The new world of social media
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The new world of social media James Royal-Lawson Web strategist & advisor Beantin webbkommunikation
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Presentation about Social media, social content and "super creators" given at a Tele2 Project Managers event in Stockholm, 11th November 2010.
Transcript of The new world of social media
The new world of social media
James Royal-Lawson
Web strategist & advisor
Beantin webbkommunikation
We’ve been using social media for centuries
Ok, so how about the digital world?
June 1986
So what is new?
Scale
500 million Facebook users
Source: Facebook
2 billion internet users
Source: Internet world stats
Availability
150 million active Facebook mobile users
Source: Facebook
700,000 iPhone users in Sweden
Source: Mediavision, Sept 2010
Convergence
Social content
2000
2010
Email, websites, forums, SMS, telephony
Email, Twitter, Facebook, my blog(s), Linkedin, Yammer, instant messaging, Foursquare, forums, SMS, telephony
The cow brush
7 categories of participation
Source: Forrester, Jan 2010
InactivesSpectators
JoinersCollectors
CriticsConversationalists
Creators
Source: Forrester, Jan 2010
InactivesSpectators
JoinersCollectors
CriticsConversationalists
Creators
Source: Forrester, Jan 2010
InactivesSpectators
JoinersCollectors
CriticsConversationalists
Creators
Source: Forrester, Jan 2010
Super creators
Source: Forrester, Jan 2010
Super creators
digital gardenerscommunity managers
activists
Social Content travels freely across converged social
media, helped on its way by super creators.
beantin.se/tele2
