The Online Branding Strategy For Women Entrepreneurs
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The Online Branding Strategy For Women Entrepreneurs ©2012 Stephanie Raines-SMRBusiness Services, LLC
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Foundational components to your online branding strategy
Transcript of The Online Branding Strategy For Women Entrepreneurs
The Online Branding Strategy For Women
Entrepreneurs
©2012 Stephanie Raines-SMRBusiness Services, LLC
Online Presence Your online presence is simply where you are found online.
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Brand Strategy It’s a consistent message that is
characteristic of the mission, vision, and the purpose of your
business.
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Target Market
Who your business will serve. More importantly, what are the challenges
and needs associated with that group in relation to the services or
products you’ll provide? SMRBusiness Services
Title and FunctionWho are you to your target
market? What can you do for them?
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Business Name and TaglineMuch like your title and function your business name and tagline should also express what you do
and who you help.
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Mission and VisionHaving both spelled out gives your business purpose and direction. It
gives perspective by defining who you are and what you are going to do.
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VisionIt expresses how your business will be
the solution to their problem.
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MissionIt states what your business is going to do NOW to get to its
vision.
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Logo and ColorsYour logo and color choices give your business a “face” and a personality.
Create a logo that reflects your business name, tagline, vision, and
mission.
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WebsitePeople make decisions about your
business based on what your website looks like and what is on it
(i.e. content).
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Contact InfoAdding contact information so that people can reach you is important.
People like to do business with people and not necessarily your
website. SMRBusiness Services
Your BioYour ultimate goal with an online
branding strategy is to help people to get to know you, like you and
trust you.
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Email SignaturePlacing detailed contact
information in your email signature area makes it easy for others to
refer you.
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PicturesPictures of you and the images you
select for your website and marketing materials are important
to your brand.
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Social Media ProfileIt is important to create a detailed and keyword rich profile for each
social media platform. Links to your website should also be included so
they can visit your website. SMRBusiness Services
To see this two part message in its entirety go to:
www.smrbservices.com/blog/
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