The Next 2500 Days of Virtual Worlds

The Next 2500 Days of Virtual WorldsKevin Feenan, President

Rockcliffe University Consortium

(c) March 2011

Technological AdoptionTechnological Adoption

Path of Least ResistancePath of Least Resistance

• Decisions made “on the margin”

• Immediacy of values

• Not in my backyard

• Competitive value propositions

Cultural SignificanceCultural Significance

• Perceived social acceptance

• 9 dimension of culture = 50k combinations

• Minimization of variation

• Manageable patterns and expectations

• Long Cycle Times (10-16 yrs)

Value PropositionValue Proposition

• Market the value is for• Customer Experience wanted• Product/Service being Offered• Benefits derived from the product• Alternatives• Proof

Product and PlacementProduct and Placement

Product and InnovationProduct and Innovation

Available TechnologiesAvailable Technologies

• Multiple technologies used in aggregate

• Technology by itself doesn’t change culture

• Temporary competitive advantage

Aggregates in InnovationAggregates in Innovation

Ch

asm

Factors of ProductionFactors of Production

BRUTE FORCE

Technological Adoption

Labour LandCapital Entr.

Why VW are Game ChangersWhy VW are Game Changers

Demand ConditionsDemand Conditions

NGOs

EducationBusiness

Government

Healthcare

ImplicationsImplications

• High demand in main stream markets for new business processes

• Technology is a supporting industry– Hardware– Application

• Technology is not a limiting factor

Trends in ApplicationTrends in Application

Data MiningData Mining

Avatar ExtensionAvatar Extension

ConvergenceConvergence

PCPC MobileMobile CloudCloud

ApplianceAppliance

SecuritySecurity

Distributed ArchDistributed Arch

Information FilteringInformation Filtering

Location BasedLocation Based

Meta-taggingMeta-tagging

Meta-data aggregation

Meta-data aggregation

PortalsPortals

More Value Added Services Incr. FunctionsP.M. Parity

More Value Added Services Incr. FunctionsP.M. Parity

AccessTimeliness

AccessTimeliness

B2BBus. Intelligence

B2BBus. Intelligence

Virtual WorldsVirtual Worlds

• R&D• Initial low investment (niche) industry• Convergence of technologies• Initial application portability to 3D (mobile)• Development of API suite• Increase in tool availability• Niche Gaming