The only Nordic trade event for Natural · PDF fileNatural Products Scandinavia is the only...

Online at www.naturalproductsscandinavia.com

The only Nordic tradeevent forNatural Living

CO-LOCATED WITH

WHY EXHIBIT

the Nordic region has one of thehighest Vitamins & dietarySupplements sales per capita in theentire world*

Global consumer health reached €194billion in 2016, Vitamins & dietarySupplements are worth €81 billion,weight management & wellbeing €14billion and sports nutrition €11 billion*

Experiencing double-digit growth since2008, the natural personal care markethas seen a compound annual growthrate (CaGr) of 11.3% over the last fiveyears and is projected to post anincrease of 9.2% to reach €36 billion in2018.**

This has been the best trade show ever! With ourexperience from last year and this year, we recommendthis trade show to everyone in the industry.” JOHANNA LINDSKOUG AND CECILIA NILSSON, FOUNDERS OF BRUNS PRODUCTS

Caldic were proud to showcase our products at NaturalProducts Scandinavia for the first time. Everything wentsmoothly prior, during and after the fair. Great to see sucha professional fair in Scandinavia, and the focus onNatural and Organic products.” MANAGER CALDIC INGREDIENTS SWEDEN AB

The Scandinavian region is known throughout the world for itscommitment to natural lifestyles which makes it one of the fastestgrowing and most exciting markets to be part of!

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Catapult Cat is a start-up company comingfrom Finland. We have developed aninnovative food supplement product, whichprevents people from having hangover afterdrinking alcohol. As we are currentlydeveloping the markets it was vital for us tofind the right place to launch our productinternationally. As a start-up company wewere impressed with the hospitality and howmuch attention was paid to us by theorganiser, Diversified UK. They put a lot ofeffort into maximizing the publicity of ourbrand and product before, during and afterthe exhibition. We were also impressed bythe amount of visitors during those two days.And what is important, the visitors were theright people from the right companies.

the show was a huge success for us andwe had meetings and discussions with morethan 200 visitors during those two days. Out

of these discussions we gainedfollow-up meetings and arecurrently negotiating with morethan twenty different countries tostart to work with. We signed ourfirst international distributionagreement in mid-January, eight weeks afterthe exhibition. Since the exhibition we havealready signed agreements for entering intonine different countries and believe the restwill be signed early 2018.

Natural Products Scandinavia is wellorganised and seems to have gained aleading position as an event not to miss. Thisevent was a huge success for us and ithelped us with our distribution channeldevelopment. Out of our experience in thepast, this exhibition stood out as truly wellorganised and effective for both exhibitorsand visitors.

ExhibitOr CaSE Study CATAPULT CAT

Why Exhibit at Natural Products Scandinavia?

Nordic Natural Market Overview

* Euromonitor International ** Kline Group

How you present your stand and engage withpotential customers during the show, are allcrucial elements of maximising your investmentand getting the best out of your exhibition.

Along with various options on packages, we provide a whole host ofadditional FREE marketing and PR services that will help you create areal buzz and make you stand out. In addition to this look out forsome fantastic sponsorship opportunities available!

Stand package includes: Walls,name board, carpet, lighting,electricity and table & 2 chairs

With a bit of creativity you can easily make your shellscheme look great. Get some stickers, backdrops, a differentcarpet colour or get your walls painted – spend a bit extra andstand out from the rest.

Stand Option Cost per square metre:

Full stand package €390

Space only package €360

Corner Stands + 10%

(Available to companies taking12sqm or more)

Creative Exhibiting ideas:Make your stand eye catching and haveyour wooden walls painted from as little as€50 per panel – 1m x 2.5m

You can hire out some great furniture andshelves from our onsite contractors – theyhave a catalogue full of ideas!

Want to add some nature to your stand? –you can also hire out plants and flowers.

You can bring your own banners, stickersand posters to brighten up the walls.

You can change the colour of the carpet orhave different flooring for an additionalcharge, starting from €15 per square metre.

Need local contacts for prints, stickers,etc.? Let us know!

We offer two main stand choices:

Full Stand Package: A hassle-free package including the standbuild, walls, name board, electricity, lighting, table and chairs

Space Only Package: Gives you the opportunity to design andbuild your stand yourself (minimum size is 12sqm)

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Rates and Packages

Dressed for Success!

Stand Packages

Natural Products Scandinavia andthe Nordic Organic Food Fair are co-located side by side – providingthe perfect platform for both naturaland organic sectors to network, growtheir business and see what’s new in the market.Although co-located, both events have their ownindividual identity and branding. Both shows havecustomised visitor and exhibitor marketingcampaigns, in multiple languages, ensuring aqualified and dedicated audience for each event.

health & Nutrition Exhibitors: Established brands, new start-ups and leadingmanufacturers and suppliers of nutritional supplements, herbalremedies, sports nutrition and natural healthcare products.

Visitors: Independent and multiple health stores, nutritionists,wholesalers and distributors, importers and exporters.

Natural beautyExhibitors: Established brands, new start-ups and leadingmanufacturers and suppliers of personal care, skincare, haircare,cosmetics, bodycare, suncare, mineral, Fairtrade, organic,vegan, ethical, male grooming plus many more regional andinternational exhibitors.

Visitors: Multiple beauty retail chains, supermarkets anddepartment stores, beauty importers and exporters, beautywholesalers and distributors and beauty salons.

Natural LivingExhibitors: Established brands, new start-ups and leadingmanufacturers and suppliers of sustainable living products, eco-household products, clothing and textiles, sustainable, ethicaland green living products.

Visitors: Buyers from throughout the retail spectrum, includinghealth stores, pharmacies and drug stores, supermarkets anddepartment stores.

Natural FoodExhibitors: A large variety of food brands, local producers andinternational suppliers offering a wide collection of deliciousand healthy food and drink products; special diet / free from,organic, Fairtrade, baby and children, vegetarian and veganand functional food and drink.

Visitors: Independent, specialist and multiple food retailers,supermarkets and department stores, wholesalers anddistributors, food importers and exporters, restaurants, hotelsand contract caterers.

The PerfectPartnership...

HOW THE DIFFERENT sHOW zONEs WORk

Voted for by visitors andselected VIP guests – the Natural & Organic awards Scandinavia will take placeafter the first day of the show. The winners willbe celebrated and recognised for greatinnovation and outstanding new productsrecently launched into the market place.

To celebrate our diverse range of exhibitorswe will host an exclusive exhibitor gettogether after the first day of the exhibition.Come and enjoy a drink (or two) and networkwith your peers and celebrate your hard work inthis ever changing industry.

The ViPprogrammeis aimed at keytrade buyers from the Nordicregion as well as selected buyers fromacross Europe. Through collaboration with mediapartners and associations, we provide a dedicatedcampaign to get them to the show and will once againinvest in a Hosted Buyers Programme in 2018.

the Natural theatre will once again hosta world class education programme andwill bring together industry speakers whowill cover a wide range of topics includinginnovation and product development,exporting and importing challenges andunderstanding the health industry in theNordic region.

the innovation Zone is where exhibitors willbe showcasing their latest products andwhere the voting takes place for The Natural& Organic Awards Scandinavia. Theseproducts will also feature in a separatebooklet handed out to visitors at the showand promoted on social media.

sHOW FEATUREs

What’s happening in 2018?We will once again host the sought after beauty hours in the Naturalbeauty theatre. These hours will give exhibitors in the Beauty & SkincareZone the opportunity to present their company and products to a relevantaudience. The open plan layout of the theatre creates an informalatmosphere making it easy for visitors to locate.

Beauty Hours

The Natural Theatre

Exhibitor Party

The Innovation Zone

What we can do for you...We have a dedicated marketing team who will help you with the following and much more:

retail buyers Guide – We design and print a brochure with the latest and mostinnovative products at the show. We send this to VIPs and senior retailers. Send us yourproduct details and we will do the rest.

invitation postcards and visitor brochures – We’ll design, print and post these to youso you can send them out to buyers you want to invite to the show.

ViP Campaign – We run a hosted buyer programme to fly international buyers into the show. You can also nominate high profile buyers/retailers for us to invite to the show as VIPs.

“See us at the show” logos – Designed by us to be used on your website, email signatures and in newsletters

Event banners – Download these from our website with a link taking people straight to the registration page for the show

Personalised email invitations – Send these to your existing customer base

Press releases – If you have a new product or brand you want to shout about then send us your press release. We can put it in our newsletters to our visitor database,use it on the show website and it could even be included in our press releases

What you can do...Make sure people know you will be there – Send out VIP invites, email them, adddetails to your email signature, call up new and existing clients to arrange meetings atthe show.

Go crazy on social media – Tweet about it, post pictures on Instagram, create a buzz on Facebook or integrate it with your blog and your website - #NPS18 #NPScandinavia @NPScandinaviaStand out – A great stand design helps deliver your exhibition objectives. You can dosome very creative things with a stand package.

train your staff – 80% of the success of your stand is down to your staff, so train them. Use approachable people who are fully briefed and can speak confidently about your business.

don’t – Eat on the stand, sit down, have your back to the aisle, have a messy stand orhave tacky giveaways.

Collect leads – With the mandatory data app you can easily collect all your leads. Themore quality leads you leave with, the higher your chances of winning big business!

Follow-up – If you don’t follow-up your leads, why invest in the exhibition to begin with?You would be amazed how many exhibitors don’t follow-up their leads! Make sure youcontact all of your leads at least six times after the show.

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Excellent industry feedbacktop tips for exhibiting success

The show Natural Products of Scandinavia in Malmö is agreat opportunity to meet our existing clients, get newcontacts from the Scandinavian countries and stay up to datewith the industry. We truly enjoyed being there and werereally happy to get the Award “Runner-up” for our PROPOLIAActive Soap as Best New Organic Non-Food Product.”AURELIE BERNARD, APIMAB LABORATOIRE, FRANCE

The show was well delivered and door opening fordiscussions with a lot of distributors in the Nordic markets.” INGO BRAEUNLICH, ADONIS SMART FOODS, UK

We offer flexible solutions for associations,embassies, trade promotion agencies and otherorganisations to bring their members to thisdedicated trade only event.

KraV develop organic standards and promotethe KraV-label in Sweden. they promote theshow to members and industry contacts, inaddition to supporting the show.

The market is a profitable and growing area for natural and organicproducts in both the public and private sector, and we offer companiesaccess to all those key buyers who can make those important buyingdecisions. We can provide advice and suggestions on location andpavilion stand layouts, we also offer sales and marketing support and wecan create dedicated packages to suit your needs.

KRAV Sweden says “The fair attracts exhibitors from areasfar away, and makes the show work well for sourcing. Akey point for this show is that it targets the Nordic region,which also makes the show more effective; we knowexactly what market we are selling to. One of our KRAVpavilion exhibitors actually got two large orders within 24hours after the fair closed – which is superb!”

Sales support Marketing collaboration

PR support Customised sales and marketing material

Customised email campaigns Social media support

Pavilions

the Start up Zoneis aimed atenterprising start-ups looking togain entry into theNordic natural &organic industry.We have just 15stands in thisdesignated area,showcasing thelatest products atthe start of theirproduct lifecycle.

This concept has been created after feedbackfrom our visiting buyers, wanting to source reallyinnovative products to stay ahead of theircompetition. We want to help promote andencourage new product ideas with this specialstand package, designed specifically for smalland new business ventures.

a place in the start-up zone costs just €999and includes a 1.5m x 1.5m space with brandedback wall, fascia name board, a podium, ashowguide listing plus an Innovation zoneProduct entry (worth €220).

Criteria for entry: The business should havebeen trading for less than 3 years, the productneeds to have been launched in the last 12months with no current distributor in place.

if you would like to apply for one of theseplaces please contact the sales team.

the Start-up ZoneNEW FOR 2018!

Options

How we can work together

Case Study

SPACE ONLY: we provide you with a suitable stand location and you design and build your ownpavilion along with your members

SHELL SCHEME PACKAGES BOOKED IN ADVANCE: You book and take full control of the pavilionspace including how it is divided up for your members. We build the full pavilion stand for you using thestandard stand package, which includes walls, name boards, electricity, lighting, table and chairs. Youorganise and sell on the individual pavilion stands to your members.

SHELL SCHEME PACKAGES WITH SALES SUPPORT: We work as a partnership to sell stands on yourpavilion, we will rely on you for member details for us to contact your members and create marketing support.

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2017 PavilionsAustrian Pavilion

Biofood Pavilion (Sweden)

Demeter (Italy)

Dutch Pavilion

Estonian Pavilion

German Pavilion

Greek Pavilions

Invest in Skåne Pavilion(Sweden)

KRAV Pavilion (Sweden)

Organic Denmark Pavilion

Organics Cluster Pavilion(France)

South African Pavilion

Spanish Pavilion

Sri Lanka Pavilion

Who’s who at the show...

First Floor, Nile house, Nile Street, brighton bN11hW, uKtel: +44 (0)1273 645110 Fax: +44 (0)843 2909036Email: [email protected]

Organised by

EVENt tEaM: For information about your stand, sponsorship opportunities, and the conference programme.

Melina VikingSales Managertel: +44 (0)1273 645 141Email: [email protected]

OPEratiONS: Operations organise the logistics of the show and all the health and safety forms. They will sendyou your online exhibitor manual from [email protected] 3-4 months prior to the show.

helen trottOperations Managertel: +44 (0)1273 645122Email: [email protected]

MarKEtiNG: For anything marketing and promotion related - You can order VIP invites,postcards, show logos, website banners, etc.

Sharna WaidPR Managertel: +44 (0)1273 645144Email: [email protected]

Vicky holmanGroup Marketing Managertel: +44 (0)1273 645117Email: [email protected]

amy MuddleMarketing Managertel: +44 (0)1273 645156Email: [email protected]

Fiona allenEvent Directortel: +44 (0)1273 645224Email: [email protected]

Siobhan thompsonSales Executivetel: +44 (0)1273 063 844Email: [email protected]

if you have any further questions about exhibiting at Natural Products Scandinavia or Nordic Organic Food Fair, please contact the relevant team below:

Pr: Let the PR team know of any new products or show higlights.

mailto:[email protected]








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