• Large mesh pockets• Main compartment with universal padded sleeve and

hydration port• Laminated back panel with breathable mesh• Small mesh pocket on shoulder strap• Tuck-away hipbelt• Small stash pocket with water-resistant zip on front• Front compartment with organizer• Dual mesh, side water bottle pockets with

reinforcement• Reflective hits

Feature 1: “BackSaver” bottom panel

Benefit 1: Feeling Pampered, luxurious, comfortable and healthy

Feature 2: GORE-TEX® waterproof fabric

Benefit 2: Feeling safe and protected, confident and assured.

Who is our Target

Market?

• Target: Male/Female Outdoor sports enthusiasts, Students with average income– Primary: 17-25 (17-19) Parents are mostly the buying

decision makers– Secondary: 26-34

• Position: …

– To Men and Women ages 17-25, The North Face backpack is a piece of equipment/luggage that will make you feel secure, relaxed and confident when on that expedition because our backpacks are equipped with an innovative “backsaver” bottom panel and GORE-TEX waterproof fabric. You can rely on us.

The North Face

• Backpackers Backpack with wheels!

• Able to roll or carry it making it easier for

everyone

Cross-promotion

Step

through that

door and

Explore

Store Coupons Receive 5% of any Northface

backpack when you buy it at Dick’s

sporting goods. Sign up for a Dick’s sporting goods

credit card and sign up for Northface

promotional emails and receive 10% of

any Northface backpack.