The Opinion - January 2015

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Reinvention | January 2015

Transcript of The Opinion - January 2015

  • Table of Contents3 A Letter from our Founder

    4 What it Really Means to Win WXNs Top 100 Award | Angela Simo Brown

    5 Importance of Trademark Protection When Branding | Peter Carayiannis

    6 Makng the Diversity Business Case Add Up | Suzanne Godbehere

    7 Career Game Changers | Christine Silva and Meghan Seybold

    8 Dont Panic: Failure is the Key to Reinvention | Dana Marie Krook

    10 Intersections | Pamela Jeffery

    11 Networking With the Past: The Famous Five | Michael Tracey

    12 Reinvention | Kelsey Ramsden

    14 Finding a Fit: Identifying the Best Employer for You | Jenny Winter

    15 How to Master Digital Storytelling | Tara Tomulka

    16 A Fresh Start for the New Year | Rose Reisman

    20 Turning Customers into Investors | Lisa Delorme

    22 Reinventing Your Medicine Cabinet | Dr. Rachel Corradetti & Dr. Maryska Taylor

    JANUARY 2015 | THE OPINION2

  • D ear Friends and Members of WXN, Welcome to the first edition of The Opinion for 2015! I hope you all had a lovely holiday season and a happy New Year. Im still adjusting to penning the year 2015 in my notes and datebook. Each time I write down this new year, it reminds me how quickly time passes, and how we need to take a step back, pause, and reflect on the successes (or failures) of our days, weeks, months. It feels like yesterday that we launched the Canadas Most Powerful Women: Top 100 Awards, but after hosting our twelfth Awards celebration this past November, its clear that time is indeed quickly passing us by.

    It is for this reason that we chose to theme our fifth edition of The Opinion Reinvention, a term that perfectly fits the beginning of a new year. Reinvent or die; adapt or perish is often said when describing how one must remain competitive, and although I am fond of tradition and existing practises, I cant help but be intrigued by what this phrase suggests.

    Perhaps reinvention should not be to wipe the slate clean and begin again with a blank canvas, but rather to find your strengths, core values, and what your brand does exceedingly well, and find a way to push the limits even further.

    In this issue, our thought leaders share ideas on many different topics ranging from celebrating failures, to identifying existing strengths as room for further growth, to ways to master digital growth, and even mastering the art of a perfect mini lasagna.

    I hope you enjoy reading this months edition as much as we enjoyed creating it.

    Sincerely,

    A Letter from our Founder

    JANUARY 2015 | THE OPINION 3

  • I n November, I was welcomed into the incredible community of Canadas Most Powerful Women: Top 100 Award Winners. It is a huge honour and distinction. The WXN Top 100 Leadership Summit and Awards Gala hosted on November 27 in Toronto was a fabulous event. But now the celebration is over, its time to reflect. What does it really mean to win this notable Award?

    Not surprisingly, its far more than a photo in a magazine, a party or a celebratory tweet. Winning a WXN Top 100 Award is actually a call to actionand a compelling one. I quickly realized, in addition to being recognized for what I had done, I had been tapped on the shoulder to do more, to become an advocate for womens equality. And there is still so much to do. Listening to the many amazing women leaders speaking that day touch on how far we have come but how far we still have to go has inspired me to commit to do what I can to accelerate positive change.

    Really, we shouldnt need to have special women leadership awards. But despite the progress in womens advancement that we have made in Canada, compared to men, women are still underpaid, under-represented on boards, and under-represented in corporate and political senior leadership. The World Economic Forums Global Gender Gap Index reported that a woman earns $0.76 for every dollar a man makes. In Canada, women only make up 15% of corporate board representation. And 40% of Canadian corporate boards have zero female representation, according to the Federal Advisory Council for Women on Boards. Only 23% of federal political leaders in Canada are women, with Canada ranking a shocking 50th in the world for female political leadership representation, according to a 2010 report by Equal Voice. We have work to do.

    So where does our system break down? In Canada, throughout our education, females are told we are equal. But when we graduate from school and hit the job market things are suddenly different. Women need help figuring out this new world so we can achieve our goals. As Marilyn Emery, President and CEO of Womens College Hospital, said at the Leadership Summit, in order to navigate in this world, women must network, seek leadership opportunities and get mentors. We, as WXN Top 100 Winners and women leaders, must play an active leadership role in mentoring.

    And it doesnt stop there. There is a role for male leaders too. Purdy Crawford, the Canadian business icon who passed away earlier this year, was justly celebrated for his role in developing promising young talent, especially female talent, into leaders in both the business and public sectors including former Home Depot Canada

    President Annette Verschuren and Bertha Wilson, the first woman on the Supreme Court of Canada.

    In addition to individual mentoring efforts, organizations need to establish mentoring programs. At LoyaltyOne, we created a Womens Leadership Initiative which is dedicated to the advancement of women within our company. The Initiative includes a robust mentoring program and, after 4 years, we are pleased to have almost 25% of female associates participating. LoyaltyOne just won top employer in Canada for the sixth year in a row, and our Womens Leadership Initiative program is an important part of our employee development portfolio which attracts and retains talent.

    Kathleen Taylor, Chair of the RBC Board of Directors, said in her keynote speech at the Awards Gala, With great recognition comes great responsibility. As WXN Top 100 Winners, we have a great obligation to use our influence to continue to forward the womens movement in Canada. But we cant do it alone; all female and male leaders in our great country need to make this social change a priority.

    There is a Buddhist saying about how thousands of candles can be lit from a single candle and the life of the single candle will not be diminished. We have nothing to lose and much to gain. Lets start lighting candles.

    ANGELA SIMO BROWN IS DIRECTOR OF SOCIAL CHANGE STRATEGY AND CO-FOUNDER OF AIR MILES FOR SOCIAL CHANGE AND A 2014 TOP 100 AWARD WINNER

    Note: A version of this posting originally appeared on HuffingtonPost.ca on Jan. 20, 2014

    What it Really Means to Win WXNs Top 100 Award

    by Angela Simo Brown

    WXN is Canadas leading networking organization for professional women. Through our engaging events and programs, we provide the avenue for you to develop personally, professionally, and above all, to get inspired.

    Whether youre a regular at our events, or have yet to attend a Breakfast or Cocktail, we invite you to join us at our next event in your city.

    JANUARY 2015 | THE OPINION4

  • W hen Apple Computers Inc. was nearly bankrupt in the 90s, who knew that changing the name to Apple Inc. and cleaning up the logo would be part of a re-branding effort which would help lead Apple to the top of Forbes list of the Worlds Most Powerful Brands, banking in at $124.2 billion in 2014. The people in charge of re-branding the struggling computer company from the old brand to the new Apple Inc. knew the importance of protecting their trademark.

    When starting up a business, or re-branding an existing one, spending time and money on trademark applications often falls to the bottom of the list of priorities. However, it should not be underestimated. Brands are short-hands for quality goods and services that have the potential to become the

    product or lifestyle people aspire to. For example, Hoover, Q-Tip and Kleenex are brands so powerful, they have become the product. Gucci, Prada, Chanel and Rolex are among a wide range of luxury brands that represent a lifestyle to which many aspire.

    Nikes swoosh, McDonalds golden arches and Starbucks green mermaid are internationally recognized logos that people recognize and trust, despite representing corporations that periodically undergo tumultuous re-branding efforts to clean up or modernize their corporate images.

    Brands bring legitimacy to a service or product and can be a valuable marketing tool, especially as the brand grows in recognition. The logo, symbol, catch phrase or image will represent and establish the brand, so it requires protection. Its important to keep in mind that incorporation alone, or even long-time use of a brand, does not prevent others from adopting that brand. Unless it is protected by trademark registration, a competitor can effectively hijack the brand and slap it on their sub-par product, deteriorating what has been built. If another party wants to make use of anothers hard-earned brand recognition, they should only do so with permission (ie. franchise).

    After deciding on the brand, there are a few glitches trademark applicants and owners need to watch out for. Under Canadas new Trademark Act (previously the Trade-marks Act), trademark owners still need to police the market to ensure theres no illegitimate use of their brand trademark, as well as monitor applications of potentially similar or confusing brands. The goal is to avoid costly opposition proceedings, where two parties dispute the rightful ownership of a trademark. Also, trademarks now need to be renewed every 10 years, down from 15 under the previous Trade-marks Act. On the bright side, the new Trademark Act removes administrative and cost barriers to international trademark registration, widening the global market to Canadian companies and attracting foreign investment to Canada.

    Finally, rather than seeing trademark applications at the bottom of an expensive to-do list, look at trademark protection as a good long-term investment. The brand stays with the product or service and unlike most business expenditures, a trademark can increase the value of the brand, by keeping it in the hands of those who built and protected it. Dont risk leaving the trademark task off the list.

    PETER CARAYIANNIS IS THESENIOR PARTNER AT CONDUITLAW

    Importance of Trademark Protection When Branding

    by Peter Carayiannis with contributions from Stephanie Pike

    WXN is Canadas leading networking organization for professional women. Through our engaging events and programs, we provide the avenue for you to develop personally, professionally, and above all, to get inspired.

    Whether youre a regular at our events, or have yet to attend a Breakfast or Cocktail, we invite you to join us at our next event in your city.

  • E ncouraging diversity in the workplace should be like motherhood and apple pie since many agree that diversity has a positive impact on business.

    But there is a significant problem for many businesses seeking to become more diverse: they simply do not have the basic information from their workforce or marketplace to be able to take the first step towards greater diversity.

    Research undertaken by Brunel Universitycommissioned by the Association of Chartered Certified Accountants (ACCA), the global body for professional accountants, and the Economic and Social Research Council (ESRC)revealed there were significant data gaps on diversity. The resulting report entitled, Towards better diversity management urged companies to involve the finance function to identify those gaps and then measure, analyze and interpret the data.

    It recommends an effective business case for diversity should not only focus on whether it is profitable, but should also account for shareholder and stakeholder value, the regulatory context and the global value chain of the companys operations.

    The report urges all senior management to help their organizations develop a business case for diversity management by clearly defining what diversity means for them, then identifying their strategic priorities.

    Management should also take stock of new and current data, gather that data, build trust and demonstrate integrity in its use to enable a case to be made for diversity to become a priority. They should then develop a business case by linking diversity data with business outcomes, ensuring stakeholders are on board with proposals.

    It is then critical that business leaders not only develop diversity strategies which are informed by the business case, but also share the responsibility for management of diversity across the organization.Finally, it is vital that the effectiveness of the business case for diversity is regularly monitored.

    The report also says that finance functions should play a key role in creating and implementing effective diversity policies. It suggests this function should work with the HR team to identify the most appropriate measures for analyzing the impact of greater diversity, which could include anything from financial measures to employee or customer satisfaction.

    The finance team is also challenged to assess the quality and extent of current diversity data and establish whether this needs to be improved.

    That should involve the finance function looking at how it can use measures such as shareholder and wider stakeholder value, regulatory costs and the global value chain in the scope of the business case.

    It should also consider the financial impact of potential lost business through the organizations failure to meet clients diversity expectations, as well as the potential for increased sales and profit from improved customer understanding through greater organizational diversity.

    Given that different parts of the organization will need to be convinced about the benefits of diversity, the finance team should also be able to tailor the business case and its presentation for the audience, whether HR, line managers or C-suite executives.

    Last but not least, the finance function should take a good look at itself and ask if, through its standard methodologies or reporting approaches, it is acting as a blocker to diversity initiatives in the organization.

    The challenge in all of this work is to be able to demonstrate to senior business leaders that there is value in them doing something different. Intellectually accepting greater diversity as the right or fair thing to do is not enough. You have to show them the opportunity or the loss and risk if they dont do it. That is a challenge well worth taking.

    Making the Diversity Business Case Add Up

    SUZANNE GODBEHERE IS THE HEAD OF ACCA CANADA

    ACCA IS THE GLOBAL BODY FOR PROFESSIONAL ACCOUNTANTS WITH OVER 600,000 MEMBERS AND STUDENTS ACROSS THE WORLD AND 4,000 IN CANADA.@ACCACANADA

    by Suzanne Godbehere

    JANUARY 2015 | THE OPINION6

  • T here are certain experiences that can launch your career ahead further and faster. When navigating your career path, it is important to know and be able to recognize what those experiences are.

    HOT JOBSOne Catalyst study shows that not all jobs are created equal when it comes to getting aheadit wasnt just leading projects that led to advancement, but leading the right projects. The opportunities that launched careers were those that involved work on mission-critical assignments and had high visibility, the largest budgets or staff, profit and loss responsibility, and offered international experience. More importantly, the study found that women had been given fewer opportunities to work on these largest and most visible jobs that end up being career game changers.

    When it came to formal leadership development programs, Catalyst found them to be most impactful when they ultimately provided access to these hot jobs.

    In October 2013, RBC launched the Women in Leadership program. A first for RBC, this enterprise-wide program is designed to give high-potential women the type of experience and exposure that prepare them for career advancement. The ability to secure a hot job depends on several factors: knowing about the opportunity, demonstrating the required capabilities, being known as a leader who delivers, as well as having the confidence to ask for opportunities.

    When it comes to career advancement, aspiring leaders need to be open-minded because opportunities do come in many different forms, including rotations, participating in enterprise-wide committees and secondments. The program offers a blend of learning experiences and networking opportunities designed to deliver against these areas.

    MENTORS & SPONSORSCatalyst research has found that women were more likely than men to have had a mentor. What was interesting was that the mens mentors tended to be more senior, and the seniority of those mentors is what predicted advancement.

    By now, many people have heard of the important distinction between mentors and sponsors. Mentors provide the advice and guidance that is critical for personal and professional development, while sponsors open doors for you and actively advocate on your behalf when it comes to decisions about promotions or getting assigned to hot jobs. If you want to get ahead in your organization, you need powerful allies who can articulate what you bring to the table. Moreover, these allies need to be aware of what you want to do next so that they can open the right doors.

    Earlier this year, RBC produced The Sponsorship Playbook which incorporates external research from Catalyst and internal positioning on sponsorship. The Playbook includes tools such as self-assessments and recommended actions that may be useful for sponsors to better understand their role and for protgs to better understand what sponsorship might look like.

    In the Women in Leadership program, weve been very intentional about increasing exposure to senior leaders across the enterprise. During the first workshop, a group of executives spent a full day listening to presentations on a business case, and

    engaging in individual career conversations. We followed this up by facilitating more than 50 introductions between the participants and executives. Feedback from the participants demonstrates the positive impact of these efforts.

    PAYING IT FORWARDNot only does sponsorship help you get ahead in your own career, paying it forward by being a sponsor leads to faster advancement and a higher salary. There are likely two reasons for this: first, when you identify and develop the high performers around you, youre positioning yourself as a leader who has the organizations long-term talent needs in mind. And second, when you have been a mentor or sponsor to someone, you learn something different about what it means to sit on that side of the table and you can more effectively leverage your own mentors and sponsors to help you navigate your career.

    The Women in Leadership program is just one example of how we foster a culture of paying it forward. The program provides key talent with the opportunity to have relevant, timely and insightful career conversations with senior leaders, gain broader perspectives about the organization and acquire in-depth understanding of another business.

    At RBC, we bring together insights from external research, internal data and analysis to inform high impact development programs, and ultimately create those career game changer opportunities.

    CHRISTINE SILVA IS SENIOR MANAGER, EXECUTIVE TALENT MANAGEMENT AT RBC.

    MEGHAN SEYBOLD IS SENIOR MANAGER, DIVERSITY LEADERSHIP INITIATIVES AT RBC.

    Career Game Changersby Christine Silva and Meghan Seybold

    JANUARY 2015 | THE OPINION 7

  • N atalie Panek has always had the same dream: travel to space. You hear lots of kids say they want to be astronauts, but not many people in their teens and twenties. I think it caught my peers off-guard, she says. But they always knew me as the girl who wanted to be an astronautor is GOING to be an astronaut, as I say.

    The skys the limit, right? Well, only if you embrace failure.

    Natalie Panek is an Engineer at MDAs Robotics and Automation division, working on Canadian space robotics and other space exploration programs. As a rocket scientist, explorer and champion for women in engineering, she is not only on a mission to see Earth from above, but also to change the overall perspective of what is achievable, regardless of gender, for those of us on Earth.

    Natalie grew up adventurous. She loved the outdoors and craved hiking and camping trips. I think that combined with watching science fi ction with my mom, inspired this desire to travel to space and become an astronaut.

    It was during the last year of high school when Natalies dream really started to take shape. A physics teacher, Natalies

    fi rst mentor, introduced her to the fi eld of engineering and encouraged her to explore it. To be honest, I didnt even know what engineering was when I fi rst started university, except that I knew it would provide good opportunities and would be a challenging career choice, she says. So I went down that road knowing many astronauts are also engineers.

    For Natalie, it was all about the opportunity to do hands-on work, to tinker, to work through problems and, inevitably, to make mistakes. A lot of times in education, we dont put enough focus on experimenting, playing, failing. Its always hit the books, study hard, pass your exams, Natalie says.

    While at university, Natalie gave herself plenty of opportunity to complement her theory learning with real life experience. Theres so much that can be learned by putting yourself in unfamiliar and uncomfortable positions; failing, having to persevere, and then learning about yourself and others through that failure.

    Natalie joined the University of Calgarys Solar Powered Car team, where she got to build and race a solar powered vehicle across North America, offi cially making her the fi rst female driver at the U of C to do so. She also took on a 16-month internship between her third and fourth years, immersing herself in the real world of her industry. To top it off, Natalie also earned her pilots license.

    Her intentions with all of this were clear: pull together the pieces necessary to achieve her dream of being in space.

    While Natalie never set out to reinvent her ultimate goalthis was pretty set in stone and still isreinvention happened

    naturally for both herself and her methods for achieving her space dream. Reinvention is a by-product of failure, Natalie says. So many times you have in your mind what you want to do, but you have to adapt and reinvent yourself in order to fi nd success.

    One of these instances was with a coveted NASA scholarship. Only one Canadian would be selected. I applied four times and was rejected all four times, she says, recounting the continual failure. It came down to adapting my plan.

    Instead of going the usual route of online application, which had yielded four rejections, Natalie picked up the phone and talked her way into the scholarship. Her failure led to a crucial lesson: you dont have to change your goal when barriers arise; you just have to change the way you climb. Dream big. Imagine yourself doing anything and fi gure out how to get there, she says. Put yourself in situations where youre challenged and always learning. A big part of that learning also comes from involvement in mentoring, hearing and sharing those failures and successes. Natalie took part in the WXNs Top 100 mentorship program, which paired her with Lieutenant Colonel Maryse Carmichael, Pilot and fi rst female Commanding Offi cer of the Canadian Snowbirds. I was most affected by the opportunity to hear her lessons learned in a similar industry that was male-dominated and how she overcame her struggles, says Natalie. The two are still in contact now, fi ve years later. The experience was a spark. Afterward, Natalie realized she was in a position to also be a mentor herself. I think a rewarding aspect of mentorship is that its bi-directional. You can learn in either direction

    Dont Panic: Failure is the key to reinventionby Dana Marie Krook

    JANUARY 2015 | THE OPINION8

  • and you can teach in either direction, she says. Its fun getting to inspire and share my story. There just arent enough women in technology and engineering out in the public eye, motivating young women to want to innovate and change the world with technology.

    But Natalie is changing all of that, learning from her own failures, celebrating each success and telling others about the ongoing experience through TedX talks, We Day speeches, mentoring and her website, thepanekroom.com.

    In one of Natalies TEDx talks, she references a quotation from Dr. Freeman A. Hrabowski, President University of Maryland Baltimore County, which she keeps close to her desk to keep in her mind throughout the workday. Watch your thoughts because they become your words, watch your words because they become your actions, watch your actions as they become your habits, watch your habits as they become your character, and watch your character as this becomes your destiny

    Think about failure in a different way. Think of it as the key to your ultimate reinvention, the key to your ultimate success.

    LISA LAFLAMME Chief News Anchor & Senior Editor, CTV National News, NATALIE PANEK Mission Systems Engineer, MDA Robotics & Automation, SARA AUSTIN Director, Presidents Offi ce, World Vision Canada and SHANNON ROGERS President & General Counsel, Global Relay participate in a Panel Discussion at the WXN Top 100 Leadership Summit in Toronto on November 27, 2014.

    DANA KROOK IS THE SENIORCOORDINATOR OF PROGRAMDEVELOPMENT AT WXN

    NATALIE PANEK IS A MISSIONSYSTEMS ENGINEER AT MDAROBOTICS AND AUTOMATION AND A 2014 TOP 100 AWARD WINNER

    JANUARY 2015 | THE OPINION 9

  • I ts time to face reality: Canada is looking at another economic slowdown. While government debt is increasingalongside unemploymentfalling oil prices are being coupled with a weak dollar and rising interest rates, which will continue to make growth difficult in 2015. How can Canadians avoid another Financial Crisis of 2008? The answer, in part, lies in bridging the gap between historically dissonant communities.

    The relationship between the federal government, Aboriginal peoples and corporate Canada is evolving rapidly, given a series of unprecedented legal and commercial developments. This is largely due to the June 2014 ruling by the Supreme Court of Canada in its Tsilhqotin decision, something that greatly widened the scope of rights that accompany a claim of title in relation to land ownership (and hence the development of that land by any other entity, public or private). It has further

    been bolstered by increased Aboriginal participation in landmark agreements, such as the one signed between Active Energy and three Alberta Mtis communities that will see approximately 100,000 hectares of mature forests used for electricity generation. This is in addition to the potential shift of the Northern Gateway Pipelines control from Enbridge to a more independent entity governed by a board that includes aboriginal equity partners. All of these developments signal something to celebrate against the backdrop of Canadas forecasted economic slump.

    The deeper argument is that Canadawhich has traditionally been criticized for its lack of innovation and technological lagwill fail to prosper in the absence of aboriginal consent given its dependence on natural resource extractive industries. This applies similarly to aboriginal communities who will not prosper unless they assume their rightful and key position in Canadas economy as those who increasingly hold jurisdiction over resource-laden tracts of land. If these entities can find a way to govern Canadas rich natural resource endowment in a manner allowing for growth, while at the same time creating jobs and other opportunities for international investment, then we will all prosper.

    In order to move toward this mutually beneficial goal, the Canadian Board Diversity Council and the Canadian Council for Aboriginal Business began a unique collaboration. Both Councils heard the call to action issued by various ministers and government officials to increase collaboration and knowledge sharing between these distinct communities. In the spring of 2015, CBDC and CCAB will bring

    together key stakeholders in Vancouver (April 29) and Calgary (May 14) to discuss the way forward in charged political landscapes, such as the one surrounding the Northern Gateway and Keystone XL Pipelines. These discussions hope to change the manner in which business is done for the better.

    Although questions about the nature and mechanics of the relationship between affected communities remain unanswered, the possibility of shared prosperity shines brighter today than ever before.

    BackgroundThe Canadian Board Diversity Council is Canadas leading organization advancing diversity on boards. Our definition of diversity in respect of board composition expands the traditional definition of experience, education, functional area of expertise to also include such factors as gender, ethnicity and aboriginal status.

    The Canadian Council for Aboriginal Business was founded in 1984 by a small group of visionary business and community leaders committed to the full participation of Aboriginal peoples in the Canadian economy. Their mission is to foster sustainable business relations between First Nations, Inuit and Mtis people and Canadian Business.

    Intersectionsby Pamela Jeffery

    PAMELA JEFFERY IS THE FOUNDER OF THE CANADIAN BOARD DIVERSITY COUNCIL

    JANUARY 2015 | THE OPINION10

  • O n October 19, 1929, the Imperial Privy Council declared that the term persons in the Constitution Act of 1867 included women. This landmark decision in the Persons Case meant women could be appointed to the Canadian Senate, drastically changing rights for women in Canada. It was through the relentless efforts made by some of Canadas most well-known suffragettes, the Famous Five. But who were these fi ve women and why do they matter to you?

    Emily Murphy was the fi rst female magistrate in Canada; Irene Parlby was the fi rst woman cabinet minister in Alberta; Nellie McClung was a prolifi c writer; Louise McKinney was the fi rst woman elected to a legislature in Canada; and, Henrietta Edwards helped establish the Victorian Order of Nurses.

    All of these women were successful professionals in a wide array of fi elds: research, writing, law, politics and healthcare. As individuals, they had reached the zenith of professional womanhood in

    Canada. All fi ve were politically active, but the one position that eluded each of them was Senator. Instead of accepting their substantial successes as individuals, they challenged the status quo as a group.

    When a lawyer declared her unfi t to be a magistrate because she was not a person, Emily Murphy began a 15-year campaign to give women equal recognition under the law. She created a petition to be appointed as a senator and garnered the support of over 450,000 Canadians. She was denied because she was a woman. Emily Murphy is a case study in persistence, intelligence and leadership and with the combined talent, effort and resources of the Famous Five, she was ultimately able to see the law changed.

    These distinguished women banded together to spearhead the campaign that culminated in women having equal access to political positions in Canada. They did not only help women become legal persons but spent much of their lives helping them fi nd their political identity.

    Members of the Five helped lead every major womens movement of the early twentieth century including suffrage, temperance and prohibition. Their victory in the Persons Case was a culmination of lifetimes spent fi ghting for gender equality in Canada.

    The legacy of the Famous Five must be tempered by their controversial stances

    on immigration, race and eugenics. These ideas they championed seem as barbaric as the womens inequality they fought against. However, even those as revolutionary as the Famous Five are still products of their time and must be judged accordingly.

    Any immediate negatives caused by the group are greatly eclipsed by the enduring positive effects they had on Canadian Society. They challenged the popular perception of women and, by doing so, redefi ned what equality meant in Canada.

    All Canadians owe the Famous Five a debt of gratitude for their persistent efforts to stimulate social change. The memory of these women should stand as a shining example of what can happen when smart women are inspired to lead. Even though none of the Famous Five ever sat as senators, they lived to see Canada appoint its fi rst female senator and in 2009, the senate voted to make all of the Famous Five honorary senators.

    Embracing your professional network is an essential component to being successful. Finding career mentors and seeking advice from your peers can greatly shape your career. You can learn a great deal from your contemporaries but also from past generations.

    MICHAEL TRACEY WORKS AT AN NGO AND IS RESEARCHING WOMENS LABOUR MARKET ACCESS IN WINDSOR ONTARIO.

    Networking with the Past: The Famous Fiveby Michael Tracey

    JANUARY 2015 | THE OPINION 11

  • O nce, I was a consultant. Didnt suit me.I quit, started a construction company.

    Once, I was running a multimillion-dollar construction company. I loved it.

    I got cancer, became a global speaker, consultant and coach.

    In both instances, I could not go on waking up each day in a career when I had the sense that I needed to be somewhere else.

    If we can consider reinvention an art, in both cases when I reinvented myself, I had two very distinct pieces of art to make.

    First, I had to redraw the lines around how I defined myself, then I had to paint the picture so that the world that had once known me a certain way could see me in another.

    Truth be told, it was less difficult getting others to respect and view me as competent and capable in my new role as my re-invented self than it was getting my own head around it. This is because being a consultant held personal value for me. I had incorporated my job title as a part of my identity.

    What I came to understand, and ultimately

    the way I embraced and enjoyed my reinvention, was to see that my title never held the value; it was what I did while holding the title that had the value.

    Winning contracts, completing good negotiations, developing relationships, these are the things that mattered, the reason people around me held value in my stock. It wasnt the title that held the value in the end. It was me and my ability to perform.

    Its worth stating though that the titlethe comfortable identifier, that thing I was by virtue of the frame it came inallowed people who did not previously know me to put me into a category of respect and high value. Its nice to be introduced as something or someone who people respect. Easy door opening, essentially.

    When I reinvented myself, it took some time for me to be okay without the intro and to feel comfortable with a new one that held less swagger. Like any stock that had not been listed for long, it took time for it to hold value to others.

    What always had tremendous value, however, was the ability for those of us who have reinvented ourselves to identify with the other reinventorsthe adaptors, the innovators, those who have decidedly taken new paths to find pastures more suited to what they want or what works for them.

    If you are considering a reinvention, here are some tips to pull you through:

    1. Know what you want, not just what you dont. Be working toward something with the reinvention, not simply running away from something else.

    2. Get clear on why you want it, so that when you get it you will want what you have.

    3. Dont feel the need to explain yourself or justify. If someone is curious as to your why, tell them simply and in truthful terms. No one can argue with facts. They may have opinions, but the five minutes they spend thinking about you is nothing like living your own life 24 hours a day. Dont explain or justifyjust the facts.

    4. Find others. Get in touch with a reinvention mentor, someone who has transitioned from one thing to another. We are in more places than you think because there are more of us wanting to reinvent than ever before.

    5. Take action. Every day you spend in stagnation is one less day youll spend in success. Small deliberate steps add up. Take one.

    There are simply too many of us looking at reinvention as risk, when it is actually opportunity with a poor nametag.

    Instead of asking yourself, What should I do? consider asking yourself, What do I want to get out of what it is that I do? This rephrasing illuminated a lot for me during my reinvention, and I hope it does for you, too. It is, after all, less about getting what you want and more about wanting what you get.

    KELSEY RAMSDEN IS THE PRESIDENT OF BELVEDERE PLACE DEVELOPMENT AND SPARKPLAY AS WELL AS THE 2012 & 2013 CANADAS TOP FEMALE ENTREPRENEUR BY PROFIT/CHATELAINE W100, AND A 2013 TOP 100 AWARD WINNER..

    Reinventionby Kelsey Ramsden

    JANUARY 2015 | THE OPINION12

  • I n my role, I am often reminded of the saying, it takes all kinds. Organizations across the country are focused on recruiting and retaining a diverse group of individuals because the ROI is well-documented. The recruiting process should be helping employers and employees work together to discover if their values are aligned, so they can have a mutually benefi cial relationship. Sometimes the recruiting process goes well and both employer and new employee see potential for a great fi t. However, not every organization is the ideal workplace for everyone. It takes time, energy and money for both parties if it doesnt work out, but staying in an unhealthy work relationship is bad for everyone involved.

    In order to foster relationships based on trust, mutual respect and common purpose, employees and leaders need to have a common set of values (how the team will treat each other, interact and approach their priorities). Furthermore, individuals need to have a good understanding of what their own personal

    motivators are, such as opportunities for personal and professional advancement, work life balance, job security and belief in the organizations purpose and products.

    If you ever fi nd yourself in an environment that doesnt satisfy these needs or quite fi t you, it may be worthwhile to take the time to refl ect on your values and personal motivators in order to identify the kind of organization where you can be your best.

    When we are starting out in our careers, each of us is likely to be testing the waters. The fi rst job may not always be the right job, but trying new workplaces and cultures is often the best path to this discovery. This is all part of growing and planning your career: it takes time to fi gure out what gives you pleasure at work.

    I believe there are two key points to consider. First, employees shouldnt give up on a career path or opportunity too quickly. According to a survey we conducted of Canadians, almost one in three Canadians (32%) say their career defi nes them, and this sense of purpose is something that can only be developed over time. Generally, every work opportunity provides some learning and experience that will enable longer-term opportunities.

    Second, it is important to know when to make a change. Whether as a young professional or as an established leader, working in a supportive team environment that fosters growth is critical for movement up the career ladder and for an employees own happiness.

    Staying with the same company for your entire career used to be the norm for

    working Canadians, but the modern job market is a very different place. The new mindset is that a job isnt a lifetime relationship. In this new world where people change jobs often, a key question Canadians should be asking themselves when deciding if its time to move to a new opportunity is, what is my top motivator and is it being fulfi lled at my current role? They should also be asking if there is more to contribute to the current organizations broader sense of purpose. If the answer is no to these two questions, its likely time to consider a change.

    For leaders, their role is to create an environment where employees are supported to bring their whole selves to work. Making the team feel valued and respected and showing a genuine interest in who they are outside of the workplace can go a long way toward creating a workplace where employees feel they are contributing and their efforts are appreciated. Our recent study has shown this to be a primary driver of workplace morale and can be a key contributor to attrition rates.

    A job should be rewarding, in all senses of the word. Taking the time to refl ect on the career path and making thoughtful choices about what you are doing and who you are doing it with is the most effective way to ensure you end up in a great place to work.

    Finding a Fit:Identifying the Best Employer for You

    by Jenny Winter

    JENNY WINTER IS THE CHIEF PEOPLE OFFICER AT CAPITAL ONE CANADA

    AS CHIEF PEOPLE OFFICER AT CAPITAL ONE CANADA, WHICH WAS RECENTLY NAMED ONE OF THE 50 BEST WORKPLACES IN CANADA, JENNY WINTER REFLECTS ON FINDING A WORKPLACE THAT SUITS YOUR NEEDS

    JANUARY 2015 | THE OPINION 13

  • T he holidays are over and the number one New Years resolution, year after year, is to lose those nasty 510 pounds that have crept on during the past year. Chances are, the majority of the weight gain happened over the holidays.

    All diets workin the short term. But over 95% of diets fail in the long term. The reason is that diets include deprivation and the exclusion of certain foods and food groups. With busy work schedules, it can be hard to set aside the time to prepare healthy meals. The reality is our health deserves the same amount of investment as our careers. The more vital we are, the more energy we have for the other areas of our lives.

    Lets take a look at the most popular diets and analyze the pros and the cons.

    PALEO DIET - DR. LOREN CORDAIN

    Based upon eating foods that could be more easily digested by our hunter-gatherer ancestors during the Paleolithic era

    Includes fresh meats (organic or free range), fish, seafood, fruits, vegetables, nuts, seeds, healthy oils (unrefined, such as coconut, olive, flaxseed and walnut) and eggs

    Should eliminate or lessen dairy, grains, legumes, potatoes, refined sugar, salt, refined oils (such as soy or corn oils) and processed foods

    Pros: May prevent chronic diseases such as

    obesity, heart disease, type 2 diabetes, cancer and autoimmune diseases

    No calorie counting

    High protein, low glycemic, which causes increased weight loss

    At the beginning, you can cheat and eat what you want three times per week

    Keeps you away from processed foods and sugar

    No inflammatory foods

    Cons: Not suitable for vegetarians or vegans No salt allowed which means its

    impossible to eat out or eat anything from a can or box

    Eliminating the vitamins and minerals found in whole grains

    Dependent on meat which is not always lean

    Lacks calcium and vitamin D

    INTERMITTENT FASTING - THE 5:2 REGIME - DR. MICHAEL MOSLEY

    The theory is based on life extension which focuses on restricting calories and fastingthe body adjusts to calorie restrictions, so you dont feel hungry

    Eat normally for five days a week, around 2,000 calories

    Diet two days per week and consume only 25% of your normal calories, around 500 calories

    Lose 1 pound per week, but be sure not to overeat on the five days

    Studies show that there are improvements in blood pressure, cholesterol levels and insulin sensitivity

    Pros: Dont have to deprive yourself of any

    foods on those five days Fasting gives your digestive system a

    rest It may reduce the risk of developing

    chronic disease (calorie restriction has proven to increase lifespan and lower the risk factors for type 2 diabetes, heart disease and certain cancers)

    Cons: Its an unbalanced diet with an all-or-

    nothing cycle of eating It can cause bingeing on the other five

    other days On the days youre fasting, you can have

    mood swings Unsustainable over the long term

    You may feel irritable and fatigued on the two days of fasting

    JUICE CLEANSES The name says it all. You consume

    nothing but fruit and vegetable juices for 37 days, which allows yours body to have a nutritional detox.

    The fans of this diet claim they have more energy, feel healthier and lose weight.

    Pros: The amount of fruits and vegetables

    are healthy due to the excess fibre, vitamins, minerals and antioxidants.

    You will lose weight

    Cons: Juicing eliminates the pulp where most

    of the fibre is. You are lacking in the protein needed

    for a balanced diet. No scientific evidence that juicing is

    healthier than eating whole fruits and vegetables

    After the juicing period, youre not taught how to begin eating a healthy balanced diet

    MEDITERRANEAN DIET - HEART HEALTHY EATING PLANThis diet is based on the abundance of foods found in the Mediterranean. The pyramid starts with the following in order of importance: Daily:

    Exercise Whole grains (bread, pasta, rice),

    fruits, beans, nuts, vegetables, olive oil, cheese and yogurt

    Weekly: Fish, poultry, eggs, sweets, wine

    Monthly: Meats

    Pros: Promotes health and prevents disease Less heart disease, type 2 diabetes,

    cancer, obesity, lower blood pressure and cholesterol

    Reduced incidences of Parkinsons and Alzheimers

    Fresh foods Exercise

    A Fresh Start for the New Yearby Rose Reisman

    JANUARY 2015 | THE OPINION14

  • Not low carb - whole grains and breads are encouraged

    Cons: Meat is only allowed once a month Geared toward vegetarian eating Cooking fresh takes time May be more expensive Not designed specifically for weight

    loss Can promote weight gain because of

    the emphasis on daily oils and nutsIts always easy to lose weight if you cut calories and specific food groups. However, its never healthy to eliminate any of the healthy food groups such as complex grains, fruits and vegetables and lean protein. Sure youll lose the pounds, but you cannot live without these necessary food groups. Within a short time, you will resent the deprivation and begin overeating or bingeing.

    The truth is you have to change your daily lifestyle with respect to food. Not an easy task but definitely doable. In order to win the war, you have to win the daily battles!

    ROSE REISMAN IS THE PRESIDENT OF THE ART OF LIVING WELL, AND A 2009 TOP 100 AWARD WINNER

    GROCERY LISTFor the sauce:1 tsp vegetable oil1 cup diced onions1 tsp crushed garlic6 oz lean ground beef1 tsp dried basil1 bay leafpinch of salt and pepper1 cups homemade or store-bought tomato sauce

    For the cheese mixture:1 cup reduced-fat ricotta cheese (8 oz) cup grated part-skim mozzarella cheese (1 oz)13 cup grated Parmesan cheese (1 oz)1 egg3 Tbsp 2% milkpinch of salt and pepper

    For the lasagnas:36 small wonton sheets13 cup grated part-skim mozzarella cheese (1 oz)chopped fresh basil or parsley

    Miniature LasagnasMiniature LasagnasMiniature LasagnasMiniature LasagnasRose Reismans

    Preheat the oven to 375F. Spray a 12-cup muffin tin with vegetable oil.

    Make lasagnas up to a day in advance and bake just before serving. Leftovers are great if reheated gently in a 300F oven.

    To make the sauce: In a saucepan, add oil and saut onions and garlic for 5 minutes. Add the beef, basil, bay leaf and salt and pepper and saut just until beef is cooked, breaking up with the back of a wooden spoon. Add the tomato sauce, cover and simmer for 15 minutes. Set aside.

    To make the cheese mixture: Combine the ricotta, mozzarella and Parmesan cheeses, egg, milk and salt and pepper in a bowl.

    To assemble the lasagnas: Place two wonton sheets into the bottom of each muffin cup, overlapping to cover the entire surface. Add half the cheese mixture overtop of the wontons. Then add half the sauce.

    Place the last 12 wonton sheets overtop, pressing down gently. Add the remaining cheese mixture and sauce and sprinkle with the mozzarella cheese.

    Bake for 20 to 25 minutes until wontons are crisp. Let cool for 10 minutes, then remove carefully with a knife. Garnish with basil.

    Source: The Best of Rose Reisman (Whitecap Books) By Rose ReismanPhoto: Mike McColl, from The Best of Rose Reisman (Whitecap Books)

    Preparation Time: 20 minutes // Cooking Time: 40 minutes

    NUTRITION FACTSAmount Per ServingCalories 339Carbohydrates 44.4 gFibre 3.8 gProtein 24 gTotal Fat 6.3 gSaturated Fat 3.5 gCholesterol 62 mgSodium 491 mg

  • H ow do you write compelling content in a 24/7 digital world with thousands of articles, press releases, videos and tweets distributed on a daily basis? This is a challenge we embrace every day at Marketwired, a global communications company specializing in press release distribution. For any digital communication platform you choose, the key to success lies in the art of storytelling.

    The pace of change in the field of communications has accelerated, drastically shifting from a one-to-many model to a many-to-many model, with the rise of social network sites, blogs and content communities that have granted individuals significant power and independence to produce content online. Despite

    this heightened environment, weve witnessed the powerful use of storytelling across platforms to engage, inspire and compel target audiences, whether they are journalists, bloggers, consumers, investors or analysts. The following tips highlight three key ways to effectively use storytelling methods to produce content that resonates with digital audiences.

    1. IDENTIFY YOUR AIMThe best storytellers are able to clearly identify their AIM (audience, intent and message). To capture audiences online, its important to monitor and engage in online conversations. Use social networks to find key influencers, follow leading journalists or bloggers who are relevant in your industry and engage in conversations with thought leaders. Survey them on the type of content they find most valuable, where they find it and when and how they consume it. From the get-go, storytellers must be able to describe their intent, including their overall objective and desired outcomes. Furthermore, storytellers must have a comprehensive understanding of their message to deliver coherent and compelling content that motivates audiences. By determining your AIM, it then becomes easier to decide which digital mediums are best for your message.

    2. APPLY TRADITIONAL STORYTELLING ARCS TO FRAME MESSAGESIn digital environments, content producers should consider and apply traditional storytelling arcs to successfully frame

    their messages. The classic storytelling arc includes a beginning, a dilemma and journey to resolve and a conclusion. The beginning introduces us to a conflict or crisis and should immediately immerse an audience. The middle demonstrates endeavours to resolve the crisis and leads to the eventual climax of the story, which then wraps up with the conclusion. A rich digital story should mirror the classic storytelling arc and deliver meaningful content by using consciously crafted words that captivate and provide the right level of detail to keep readers engaged.

    3. USE NARRATIVE ELEMENTS TO CREATE COMPELLING CONTENTThe most memorable stories evoke clear images that readers can easily recall time and again. Traditional story methods in print use quotes and pictures to build upon and provide background to a story. Digital storytelling can be enhanced by quotes in addition to a range of multimedia elements including embedding attention-grabbing video clips, photos or infographics, as well as hashtags and social links to make content sharable.

    With todays media landscape constantly changing, there are more opportunities than ever before to deliver your messages to the audiences that matter.

    How to Master Digital Storytellingby Tara Tomulka

    TARA TOMULKA IS THE MEDIA BUSINESS MANAGER AT MARKETWIRED

    JANUARY 2015 | THE OPINION16

  • A few years ago, my friend Kristy Wieber and I found ourselves in a frustrating position millions of women are all-too-familiar with: in front of our closets, wedding invitation in hand, thinking I have absolutely nothing to wear and dreading the prospect of spending time and money shopping for a new dress.

    Instead of going shopping or calling a stylish friend to raid her wardrobe, Kristy and I did something a little different: we started a company called Rent frock Repeat.

    Rent frock Repeat is an ecommerce company that allows women across Canada to rent a designer dress for up to 90% off the retail price. Now women can look fabulous, experiment with fashion and save time and closet space by renting a stunning dress for anything from date night to black tie gala.

    THE $1.15 MILLION DRESSWe had a great start and were elated when women were thanking us for opening the service. We were even more excited when the business began to scale quickly. We had never planned on just being a small boutique that serviced a small area around our Toronto showroom, so we knew in order to take it to the next level we would need to raise capital.

    We had been open about one year, showed market acceptance and our revenue continued to increase each month. We knew the timing was right to start the fundraising process. We started doing the rounds and networking at local events where angel investors and venture capitalists were being introduced to start-

    ups. Opportunities arose to pitch our idea, but we didnt connect with the right investors. After persisting for about a year and a half, we decided to take a break and focus on organic growth.

    Part of the growth strategy was to do pop-up shops. While offering private fittings in Ottawa, one of our members, Coralie Lalonde, came in to find a gown for the annual Fur Ball. Prior to an appointment, we do research on each customer. During this process, we noticed Coralies LinkedIn profile listed her as an angel investor and prepared to squeeze in our quest for capital, if the opportunity presented itself.

    During the appointment, Coralie commented on how she had almost cancelled her appointment four times because shopping was the equivalent of getting a root canal. But she was surprised by the experience. I actually enjoyed this process, she said. Questions arose about the business, and the discussion veered toward our goal. Coralie quickly agreed to learn more because the experience was so different, the model made sense and she could quickly grasp how the concept could scale.

    That was in March 2014. In November, Rent frock Repeat made headlines when we announced a total of $1.15 million raised from angel investment, led by Coralie Lalonde and Caroline Somers. This money is already being put to work, allowing us to expand our team, enhance our marketing, open new showrooms in 2015, grow our inventory of frocks and optimize the backend of the business.After months of pitching investors with no success, we had finally found the right fit. Heres what we learned in the process.

    LESSON #1: BE PREPARED TO PITCHWhen Coralie started asking about our business, we were prepared to talk numbers. If we had faltered, skirted around facts and figures or been vague about our projections, she would have lost interest. Instead, we inspired her confidence

    by clearly demonstrating traction, an understanding of our bottom line and our specific plans for growth.

    If you want to turn customers into investors, you need to be prepared to pitch at a moments notice, in any type of environment or situation. Practice your pitch until it becomes second nature. A dash of boldness helps, too. There is no place for hesitation when pitching.

    LESSON #2: NEVER JUDGE A BOOK BY ITS COVERBeing curious is essential when exploring the possibility of raising funds through your community. You never know where investors are hiding and, when they do present themselves, they may not look like you would expect or come from the anticipated circles. Be curious with your customers! Have a conversation with them inspired by a genuine interest in their story and their relationship to your product or service.

    At best, you might find a new investor. At worst, it will be a great opportunity to learn more about your customers. Which brings me to my next point

    LESSON #3: GO TO WHERE THE INVESTORS AREDont wait for the perfect investor to come to you; expand the reach of your business in small ways. To improve access to qualified investors in your community, you need to start recruiting customers from places, circles and networks where potential investors might be lurking.

    Turning Customers into Investorsby Lisa Delorme

    LISA DELORME IS THE CO-FOUNDER & CEO OF RENTFROCKREPEAT.COM

    JANUARY 2015 | THE OPINION 17

  • 2014 Top 100 Award Winner SHARON MACLEOD 2014 Top 100 Award Winner and Gala Keynote, KATHLEEN TAYLOR talks with Gala Emcee CATHERINE MURRAY

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  • S tarting fresh in the New Year is a theme we can apply to many areas of our lives: exercise, cleaning out our closets, improving our diet, setting new personal goals, and so on. What about your medicine cabinet?

    So many of us have become reliant on whatever the drug store offers, but with more and more focus on reducing toxic chemicals, its important to be aware of natural options out there that are effective. When cleaning out your medicine cabinet, here are a few items worth switching: TOOTHPASTE: We encourage our patients to go as green as possible with their beauty products and toothpaste is no exception. Some conventional brands include an ingredient called triclosan that has been shown to be an endocrine disruptor, meaning it messes with your hormones. While triclosan is effective at killing disease-causing bacteria in your mouth, studies show concern that long-term use increases risk of creating antimicrobial-resistant bacteria. To see how your toothpaste measures up visit the Environmental Working Groups Skin Deep guide. KICK THAT BREAK OUT STICK: Well be discussing facial skin care in more detail in a future issue, but for now lets consider the dreaded breakout. Tea tree oil has been around for years. Its a natural antimicrobial herb, which means it is scientifically proven to kill off Propionibacterium acnes (the major bacteria behind acne). Essential oils

    can be damaging to the skin if used without a carrier oil. We recommend mixing the tea tree oil with a small amount of coconut oil or jojoba oil before dabbing it on problem spots.

    DEODORANT: When going green with your deodorant, you dont want to sacrifice performance. However, its important to avoid aluminum, propylene glycol and parabens found in conventional antiperspirants. We have both found a few brands we love that include ingredients such as lichen and essential oils (specifically lavender and tea tree oil), which combat odour-causing bacteria. You may need to try a few brands before you find the perfect one, but stick with the hunt because its well worth it to know you arent absorbing toxins. P.S. Sweating is an important mechanism for regulating body temperature and removing toxins, so we dont want to stop that process.

    SLEEPING PILLS: Before you reach for that sleeping pill, note that the root cause of many sleep disturbances is stress and its harmful side effects. Botanicals and essential oils are two natural tools we often use to help our patients achieve restful sleep. Botanicals like lemon balm, valerian, passion flower and chamomile help to calm the nervous system. You can also use single essential oils for sleep induction, like lavender, or you can create your own personalized blend by combining scents you love. We love the combination of lavender, vanilla and a hint of citrus to help calm the mind and body before bed. We can help you determine exactly what the root issue of your sleep disturbance is and whether more advanced treatment options like melatonin supplementation or cortisol testing are right for you. BUMPS & BRUISES: Arnica is nothing new, but it sure is effective. It can be used both in its botanical and homeopathic forms for recovering from blunt trauma (bumps and bruises). Just dont use it on open wounds.

    HIVES: Calendula officinalis (marigold) is a wonderful topical agent to use for calming down itchy, irritated skin. You can find you in ointment form, or you can make your own infusion with dried flowers.

    BURNS & BLISTERS: Minor burns and blisters will happen, but whats the best option? Aside from washing out the wound with cold water to remove debris, one of the best treatments out there is Medihoney, a medical-grade honey used in hospitals to help patients recover and prevent infection.

    CUTS & SCRAPES: Medihoney can be used on cuts and scrapes, too, but topical application of comfrey cream also speeds wound healing. Comfrey, also known as Symphytum officinale, is an excellent healer for shallow wounds. But, please only use it topically. You can find in ointment form, and its great in place of topical antibiotics.

    HEADACHE: Head aching? Ditch the over-the-counter pain meds as most of these can often lead to gastrointestinal bleeding. Instead, choose a natural relaxant like magnesium glycinate. COLD SORES: Lysine is our number one go-to for a pesky cold sore. A high dose of lysine taken at the first prodrome (that tingling sensation) will usually be enough to return the virus to dormancy. But if a sore does occur, you can apply lysine ointment topically. Mushrooms, like Reishi, can also be beneficial for cold sore treatment. Employing these natural and effective options will keep you from taking over-the-counter and prescription anti-virals too often. Another tip is to avoid arginine containing foods such as red wine, peanuts, red meat and chocolate while you are experiencing a breakout.

    Medical Disclaimer: The information contained in this article is provided for informational purposes only and does not constitute medical advice or replace that of your healthcare practitioner. Contact Clinic Intrinsic for individual treatment especially if you have a medical condition and/or take medications.

    CLINIC INTRINSIC IS A MOBILE NATUROPATHIC CLINIC OFFERING CONCIERGE MEDICINE TO PATIENTS IN THE COMFORT OF THEIR HOME, OFFICE, OR THROUGH THE CONVENIENCE OF A SKYPE/PHONE VISIT. NEWLY-MINTED IN JUNE 2014 BY BEST FRIENDS AND NATUROPATHIC DOCTORS MARYSKA TAYLOR, ND AND RACHEL CORRADETTI, ND, THEIR UNIQUE MOBILE SERVICE ALLOWS THEM TO GUIDE THE HEALTH CHOICES OF CANADIANS THROUGHOUT THE GTA AND ACROSS CANADA.

    Reinventing Your Medicine Cabinetby Dr. Rachel Corradetti & Dr. Maryska Taylor

    JANUARY 2015 | THE OPINION20

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