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LEARNING CONTENT STRATEGIES FOR THE AGE OF
YOUTUBE AND FACEBOOK
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Over 6 billion hours of video are watched
each month on YouTube - that's almost
an hour for every person on Earth,
and 50% more than 2012.
100 HOURS of video
are uploaded to
YouTube every
minute.
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8.3 hours - average number of
time spent on Facebook per
user per month.
• 1.26+ billion Facebook users.
• 66% of Millennials use
Facebook.
• 45% of internet users 65 years
and older use Facebook.
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CONTENT
definition curation
delivery
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Immediate
Personalized
Democratic
User-generated
Social
Mobile
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TRADITIONAL ELEARNING COURSE
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LEARNING NUGGETS
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CONTENT
definition curation
delivery
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WHAT IS CONTENT: anything that answers a
question that we might be
asking in the moment
SOCIAL PERFORMANCE
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Business objectives
DEFINITION
?
?
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9 out of 10 Americans
already use their
smartphones for work.
Cisco BYOD Insights Report 2013
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WHY VIDEO? According to popular research – in 72
hours the average human can retain… 10% of text
10% of text
65% of
images
95% of video
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DOES THIS TRANSLATE INTO
EMPLOYEE TRAINING?
Visual input for
cognitive transfer
AD
ULT
LEA
RN
ING
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CONTENT
definition curation
delivery
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CURATION: the key first step to making
content useful
CONTENT CONTEXT
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CURATION
Context
3
2
1
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STRUCTURE
SETS
CONTENT
FREE
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CONTENT
definition curation
delivery
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DELIVERY: easy and simple access,
when and where it’s needed
CLOUD-BASED MOBILE
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DELIVERY
Access, work and life
3
2
1
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What can we learn
from social platforms?
How can we apply to
our own learning
platforms?
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SOLUTION Do less, facilitate more
Mobile first
The power social learning
Curate, redefine and deliver
1
2
3
4
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Key Ideas
Can I use it today?
3
2
1
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