The Noisy Internet and how to be heard
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THE NOISY INTERNETHow to be heard
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There isn’t a ‘consumer’ brand
on the planet today
that can endure and succeed
unless it is being
integrated seamlessly with
a digital and mobile strategy.
~ Howard Schultz, Chairman & CEO of Starbucks,
CNBC 4/29/14
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YOU
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MEMEs
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#socmedtips
@acgnewjersey
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CONTENT
SHOCK
Los t i n t he c r owd
Con ten t ra c i n
g by
Con t en t bl i n
dnes s
Bo r i ng f o rma t
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Why are you on the Internet?
Why are you involved withSocial Media?
How muchresponsibilitywill you own?
Got
Sales?
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WHY
WHAT
HOW
~ Simon Sinek
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# s a l e s t i p
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~ Bernadette Jiwa
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Content
Context
Structure
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1. Anticipated
2. Authentic
3. Believable
4. Clear
5. Concise
6. Engaging
8. Memorable
9. Perceived valuable
10. Realistic
11. Relatable
12. Relevant
13. Simple
14. Sustainable
15. Transparent
16. Visual
To be or not to be?
That is your question!
B
E
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Audience You
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Law of the Long TailThe Communication Target
Audie
nce
Topic Generality
Head
Long Tail
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What’s
TheirWhy?
What can you post that will
create emotional dialogue?
• Pride of ownership
• Desired outcome
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Keep ItSimple &“Perceived”Valuable!
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• Website
• HootSuite
• YouTube
• Blog
• Google Plus
• Webinars
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@GapingVo id @Jare tsStuff edCupcakes
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• Viditude
• Pat Ferdinandi ~ Viditude
• Viditude.com
• 973.619.9353
Just Google UsWe’re Everywhere
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THE FORCE IS WITH YOU!
Do
Do Not
Try
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Pat Ferdinandi, YouTube Marketing Specialist
Mark Twain squawked it best:
She was not quite what you would call refined.
She was not quite what you would call
unrefined.
She was the kind of person that keeps a parrot.
~Following the Equator; Pudd’nhead Wilson’s New Calendar