pole models. These are the five models
with the new Speed Lock in the Leki line – one is
produced out of Carbon.
All five are equipped with the Aergon Grip, which
is perfect because of its edgeless outer shape, the
large support area on top of the grip, and the extre-
mely smart lightweight shell cavity construction.
Nordic Walking
The new Leki 2010 Nordic Walking line comes in fresh, sporty and sty-
lish designs. Featuring the patented and well-proven Trigger Shark or the
Trigger 1 grip strap system in a new make-up. Poles in fixed length or
adjustable, made of carbon or Aluminium – Leki offers them all.
Speed Lock
76
prod
ucts
77A unique multi-functional sleeping bag for summer
hiking. Mark 23 SB is a very light blanket sleeping
bag; comfort temperature is +15C. The hood of the
sleeping bags can be easily detached and transfor-
med into a comfortable 3D hood or into an improvi-
sed hat. When unfastened lengthways the sleeping
bag transforms into a 170cm x 185 cm blanket.
In the main body of the sleeping bag there is an
opening for using the sleeping bag as a poncho.
The outer fabric of the sleeping bag is silicon coa-
ted; the fabric is strong and warm. The filling is Pri-
maloft SB 1x100g/m2. The zippers are YKK with a
quick opening possibility, this enables the sleeping
bag to be opened lengthways in 1 second due to
the quick release unzip system. The weight of the
Mark 23 SB Poncho is only 900g.
Elbrus 2
A very light alpine tent for two. Two poles cross each other in 2 points, which makes the tent very stable even
when the wind is strong. The third pole creates a big vestibule for backpacks and shoes. The Elbrus 2 Fly sheet
is made of reinforced nylon RipStop with a silicon coating. The Elbrus 2 is compact, easy to assemble and light
in weight.
Mountain Baby
Siberia Wide Transformer
A very practical sleeping bag with a detachable hood. It
provides a comfortable sleep when the hood is attached
or detached. The width is 100cm, the length 230cm. The
sleeping bag transforms into a 200 x 195cm big blanket.
The hood has a pocket where a soft garment can be placed
and then used as a seperate pillow. Flannel fabric is used in
the facial area of the sleeping bag making it nice and soft
to touch. Along the whole length of the zipper there is soft
roll which prevents you from coming into contact with it.
Mark 23 SB Poncho
A sleeping bag for the youn-
gest travelers. The sleeping is very
functional. The length can be adjusted,
which means that it will not be necessary to
change the sleeping bag, when the baby grows.
The sleeping bag has sleeves, which gives the baby
an opportunity to play with their hands without leaving
the sleeping bag. The sleeping bag can be opened on both
sides, which is comfortable for the parents.
prod
ucts
Monarch X The new Monarch X series binoculars are
great for bird- and animal watching, as well as
for general nature observation. They will be positi-
oned as the high-grade models of our popular Mon-
arch range.Outstanding optical quality distinguishes these
new products - ensured by their large 45 mm objective diameter
and innovative dielectric high-refl ective multilayer prism coating.
Inside the slim, stylish body are O-ring seals and nitrogen gas that
assure the Monarch X binoculars stay waterproof and fog-free.
Sportstar EXThese stylish models offer superlative features like waterproof and
fog-proof performance plus all the other features of the smartly desi-
gned, black Sportstar EX 8x25DCF and Sportstar EX 10x25DCF. They’re
also twin-hinged, foldable, and the compact Dach-prism type.
Nature lovers, hunters, bird watchers,
outdoor photographers - everyone
who loves a good view and is into di-
giscoping – will certainly welcome this
new line of fi eldscopes from Nikon.
They‘re called “EDG” – pronounced
“edge” – because that’s exactly what
users will get from them: edge-to-
edge brilliance and over all leading-
edge performance.
All EDG fi eldscopes benefi t from the
use of performance-proven Nikon’s
ED (Extra-low dispersion) glass that
assures natural color reproduction
and crisp clarity. Straight models, in
addition, feature dielectric high-re-
fl ectivity multi-layer prism coatings for
higher contrast than ever. They are
available with two different objective
diameter, each angled and straight.
78
prod
ucts
Laser Rangefinder Forestry
Sporter Ex
The Nikon Forestry 550 Laser Rangefi nder, just as its name indicates,
“Forestry”, which features angle compensation technology, is principal-
ly targeted at forestry-related users, but also useful to surveying ropes
courses and climbing walls.
Our engineers designed the Forestry 550 to meet demand for angle
compensated distance measurement, especially among users involved
in specifi c aspects of forestry, from clinical or general observation and
analysis to surveying. The built-in inclinometer provides easy readings,
for example, of a tree – including height, vertical separation (the difference
in height compared to another tree), horizontal and angular distance,
as well as actual distance. Measurement results are displayed on both
internal and external LCD panels.
Sporter EX binocular series for all-round use. Fully waterproof and fog-proof, Nikon Sporter EX
Binoculars (8x42 and 10x50) offer great value in a compact, lightweight and user-friendly package.
Multicoated, specially engineered lenses and high-eyepoint design ensure a sharp and comfortable
view, whilst fi berglass-reinforced polycarbonate resin dramatically reduces the weight of the body,
making them perfect for use in any terrain.
10x50
8x42
Fieldscopes EDG
79
prod
ucts
Powdered Beer
The Trek’n Eat foods specialists
never cease to look for new ways
to make the outdoor community
happy. Once again they had a bril-
liant idea: Cheers to the world’s
first powdered beer! Contrary to
popular belief, beer and sports go
well together. A glass of beer after
sports is not only refreshing and
healthy; it is readily absorbed by the
body due to its isotonic qualities.
Non-alcoholic beer is best, because
alcohol dehydrates the body after
sports even further.
Mybottle
Gone are the times when you first had to
tediously boil water outdoors before you
could safely drink it: With the Mybottle,
Katadyn has rolled out yet another in-
novative product for active people who
are used to moving autonomously in
free Nature. And for people who belie-
ve that ecological solutions make sense.
The three-stage water filter is the heart
of this perfect outdoor drinking system.
It destroys harmful viruses, bacteria, and
protozoa. Of course, you can also use
the mybottle without the water filter.
It comes in two different variants: as a
mybottle water filter and as a mybottle
drinking bottle.
Increased variety of Trek’n Eat outdoor menus
The expedition food specialist Trek’n Eat is introducing three new vegetarian outdoor meals: a mouth-wate-
ring Italian Pasta Primavera, a tasty Indian Chana Masala and a delicious Pesto Salmon & Pasta. An Organic
Chili Puree with Vegetables & Hempseed Crisps for the health conscious tops off the new Trek’n Eat menus.
The new dishes contain neither additional preservatives nor added flavour enhancer. Trek’n Eat expedition
food is particularly appreciated by outdoor enthusiasts who value the easy preparation, authentic taste, low
weight, and reduced fuel consumption during cooking on trips.
80
prod
ucts
Nomad
Always remain on course
thanks to the Wenger Nomad’s
digital compass. It is easily ac-
tivated by the push of a button.
The heading digitally appears in red
in the center of the dial while a
directional arrow cleverly appears
from below the Wenger Swiss cross
logo providing quick and easy-to-read orientation.
In addition to its analog hour, minute and second
functions the Wenger Nomad also provides a digi-
tal display of the weekday, an additional hour, minute
and second time function, as well as the date,
including the month.
Zernez
The Zernez internal frame, an alpine-style backpack gets its design inspiration from the Swiss
Army Knife. It resembles the sleek, stylish look of the legendary knife and is loaded with
purposeful features that allow users to customise the pack. It also incorporates a load-
dispersing mechanical system that transfers the load into key areas throughout the pack.
The Zernez comes with an ergonomically-enhanced waist belt.
Eiger
The Eiger is the perfect mid-range, backcountry boot when comfort and protection matters. Alpine technical
performance with comfort and your feet in mind. Featuring the Wenger exclusive „Spydraflex“ outsole
to dampen vibration during high impact and irregular trail conditions. The Eiger‘s „Hydrofoil“ water-
proof membrane resists water while simultaneously allowing your footbed to breath.
RangerGrip
Following the success of EvoGrip Swiss Army Knives, Wenger has applied
the concept elsewhere – enter the RangerGrip. A textured non-slip rubber
inlay is embedded in four areas of the knife handle where the hand makes
contact and demonstrates why Wenger’s quality Swiss craftsmanship is
world-renowned.
SwissClipper
The Swiss Army knife was built on the premise of portable functionality.
With that thought in mind, Wenger developed the Nail Clipper Swiss Army
knife. Made of tempered stainless steel, this retractable precision instrument
fits in your pocket or pack but is capable of delivering professional results in
the great outdoors.
81
prod
ucts
82
Thermo products Mercury
The double-wall stainless steel body of the Thermo
bottle is vacuum insulated. The Mercury bottle
has a hygienic screw top automatic fastening.
La Playa’s High Performance stainless steel bottles promise to be light, compact and robust. The brand emphasizes the
great insulation of the product: Cold drinks should remain cool for 24 hours while hot liquids keep a high temperature
for12 hours. According to company information, the temperature of hot water in the 1 liter bottle
only decreases from 95 to 65 degrees centigrade within 24 hours.
Thermo products Cafetière
The cafetière is ideal for use at home, in the offi ce, on the terrace or out-
doors. It does not need any coffee fi lters or pads and does not depend
on an electric supply.
1,0 L.
x 6
Jahre
Garantie
fü r Isolierwirk
ung5
24 H12 H
KC Professional Cooler
E 3000 REzetil’s E 3000 R cooler can be used at a voltage of 12, 24 and 230 V. It comes with a case to
store the cable. The inner space is suffi ciently high enough to store standing bottles of up to 355
mm in height. Ezetil promises that the electric cooling motor will run for at least fi ve years. An
akku is available which continues to cool E 3000 R once the product has been cut off from the
electric supply.
KC stands for „Keep cool“ and is a series of professional soft coolers. The Professio-
nal 12 by Ezetil consists of a strong, but fl exible foam insulation, a very robust outer
material made out of Nylon while the inner material is made of food friendly EVA. A
removable shoulder belt increases the comfort of Professional 12 during the mobile
use of the product. Ezetil promises that it is easy to clean.
Thermo products High Performance
prod
ucts
83
Fantasy Collection – Magic Range
Outwell raises the bar for tent design, quality and innovation by introducing the NEW Magic
Range from the NEW Fantasy Collection. Children and their parents will be delighted with
the colourful Kids Room, not to mention the innovative outdoor game wall that can be
mounted on the tent, on upright steel poles, or between two trees and can be adjusted in
height for playing football, tennis or volleyball etc.
Trailstar
Robens introduces two new Trailstar models in the Adventure line proving yet again
that lightweight tents don’t have to cost a fortune. They have all the features
which you can expect of a Robens tent – hydrostatic head of 5000 mm, easy
to pitch, excellent ventilation through four adjustable vents, enough
space and are made of hard-wearing materials. Trail star is available
for one or two people.
Coolinator is a professional cooling system that cools the body individu-
ally for up to 40 hours. The body saves energy, stays cool and offers bet-
ter prerequisites for maintaining health, concentration and performance
when exposed to heat. The cooling vest – like all Coolinator textiles,
such as caps, neckbands or headbands – is capable of binding water
fi rmly within seconds, so that it can only escape again by evaporation
due to heat exposure. The evaporation cools the body in an individual
and natural way depending on the ambient and body temperature.
Coolinator textiles are activated by plain tap water and provide maximal
freshness and vitality by natural evaporation cooling in just one minute.
The hotter the day the stronger the cooling effect.
Prolonged cooling procedures in refrigerators and freezers can be omit-
ted entirely. It’s easy to use: immerse in cold water for 10 seconds, wait
50 seconds – done.
COOLINATOR cool wear -more energy for your performance
www.cooline.info
prod
ucts
The development of these products started in 2007 on the
occasion of a regatta on the Atlantic. For this purpose, a
team of developers closely examined the requirements for
these products. The primary aim was to be able to refrain
from additives, thickening agents, modified starch and pre-
serving agents of any kind. At the same time, the products
should have a high share in vegetables and real meat in
the packaging.
The vegetables have been dried naturally or freeze-dried.
To guarantee residue-free raw materials, some products
are bought from organic farming. The animal products
are freeze-dried exclusively in our own plants to be able to
control the quality of the fresh goods.
Outdoor meals should be easy and practical to use. For this
reason, all products are bagged in portion packages for
one person and can be filled up in the same pouch with
hot water. 6-8 minutes after which it can be consumed out
of the package. Now its ready to eat out of the package.
We have developed a special foil for this purpose to ensure
that the pouch can stand on its own and is protected from
humidity. A dish is therefore not necessary. Special; Meals
can be prepared with cold water or snow.
Farmer’s Snack’s long experience with dried food makes it possible to manufacture high-quality trekking products.
Outdoor meals
2XU Elite Compression Tight
Compression garments have become increasingly popular amongst compe-
titive and leisure athletes because of its ability to heighten performance and
body function. Benefits of compression sportswear are heightened agility
and proprioception, reduced muscle damage, improved circulation,reduced
fatigue and improved recovery as independent studies have shown.
2XU Elite Compression Tights offer superior compression to enable greater
muscle stability and injury prevention. It has been designed to support the
calves and hamstring muscles – areas which are particularly prone to fati-
gue, injury and muscle soreness.
84
prod
ucts
Beppina
Sportsmanship
and function are combined in the Beppi-
na women’s parka to guarantee effortless outdoor activity. A
comfortable fit and high wearing comfort are ensured by ingenious de-
tails, a superb two-way stretch material and a tried-and-tested design
using waterproof, breathable materials and laminates – naturally also
with sealed seams.
Nedap is a most competent partner in
protecting stocks against losses. It is able to
shelter all kind of articles from theft with the
most efficient radiofrequent technology. The
RF-tags that Nedap uses are produced in our
own facilities.
100% quality check and best detection are
guaranteed. All Nedap tags are perfectly
suited to source tagging. Customer coun-
ting modules are integrated into the EAS-
antennas. You receive all the data you need
for planning your staff, for controlling mar-
keting campaigns and to find out the con-
version rate of your shop. A perfect tool to
compare stores and their results. Our
intelligent EAS System delivers
information from stores to
all places via internet.
OP-100
OP-100 is the outdoor profes-
sionals watch with fashion and
function corresponding. Its active
graphic design and lightweight
aluminum casing make the watch
very practical and user-friendly. It
combines four functions, sporting
Heart Rate, Altitude, Barometer
and Compass to help you gauge
progress, stay on route and keep
abreast of changing conditions on
your outdoor activities. Alatech
HRM will be your best companion
on your expedition.
85
mee
tthe
write
rs86
Piotr Turkot is co-owner and publisher/editor of both, the first polish outdoor industry internet
and press magazine , 4outdoor, and the most popular polish climbing site , wspinanie.pl (70
000 unique users). He is also co-organizer of the cultural event - Krakow Mountain Festival.
In his free time he is trying to be a sports climber.
Eugenio Di Maria is president of EDM Publications and editor and publisher of the Europe-
an edition of Sporting Goods Intelligence (SGI Europe), two other European business newsletters
and a vast array of market research reports, including Malta. He is also the publisher of The
Outdoor Industry Compass.
Santa Fe-based editor and writer Peter Kray runs the editorial operations for two North American
publications from his office 7,000 feet up in New Mexico‘s Sangre de Cristo Mountains. Kray
has been the US Editorial Director for Ski Press World, the international ski magazine with
headquarters in Montreal and Munich, since 2002, and just last December took over as the
Editorial Director of Mountain Gazette, the legendary Rocky Mountain outdoor magazine.
Krista Crabtree is the gear and fashion editor of Peaks Magazine, the custom publication
of Vail Resorts. Krista also covers fashion for Snowpress, which is the SIA Daily. I am a former
editor at SKI Magazine. She also teaches skiing at Vail and Eldora Mountain Resort, where
Krista runs the women‘s snowsports program.
Ulrike Arlt has worked as a freelance journalist for many years. She is specialised in functional
textiles, the sporting goods trade and industry, as well as the physiological effects of sports
on the human body. She is an enthusiastic freeride snowboarder and skier. In summer she
goes hiking in the Bavarian alps with her six year old son.
SNEWS is the U.S. outdoor industry‘s leading source of insider trade news, analysis and
product and trends information. Founded in 1984, SNEWS is best known for its online trade
news and information service read by top retailers and business leaders in fitness and outdoor.
www.snewsnet.com.
Markus Huber has been covering the European outdoor market for a decade. Today, Markus
is editor of the OutDoor Showcase as well as managing editor of The Outdoor Industry Com-
pass, the new business newsletter for the outdoor industry published by EDM Publications,
the makers of Sporting Goods Intelligence Europe.
Editor + advertising manager (responsible)
Markus Huber
Hardtstrasse 1
86842 Türkheim
Phone +49 (0) 8245 966984
Design
Corinna Danninger, Vienna/Austria
Phone +43 (0) 676 580 03 86
ImprintTranslation
Heidi Onnasch
Hauptstr. 15
87719 Nassenbeuren
Phone +49 (0) 8261 730935
Holzer Druck Medien,
Weiler im Allgäu/Germany
www.druckerei-holzer.de
THE OUTDOOR SHOWCASE
products | trends | markets www.outdoor-show.com
Meet the writers
The OutDoor Showcase appears annually at the
OutDoor show in Friedrichshafen.
und
Teva-Vertrieb Deutschland und Österreich: Tatonka GmbH · Robert-Bosch-Str. 3 · 86453 Dasing Tel.: + 49 8205 9602-0 · Fax: + 49 8205 9602-30 · [email protected] · www.teva.tatonka.com GO.DO.BE.
OutDoor Halle B3/ Stand 500
ALPINE ALPINE Trion ProTrion Pro
Pure Focus. Pure Backpacks.Come and visit us at the OutDoor show in Friedrichshafen16. – 19. july 2009 hall A3 / stand 400wwwwww.mammutsportsgroup.ch.mammutsportsgroup.ch
HIKING HIKING Creon ProCreon Pro BACKPACKING BACKPACKING Heron ProHeron Pro CLIMBING CLIMBING Neon ProNeon Pro
Come visit
our backpack show
from Thursday to
Saturday at 11 am
and 3 pm in front
of hall A3