The Next 4 Billion Market Size and Business Strategy at the Base of the Pyramid
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The Next 4 Billion Market Size and Business Strategy
at the Base of the Pyramid
“Eradicating Poverty through Enterprise” PanelUnited Nations, November 2, 2007
Sheri WilloughbyWorld Resources Institute
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About World Resources Institute• Worldwide reach
– we work on global environment and development issues, on the ground in over 80 countries
• Extensive experience with entrepreneurs - a portfolio of 150 SMEs…in Brazil, China, India, Indonesia, and Mexico
• Extensive local partnerships- that build capacity and co-create opportunity with
Ngos, community leaders, local governments, local small and medium businesses
• MNC partnerships– With selected companies (Intel, Microsoft, Vodafone,
Citigroup…)
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Why The Next 4 Billion Report?
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4 billion people 72% of world population Poor by any measure <$3000/y PPP
Poorly served unmet needs informality trap BOP penalty
UNCOMPETITIVE MARKETS
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A $5 trillion BOP market
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By region…
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By country…
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By urban/rural…
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By sector…
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Surprising patterns— showing latent demand
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The message for business
• Significant underserved markets
• Can be served profitably —this report documents the BOP willingness to pay for quality service and products
• Market opportunity. Both for entrepreneurs, large corporations, and investors
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A sector analysis--Health
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A “Last Mile” model for the health sector: Mi Farmacita
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HealthStore and Medicine Shoppe
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WRI’s BOP Strategy
Market Research
Identify transformative sector strategies
Scale enterprise development
Engage capital markets
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For more information:
Download or order The Next 4 Billion report
http://www.nextbillion.net
Thank you