The North Face Children's Swimwear Moodboard

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description

Purpose was to develop a new product line for an already existing company. Introducing consumers to a swimwear line from The North Face allows them to break into a new market segment by offering new seasonal merchandise. Colors and inspiration for the line were taken from this moodboard.

Transcript of The North Face Children's Swimwear Moodboard

Page 1: The North Face Children's Swimwear Moodboard

Functional, durable, high quality swimwear and gear targeted towards active children. The North Faceis typically focused on providing winter clothing and protection gear; creating a swimwaer line opens acompletely new market segment for the company, &promotes an active lifestyle during the summer monthsas wellas well