Vietnam’s Largest and Professional Exhibition and

Conference for Security, Fire & Safety

secutech Vietnam

Post show RePoRt

20151 8 — 2 0 A u g u s t 2 0 1 5

the No. 1 professional flagship trade show in VietnamSaigon Exhibition & Convention Center (SECC), Ho Chi Minh City

www.secutechvietnam.com

edition 8th

exhibitor 110 exhibitors from 12 countries and regions (10% increase)China, HK, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, the US and so on.

Visitors 5,272 visitors from 22 countries (24% increase)

Gross exhibition space 4,500 sqm

exhibition areas 4 Theme areas• Security & Surveillance• Fire & Safety • Smart Home & Building• Energy Saving & Electric Automation

seminar & event 18 Seminars• Global Digital Surveillance Forum Vietnam (GDSF Vietnam)• Fire & Safety Seminars• Industrial Factories Management Seminars• Taiwan Council Seminar for Security Solutions in Factories• Industrial Electrical, Civil Electrical and Automation Seminars

1 Live Demo• Industrial Factories Management Demo

sponsors

The eighth edition of Secutech Vietnam takes the lead in the Vietnam security market for

another year. It has been the largest scale and a must-see security trade show in Vietnam

for seven years, even in ASEAN. The show received strong support from Vietnamese

government officials in fire and security. It attracted over 110 exhibitors, which was an

increase of 10% and drew over 5,272 security professionals, an increase of 24% with cutting-edge technologies and innovations under one roof over three days.

Show overview

Show overview Strongly supported by

governments and associations

supporters• Ministry of Public Security• Ministry of National Defense• Ministry of Industry & Trade• Ministry of Planning & Investment• Ministry of Science & Technology• Ministry of Transport• Ministry of Construction• Vietnam Chamber of Commerce & Industry – VCCI• General Dept. of Technology & Logistics - Ministry

of Public Security• Dept. of Fire Prevention & Rescue - Ministry of

Public Security• Fire Fighting and Prevention Police of Ho Chi Minh

City• Fire Fighting and Prevention Police of Binh Duong,

Dong Nai • Taipei Economic & Cultural Office in HCMC

• APSA Vietnam• Council of Taiwanese Chambers of Commerce in

Vietnam, HCMC, Dong Nai, Binh Duong, Vung Tau, Junior Chapter

• Consultancy Association for Science, Technology & Management

• Export Processing & Industrial Zones Authorities of HCMC, Dong Nai, Binh Duong

• Electric Wire & Cable Association of HCMC• Electrology – Electronics – Informatics Academy

of HCMC• Saigon Hi-Tech Park Authority• Vietnam Automation Association

VIETNAM

VIETNAM

RUBEZH RUSSIA

official media & supports

Media partner

Visitor analysis

5,272 from 22 countries and regions

86% of visitors were satisfied with the quality of exhibitors and brands

33% of visitors were first-time attendees

48% of visitors were final decision-makers

34% of visitors have decision of purchasing products

A

B A 92% Domestic B 8% Overseas

A

D

C

B

E A 68% Ho Chi Minh attendeesB 12% South (excluding HCM)

attendeesC 8% Overseas attendeesD 7% Middle attendeese 5% North attendees

Visitors by regions

Visitors’ region breakdown

“GDSF is the best platform to present the new trend for the Vietnam security market. Axis presented a city surveillance application this year and received very good feedback. Axis won’t miss GDSF Hanoi & Ho Chi Minh in 2016!”

Mr Bui Quang huy, sales Manager, AXIs

“This is the first time LITESTAR has joined Secutech Vietnam! Secutech Vietnam is a great place to sync with the right buyers. We are satisfied with Secutech Vietnam!”

Mr Johnny Lim, Chief Representative Vietnam, LItestAR

Visitor profile

Visitor profile

A

B

A 55% Channel B 45% End-users

Business nature

Business nature of channel players

(all figures in %)

system integrator

Installer

Distributor / importer

Contractor / M&e engineer

Dealer / reseller

Manufacturer

Consultant

Guard service

exporter

Architect / designer

overseas branch

others

0 15 30 45

41

37

34

33

30

12

11

9

7

5

5

3

“Bao Toan joins Secutech Vietnam every year! Secutech Vietnam is the best security show and has always been at the forefront of security trends in Vietnam. Bao Toan will join Secutech Vietnam again!”

Mr Mai thanh son, Ceo, Baotoan

“This is the second year Flir joined Secutech Vietnam! We met lots of professional buyers at the show. Secutech Vietnam assists us in building our brand here and increasing market share. We will definitely consider attending Secutech Vietnam again!”

Mr Marc Chan, Business Development Manager, security – Asia Pacific Region, FLIR systems

Visitor profileBusiness nature of end-users

(all figures in %)

hi-tech / factory

Retail

Financial

telecommunications

Government

Construction

transportation

Petroleum / chemical

Logistics

education

healthcare

Consultant

Association

Conventional industries

others

0 15 30 45

42

36

32

31

30

27

19

15

9

9

7

7

2

2

1

Key visitors• Government & Military: Vietnam

National Rescue Committee, General Department Of Logistics & Technology, Department Of Fire Prevention & Rescue, Fire Fighting And Prevention Police of Ho Chi Minh City…

• Financial & Banking: AGRI Bank, ACB Bank, Kien Long Bank, Standard Chartered Bank…

• Residential (Hotel & Resort): Best Western Premier Havana Nha Trang Hotel, IBIS, Duxton…

• Telecom: FPT, Vnpt, Viettel….

• Oil & Gas: Petrolimex, Petro Vietnam, Sopet Gas One…

• Healthcare (Hospital & Care Centre): Cho Ray Hotel, FV Hospital, Tu Du Hotel…

• Logistic: Smart Link, PGS Vietnam Logistics, World Blis Logistics…

• Campus (University & School): Ho Chi Minh City University, Ho Chi Minh City University of Technology, Vietnam National University…

• Transportation: Ho Chi Minh Department of Transportation and Public Works, Hop Tac Xa Van Tai Va Du Llch Hoc Mon…

• Retail (Shopping Mall, Convenience Store…): An Dong Plaza, Crescent Mall, Maximark, Lotte Mart…

• Smart Home: Smart Home Viet, Aeec Smart Home…

Visitors feedback

Fire safety

(all figures in %)

Fire prevention & suppression

Industrial & occupational safety

0 10 20 30 40

33

12

Access control

(all figures in %)

Readers / cards / RFID

Fences & gates

time & attendance

Locks

Car park system

Biometrics

0 5 10 15 20 25

22

17

15

13

13

12

(all figures in %)

Look for distribution / dealership opportunity

Purchase or source products

Look for joint-venture partners

Collect market information

Attend international conferences

others

0 10 20 30 40 50

43

21

21

12

3

3

others

(all figures in %)

Guard services

Building / home automation

Intrusion alarm

Integrated solutions

Intercom

0 10 20 30 40

38

34

31

26

18

surveillance

(all figures in %)

IP camera / NVR

hD sDI camera / DVR

Analogue camera / DVR

VMs / CMs / PsIM / VCA

transmission / switch

traffic / vehicle security

Lens

0 10 20 30 40 50

41

16

12

12

7

4

2

Products of interest

Visitors purpose

“Lilin has joined Secutech Vietnam every year! Secutech Vietnam always brings new trends and new applications into the Vietnam market. We also can meet professional Vietnamese buyers onsite. We will join Secutech every year!”

Mr Pema Lin, Regional sales Manager, LILIN

“Honeywell joined the industrial safety demo and seminar this year! Secutech Vietnam is the best platform to present new fire & alarm systems. We are very satisfied with Secutech Vietnam!”

Mr Le thanh tin, technical support engineer, honeywell

Event highlightReaching the target buyers and maximising the exhibition experience

with a diverse programme of seminars and live demos.

Global Digital surveillance Forum Vietnam (GDsF Vietnam)GDSF plays the role of educational platform

for the security industry. It focused on the

most popular issues “smart home and city

surveillance” this year and received ample

feedback from attendees.

sponsors:

Industrial Factories Management seminars and DemosWith high demand in Vietnam’s industrial zones, many FDI will invest more in Vietnam

in the next 10 years. Industrial seminars were focused on how to manage factory safety

by the 4P ideals, including protection, prevention, production and performance, also

including intelligent systems, new tread and case studies.

sponsors:

taiwan Council seminar for security solutions in FactoriesWhat is the real demand of Taiwanese factories in Vietnam? The leading steel company,

China Steel Corporation (CSC), shared experiences of before and after anti-China issues.

sponsors:

2016 2016 2016

2016201620162016

• Global Digital Security Forum (Hanoi City)

5 June

• Secutech Vietnam Global Digital Security Forum

(Ho Chi Ming City) 18 – 20 August

Promotional activitiesMarketing campaign maximised for reaching the

Vietnamese marketplace and target buyers!

official media

Media partner

Print media coverage• a&s Vietnam and over 13 a&s global magazines and publications

• International media: Security Solutions Today

• Local media: Fire and safety Magazine, Cong an nhan dan Magazie, Dia Oc Magazine,

Saigon Times Weekly Magazine, Today Automation Magazine, The economic times,

Banking newspaper, Binh Duong newspaper and so on.

Direct mailShow brochure, show news updates, show preview, invitation cards and more.

e-marketingeDMs, e-banners, e-invitation, online news and more.

tV channelsOver 8 TV channels, ANTV, HTV 1, HTV 7, Info TV, TTX, VTV 1, VTV 8, QDND and more.

telemarketing & sMs texts

outdoor promotions

VIETNAM

VIETNAM

RUBEZH RUSSIA

“Secutech Vietnam always lets me find good suppliers. I attend the show every year. This year, more than 10 countries’ suppliers joined this show. And I also saw new products and applications. Secutech Vietnam is the most important security show in Vietnam. I will attend every year.”

Ms Lykhenh, Ceo, UY Phat

Vietnam’s Largest and Most Professional Exhibition

and Conference for Security, Fire & Safety

secutech Vietnam

Vietnam No. 1 Your Profitable Choice and Flagship show

21 — 24 september 2016Friendship Cultural Palace, hanoi, Vietnam

www.secutechvietnam.com

For more info, please contact

Vietnam contactVietnam Advertisement & Fair Exhibition JSC – VIETFAIRMr Pham Quang Minh, Deputy DirectorMs Nguyen Thu Ha, Project Manager Tel.: +84-4-3936-5566Fax: +84-4-3936-5568Email: quangminh@vietfair.vn; project1@vietfair.vn

Global contactMesse Frankfurt New Era Business Media Ltd. (Taiwan Branch)Ms Echo Lin, ManagerMs Eva Tsai, Project ManagerTel: +886-2-2659-9080 Fax: +886-2-2659-9069Email: stvn@newera.messefrankfurt.com

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