THE OLD FARMER’S ALMANAC MEDIA GROUP MEDIA KIT … · SOLID COPPER . or. SOLID BRASS. 17 Jan...

THE OLD FARMER’S ALMANAC MEDIA GROUP

MEDIA KIT 2020–2021

The Old Farmer’s Almanac is one of the most trusted brands in North America, with an active, loyal community of 58 million.

THE OLD FARMER’S ALMANAC MEDIA GROUP MEDIA KIT 2020–2021

THE ORIGINAL FARMER'S ALMANAC • ALMANAC.COM

EVERY DAY, our audience connects with us,

OUR ADVERTISERS, and each other through a number of

PLATFORMS:

THINK YOU KNOW THE OLD FARMER’S ALMANAC?

Founded more than

227 YEARS AGO,The Old Farmer’s Almanac

is the original, and longest running, guide to daily living. 20212021

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WEATHER FORECASTSFOR 18 REGIONS OF THE UNITED STATES

THE ORIGINAL FARMER’S ALMANAC “USEFUL, WITH A PLEASANT DEGREE OF HUMOR”

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We are much more than a brand or a publication. We are an active community of

58 MILLION ADULTS. On Almanac.com, we reach 1 IN 9 AMERICANS (and 1 in 10 Canadians).

We value an

AUTHENTIC CONNECTION to our families, our friends, and our surrounding environment, which becomes increasingly more important in our modern, technology-driven world.

THE OLD FARMER’S ALMANAC

Garden Guide

2019 Edition

GROW BETTER, NATURALLY!

$5.99 U.S./$5.99 CAN.

E A SY R O O T V E G G I E S !

PROTEIN-PACKED PL ANTS

C O M M U N I T Y G A R D E N S : A G R O W I N G T R E N D

TOP 10 FLOWERS FOR BOUQUETS!

W E AT H E R P R O O F P L A N T S F O R E V E RY R E G I O N

THE BEST HOUSEPL ANTS

FOR YOU


Garden Guide

2019 Edition








FOR YOU

20212021

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1 7 9 2FOUNDED IN

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Mean age: 57

ABOUT OUR COMMUNITY

LAND OWNERSHIP

OUR AUDIENCE is a cross-section of North America itself. From the small farmer in the Midwest to the suburban family focused on sustainability and connection to the environment, our community members have one thing in common: They seek to lead informed lives honestly, valuing innovation, durability, reliability and trustworthiness.

3.3 MILLIONcopies distributed

1.6 MILLIONfans

101Kfollowers

70Kfollowers

28Kfollowers

53 MILLIONunique visitors on

Almanac.com

*Google Analytics, Jan–June 2019

OUR ASSETS REACH FAR AND WIDE:

GEOGRAPHY:

67%Female

33%Male

$62,000Mean HHI

58%Married

78%College-educated

South:

25.5%Northeast:

24.2%Midwest:

21.3%West:

19.1%Canada:

9.7%

Home owners:

80.6%Live in an urban/suburban area:

38%Live in

rural area:

28%

Own less than an

acre:

45%

Own 1–3 acres:

19%Own 4+ acres:

25%

Live in exurban

area/small town:

34%



MEET SOME OF OUR FOLLOWERS

THE AVID GARDENER

• 86% are active gardeners and tend a garden averaging 250 square feet in size.

• To find their gardening supplies, 1/ 3 of our gardeners use mail-order catalogs and nearly half purchase online.

• Gardening is one of our MOST POPULAR areas of content.

THE NATURAL HEALTH ENTHUSIAST

• 77% of our community members are environmentally conscious.

• 68% take care of themselves and their family with regular use of vitamins/supplements.

• NEARLY HALF buy organic and nontoxic/biodegradable items.

THE TRAVELER

• 3 OUT OF 4 of our community members have taken a trip in the last year.

• When they travel, they are nearly twice as likely to take a family road trip and 1 IN 2 consider themselves frequent domestic vacationers.

• More than 1 IN 3 are cruisers, considering themselves “high- frequency cruise enthusiasts.”

THE DIYER

• Our audience rolls up their sleeves. 58% are more likely than the average adult to be a DIYer.

• Our members are TWICE AS LIKELY as the average adult to take on summer home improvements.

• Our audience is interested in arts and crafts, indexing 27 % higher than the average adult.



PILLARS OF CONTENT

GARDENINGAs one of our most sought-after areas of information, our gardening content makes us a natural advertising fit for businesses in the home/property maintenance and improvement sector. Our gardening resources focus on traditional practices, combined with unconventional customs and modern methods for the rural, suburban, and even urban container gardener.

WEATHERWe know it. We predict it every year, with traditionally 80% accuracy. Each year, millions of North Americans turn to our pages and website to view the long-range weather predictions, especially for the winter! Some brides even plan their big day based on our predictions.

ASTRONOMYMoon phases, Mercury in retrograde, the night sky. Our website is a highly sought-out astronomical resource.

FOODWe are the original “farm-to-fork” resource. From our cookbooks to our website, we focus on approachable and honest dishes for holidays, picnics, and every day.

NATURAL HOME & HEALTHLiving naturally, from natural remedies to household and health tips, we share ways in which nature and the world around you can help you to live a healthier and more fulfilling life.

PETSOur treats bowl is full of feed and care tips, breeding advice, and inspiration for house pets and small farm animals including dogs, cats, chickens, pigs, horses, cows, goats, sheep, birds, and more.



PARTNERING WITH USThe Old Farmer’s Almanac Media Group’s marketing and new media teams collaborate with our business partners

on custom programs, connecting you to our audience of 58 million (online, 1 in 9 Americans and 1 in 10 Canadians). Our diverse suite of opportunities means that we can tailor the program to your specific needs through proven performers such as:

BRAND AWARENESS CAMPAIGNSThis campaign style aligns your brand alongside our content, introducing your brand through a number of media assets (native content, social media, engaged readers and subscribers) to ensure vast reach.

CUSTOM CAMPAIGNSWhen you are looking for a new way to market your brand to our community, our marketing team is equipped to develop a customized campaign. Choose from options like Trigger Messaging Programs, Custom Articles, Video & Content Marketing Campaigns, and more.

PRODUCT AND BRAND LICENSINGThe Old Farmer’s Almanac brand is one of the longest-running and most trusted brands in America. We selectively license our brand and products to companies in ways that we believe make sense to the general public.

INTEGRATED CAMPAIGNSWe combine the best of our Response Conversion and Brand Awareness campaigns into one customizable campaign.

RESPONSE CONVERSION CAMPAIGNSWe focus on converting our community to become your customer with our most responsive assets (native advertising, focused messaging, premium placement digital ads, print exposure).



OUR SECRET SAUCE

There’s no secret to centuries of success. We just publish the

content that millions of Americans and Canadians seek.

800-531-4769 • GothicArchGreenhouses.com

Serving the horticultural industry since 1946.The leading provider

offering a huge selectionof top-quality green-house kits & supplies to suit the needs of

growers large & small.

Most Trusted Name in Greenhouses

& Supplies

Shelves That SlideCustom pullout shelves

for your cabinetsSliding trash and

recycle centers, tip out trays, lazy susans and wire pullouts. Order online, call or email

for a free catalog.

ShelvesThatSlide.com 800-598-7390

Southern Exposure Seed Exchange

Specializing in heirloom seeds.

Our 700+ varieties offer remarkable flavor and superior disease and

pest resistance.Heirloom • Organic

Non-GMO SouthernExposure.com

Homemade PierogiWe make and ship fully-cooked pierogi with thesepopular fillings: cabbage,potato & cheese, prune,

blueberry, potato & onion,farmer’s cheese, or potato

& cheese w/kielbasa.Box of 6 trays $42.00 Box of 10 trays $63.00

Polish Party Pack $66.00One dozen pierogi per tray.

129 Broadway • Chicopee Falls, MA 01020milliespierogi.com • 800-743-7641

MilliesPierogi_09OFA 5/22/08 9:56 AM Page 1

Box of 6 trays $45.00 Box of 10 trays $68.00

Polish Party Pack $69.00 Plus S&H. One dozen pierogi/tray.

129 Broadway • Chicopee Falls, MA 01020800-743-7641 • MilliesPierogi.com

Homemade PierogiWe make and ship fully-cooked pierogi with these popular fillings: cabbage, potato & cheese, prune,

blueberry, potato & onion, farmer’s cheese, or potato

& cheese w/kielbasa.Box of 6 trays $46.00 Box of 10 trays $69.00

Polish Party Pack $69.00Plus S&H. One dozen pierogi/tray.

2020 The Old Farmer’s Almanac 89

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Quality hardwoods custom made to

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Sitting on a thick wallet all day is a great way to ruin your back. So we created a better wallet with a patented shape to better fit your front

pocket. Over 30 designs, from ballstic nylon to Made-in-Maine bison

leather. Satisfaction guaranteed.

The Best Wallet You’ll Ever Own

THE OLD FARMER’S ALMANAC SHOPPER

888-227-8650 • Litter-Robot.com

The highest rated automatic self-cleaning

litter box just got better. Say goodbye to

the litter box smell and enjoy the freedom from scooping litter.

Say Hello to the Last Litter Box You Will Ever Buy

800-519-1955 • AGardenPatch.com/FF

The GrowBox™ auto- matically waters and adds

the correct amount of fertilizer every day, keeps

weeds out, and even shows you the best spacing for

your plants. Stellar results are 100% Guaranteed or your money back.

Farm Fresh Vegetables Without the Farm™

IN PRINT: THE OLD FARMER’S ALMANAC

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ALMANAC MARKETPLACE

CAPE COD CUPOLA CO., INC.

CAPE COD

WEATHERVANES and CUPOLAS

Visit our Web site at:www.CapeCodCupola.comto view quality cupolas in wood and

in Azek (PVC) as well as uniquely handcrafted copper weathervanes and finials. Colorful catalog $5.00

78 State Road, Dept. OFA20North Dartmouth, MA 02747

Phone: 508-994-2119

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ONION LIGHTS • ANCHOR LIGHTS CHANDELIERS • SCONCES

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HANDMADEHANDMADEHANDMADEon Cape Cod

a New England Seed Company.

neseed.com

Let us be your quality farm and garden seed provider.

NESEED East Hartford, CT (800) 825-5477A NO GMO Seed Company.

conventional, organic, heirloom, & hybrid seeds in bulk & packets for growers of any size.

ADVERTISING OPPORTUNITIES• 4C and B&W ads

• Full-page: Cover & Premium Placement

• Fractional Pages (ROB)

• ½-page and ¼-page Marketplace

• Almanac Shopper

• Home Resource

• General Store

Custom in-book programs available upon request.

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O N L Y T H E B E S TManufacturers are targeting pets by age, weight, breed characteristics, or specific health issues.–Jacinthe Moreau, World Pet Association

With . . .

• shampoos for hairless breeds

• vets in retail stores

• raised feeding systems for pets with achy joints

G O T T A - H A V E S

• subscription meal plans

• facial recognition food and water bowls

• microchips allowing pets to enter and exit homes at certain times

C U R E - A L L S

• Pet products will mirror human health care trends.–Tierra Bonaldi, pet lifestyle expert

With . . .

• food to improve gut health

• DNA testing to learn lineage

O H . T H A T .

•Coming for cats: litter boxes that monitor cats’ weight and frequency of litter box use

• In development for dogs: indoor toilets that package waste

(continued)

WE LOVE OUR PETS

High-tech pet products are adding health features, including trackers for exercise

and food and water consumption.–Phillip Cooper, president, Pet Industry Expert

12

BY THE NUMBERS:CANADA

8.2 million: household dogs

(2018)

8.3 million: household cats

(2018)–Canadian Animal

Health Institute

BY THE NUMBERS: U.S.

26% of pets have had massages,

physical therapy, chiropractic, or

acupuncture

52% of pet owners say that they feed their

pets better than themselves

56% of pet owners own pet-specific technology

–Michelson Found Animals Foundation

F O L L O W U S :

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Since 1876

SAVE $15on your $50 order at Burpee.com

Enter promo code ALMANAC20 at order checkout.

Offer valid through 6/30/20

‘Honeycomb’ TOMATO

G A R D E N I N G

28 Photo: Vladimir Wrangel/Shutterstock

Pansy, spring’s vibrant and ubiquitous bloom, has a colorful place in history and commanding presence in today’s gardens.

PANSY’S PASTPansies are descendants of the wild violet (Viola tricolor) and the sweet violet (V. odorata). Violets were grown in Europe as early as the 4th century b.c.

In medieval times, the blossoms were mixed into pot-pourri, added to both sweet and savory dishes, and used both to flavor alcoholic drinks and to perfume linens.

It is said that Napoleon gave Josephine violets on their wedding anniversary. “Violet” was a password during the Emperor’s exile, and his loyalists made it their symbol of hope for his return.

In Britain, Adm. James Gambier (1756–1833) and his gardener, William Thompson, began crossing various wild species of the Viola family in the early 1800s. Lady

▼

PANSIES ARE NO SHRINKING VIOLETS!

B Y M A R E - A N N E J A R V E L A

THE

FLOWER WITH A

FACE

THE ROSE IS RED, THE VIOLET’S BLUE,THE HONEY’S SWEET, AND SO ARE YOU.

–Gammer Gurton’s Garland(a collection of English nursery rhymes), 1784

028_20OFA_pansies.indd 28 6/7/19 1:34 PM

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CONTRACTS DUE:

MAY 8, 2020MATERIALS DUE:

MAY 15, 2020ON NEWSSTANDS:

SEPT. 1, 2020

INDEPENDENTLY MINDED. TRUSTED BY MILLIONS.Our 2021 print edition marks 228 years of continuous publication. The Old Farmer’s Almanac in print acts as an annual resource for millions of readers who turn to the book continually throughout the year. Our readers are active, informed, resourceful, and independently minded individuals. They value our content and trust our brand and advertising partners.

20212021

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1 7 9 2FOUNDED IN

ALMANAC

SPRINGSUMMER

AUTUMN

WINTER

FARMER'S

“N

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YOUR MARKETING MIXAdding the print edition to your marketing mix

establishes not just brand awareness but also brand

credibility. We know that our readers seek out information

on advertisers across a number of industries,

including but not limited to:

Gardening products & tools

82%Home appliances & décor

57%Kitchen tools/gadgets/canning

71%Cooking & baking ingredients

58%

DISTRIBUTION3 million copies in key outlets continentwide:

• ACE hardware stores • Albertson’s supermarkets • Amazon.com• Barnes & Noble• BJ’s Wholesale Club • Books-a-Million • CVS• Independent bookstores • Indigo/Chapters• Kroger supermarkets• Loblaws supermarkets • Lowe’s• Meijer supermarkets• Rite Aid Pharmacy• Safeway supermarkets• Sam’s Club• Shoppers Drug Mart • Target• Tractor Supply• True Value hardware • Walmart



DISTRIBUTION300,000 annually at major retailers:

• ACE

• Agway

• Albertson’s

• Barnes & Noble

• Kroger

• Lowe’s

• Meijer

• Rite Aid

• Safeway

• Sam’s Club

• Target

• Tractor Supply

• True Value

• Walmart

CONTRACTS DUE:

DEC. 18, 2019MATERIALS DUE:

DEC. 21, 2019ON NEWSSTANDS:

FEB. 18, 2020

The Old Farmer’s Almanac Garden Guide 39Photo: wragg/Getty Images

E D I B L E S

38 The Old Farmer’s Almanac Garden Guide

E D I B L E S

VEGGIES THAT WILL

R O O T F O R Y O Umake room for these healthful heroes.

B Y R O B I N S W E E T S E R

Root vegetables—carrots, beets, parsnips, ruta-bagas, sweet potatoes, and turnips—are a gar-dener’s champions. They are easy to grow; most start from seed. They spend the season under the soil. At harvesttime, unearthing each is like finding buried treasure. They are nutritional powerhouses full of fiber, vitamins, minerals, and phytonutrients. Most can be eaten fresh all summer or stored to use over the winter months, and some also produce tasty, nourish-ing tops (leaves). Treat roots right, and they will award you with a winning season.

L AY I N G T H E G R O U N D W O R K

Root crops are perfect for the small garden, and most have similar needs, including well-drained and friable soil. Fast-growing turnips prefer lots of organic matter. Sweet potatoes like soil on the acidic side, in the 5 to 6 pH range; the oth-ers are quite happy with a pH of 6 to 7. Full sun is best, but they will grow in partial shade, and 1 inch of water a week is recommended to grow succulent roots.

Check your frost dates at Almanac.com/frost. Prepare the beds well before planting. Remove any stones and break up compacted clay and clods of soil so that those roots will be able to develop fully. (If you’re planting parsnips, loosen the ground to a depth of 12 to 15 inches.)

Follow the guidance on the seed packet when sowing, and practice some tough love on your seedlings; thinning will give them room to grow.

Keep the bed weeded and use a light layer of mulch both to keep future weeds at bay and to conserve moisture.

T H E S E C R E T S T O T H E S O I L

For good root veggie formation, pH is only part of the story; you need soil that is rich in potassi-um and phosphorus. If your soil test shows that these elements are lacking, bone char (charred animal bones), commonly used by organic farm-ers, can add extra phosphorus; granite meal or dust will provide phosphorus and potassium; greensand (a naturally occurring silicate) can be a great source of slow-release potassium; and Sul-Po-Mag will add a quick hit of sulfur, potassi-um, and magnesium. Carefully follow the recom-mendations made in your soil test results when adding supplements.

Avoid high-nitrogen fertilizer; it will encourage only top (leaf) growth.

S T O R A G E T I P S

For carrots, beets, parsnips, rutabagas, and tur-nips, cut off the leafy tops, leaving just a 1-inch stub. Carefully brush off any loose dirt and place in perforated plastic bags or pack in damp sand or sawdust to retain moisture and keep them from shriveling. Store in the refrigerator or a cold but frost-free area of the basement that stays close to 32°F and has a relative humidity of 95 percent.

After curing sweet potatoes, store them at 55° to 60°F in a dark, dry place. Their flavor im-proves after 2 months in storage. (continued)

4 The Old Farmer’s Almanac Garden Guide

D O - I T - Y O U R S E L F

If you look at any of the rooms in your home and think that one needs a little something, chances are that what it needs is a sea-sonal change or a plant. And maybe an additional 200 square feet, but I can’t help you with that.

Plants immediately add life to your space, plus they can evoke a sense of the upcoming season like nothing else can. To take your plant decorating up a notch, ditch the pots and grow your home greenery in these unique ways to ring in each new season.

H OW T O D O I T1. Line your basket with plastic and then fill it with soil.

2. Trim the plastic so that it’s level with the soil or just a bit above it.

3. Load the soil up with seed. Overseed!

4. Scratch and press the seeds so that they’re all in contact with the soil.

5. Spray the seeds until they’re damp. Don’t pour water on—just spray. If you pour water onto the soil, it will wash the seeds in all different directions and you’ll have patchy grass.

6. Cover the top of your basket with something plastic, a plate or a baking sheet—anything that will trap the moisture so that the seeds will germinate. As soon as the seeds germinate (in as little as 2 days!), remove the plastic and keep the grass watered, first by spraying and then, once it’s established, by using the watering can.

7. Within 5 days, you’ll have thick, tall grass that needs to be cut! Luck-ily, it’s even too small a patch to require a push mower. A sharp pair of scissors will do the job.

G R A S S B A S K E T T I P SHonestly, if you can throw seeds on dirt, you will be successful with this.

There is no need to fuss about the soil. Potting soil is fine, but the truth is that this technique would work in anything, garden dirt included. Just remember: When you bring in garden soil. you’re also bringing in bugs.

G R A S S B A S K E TS

PR

ING

!

A grass basket is just about the cutest Easter basket

on the planet, but you can also use this technique in

low rectangular planters or dishes to make a living

table runner for the spring or as the base for flo-

ral arrangements anytime (use water picks for each

stem and stick them deep into the grass and soil).

YO U W I L L N E E D :basket/containergarbage bag or other plastic to line the basketsoil (see “Grass Basket Tips”)rye grassspray bottle

Cost: $0 to $15, depending on what you have on hand

FEATURES

2 The Old Farmer’s Almanac Garden GuideCover photo: sarsmis/Shutterstock. Photos, this page, clockwise from top left: kessudap/Getty Images;

Stockfood images/Getty Images; HannamariaH/Getty Images; stocknroll/Getty Images; Pennsylvania Horticultural Society

E D I B L E S

38 VEGGIES THAT WILL ROOT FOR YOUMake room for these healthful heroes.

46HARVEST PLANT-BASED PROTEINS

52GROWING FOR THE GREATER GOODIn the City of Brotherly Love—and beyond.

58FLOWERS WITH FLAVORA bouquet of blossoms for your taste buds.

O R N A M E N TA L S

66GROW BOUQUETS!A well-planned flower-cutting garden promises beautiful blooms all season long.

74WHICH HOUSEPLANT ARE YOU?Whether you’re a wild child, a do-it-yourselfer, a neatnik, or a nurturer, there’s a plant to match your personality.

L A N D S C A P I N G

82THE GREEN EFFECTHow to create a serene and leafy oasis—and why you should

90EXTREME WEATHER WARRIORSPlants that triumph over nature’s rage.

C O O K I N G F R E S H

98 WINNERS IN THE 2018 PEAS RECIPE CONTEST

52

46

82

74

38

19GG_contents.indd 2 1/10/19 11:40 AM

The easy-care rose!• Perfect for pollinator gardens• No chemical spraying or fussy pruning required• Non-stop blooms from early summer to late autumn• Glossy green foliage adds interest in eary spring

www.flowercarpet.com

The Old Farmer’s Almanac Garden Guide 5

005_GG19_Tessaalaar.indd 5 1/10/19 4:55 PM

ADVERTISING OPPORTUNITIES• 4C ads

• Full-page: Cover & Premium Placement

• Fractional Pages (ROB)

• BRC cards

Custom in-book programs available upon request.

IN PRINT: THE GARDEN GUIDEOur community is full of avid gardeners, so each year at the start of spring, we come out with our annual Garden Guide magazine. Distributed through major retailers and garden centers, the Garden Guide is THE resource that hundreds of thousands of gardeners rely on each spring for inspiration, do-it-yourself ideas, and practical solutions for every experience level.

If your future customer is someone interested in gardening or maintaining his/her home, consider adding the Garden Guide to your marketing campaign.


Garden Guide

2019 Edition


$5.99 U.S./$5.99 CAN.







FOR YOU


Garden Guide

2019 Edition








FOR YOU

2 The Old Farmer’s Almanac Garden Guide The Old Farmer’s Almanac Garden Guide 3Photo: Friederich Strauss/GAP Photos

O R N A M E N T A L S O R N A M E N T A L S

THE

ENDURINGCHARM

OF

PASS-ALONGPLANTS

If you really love these treasures, you’ll

give them away.BY STEVE BENDER

SNOWDROPS BEING DIVIDED FOR SHARING



WHO WILL SEE YOUR AD?

53 MILLION users annually

(online, 1 in every 9 Americans and 1 in every 10 Canadians!)

120 MILLIONpageviews annually

OUR SOCIAL CHANNELS

have a powerful reach and level

of engagement—this is a social

community you’ll want to be

a part of.

DIGITAL: ALMANAC.COM & SOCIAL MEDIAAUTHENTIC CONTENT. MODERN ENVIRONMENT.

Powered by The Old Farmer’s Almanac and the Garden Guide, Almanac.com remains the authoritative resource on factors that impact our daily lives: home & gardening advice, homemade recipes, weather predictions, astronomy

and the phases of the Moon, and more. It is the ONLY SOURCE that delivers this type of information in one place. Maybe this is why more than 53 million people visit us time and time again.

61%Female

39%Male

OUR BRAND MAY BE CENTURIES OLD, BUT OUR

COMMUNITY IS NOT.

34%Age 35–54

28%Age 18–34

OUR MOBILE AUDIENCE HAS INCREASED BY 19% IN THE PAST YEAR TO

48 MILLION USERS

South:

37%West:

24%Midwest:

22%Northeast:

17%

WHERE DO THEY RESIDE?

78% United States

8% Canada

UNITED STATES AUDIENCE DETAIL:

101K

70K

28K

1.6 MILLION



NEWSLETTERSCompanion (6x/week)• Nearly 300,000

subscribers

• Newsletter Sponsorship (300 × 250 premium placement) or native ad (image, text, link)

FoCus

• Nearly 300,000 subscribers

• Dedicated to the advertiser

shoppe

• 100,000 subscribers

• Ideal for encouraging purchase of a product

LEVERAGING OUR DIGITAL ASSETS: STANDARD OPTIONSSTRATEGIC TARGETING OUTPERFORMS “SET IT AND FORGET IT” AD PLACEMENTS.

We get it. You can buy more impressions for a dollar when you work with a programmatic network. But every marketer knows that the best marketing campaign is diversified and

includes strategic approaches to talk directly to your future customer. That is where we come in. Yes, we have banner ads and newsletter sponsorships that act as the ideal introductory package or the foundation for a more seasoned digital ad campaign. However, what we specialize in is integrating your

product/brand within some of our most powerful digital tools not commonly found on the Internet.

RUN OF SITE & TAKEOVERS• 3 standard ad units

• ROS ads: Minimum of 200,000 impressions a month are recommended for an effective share of voice.



LEVERAGING OUR DIGITAL ASSETS: CUSTOM OPTIONSWe work closely with each advertiser to develop a campaign specific

to their needs. Why? Because we can . . . and it works.

TRIGGER PROGRAMS & DEALER LOCATORSTiming is key to a successful marketing message. We have a number of tools on our site that deliver timely information depending on the user’s geography. Whether it is the first frost date or upcoming weather events, the tool can deliver to the user a specific message about your product (including promoting the local area dealer!).

SOCIAL MEDIA PACKAGESWe are equipped to run a custom social media campaign on our social platforms. Opportunities are limited and available for select product categories.

CONTENT SPONSORSHIP PACKAGESSelect from popular Almanac articles that align with your product/brand or ask our editorial team to develop a custom article on a topic that will complement your brand.

We wrap your brand around the article on the website along with all of the promotional elements used to drive audiences to the article and your website.

FULLY CUSTOMIZEDWant to reach the Almanac audience but need something not mentioned here? Our team will brainstorm custom solutions for your next digital marketing campaign with us.



The easy-care rose!• The original environmentally-friendly rose• No spraying or fussy pruning required• Non-stop blooms from early summer to late autumn• Glossy green foliage adds interest in eary spring• Ask for Flower Carpet, the Rose in the Pink Pot®

www.flowercarpet.com

Tesselaar FP GG ad_Layout 1 1/11/16 3:07 PM Page 1

EXTRA! is a monthly digital publication with an average of 19,000 readers per month with content exclusively from The Old Farmer’s Almanac. EXTRA! provides advertisers the best of two worlds: the convenience and interactive experience of a website,

PLUS the high-impact, professionally designed environment of a magazine. Your brand stands out with a full-page ad in the front of EXTRA! before the Table of Contents. Your interactive ad connects directly to your site.

LEVERAGING OUR DIGITAL ASSETS: EXTRA! MONTHLY DIGITAL MAGAZINE

L I V I N G N A T U R A L L Y

The Beauty of Gleaning

PHOTO: MOISSEYEV/GETTY IMAGES

G A R D E N I N G

Keep the Color Coming

As the season comes to a close for most annuals, this trio of perennials prepares to show off.

PHOTO: ONLINEPLANTGUIDE.COM

Boltonia asteroides ‘Snowbank’ produces a profusion of daisylike f lowers.

F O O D

Autumn Apple Recipes

It’s prime time to harvest apples, and we’ve got some delicious ideas for using fall’s favorite fruit. Beyond the classic pie,

apples are delicious in everything from breakfast to snacks to dinner. Try these mouthwatering recipes, and we’re sure you’ll agree

that autum is the most wonderful time of the year.

PHOTO: HIRKOPHOTO/GETTY IMAGES

H U S B A N D R Y

Love Talk for PigsOccasionally, while perusing past editions of the

Almanac, we find timeless advice that bears—or begs for—repeating, such as this from 1987.

PHOTO: TAXZI/GETTY IMAGESZZ



PRODUCT LICENSINGThere is no need to reinvent the wheel: License content and products from The Old Farmer’s Almanac to fulfill your content marketing needs. (Our products also make great giveaways/gifts/incentives for your audience.)

Content includes but is not limited to:

• Astronomy

• Gardening advice

• Recipes

• Harvesting (seed-saving, pickling/canning)

• Household tips

• History and lore

• Content for children

We’ve been around for 228 years, so, yes, we have a whole lot more content to license than this!

Did you know that The Old Farmer’s Almanac brand and suite of products are available for licensing to select companies?The Old Farmer’s Almanac is one of the longest-lasting brands in the country. Throughout our 228-year history,

we’ve maintained our relevancy while staying true to our core. As a result, we continue to be one of the most trusted brands in the country, and our products remain sought after by consumers nationwide.

BRAND AND PRODUCT LICENSING

2019 Weather Journal 1 2019 BOYS TOWN

WEATHERJOURNAL


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BRAND LICENSINGBy licensing The Old Farmer’s Almanac brand for your product, you are earning instant credibility in the marketplace. We work with companies and products that share the values of The Old Farmer’s Almanac. And we can support your licensed products with a custom promotional package to provide you with immediate product awareness.

The Old Farmer’s Almanac: 365 Fun Days is

our new interest-driven workbook series designed

to help children develop habits of learning and

cultivate their curiosity about the wider world around

them, all while having fun. Like our current Old Farmer’s

Almanac for Kids series, the 365 Fun Days series contains

a wide coverage of topics in combination with a variety of

activities, such as coloring, crossword puzzles, arts and

crafts, and much more. With a progress chart and daily

activities, your child will learn and be entertained all

year-round.

P

The Old Farmer’s Almanac: 365 Fun Days is

our new interest-driven workbook series designed

to help children develop habits of learning and

cultivate their curiosity about the wider world around

them, all while having fun. Like our current Old Farmer’s

Almanac for Kids series, the 365 Fun Days series contains

a wide coverage of topics in combination with a variety of

activities, such as coloring, crossword puzzles, arts and

crafts, and much more. With a progress chart and daily

activities, your child will learn and be entertained all

year-round.

KThe G

ift ofG

AR

DEN

ING

TH

E OLD

FAR

MER

’S A

LMA

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To plant a garden, is to believe in tomorrow.

U.S. $10.95 / Canada $12.95

www.sellerspublishing.com

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