THE OLD WAY THE NEW WAY THE INSPIRED WAY. CHRIS KENNEDY Vice President, Revenue Management Marketing...
-
Upload
milo-blair -
Category
Documents
-
view
219 -
download
3
Transcript of THE OLD WAY THE NEW WAY THE INSPIRED WAY. CHRIS KENNEDY Vice President, Revenue Management Marketing...
THE OLD WAYTHE NEW WAYTHE INSPIRED WAY
CHRIS KENNEDYVice President, Revenue
Management
Marketing • Business Intelligence • Product Management
INSIDE GO DADDY
World’s largest web presence provider
Domain Names: #1
Hosting: #1SSL Certificates:
#1Customers: #1
Support: #1
INSIDE GO DADDY
Alexa Rank: 21
INSIDE GO DADDY
1/3 of all domains in the world resolve through Go Daddy
INSIDE GO DADDY
11 MillionCustomers
50 MillionDomains
4,000Employees
1.8 MillionCalls / Month
ONLINE LEAGUEMANAGEMENT
• Interactive
• Social
• Easy to use
• Comprehensiv
e
PLANNING
PLA
NN
ING THE OLD WAY:
Requirements
System Design
Coding
Unit Testing
Integration
System Testing
Operation
PLA
NN
ING THE NEW WAY:
KAIZEN
• Continuous improvement
• Builds nimble cultures
• Necessary for Lean and
Agile
PLA
NN
ING THE NEW WAY:
PLA
NN
ING THE INSPIRED WAY:
ReverseWaterfall
Build the App
UX Design
Systems &Capacity
Requirements
DEVELOPMENT
DEV
ELO
PM
EN
T THE OLD WAY:
DEV
ELO
PM
EN
T THE NEW WAY:
LocalOutsourcin
g
OnshoreOutsourcin
g
OffshoreOutsourcin
g
FTEStaff
Flexibility and Speed
LOW HIGH
Investm
ent
Require
dLO
WH
IGH
DEV
ELO
PM
EN
T THE NEW WAY:Agilesoftware development
PRODUCT
BACKLOG
SPRINT PLANNIN
G
SPRINTBACKL
OG
SPRINT
1DAY
1WEEK
SHIPPABLE
SOFTWARE
DEV
ELO
PM
EN
T
is important!
QA
DEV
ELO
PM
EN
T THE INSPIRED WAY:
YOU do it.
DEV
ELO
PM
EN
T
Scottsdale Community College Classes:
Web Development CIS133/233Web Scripting with PHP CIS166MySQL Database CIS276E-Commerce CAS235Adobe Photoshop CIS120/220
DEV
ELO
PM
EN
T
Junior Developer Program
INFRASTRUCTURE
INFR
ASTR
UC
TU
RE THE OLD WAY:
Shared Hosting Private ServersYour Servers
• Manage your own web hosting servers
• Expensive
• Security risk
• Continual maintenance
• Cheap…very cheap
• Doesn’t scale
• Less flexible
• Good-enough performance
• Outsourced support
• Ultimate flexibility
• Performance scales
• Dedicated orvirtual dedicated
INFR
ASTR
UC
TU
RE THE NEW WAY:
• Flexibility – change direction easily
• Zero or low capital outlay• Rapid scalability• Low maintenance costs• Global access• Load balancing
Cloud Servers
INFR
ASTR
UC
TU
RE THE NEW WAY:
Cloud Resellers
Cloud Solution Providers
Mass Market Hosters
Managed Hosting
Providers
Telcos& ISPs
Hyperscale
Providers
Ephor GroupNumber of Servers
Marke
t Size
Serv
ed
INFR
ASTR
UC
TU
RE THE INSPIRED WAY:
The FreeCloud
• 750 hours EC2 / month• 750 hours load
balancer• Free 12 months
• 28 instance-hours / day• 1GB/day bandwidth• Free forever
MOBILE
MO
BIL
E THE OLD WAY:Full
BrowserMobile Site
Nathan, Arizona
ProgramsParksPoolsClassesAboutFull Site
• Full functionality• Rich media
• Functionality subset• Guessing at user
needs
MO
BIL
ECase Study: 2012 Election
Brad Frost, Smashing Magazine, August 2012
MO
BIL
E THE NEW WAY:
•Mobile integrated from day 1
•Common code base
•Mobile rendered in display
layer
MO
BIL
E THE INSPIRED WAY:
Nathan, ArizonaSports Parks About
MobileFirst
Login
Password
Today’s League Schedule:
MARKETING
MA
RK
ETIN
G THE OLD WAY:
•No channel coordination
•“They’ll find us”
•Goals: drive website traffic
MA
RK
ETIN
G THE NEW WAY:
Relationship Marketing & Direct Engagement
Employee participation in online communities
Active social media thatdelivers something of value
Clear, consistent messagesacross all channels
Engage customersoutside of the website
MA
RK
ETIN
G THE INSPIRED WAY:
•The right metrics
•Get that URL out there
•Customize your SEORatings on the ad:Click-through +15%Conversion +18%