Philanthropy and Fundraising in - Fundraising Verband Austria
The Next Big Thing Camera Phone Fundraising 30.12.09
Transcript of The Next Big Thing Camera Phone Fundraising 30.12.09
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The Next Big Thing :Camera Phone Fundraising
John Baguley PhD MBA MInstF
International Fundraising Consultancy . Com
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Old habits – New dangers!
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AGE COHORTS Seniors born: 1901-1924
Silent born: 1925-1945
Baby Boomers Born: 1946-1964
Gen X Born: 1965-1977
Gen Y Born: 1978-1994
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Seniors born: 1901-1924 The ‘greatest’
generation - leaders Give from duty. No waste or expensive
literature. No phone calls. Takes advice from
respected friends. Expects polite thanks.
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Silent born: 1925-1945 Worker ants… Now retired. Wealth in property. Join with others to
give. Similar to seniors in
attitude to fundraising. Not leaders…
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Baby Boomers Born: 1946-1964 Economic power - numerous Now very wealthy – generous Enterprising - individualistic Inquisitive about charity Intrusive in charity Fickle Direct mail – leaflets – door-
to-door – telephone (not mobile)
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Gen X Born: 1965-1977 No experience of poverty. Have material
possessions. Comfortable with
technology. Expect good design. Won’t read heavy text. Need convincing of
problem.
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Gen Y Born: 1978-1994
Gen C = Community. 100 mobile txts a day Hive mind. Facebook YouTube etc. Gap year third world
experience. Comfortable with debt. Give on line / face-to-face in
street / QR codes Celebrity – created not
earned.
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Gen – Media
Print media
Phone Street Internet Mobile
Seniors X
Silents X
Boomers X X X
Gen X X X X
Gen Y X X X
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Key Observation
“There is no average donor – age determines the best media for fundraising.”
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QR Codes / Mobile Bar-codes
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www. mobile-barcodes. com
Free software…
Free bar codes…
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USA - Japan – Spain – Italy - UK
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Sony / Global Inheritance Fund
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Primario – Daily menu
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Addidas – upload your photo…
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Bullying UK
Cyber Bullying Advice m.cyberbullying.co.uk on your mobile phone
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In Memoria
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Future
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ANY QUESTIONS?
John Baguley
International Fundraising Consultancy . com
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Social Networks – Mobiles - Celebs
YOUTUBE
GAP YEAR
INTERNET
CELEBRITY
MOBILES
CHARITY