The Online Experience: living your brand in the online environment

A quick exercise.

Remember this Ad?

How are you going to live your brand in the online environment?

http://www.flickr.com/photos/58428285@N00/6521346329

How are you going to live your brand in the online environment?

1. Define your brand’s persona

How are you going to live your brand in the online environment?

1. Define your brand’s persona2. Determine what platforms you will use to

engage with your community

How are you going to live your brand in the online environment?

1. Define your brand’s persona2. Determine what platforms you will use to

engage with your community3. Be social!

How are you going to live your brand in the online environment?

1. Define your brand’s persona2. Determine what platforms you will use to

engage with your community3. Be social!4. Be consistent