The NIH Research Radio Podcast 100 Episodes Reaching Directly to the Public National Institutes of...
6
The NIH Research Radio Podcast 100 Episodes Reaching Directly to the Public National Institutes of Health Case Study Joe Balintfy [email protected] Office of Communications and Public Liaison 301-435-7557 Office of the Director www.nih.gov/news
-
Upload
hailey-keating -
Category
Documents
-
view
215 -
download
0
Transcript of The NIH Research Radio Podcast 100 Episodes Reaching Directly to the Public National Institutes of...
The NIH Research Radio Podcast100 Episodes Reaching Directly to the Public
National Institutes of Health Case Study
Joe Balintfy [email protected] Office of Communications and Public Liaison 301-435-7557Office of the Director www.nih.gov/news
March 24, 2010March 24, 2010
NIH Podcast Perspective
• Audio Reports− NIH Radio producing audio content since ’80s− Produce as frequently as possible
• Podcast: NIH Research Radio− Repackage audio reports − Distribute regularly, consistently
• Vodcast: I on NIH− Expand on podcast success, Web 2.0 popularity− Harness video to add dimension, distribution
March 24, 2010March 24, 2010
Source Materials
• Identify strengths• Transform• Adapt to audience
March 24, 2010March 24, 2010
InvestmentsCOST ESTIMATES
• $100 Mic• $250 Recorder• $450 PC/editing software• $50 Cables• $450 Telephone hybrid
TIME ESTIMATES• 2 hrs - Planning/Research• 2 hrs - Pre-production• 1 hr - Interview/record• 3 hrs - Writing/Editing• 2 hrs - Proof/Posting
March 24, 2010March 24, 2010
Two “Tech” Sides• Audio (radio) production• Web (rss/xml) posting
March 24, 2010March 24, 2010
Results
Joe Balintfy [email protected] Office of Communications and Public Liaison 301-435-7557Office of the Director http://www.nih.gov/news/radio/nihpodcast.htm
