The Nuts and Bolts of Twitter
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Transcript of The Nuts and Bolts of Twitter
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The Nuts and Bolts of Twitter@morate & @vedo
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presenter intro
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Can we get a volunteer?
http://www.flickr.com/photos/cpt_obvious/2715446427/
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= microblogging
microblogging ~ Think of each entry as a mini-blog entry to share information, informally and as often as you wish
http://www.flickr.com/photos/handles/2748048479/
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Twittlingo
tweet = microblog posts are called “tweets”
follow = signing up to receive updates makes you a follower
reply or @reply = to respond to others, use @username, a good way to show community
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Twittlingo
DM = direct messaging, this is only seen by the other user, will also send copy to their email
RT or “Retweet” = a way to share the posts of others, also a good way to be a good citizen (not good form to repost without giving cred)
twitpic = sharing photos via Twitter, people love photos (now famous example)
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Twittlingo
tweetup = gathering at a local restaurant or watering hole, everyone is invited
tweeps or tweeple = your twitter friends
twebinar = webinar utilizing twitterspace
twestival = an charity event promoted via Twitter
just add “tw” = ???
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Twitter & Professional Growth
referralscommunitynetworkingcommerceknowledgeserendipity
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Twitter and Professional Growth :: Referrals
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Twitter and Professional Growth :: Community
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Twitter and Professional Growth :: Networking
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Twitter and Professional Growth :: Commerce
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Twitter and Professional Growth :: Knowledge
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Twitter and Professional Growth :: Serendipity
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Good to know
Spam is just as annoying on Twitter
Use direct messages with care
Remember to be respectful and smart
Twitter is not instant messaging
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Get some appsTweetdeck, Twhirl, iPhone/Storm/etc apps
search.twitter.com, twellow, etc.
Facebook, blog integration
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Twitter can be...a cost-effective (free) option to accentuate existing messages;a broadcasting tool to announce relevant information to specific audiences; and a (brief) conversational tool to appropriately respond to relevant inquiries and follow-up questions or comments.
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Two Types
Broadcasteruseful if audience knows what they are gettinganother way to push informationworks best if you have good information to givecould fill a need from specific area or topic
Conversationalistprovides a "voice"seen as an authority and sourceROE - return on engagementa way to interact with those interested in topic or org. all about building relationships
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Broadcastercnnbrk > BreakingNewsOn > digitalps > BarackObama > UOregonNews >mansfieldisd >
Conversationalistwfaachannel8 >DellOutlet > JetBlue > butleradmission > jakemckee > zappos >
http://www.flickr.com/photos/lucias_clay/2699584043/
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who are these guys again?
Richie Escovedorichie.escovedo [at] gmail.com
nextcommunications.blogspot.comTwitter: @vedo
linkedin.com/in/rescovedodelicious.com/rescovedo
Terry Morawskiterrymorawski [at] gmail.com
tmosgarage.blogspot.comTwitter: @morate
linkedin.com/in/terrymorawskidelicious.com/morate