The Only Way is Outreach - Social Media Week 2014
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Transcript of The Only Way is Outreach - Social Media Week 2014
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#SMWOUTREACH@TAMARUK
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LOTTIEPEARCE
@LOTTIEPEARCE
CHRISTOPHERROTHWELL
@TWINDADDYO
ROBERTMCINTOSH
@THIRSTFORWINE
CHRISTOPHERSTREETER
@DADDY_CAMO
PAULINASIEDLECKA
@_PAULINA92
AMBARINAHASAN
@AMBARINAHASAN
CHRISTOPHERRATCLIFF
@POPDINUK
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BloggersTHE BrandVSAgency Sponsorship
#SMWOUTREACH@TAMARUK
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Do you blog full-time or alongsideanother career?
PART-TIME86%
FULL-TIME11%
OTHER3%
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If part-time, what is your main job?
FULL-TIMEPARENT
FREELANCECREATIVE
MARKETING
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If part-time, how much timedo you spend working on your blog?
21+ HRS
16-20 HRS
11-15 HRS
6-10 HRS
0-5 HRS
21+ HRS
16-20 HRS
11-15 HRS
6-10 HRS
0-5 HRS27%
21%
18%
20%
14%
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34% 42%
3.5%
11%
9.5%
4%
Which platform do you get the most engagement?
1%
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#SMWOUTREACH@TAMARUK
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Do you prefer to work with agencies or direct with brands?
NOPREFERENCE
82%
AGENCY11%
BRAND7%
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Who do you think does ‘blogger outreach’ better?
AGENCY65%
NOPREFERENCE
24%
BRAND11%
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It really depends on theagency or brand ethos/approach.
Agencies usually understand bloggers more than
brands direct.It really does depend on
the individual, whilst agencies are more efficient, brands sometimes lack the understanding of what a blogger-
brand relationship involves.
They both suck for themajority and I'm usually surprised
when one is ok.
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Any tips for agencies & brands?
READ MY BLOG BEFORE CONTACTING MEBE RELEVANT
BE UPFRONT & CLEARSTATE BUDGET
DON’T ADDRESS ME AS ‘DEAR BLOGGER’
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BloggersTHE BrandVSAgency Sponsorship
#SMWOUTREACH@TAMARUK
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Do you post sponsored content?
YES89%
NO11%
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How many promotional enquiriesdo you get each month?
31+
21-30
11-20
6-10
1-5
0 9%
42%12%
19%
6%
11% 31+
21-30
11-20
6-10
1-5
0
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I believe bloggers should disclose when they have been paid or
compensated to write a post.
Agree
I wish I received more opportunities to work
with brands than I currently do.
If the opportunity to blog full-time ever arose,
I would give up my job.
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I would prefer to remain impartialthan make money from my blog.
Disagree
I believe, when reviewing a product, you should send it back afterwards to remain
impartial.
I believe bloggers should never receive payment or
compensation to write posts.
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Any tips for other bloggers?
CONNECT WITH OTHER BLOGGERSCONTENT SHOULD BE A STORY
MAKE CONTENT PERSONAL, BUT NOT DAY-TO-DAYTWITTER IS YOUR BEST FRIEND
LEARN ABOUT SEO
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#SMWOUTREACH@TAMARUK