The Only Guide You Need When Choosing Brochure Sizes
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Transcript of The Only Guide You Need When Choosing Brochure Sizes
THE ONLY GUIDE YOU’LL NEED WHEN CHOOSING BROCHURE SIZES
Copyright © 2015 Superskill Graphics Pte Ltd. All Right Reserved 1
THE ONLY GUIDE YOU’LL NEED WHEN CHOOSING BROCHURE SIZES
Copyright © 2015 Superskill Graphics Pte Ltd. All Right Reserved 2
Planning for your next corporate brochure can be a daunting task. What’s worse, producing engaging ones seems like an arduous undertaking. But we’re not here to discuss how hard it is. Instead, we are here to guide marketers on choosing the right brochure sizes so that their marketing budget is not spent to little or no avail.
To help decide the ideal size of brochures, marketers need to determine the amount of contents they want to include as well as the company’s budget on that
project. The size of your brochure determines the visual impact of your content, as well as the price for producing it. However, due to the size, marketers will have to optimize and make do with the space available in order to make the brochure
informative and attractive.
To make everything simpler for you, here are some popular brochure sizes we’ve listed down for you to consider:
THE ONLY GUIDE YOU’LL NEED WHEN CHOOSING BROCHURE SIZES
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1. A4Perhaps one of the most popular brochure
sizes used by companies due to the familiarity
that people have with this term. It’s also the
easiest for storage or presentation, since they
fit into most ready-made folders, which act as
great marketing kits.
Despite it’s popularity, we can safely assume
that only a handful of people know its exact
dimensions. Do you know your measurements
by heart? In case you didn’t, there’s no need to
Google it. We have the answer: 210 mm x 297 mm. Isglobal. Source: http://www.wearemucho.com
THE ONLY GUIDE YOU’LL NEED WHEN CHOOSING BROCHURE SIZES
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2. A5If brochure size is a competition, A5 will be
more of a runner up, falling just behind A4, the
champion. With a dimension of 148mm x 210 mm, an A5 brochure will make a less bulky
brochure with just enough space to get creative.
This allows marketers to prioritize details and
produce a much more compact yet informative
visual for the audience.
Goldsmiths University of London. Source: http://www.spystudio.co.uk
THE ONLY GUIDE YOU’LL NEED WHEN CHOOSING BROCHURE SIZES
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3. DLAnother increasingly popular brochure size
emerging is the DL brochure. Due to its size
that’s perfect for inserting into envelopes, DL
owes its fame to companies that believe in the
power of direct mail campaigns. Depending
on the amount of information, marketers have
the flexibility of using a single DL sheet of size
110mm x 220mm, or an A4/A5 folded to DL.
Schillertage Mannheim. Source: http://www.formdusche.de
THE ONLY GUIDE YOU’LL NEED WHEN CHOOSING BROCHURE SIZES
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4. Customized/SquareOur personal favourite. Although not as widely
known, customized sizes are more unique
and diverse compared to standardized sizes.
The dimensions are flexible and can be suited
according to preference. Customized sizes are
highly effective in attracting attention, as they
stand out from everyday documents, which are
mostly A4 or A5. This means your collaterals don’t
get overlooked or forgotten so easily.produce a
much more compact yet informative visual for the
audience.
On Tour Logistics Brochure Source: http://otislindsey.com
THE ONLY GUIDE YOU’LL NEED WHEN CHOOSING BROCHURE SIZES
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Our opinion?Choose a DL or customized sized brochure to promote discoverability and diversity. Due to
highly personalized contents, direct mail campaigns have been proven to be very effective still,
despite vast improvements in technology and increased email usages over the years. But that
will be discussed later on.
The decision, nonetheless, is ultimately dependent on your budget, organization goals,
marketing strategies, and of course, personal preferences. Using a standardized size does not
indicate that you lack diversity. It just means that the brochure is slightly more difficult to stand
out, as it tends to blend in with other documents of similar size.
But not to worry, size is just a bonus. You can promote discoverability with other elements
of your brochure such as design, which includes the choice of colours. Find out how by
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your marketing success. See you around!