The Notes for the Hakim Group talk on Social Media Marketing 2014 November 15th
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Transcript of The Notes for the Hakim Group talk on Social Media Marketing 2014 November 15th
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Great to be asked back.
Here are the notes for the attendees.
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Dan Sodergren Presents
Social media 2.0
These notes are copyright GMW 2014 © Come and follow us on www.twitter/ukmarketinghelp
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Marketing ALWAYS
changes!
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Now
Marketing is more like…
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I know…
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But we get new
opportunities!
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Where are you?
Every moment of learning is a process – and so is the
learning of a new set of skills for a company.
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The Hype Cycle.
Everyone goes through it.
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Where are you now?
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It’s not about you – it’s about them.
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It’s just AIDA under a different name
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Top 100 brands.
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However…
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Knowing this what can we
do more? It’s all about our
customers experience. It’s not about us. It’s about them.
How can we make them special?
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21
You do all this as when
you get it right, with
the right customers.
Then you can
really make a difference.
With their “Life Time Value”.
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That’s an 70%
increase in profits
If a customer is 10% happier!
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THINK…
Back in the day
Think back in time...
Before last year
Before the I-phone.
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It’s just like the phone
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These notes are copyright GMW 2014 © Come and follow us on www.twitter/ukmarketinghelp
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Social is
part of your shop.
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It’s about your FULL
customer experience.
"We believed very early on that people's interaction with the Starbucks experience
was going to determine the success of the brand."
CEO Howard Schultz
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The point is..
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Now let’s give you some…
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Tools that we use as an
agency – the secrets…
• Key tools we use to measure effectiveness.
• http://socialmention.com See industry info.
• http://www.twitalyzer.com Sees what you mean.
• http://manageflitter.com A lovely free unfollow tool
• We also use:
• Twitter Analytics – a lot as it is now free.
• Tweriod – to see about timing.
• And Buffer App – to help automate the process.
• All I teach in my 1-2-1’s for private businesses with 12 other tools.
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Bonus !
Only for today and as it’s you.
And Imran is very persuasive.
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Now you know
how to use it
too
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What’s next…?
• This company gives a lot. I can say that.
• Last year you had the hardware.
• And you got some software
• This year it’s the ME ware.
• And some of my time.
• You were at Stage 1. Content creation. Now we move to Stage 2.
• Those of you that are new to the group – will get help on Stage 1.
• Those of you that are “advanced” will get training on Stage 3.
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There is a plan…
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Stage 1
Stage 2
Stage 3 Stage 4
YOUR LEARNING JOURNEY
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Not a …. In sight…
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Because…
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Companies must ADAPT.
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If you’re not digital.
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Maybe not – but at very least.
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If you’re not social …
you are…
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How else are you going
to tell your story?
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51
Only three things in life.
And write them down
Now.
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Money
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Time
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Love / Energy.
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You will need to invest
something to win this…
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