The "Official" microMARKETING Conference Keynote
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GET BIG RESULTS by thinking and acting small greg verdino | vp strategy @ powered, inc. | author @ micromarketing
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The final (for now) version of the conference keynote based on my book microMARKETING.
Transcript of The "Official" microMARKETING Conference Keynote
GET BIG RESULTSby thinking and acting small
greg verdino | vp strategy @ powered, inc. | author @ micromarketing
micro
culture media content+ +
microMARKETING
do the right small things to get big results
microMARKETING
do the right small things to get big results
7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
the one big thing lots of small things
awareness attention
reach relationships
prime time real-time
interruption interactions
7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
the one big thing lots of small things
awareness attention
reach relationships
prime time real-time
interruption interactions
everybody is a media outlet
meet the micromavens
microMARKETING is a movement
micromavens as message bearers
turn micromavens into enthusiasts
inspire, celebrate and elevate micromavens
be a microcurator
100 micromavens
1,000s of bits of microcontent
80,000 potential buyers opted-in for updates
60% brand name recognition
$0 paid media budget
10,000,000 earned media impressions
a reason for a fiesta
7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
the one big thing lots of small things
awareness attention
reach relationships
prime time real-time
interruption interactions
from micro to MASSIVE
interest expression motivation+ +
paranormal activity
cost $11,558 to produce
most profitable movie ever made
highest ever per-screen revenue
fourth highest grossing r-rated film of 2009
so successful it’s scary
earned $77,873 in it’s first weekend alone
free screenings drove organic conversation
7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
the one big thing lots of small things
awareness attention
reach relationships
prime time real-time
interruption interactions
I MEAN, LIKE, RIGHT NOW…
discovered my laptop and its power
supply are presently separated from
each other by a 4 hour plane ride.
how’s *your* day going so far?
discovered my laptop and its power
supply are presently separated from
each other by a 4 hour plane ride.
how’s *your* day going so far?
2 replies from @twelpforce within 30 minutes
$100+ purchase at my local Best Buy
promise of 1:1 meets a redefinition of response
48m views in just one week
$1.87m in lost opportunity
12m views in first 10 days
a year-old song’s return
to the iTunes top 10
7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
the one big thing lots of small things
awareness attention
reach relationships
prime time real-time
interruption interactions
innovation: take an uncommon path
interjection: plant seeds in fertile fields
inspiration: create an open loop
recognition: give attention to get it back
can get big results
by thinking and acting
anyone
small
will YOU do today?
small thingswhat
THANK YOUgregverdino.com @gregverdino micromarketingbook.com
greg verdino | vp strategy @ powered, inc. | author @ micromarketing
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