The No. 1 Reason Why Brand Extensions Fail
8
1 © 2007-2014 IMD
-
date post
17-Oct-2014 -
Category
Marketing
-
view
12.308 -
download
1
description
Is your company interested in extending its brand? I bet many of you will answer “yes.” Marketers everywhere are under increasing pressure to boost short-term results and show return on investment. Stretching your existing brand may look like a cheaper, quicker and less risky way to do this than investing in a new one.
Transcript of The No. 1 Reason Why Brand Extensions Fail
1© 2007-2014 IMD
2© 2007-2014 IMD
3© 2007-2014 IMD
4© 2007-2014 IMD
5© 2007-2014 IMD
6© 2007-2014 IMD
7© 2007-2014 IMD
The No. 1 Reason Why
Brand Extensions Fail
Read full article
8© 2007-2014 IMD© 2007-2014 IMD – International Institute for Management Development. Not to be used or reproduced without permission.
www.imd.org