The opposing characteristics of wasteful and watertight marketing
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Transcript of The opposing characteristics of wasteful and watertight marketing
![Page 1: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/1.jpg)
watertightmarketing.com
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watertightmarketing.com
Shouts
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watertightmarketing.com
Shouts Listens
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watertightmarketing.com
Shouts Listens
Competes
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watertightmarketing.com
Shouts Listens
Competes Collaborates
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watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts
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watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
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watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts PredictsSales
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watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts PredictsSales Relationships
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watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Me-me-me
Sales Relationships
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watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Me-me-me You-you-you
Sales Relationships
![Page 12: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/12.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
VolumeMe-me-me You-you-you
Sales Relationships
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watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
VolumeMe-me-me
EducatesYou-you-you
Sales Relationships
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watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
VolumeMe-me-me
EducatesYou-you-you
Sales Relationships
Boring
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watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
VolumeMe-me-me
EducatesYou-you-you
Sales Relationships
Boring Fun
![Page 16: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/16.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Quick wins
Me-me-meEducates
You-you-you
Sales Relationships
Boring Fun
![Page 17: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/17.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Quick wins
Me-me-meEducates
You-you-you
Long term
Sales Relationships
Boring Fun
![Page 18: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/18.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Quick wins
Me-me-meEducates
You-you-you
Long term
Sales Relationships
Boring Fun
![Page 19: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/19.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Quick wins
Me-me-meEducates
You-you-you
Long term
Confident
Sales Relationships
Boring Fun
![Page 20: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/20.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
Quick wins
Me-me-meEducates
You-you-you
Long term
Confident
Sales Relationships
Boring Fun
![Page 21: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/21.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
Quick wins
Me-me-meEducates
You-you-you
Long term
Confident
Abundance
Sales Relationships
Boring Fun
![Page 22: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/22.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
‘Burn’ leads
Quick wins
Me-me-meEducates
You-you-you
Long term
Confident
Abundance
Sales Relationships
Boring Fun
![Page 23: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/23.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
‘Burn’ leads
Quick wins
Me-me-meEducates
Lead nurturing
You-you-you
Long term
Confident
Abundance
Sales Relationships
Boring Fun
![Page 24: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/24.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
‘Burn’ leads
Dismissive
Quick wins
Me-me-meEducates
Lead nurturing
You-you-you
Long term
Confident
Abundance
Sales Relationships
Boring Fun
![Page 25: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/25.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
‘Burn’ leads
Dismissive
Quick wins
Me-me-meEducates
Lead nurturing
You-you-you
Long term
Confident
AbundanceFriendly
Sales Relationships
Boring Fun
![Page 26: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/26.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
‘Burn’ leadsSporadic
Dismissive
Quick wins
Me-me-meEducates
Lead nurturing
You-you-you
Long term
Confident
AbundanceFriendly
Sales Relationships
Boring Fun
![Page 27: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/27.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
‘Burn’ leadsSporadic
Dismissive
Quick wins
Me-me-meEducates
Lead nurturing
You-you-you
Long term
Confident
Abundance
Consistent
Friendly
Sales Relationships
Boring Fun
![Page 28: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/28.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leadsSporadic
Dismissive
Quick wins
Me-me-meEducates
Lead nurturing
You-you-you
Long term
Confident
Abundance
Consistent
Friendly
Sales Relationships
Boring Fun
![Page 29: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/29.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leadsSporadic
Dismissive
Quick wins
Me-me-meEducates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Friendly
Sales Relationships
Boring Fun
![Page 30: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/30.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-meEducates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Friendly
Sales Relationships
Boring Fun
![Page 31: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/31.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-meEducates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Friendly
Inviting
Sales Relationships
Boring Fun
![Page 32: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/32.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-meEducates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Friendly
Inviting
Sales Relationships
Anonymous
Boring Fun
![Page 33: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/33.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-meEducates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Friendly
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
![Page 34: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/34.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
Clinical
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Friendly
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
![Page 35: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/35.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
Clinical
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
![Page 36: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/36.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
ClinicalTop-down (Awareness-focussed)
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
![Page 37: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/37.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
ClinicalTop-down (Awareness-focussed)
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Bottom-up (Retention-focussed)
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
![Page 38: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/38.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
ClinicalTop-down (Awareness-focussed)
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Bottom-up (Retention-focussed)
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
AN EXPENSE
![Page 39: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/39.jpg)
watertightmarketing.com
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
ClinicalTop-down (Awareness-focussed)
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Bottom-up (Retention-focussed)
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
AN EXPENSE
![Page 40: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/40.jpg)
watertightmarketing.com
WASTEFUL MARKETING
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
ClinicalTop-down (Awareness-focussed)
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Bottom-up (Retention-focussed)
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
AN EXPENSE
![Page 41: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/41.jpg)
watertightmarketing.com
WASTEFUL MARKETING
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
ClinicalTop-down (Awareness-focussed)
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Bottom-up (Retention-focussed)
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
AN EXPENSE
![Page 42: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/42.jpg)
watertightmarketing.com
WASTEFUL MARKETING WATERTIGHT MARKETING
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
ClinicalTop-down (Awareness-focussed)
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Bottom-up (Retention-focussed)
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
AN EXPENSE
![Page 43: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/43.jpg)
watertightmarketing.com
WASTEFUL MARKETING WATERTIGHT MARKETING
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
ClinicalTop-down (Awareness-focussed)
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Bottom-up (Retention-focussed)
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
AN EXPENSE AN INVESTMENT
![Page 44: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/44.jpg)
watertightmarketing.com
WASTEFUL MARKETING WATERTIGHT MARKETING
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
ClinicalTop-down (Awareness-focussed)
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Bottom-up (Retention-focussed)
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
AN EXPENSE AN INVESTMENT
Sells
![Page 45: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/45.jpg)
watertightmarketing.com
WASTEFUL MARKETING WATERTIGHT MARKETING
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
ClinicalTop-down (Awareness-focussed)
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Bottom-up (Retention-focussed)
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
AN EXPENSE AN INVESTMENT
Sells Value
![Page 46: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/46.jpg)
watertightmarketing.com
WASTEFUL MARKETING WATERTIGHT MARKETING
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
ClinicalTop-down (Awareness-focussed)
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Bottom-up (Retention-focussed)
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
AN EXPENSE AN INVESTMENT
Sells Value
Tactical
![Page 47: The opposing characteristics of wasteful and watertight marketing](https://reader035.fdocuments.in/reader035/viewer/2022062522/58d0e77b1a28abba558b54ab/html5/thumbnails/47.jpg)
watertightmarketing.com
WASTEFUL MARKETING WATERTIGHT MARKETING
Shouts Listens
Competes CollaboratesReacts Predicts
Volume
Arrogant
Scarcity
A chore
‘Burn’ leads
Aggressive
Sporadic
Dismissive
Quick wins
Me-me-me
ClinicalTop-down (Awareness-focussed)
Educates
Lead nurturing
You-you-you
Long term
Confident
Abundance
A mindset
Consistent
Warm
Friendly
Bottom-up (Retention-focussed)
Inviting
Sales Relationships
Anonymous Personal
Boring Fun
AN EXPENSE AN INVESTMENT
Sells Value
Tactical Strategic