HALLOWEEN MUSIC LISTENING INCREASES 3 DAYS PRIOR

LISTENING PEAKS AFTER DARK

This makes finding and connecting with our more ghoulish listeners easy with

our “Halloween Music Enthusiasts” targeting segment. So, welcome foolish

mortals! Let’s take a peek at who these listeners really are…

O N PA N D O R A , B R A N D S C A N TA R G E T T H E I R M E S S A G ET O A N Y O F 2 , 3 0 0 + D ATA - D R I V E N A U D I E N C E S E G M E N T S .

MALE

FEMALE 60%37%

...that’s the equivalent of 1 hour of spooky tunes per Pandora listener

1,933,373TOTAL HOURS SPENT LISTENING TO

HALLOWEEN-THEMED MUSIC ON OCT 31

UTAHIDAHONEW HAMPSHIREMICHIGANRHODE ISLAND

2.1.

3.4.5.

TOP STATES FOR HALLOWEEN MUSIC ENTHUSIASTS

Unique listeners by day

Hours listened to Halloween Stations on Pandora.

10/24

10/25

10/26

10/27

10/28

10/29

10/30

10/31

11/1

11/2

11/3

11/4

11/5

11/6

135K

142K

161K

199K

1.3M804K

528K

1.7M507K

266K

193K

177K

151K

108K

500K 1M 1.5M

12A 1A 2A 3A 4A 5A 6A 7A 8A 9A 10A 11A 12P 1P 2P 3P 4P 5P 6P 7P 8P 9P 10P 11P

pandoraforbrands.com

S O U R C EPandora Internal Data, October 2016

Pandora Audience Explorer: “Halloween Music Enthusiasts” Targeting Segment

Sunset on Oct 31 occurs between 5-6 p.m. across the contiguous U.S. , with Halloween listening peaking after dark.

The Truth About Pandora’s Halloween Music Enthusiasts

Halloween Music Enthusiasts tend to be parents of children ages 0-5

Final Treat:

(Not So Spooky)

Halloween Music Enthusiasts are 9% more likely to be female than the rest of Pandora.

82%MORE LIKELY TO LISTEN

TO HUMOROUS LYRICS

HALLOWEEN MUSIC ENTHUSIASTS