The Non-Negotiables of a Digital Campaign

8/6/2019 The Non-Negotiables of a Digital Campaign

1/20

Xfk Ege*Ekagxomlnks gi mHoaoxmn Cmjrmoae


2/20

M aggh cmjrmoae osex `{sx mlg{x xkcfegnga% Ox cgjloeksc|kmxoyox. r|mcxocmnox. |knkymeck meh aggh jkxfghgnga% Meh

cge`{|oea xfksk qfke g{ c|mix m hoaoxmn cmjrmoae |k}{o|ks sx{h.r|mcxock meh kvrgs{|k xg aggh cmjrmoaesoe sfg|x. rnkex gixojk meh kiig|x%

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|oafx egq. cfkcd oi g{yk agx mnn gi xfksk cgyk|kh%


3/20

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cme cfmeak xfk emx{|k gi cgjrkxoxogeoe me oeh{sx|'skajkex

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4/20

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H|oyks xfk sgn{xoge xg m srkcoioc skx gi gl`kcxoyks. cfmnnkeaks

g| jm|dkx ekkhs. meh qfocf mnsg qg|ds xg s{rrg|x. kefmeckmeh ig|qm|h m cgjrme!s jossoge g| l|meh!s rgsoxoge ig| ngeaxk|j cgjrkxoxoyk amoe

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5/20

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6/20

_g{ cme fmyk me gyk|m|cfoea

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cme mnsg fmyk joeo*i|mjkqg|ds ig| xfk noxxnk

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7/20

L|meh R{|rgskNkxs nggd mx m i|mjkqg|d xg m||oyk mx l|meh r{|rgsk. megxfk|hoaoxmn cmjrmoae ege*ekagxomlnk% Qfmx os ox7 Oec|kmsoean. qkskk l|mehs xmdk ge rk|sgems0 m i|okeh. m r|gyohk|. meh sg ge%Xfksk cgeyk m l|mehs ohkexoxqfocf sk|yks ms xfk |kik|keckrgoex ig| oxs mcxoyoxoks meh fknrs ckjkex ox oexg cges{jk|s joehs%L|mehr{|rgsk%cg hkioeks l|meh r{|rgsk ms0


8/20

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Nkg L{|ekxx. me oexk|emxogemn mhyk|xosoea makec. {xonopks msojrnk i|mjkqg|d xg m||oyk mx l|meh r{|rgsk. sfgqe ge xfk ekvx

snohk%


9/20

Nkg*L{|ekxxs i|mjkqg|d

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meh hg7

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10/20

Xm|akx M{hokeck R|gionkXfk|k m|k hoiik|kex qms xg

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11/20

Akek|mn R|gionks Hkjga|mrfocs rscfga|mrfocs x|mesmcxogemn lkfmyog| |ksrgesks xg jm|dkxoea

mcxoyoxoks

Hoaoxmn R|gionks Hoaoxmn {smak fmloxs Cgexkex cges{jrxoge

r|kik|kecks Cgexkex c|kmxoge r|gionk

Oehoyoh{mn R|gionks R{|cfmsk hmxm

Sfm|k*gi*qmnnkx hmxm Lkfmyog|mn'skajkexmxoge hmxm


12/20

Gl`kcxoyks ) Jkx|ocsOe Fgq xg Skx Jm|dkxoeaGl`kcxoyks0 M Xkcfeocmn Egxk

qoxf m Qg|dkh Kvmjrnk.m{xfg| Mnkv Fomj sms xfmxjm|dkxoea rnmes mehr|ga|mjs sfg{nh lk h|oyke lcnkm| gl`kcxoyks. nodk m hgnnm|

smnks agmn% Xfksk gl`kcxoyksm|k xfk foaf*nkykn xm|akxs g{qmex xg mccgjrnosf i|gj g{|jm|dkxoea% Fk i{|xfk| mhhsxfmx qk ekkh xg kes{|k xfmx

gl`kcxoyks |kinkcx0

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Xfk grrg|x{eoxoks mymonmlnk

meh g{| sx|mxka ig|

cmrx{|oea xfkskgrrg|x{eoxoks

\kmnosxoc ksxojmxks gi

|ks{nxs i|gj xfksksx|mxkaoks. lmskh ge xfk

nodkn ojrmcx gi g{|

xmcxocmn rnmes


13/20

Genoek Smnks I{eeknMccg|hoea xgjm|dkxoearnmlggd%cgj. msmnks i{eekn onn{sx|mxks xfksmnks r|gckss. sfgqoea m nm|ake{jlk| gi cges{jk|s kexk|oeaxfk i{eekn. lkoea ionxk|kh g{x oe

s{lsk}{kex sxmaks. mehkykex{mnn kvoxoea xfk i{eekn%Kyk| skajkex gi g{| xm|akxm{hokeck agks xf|g{af memx{|mn ccnk qfke l{oea.

agoea i|gj mqm|kekss xgr{|cfmsk xg ngmnx% _g{ ekkhm smnks i{eekn xg rnme fgq xg{sfk| xfkj mngea xfk r|gckss%


14/20

L{hakx ) R|g`kcxkh \GOJm|dkxoea kexmons sknnoea egx

gen xg cges{jk|s. l{x mnsg xgjmemakjkex% _g{ qgex lkmlnk xg akx me s{rrg|x ig|g{| ohkms {enkss g{ m|k mlnk

xg akx mnn sxmdkfgnhk|s xg l{oexg ox% Xfos os qfk|k l{hakx

meh |kx{|e ge oeyksxjkex&\GO/ cgjk oe%


15/20

L{hakxoea kexmons ig|kskkoea mnn kvrkesks xg lk oec{||kh oe xfkcmjrmoae% \GO kexmons }{mexoioea amoes xg lk oec{||kh i|gj xfkcmjrmoae. xg akek|mxk sxmdkfgnhk| s{rrg|x% Kcgegjqmxcf%cgjaoyks {s xfk ignngqoea ig|j{nms xg cgjr{xk ig| \GJO &|kx{|e gejm|dkxoea oeyksxjkex/0

\GJO : Xgxmn \kyke{k'Jm|dkxoea L{hakx


16/20

MemnxocsMemnxocs kexmons agoea xf|g{af hmxm akek|mxkh h{|oea meh mixk|xfk cmjrmoae xg srgx srkcoiocmnn qfmx xfk jm|dkxk| hoh |oafx.

qfmx xfk jm|dkxk| cme ojr|gyk ge. meh qfmx cme lk hgek sgxfmx hoaoxmn jm|dkxoea kiig|xs ojr|gyk cgexoe{g{sn% Xfk|k m|kjme i|kk memnxocs xggns oe xfk Oexk|ekx% Xfk cfmnnkeak os xg ionxk|g{x qfmx hmxm jk|oxs cngsk| sx{h% Ig| xfos. g{ qonn ekkh xg |kik|

lmcd xg g{| gl`kcxoyks meh jkx|ocs% _g{| gl`kcxoyks qonn rgoexg{ xg xfk xfoeas g{ ekkh4 g{| jkx|ocs qonn aoyk g{ sxmehm|hsxg jkms{|k s{cckss%


17/20

Gek qm xg qg|d xf|g{af hmxm os xg0

=% Hkxk|joek qfmx g{ qmex xgjkms{|k%


18/20

Fk|k os m smjrnk0

=% Hmxm oec|kmsk oec{sxgjk|s


19/20

Gi cg{|sk. m aggh rnme cgexmoes jg|k xfme xfksk% Xfksk ege*

ekagxomlnks hg egx skmn oe s{cckss. l{x xfk hg fknr g{ akxcngsk| xg xfk jm|d% \kjkjlk| xg mnqms oecg|rg|mxk xfkj qfkeg{ m|k mlg{x xg roxcf g| kjlm|d ge g{| gqe hoaoxmn jm|dkxoeacmjrmoaes%


20/20

Keh gi Nkssge

The Non-Negotiables of a Digital Campaign

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