The New Work Space Millions of People

8/14/2019 The New Work Space Millions of People

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COFFICE:MILLIONS OF PEOPLEMAKE MILLIONS OFPOUNDS BY NO LONGERGOING TO WORK

JOIN THEM

THE NEW WORK SPACE

BY CHRIS WARD(DRAFT 1.1 / BOOK STRUCTURE PLUS SAMPLE CONTENT)5 coffice


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A coffee shop, smart phone, freshcappuccino, mufn(!) and an iPad orlaptop with wireless internet are now thebest tools with which to launch & build awinning idea or business.

Do you work hard but hate ofces, cantstand working in silence, own a laptopyou love, spend a lot of time on Twitterand Facebook, can work with the soundof crying babies, like tearing bits out ofnewspapers to read later and coffee beingground, then you are probably a cofceworker

Millions of people are already makingmillions of pounds from working out of

coffee shops: Join them.

Find out how Cofce working is good forYOUR LIFESTYLE, your BUSINESS and yourCHANCES OF SUCCESS

Built around Chriss inside stories fromhis key role in creating some of the mostsuccessful global brands and campaignsin history, including Comic Reliefs RedNose Day, Radiohead & the reunionphenomenon, Friends Reunited & followthe story of how he is texting the world,for the upcoming 1GOAL (the legacy of theFIFA 2010 World Cup) and engaging the UKfor the legacy of the London 2012 Olympics

All of which he achieves, working out ofcoffee shops.

Plus read his top tips on how you canachieve it yourself, picked up from workingclosely with some of the most connectedpeople on the planet; Joe Rospars (headof Barrack Obamas internet campaign),Queen Rania of Jordan, Twitter founder JackDorsey, Facebook CEO Cheryl Sandberg &Twestival founder Amanda Rose.

Working from a coffee shop is the newwireless Internet inspired phenomenon thatno one has written about. Cofce is setto be the ultimate coffee table book & isowed a new term:

Chris is a fellow cofce workerand man after my own heart.Thats why he was alwaysunderneath our ofce in one ofNotting Hills fantastic cofcesRichard Curtis, Founder Comic Relief

Chris Ward was central to oursuccess and when we went tohis ofce he was never there

good job this nearest cofcewas never too far awaySteve Pankhurst, Founder, Friends Reunited

Chris made a massivecontribution to the success of

Radiohead. I think he enjoyedhaving the excuse to work outof every University refectory inBritain.Mandy Plumb, Radiohead Marketing Director, EMI

Other authors

Acoeesho

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perormed.

COFFICE

WORKING

MENU

TODAYS SPECIALS

PART 1.

PART 2.

PART 3.

PART 4.

STOP GOING TO WORK20 reasons

HOW COFFICE WORKING IMPROVES YOUR LIFESTYLE10 reasons

HOW COFFICE WORKING IMPROVES YOUR BUSINESS10 reasons

HOW COFFICE WORKING IMPROVES THE CHANCESOF YOUR SUCCESS10 reasons

THE GUIDE TO GETTING STARTED & YOUR NEW,COFFICE

,

STAFF CONTRACT

WHAT,S NEXT? THE

,OFFICE-TO-GO

,

JOIN THE GLOBAL COMMUNITY OF COFFICE WORKERS


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STOP GOING TO WORK

PART 1


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Stop Going To Work

Ofces are now often dull and out of date

Using the internet has made them into unsocial / uncreative spaces

They can sound as quiet as a morgue as colleagues email someonesitting 3 feet from them.

& Where there is often an unspoken undercurrent of stress, unresolveddisagreements and internal politics.

Which is why many companies are trying to build their own internalcoffee shop, cofces (which wont work see later)

Very slightly forward thinking companies try to bring the cofce vibe tothe ofce by allowing the local sandwich man through the ofce!

Quite forward thinking companies are trying to replicate a cofce in-house: Google, Ad agencies etc.

But thats only a minor step. It only loses some of the negativesof ofce working and only creates some of the positives of cofceworking.

Cofce working is good for you, your business and your chancesof success because it is about far more than hot desking or beingmobile.

Millions o people have let ofce hours behind

Moving to a cofce working lifestyle will genuinely change your life

You will have total freedom, working alongside likeminded people, in arelaxing, positive, vibrant atmosphere.

You can work wherever your mood or work demands require and live anew mobile lifestyle

And make your chance of success much higher

From the founding, in a coffee shop of Lloyds of London in 1688 toFacebook in Boston in 2004. With laptops now outselling desktops,iphones & Blackberries the norm & 40% of new businesses set upwithout a traditional ofce, cofce working is about to exploding.

Internet cafes were the rst manifestation, now wireless cafes, whatnext?.

With it being possible to run your whole ofce from an Iphone. WithWI-FI dongles & Ipads coming, working culture will change forever

The number of coffee shops has grown 23% in last two years*2. Lessthan 12 years ago there were no Starbucks in the UK (or anywhereoutside the States)

The single biggest supplier of ofce space in the world is soon to be

McDonalds. through the free Wi-Fi they are introducing to all theirstores.


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16 THINGS YOU WONT MISSABOUT THE OFFICE1

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Kills creativity

Rubbish real coffeefrom a vendingmachine

Rubbish granulatedcoffee from a jar

It can be reallyboring at times

Meetings thatare boring

Ofce Clichs every single day

Avoidingpeople

Tension Negative gossip

Turning up to justshow your face

Being ccd intomails that dontconcern you.

Your boss lookingover your shoulder

Getting an emailfrom someonesitting 2 foot away

Sitting in a roomwith 30 people in it- that is in silence

Commuting!

Being told no ideais a bad idea inbrainstorms


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Coffice working is not for everyone It,s

not for you. Stay in the office if:

BUT.

You leave dead on time every nightWear your company ID round your neck all day like a badgeWork in the facilities deptCant handle colleagues leaving dirty cups out in the staff roomDont like kidsLike using post it notes (everywhere)Like your desk full of paperworkNeed to work in silenceLike to gossip

There are a few distractions that are hard to work with so honestly,it isnt for everyone.

Even I sometimes nd it hard when there is a multiple baby cryingincident (and I have four kids) or when a parent insists on speakingto their child by broadcasting it to the whole caf especially whenthat child cant decide what cake they want or their parent is refusingthem the hot chocolate or baby-cino they really want! I love kids butsometimes its hard but thats also the another reason people usecofces to escape the distraction of their kids at home.

As Alain De Botton said

A Brittle mind wouldnt be able tocope with working in the fow...


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My cofce working CV started in 1986 when I left the BBC to becomea band manager. I lived in a small at, which I shared with thenbudding, TV presenter Fiona Phillips and we used to take our reallyreally heavy laptops down to the local coffee shop.

Ive done it as a student, employee, boss & whole company.

I nd all the things a traditional ofce has become a negativeenvironment in which to achieve successful output.

I started my own agency, Beatwax, in 1992 and travelled Britainpromoting tons of bands (Radiohead, Blur, Gorillaz etc), movies (PulpFiction, Blair Witch Project, Toy Story etc), video games and beer inUniversities and clubs. Id spend all my daytimes on the phone fromhotel rooms calling clients and universities I still had to appear at.

My rst employee was another budding TV presenter, JamieTheakston. We had a small workspace we sublet but it kept gettingbroken into so wed often nd ourselves in the cafes of Notting Hilltrying to continue business as if nothing was wrong.

I worked on the Labour campaign for their landslide 97 election win.While I was busy working with student union ofcers (many, like RickyGervais, going on to slightly bigger success) to get every student tovote Labour. Meanwhile my atmate Peter was busy at home writing asong called Things Can Only get Better.

The business grew and grew we got bigger and better ofces andmoved further into central London. Soon, we worked in the heart ofSoho and the coffee shops of Soho became my working spaces.

During this time I discovered a small start-up company called FriendsReunited. It was while reading the reviews of the previous nights TVin a caf (a programme about how cool entrepreneurs in suits wereplanning their website exit strategies before theyd even launched) thatit sparked the idea of marketing the website as if it had been set-upby a husband and wife in their house (without an ofce). I couldnt

MARK SMITH OF GSMA AND RALPH PREPARING 1GOAL SPEECH IN HONG KONG

JOIN THEM - I DID


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see the public wanting to pay these cool dudes 5 online. This workeda storm..(more)

Beatwax was launched as the UKs rst specialist youth & studentmarketing company. Over the years demand for our services saw the

company grow to become one of the UKs foremost contemporary

communications agencies.

Over ten years I oversaw all activity for a wide range of clients, mainly

through my expertise in creating unique ideas in the elds of content,

entertainment and communications for clients such as:

Stella Artois, Allied Domecq, Emap, BBC, Adidas, Friends Reunited,Barclays Bank, E4, The Labour Party, Nokia, Casio, Evian, Carlsberg,

Rizla, Young Persons Railcard, Future Publishing, International Tennis

Federation, London Film Festival and Sony PlayStation. I have worked

with almost all UK movie distributors, record companies and computer

gaming businesses such as UIP, EMI, Activision, Disney, Warner Bros,

20th Century Fox and Sony.

I know that Cofce working provided the positive & relaxed

environment for my businesses that helped them become hugely

successful & meant I was able to sell them for millions. I have

crystallised those learnings in this book.

After ten years, I sold both Beatwax and Firstmovies to an

international media group and set out to help raise funds for cancer

charities. To that end I mtn bike raced across the Rockies, South Africa

and the Alps, ran 10 international marathons, cycled from Lands End

To John OGroats, and competed in duathlons, triathlons and road and

mountain bike races across Europe. I also worked in orphanage inMozambique.

Alongside this all though I launched a sports website, isporty.com

with ex England manager Terry Venables. I ran it from cafes and tents

on my blackberry in some of the most remote parts of the world as I

raced across Africa, the Alps and the Rockies.

I wasnt looking for another job but it was another day in a cofce

when I had enabled some valuable free time to read the paper and

saw an advert for the job of Creative Communications Director at

Comic Relief. I applied through the paper and apparently was the

only applicant not to be head hunted that was interviewed. It waswhile being interviewed by Richard Curtis that we found we sharedthe cofce working belief and I think it was that, that sealed myappointment.

Now I am working on texting The World From A Coffee Shop forthe legacy of the World Cup. We are achieving what was previouslyconsidered impossible: the truly record breaking global rst; mobile

phone operators worldwide working together to text over a billionpeople around the planet (currently condential), to achieve the legacyof the FIFA World Cup 2010: 1GOAL: Education For All. A campaignrunning between April 19th & World Cup nal day July 11th 2010.

Set to be bigger than Make Poverty History and the biggest causecampaign in history (see www.join1goal.org).

I am currently operating as Digital Communications Director for the1GOAL: FIFA World Cup legacy campaign from some of the best cofcesin the world; BeanThere in Johannesburg, Soho House Manhattan, Neroon the seafront in Cape Town, branches of Mugg & Bean & Starbucksin Hong Kong, Fernandez & Wells in Soho & Monmouth Coffee Shop inCovent Garden, London and further great cofces in San Francisco, LAand Barcelona.

FIRST TWEET: Serpentine Ca, London: Along the bottom o each page is my diary (in Twitterorm) o creating the digital and mobile components o the 1GOAL, World Cup campaign rom greatcofces around the world


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LONDON / NEW YORK / SANFRANCISCO / TOKYO / CAPE TOWN /HONG KONG / BARCELONA / BERLIN /PARIS / ETC

THE BEST COFFICES TO MAKE THATWHOLE CITY YOUR HEAD COFFICE:

BEST FOR:MEETINGSMAKING PHONE CALLSREPORTS WRITINGINSPIRATIONMARKET RESEARCH

AFTER WORK DRINKLINKS TO REFERENCE SITESTWITTER GROUPS AND FACEBOOK TOFOLLOW FOR THE CITY COFFICE VIBEBEST CAF THAT ISNT A COFFICE TO ENJOY

FEATURE: Cities eatured top tens


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Cofce working improves YOUR LIFESTYLEPART 2


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WORK OPENINGHOURS NOTOFFICE HOURS

Cafes are positive places happy even.

People go there to meet friends, to laugh, smile, eat good food andrelax.

What a great environment to work in.

The other cofce workers there are similar to you work alongsidelikeminded people.

There didnt used to be a word for work it was an integrated part oflife. Thats what cofce enables.

When you are working well, feel good, having good ideas, bangingaway on a whole document non-stop youre getting things done; fastand effectively You are in the ow.

For so many reasons an ofce is a hard place to get in the ow

Working while you feel in the ow is by far the most effective route toa good lifestyle and creating business success.

A cofce enables you to be in the ow more often and longer

Its like living in a Facebook live feed that is what Facebook aretrying to replicate online you can live it

People in cafes want to live a permanent water cooler moment, be therst to tell others.

Its open far longer than an ofce. The ow moment can strike at anymoment and you can then go to the best cofce for what you need todo. Whether its 7.30am Monday morning or 3pm Saturday afternoon.Get in there and maximise that ow moment.

Be prepared to work odd hours thoughenlightening thoughts andthe ow feeling are like dreams they disappear as quickly as theyappear.

So, tea at Mozimanns with Queen Rania was great - hatching plans on amazing opportunity tocommunicate with the whole world or 1GOALCae name, London, 7:01 PM Nov 9th

ENJOY WORKINGIN A HAPPY PLACE

Just had coee at The Butchers Block, Joburg with the 1GOAL team and Eusebio! - really. AndAndy ColeCae name, New York, 10:48 PM Nov 29th


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ENJOY COMPLETEFREEDOM WHILEWORKING

Work completely guilt free no one looking over your shoulder.Freedom to work when you want and where you want.

GET FAR MOREDONE IN FAR LESSTIME

You will become far more productive and will nd yourself eithernishing your work far earlier or climbing up the ladder of success asyou nd you can achieve far more than you did in an ofce.

The internet cloud with your desktop on mean you can access andsave your work anywhere at anytime.

STARBUCKS MUFFINS (BLUEBERRY):

21% Mufn, 4% Packaging, 58% Blueberries & 20% Je ne sais quoi

EmailMichaelConferencewithNYoffice

CheckPowerpointPick-updrycleaningBookconferencehall(Bristol)

Invoice-Invoice-INVOICE!

postvisualstoMarkMeetingwith: Stephen Chris

SendproposaltoBTSendproposalv.2-T-Mobile

Sortparkingfine

Just had coee at The Butchers Block, Joburg with the 1GOAL team and Eusebio! -

really. And Andy Cole 10:48 PM Nov 29th


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SERPENTINE BAR & KITCHEN, LONDON TRY: CINNAMON SWIRL


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SAVE MONEY &ENJOY GOOD FOODAND COFFEE

Its far far cheaper than renting an ofce.

You might spend more on food and drink but you can choose to eat

the very best healthy food and its still cheaper than any ofce option.

But tip very well. Avoid any guilty feelings and make sure if you likea cofce that the staff are happy to see you day after day.

You might not eat or drink much, you might be using their freewireless and warm heaters - but you tip well!

CREATES THESPACE YOU

NEED TO FINDINSPIRATION

There are a lot of good lifestyle & business books

You need to be in the zeitgeist and therefore read the latest websiteinfo.

You need to be inspired so read the supplements of the broadsheets.Good features by good journalists on the talking points of that day written only hours earlier

So many of my ideas have come through this route

I read the advert for the Comic Relief job in a Cofce. I read a reviewof a TV programme in a free newspaper in a cofce - that gave meidea for how to market Friends Reunited

Joburg. Very hot, bloke shot dead outside hotel yterday. A long way rom winning

guess the weight o the Xmas cake in rainy LDN yesterday 10:14 AM Nov 29th

Great World Cup meet at MTN now smelling the coee roasting in excellent

BeanThere ca, Joburg http://bit.ly/54CvOt http://brizzly.com/pic/L4O 11:58 AM Dec 2nd


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HAVE A BETTERRELATIONSHIPWITH COLLEAGUES

Plan at least one day in the ofce and set agreed targets for theweek aheadSpeak to colleagues on the phone - dont email them

Dont avoid their phone callsDont email them at odd times that mean every time they start a newday they already have 20 emails from you...

MUGG & BEAN, HONG KONG So,....Ive just been introduced to David Beckham...over lunch at The One & Only, CapeTown 3:11 PM Dec 3rd


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BECOME MOREPOPULAR AT WORK

People are jealous that you can manage this lifestyle, so treadcarefully but..

You are not hounding them for work, looking over their shoulder

You can maximise the time you do spend with them, for work orsocially

You are full of all the latest news / info / talking points. You are thecool in-the-know dude at the water cooler

WORK ALONGSIDELIKE-MINDEDPEOPLE

Without the politics of ofce and without any conversations that youdont want to be involved in. You are in control of how much youengage with other people.

A new idea is created by simply two existing ideas being put togetherin a new way. What better situation to put yourself in for creatingnew ideas than working alongside likeminded people from differentbackgrounds, businesses & industries.

Listen & chat and soon youll see an idea in one industry might wellwork in your own.

Sepp Blatter is going to promote #join1goal to 1.5bn people within the hour now.. Hoping to

have a great view rom the Cape Town Draw VIP area with some Miss Worlds 4:41 PM Dec 4thCatching up with a spot o cofce working with Joe Rospars in the sun at catalinacae.

com / Barca beore speaking at #pdeu later http://twitpic.com/qcu15 10:52 AM Nov 17th


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BECOME MOREPOPULAR AT HOME

Because you come home a lot less stressed

Theres actually more laptops in Soho House NY than people....it looks like the cofce

shop equivalent o a call centre.. 7:33 PM Dec 7th


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STARBUCKSCOSTA COFFEE

CAF NEROMCDONALDSSEGAFREDOILLYCAFFCAFNESCAF, MCCAFCAFF RITAZZACOFFEEHEAVENDOUWE EGBERTS

TCHIBOLAVAZZA

LE PAIN QUOTIDIENPRET A MANGER

FEATURE: Global chains review


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Cofce working improves YOUR BUSINESSPART 3


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ITS THE BEST PLACETO SOLVE A PROBLEMSAND CREATE SUCCESSEvery business opportunity is created by solving a problem - Theresno book for this subject I want to read, theres no product that will dowhat I want, etc etc. Success is achieved by solving those problems

From school onwards, you are taught that the best way to learn tosolve a problem is to explain it to someone else.

By working in a cofce you are working right alongside yourcustomers. If you are trying to solve a problem and create a businesssuccess that will appeal to them, then sitting amongst them enablesyou to be solving that problem, whilst in your mind playing throughthe thought process of explaining it to them.

This will give you an instant feeling as to whether you have a goodidea or not.

This is why kids can do homework with TV & background noise on.They are sensing whether their answer was right or not. Are cofceworkers the same people that wanted, and were allowed, to dohomework with a noisy background at home?

Richard Curtis said that he used to write his TV show, Not The NineOclock News, in an ofce at the BBC with no one around and hedidnt know what was funny or not until he could hear someonecoming up the stairs towards him. He then instantly knew which werethe funny jokes by going through in his mind telling that joke to theperson coming..

You can sense if someone likes something, if it will work or appeal ornot.. You cant do that in silence or if you are surrounded by peoplethat need you solve that problem, rather than the people you will sellit to.

GLOBAL FACT:

9 out o 14 o the tea leaves per teabag are picked by Monkeys


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GET TO REALLYKNOW WHAT YOURCUSTOMERS WANT

Everyone has some sort of customer - other people from your bossbeing a customer of your work, a designer of a product or piece of art,a writer and his readers etc.

They ALL hang out in cafes. Find the right one and make it yourcofce. Listen to them, see what interests them. Find out what peoplereally want, what they are really like, what pushes buttons watchand observe customers.

Listen to your surroundings Throw away your iPod! Listening toheadphones is what people in ofces do now as its too quiet andthey are trying to articially create their own sense of ow.

I worked in a Boots The Chemist for 3 years behind the counter. Ilearnt more there about engaging people than doing anything elsesince.

Another mad day ends at JFK airport. Leaving Bono & Mariah behind at Vevo.com-

#1GOAL launch & o to Paris with #queenrania team or #leweb 4:33 PM Dec 8th


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WORK IN THE NEWPRIME TIME

Prime Time has traditionally been early evening TV and what peopletalk about at work the following day.

Now it is Now! Watch Twitter and see how much conversation andbreaking news is trending right now, this minute.

Top items can have tens of thousands of new tweeted conversationand sharing every minute.

Take advantage of the fact that Real Time is the new prime time.

In the very cool speakers lounge at #Leweb with #queenrania talking to the ounders o

the biggest websites in the world incl Jack Dorsey ounder o Twitter3.13 PM Dec 10th


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GET DOWN WITHTHE KIDS

Kids are the present & future of communications.

They dont know any different you do. Their whole mindset to media,technology & products is different from yours.

You had computers before the internet what on earth for? they ask

Their thoughts on internet and communications are the future of yourbusiness

They think email is like a landline answer phone etc

Every time you show you are impressed with technology; oh look Ican watch live TV on my iPad is exactly like your parents saying toyou while you watched Top Of The Pops It all sounds the same to me

You old fogey.

USE FACEBOOK &TWITTER WITHOUTFEELING GUILTY

You should be using both for self promotion and networking

Which you cant do in many ofces without feeling guilty.

Managers who believe differently are wrong






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FEATURE: successul people &companies who work in cofces

MALCOLM GLADWELL/ JK ROWLING /GOAL.COMFAV CAF / CITY /COFFEE / ANY TREAT /WHAT YOUVE DONE /CREATED IN A CAF


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In the modernworld Coceworking bestequips you oryour business

to beat yourcompetitorsand achieve realsuccess


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someone MOREsuccessuL THAN

YOUGet someone who knows ten times more than you and works in anofce to tell you what to do.

Generally these are slightly older, old skool, successful people, richand well connected, in the real life rather than virtual space.

Secure either a top PR person, or an industry specialist to becomechairman / spokesman for your idea or business etc. Theirinvolvement will mean important people will take your idea seriously.Also, you cant do it all on your own, you will need a team of excellentpeople.

Ive secured to work with me previously some of the very best peoplein their elds: Stewart Till (Chairman of the British Film Council),

Terry Venables (ex England manager), Mike Lee (Media Director of theLondon 2012 Olympic bid) and Richard Curtis (quite famous bloke) andnow Im working closely with Queen Rania of Jordan on 1GOAL.

These people open doors for you at the highest level and for youroutput to be part of the inner circle where things really happen..Theyenable all your hard cofce working to be worthwhile

Work withsomeone nice

but ultimatelyboring a geekYou need people that have attention to detail to be able to work withyou.

It can be the hardest thing to achieve in a cofce and the mindset ofmany cofce workers is more with a creative than detail leaning.

To have success now, you need every single aspect to be perfect. Yournancial management and your website working on every platformsare but two .

Someone who really cares about the ner details and works in silence!

But, beore you start you need a couple oold ashioned oce workers on your side:

So, tea at Mozimanns with Queen Rania was great - hatching plans on amazing opportunity tocommunicate with the whole world or 1GOALCae name, London, 7:01 PM Nov 9th

Just had coee at The Butchers Block, Joburg with the 1GOAL team and Eusebio! - really. AndAndy ColeCae name, New York, 10:48 PM Nov 29th


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Your IDEAS needsto be relevant toNOW

Present your product or idea in a form that is relevant to NOW.

With the example on the right of tweeting by Queen Rania for 1GOAL,

twice as many people retweeted the top fact - relevant to everybodysdaily life, than the bottom one.

GLOBAL FACT:

9 out o 14 o the tea leaves per teabag are picked by Monkeys


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Only do whatyou do best

Do what you do best and link to the rest. This is an excellent quoteby Jeff Jarvis, author of What Would Google Do

By working in a cofce you avoid all the rubbish things you are pulledinto in an ofce that doesnt really concern you, long boring meetings,Ccd on mails for no real reason etc

Just concentrate on what you are good at.

Be realYou need your business to be real or authentic. There are so manycommunication channels and you cannot stop public opinion. So if youare not real then people will soon be telling each other very publiclytheir thoughts.

Working in a cofce, as we know is you living every day alongsidethe general public, it is harder to create an unauthentic idea in thisenvironment.

Protesters in Iran had a very real, authentic issue, which they managedto communicate to the world through people believing their story andspreading their voice globally through Twitter.






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Twitter about itThe easiest people to market anything to are the opinion formerswithin your consumers. The ones that want to be the rst to know andthe rst to tell their friends about anything good and new.

They are on the look out for something new to share with theircommunity. Again, work in the right cofce, where these people hangout and see what they think of your idea.

The publicity for this new book contained a positive quote fromJonathan Ross, not from TV or radio but 140 characters he tweeted.

Joburg. Very hot, bloke shot dead outside hotel yterday. A long way rom winning

guess the weight o the Xmas cake in rainy LDN yesterday 10:14 AM Nov 29th


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Success onlycomes with youbeing fexibleYou cant plan or predict real success. If you could, then we wouldall be successful. It comes out of the blue from somewhere lefteld.You just need to be exible to go with it when the sudden interest or

demand comes.

That happened with Friends Reunited and Red Nose Day.

With a cofce lifestyle you are not burdening yourself with a structure,buildings or staff that would take too long to change direction shoulda massive opportunity arise. Ive seen many big companies andagencies miss opportunities that they are not able to react quickenough to.

Great World Cup meet at MTN now smelling the coee roasting in excellent

BeanThere ca, Joburg http://bit.ly/54CvOt http://brizzly.com/pic/L4O 11:58 AM Dec 2nd


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Go to the public- they wontcome to youThe public is very busy, they havent got time for you or your newproduct or idea. They certainly arent going to go out of their way tond out about you.

You need to go to them.

Online, this manifests itself by providing all the communication youwant to with your audience on the third party websites they arealready on. With Red Nose day we found that not many people clickedthrough from our pages on Facebook or the BBCs website to our ownrednoseday.com site.

So with 1GOAL we have gone to them. We have produced miniwebsites that can sit on third party sites and the user doesnt have toleave their favorite site to see what we are all about and engage withus.

Again, its a byproduct of Cofce working that you come to understandthis and see what your customers are interested in today, as it mightnot be the same as yesterday or tomorrow.

So,....Ive just been introduced to David Beckham...over lunch at The One & Only, Cape

Town 3:11 PM Dec 3rd


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Help journaliststo show oMake sure your idea enables journalists to tell their own story aboutit, tthey should be taregtted to become fans of your product so thatthey want to write about it. Ofetn they simply want to show off, beingrst to know about somethingor being a journalist with your productmakes them better than anyone they know. Journalists like to show off help them do that.

Test it on fellow cofce workers. if they tell othjer people then itsa good sign.. They will only tell other people if it makes them lookgood

With Friends Reunited we enabled all journalists to go back to theirschool and show off to their old school mates in an article. Whatdo you do work in a bank or a shop? Really, Im a writer for theGuardian or Times

Many journalists are cofce workers by trade. They are freelanceand have to move around, so Im hoping that works for this book!!But also nd the local cofce where journalists hang out and workalongside them..

Sepp Blatter is going to promote #join1goal to 1.5bn people within the hour now.. Hoping to

have a great view rom the Cape Town Draw VIP area with some Miss Worlds 4:41 PM Dec 4th


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SurIt is much easier to have a successful business if you surf the wave ofthe zeitgeist. If you are in competition with anyone it generally comesdown to battling to be the lowest cost, which is not a great place tobe.

So take as long as you want to come up with a new idea. If it is onethat will surf then it will be worth that additional time. If it doesnt,then dont bother pursuing it anyway. In this world of millions of

cofce workers you dont want to be competing with too many ofthem!

With my rst agency Beatwax, that in sold for millions. In 1992Margaret Thatcher had said she was going to get a million studentsinto higher education by the end of the century. We started an agencymarketing to students, the rst few years were tough and then from94-2000 we surfed the crest of that wave and worked for nearly everybrand going.

My partner in that came to my wedding in 94 and said he was leavinghis company to start an internet agency, I asked what the internet wasexactly? Sounded like CB radio to me at the time but guess which ofus has got more cash in the bank now?

COFFICE FACT:

14,098.5 cups o coee, 867 cups o tea and 632 litres o tap water writing this book


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Rip SOMEONE OFFIf you cant think of a new idea, rip one off from another industry andadd it to yours. That is often the winning solution.

Also, your big selling idea might not actually be yours. Your role mightnot be what you think it is. The best idea is probably right in front ofyour face and youre looking too far.

Catching up with a spot o cofce working with Joe Rospars in the sun at catalinacae.

com / Barca beore speaking at #pdeu later http://twitpic.com/qcu15 10:52 AM Nov 17th


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get someone torip you o!Share your new ideas with everyone you dont know (or are relatedto!), hopefully they will want to rip you off! Because your idea is greatand in the zeitgeist

Share the idea around the cofce, through your social network andlisten to what they say. If they like it,loads of other people will, if theydont, other people wont.

People dont generally steal actual business plan ideas from othersthese days but if they do it is also generally quite easy to claim yourownership.

I had a friend come round one evening and tell me they had seen oneof my ideas in Time Out magazine. I didnt know anything about it,bought a copy, contacted the major sports brand that had ripped meoff and banked 15k later in the week.

Theres actually more laptops in Soho House NY than people....it looks like the cofce

shop equivalent o a call centre.. 7:33 PM Dec 7th


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You need to lovecelebs (everyoneelse does)The public love celebrities, they still do! So in the cofce make sureyou spend time relaxing, in an inspiring way, with the latest gossipmags and keep yourself up to date with whos A list and whos D.

With Red Nose Day, we had our nice logo on the top of our Facebookpage. We were doing well but one day someone suggested changing itfor a picture of Chris Moyles (big UK radio DJ) with a red nose on, ourtrafc went through the roof

Also that same Chris Moyles kindly climbed Kilimanjaro for ComicRelief. He is a well-known user of Twitter. While he was climbing hedidnt take his phone and didnt tweet but his twitter followers grewby 20,000. Meanwhile our ofcial (unknown) tweeter was tweetingabout the climb every hour our account grew by 5,000 followers!

Another mad day ends at JFK airport. Leaving Bono & Mariah behind at Vevo.com-

#1GOAL launch & o to Paris with #queenrania team or #leweb 4:33 PM Dec 8th


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people dontreally care

about yourproduct - Or

your great ideasPeople only care for the time they take to drive past a car crash. Soput it in perspectiveyouve got to keep creating car crashes everyday of your campaign Start your campaign with a bang and keep itgoing every single day with new news and exclusives. Once you havea momentum going you cant stop.

The bloggers stories in Iran that were in everh newspaper in 2009 lostall media attention the day that Michael Jackson died. And the mediadidnt go back to the story. Dont start too early but once you go go it means all your cofce work for that period is outward facing, nomore time for reection and relaxing its go go go.

The graph shows the online trafc for the biggest fundraising event inUK history, Red Nose Day 09, raising 82m. You can see that althoughit was massive the graph is like the long tail in reverse. People onlycared for a short time and in that moment we had to make them dosomething

In the very cool speakers lounge at #Leweb with #queenrania talking to the ounders o

the biggest websites in the world incl Jack Dorsey ounder o Twitter3.13 PM Dec 10th


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FAMOUS COFFEESHOPS WHERE

FAMOUS IDEAS HAVEBEEN CREATED...FACEBOOK, LLOYDSETC OR NEAR FAMOUSOFFICES AND USEDALL THE TIME...

FEATURE: the top ten cofces roundthe world -


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Your community contract

(1) Chris Ward

Dated 2010

Osborne Clarke

One London WallLondon

EC2Y 5EB

Telephone +44 (0) 20 7105 7000

Fax +44 (0) 20 7105 7005

SRZ/0395529/O332133/PGT

8thFebruary


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Contents

1. Facilitiesofagoodcofce.............................................................1

2. Getting Started ............ .............. ............. .............. .............. ............ 1

3. Creatingavirtual(online)ofce....................................................2

4. Howtochoosetherightcofce.....................................................2

5. Refreshments ............ .............. ............. .............. .............. .............. . 2

6. Gross misconduct ............. .............. .............. .............. ............. ....... 2

7. Opening time recommendations ............. .............. ............. ............ 3

8. Research ............. ............. .............. .............. .............. ............. ........ 3

9. Althoughyoudloveto,youcantdoeverythinginacofce.......3

This Agreement is made the day of 2010

Between:

(1) Chris Ward; and

(2) Cofce Worldwide ltd. (Company number 05914755)

Background:

(A) Tomakesurethecofceworkerdoesnotbreakanyrulesofcofce

workingandjeopardizecofceworkingforallotherworkers.

It is agreed as the following:

1. Facilities of a good cofce

Free WIFI

Plenty of plug points

Big tables

Free Newspapers

Television on in the corner for live sport and news updates

Good bathroom facilities

Low Background music

Busy but with plenty of space / choice of where to sit

Good food and coffee (and tea! - and ideally fruit!)

Friendly staff not minding you sitting there all day

2. Getting Started

Which laptop ?

What to wear?Pen and paper still?

Mouse or not?

Which mobile?

Plug lead?

February.8th


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3. Creating a virtual (online) ofce

Your Email / website

Using Google docs

Cloud computing

Running it on an iPhone & ipad

Using Basecamp

Using posterous

etc.

4. How to choose the right cofce

Choose depending on your mood or what work you have to do

For:

Meetings

Phone calls

Writing reports

Inspiration

5. Refreshments

Dont over eat

Dont drink too much coffee

Relaxtakeyourtimeagoodcofceisonewherethestaffknowwhat

you are doing and are happy that as long as you have ordered enough for the

hours you have been there you dont have to always be eating or drinking

something.

Its better to eat less and tip well!

6. Gross misconduct

Dontspoilthevibe.Itsonlypossibletobeyourcofcebecauseitsotherpeoples caf.

Tipwellitsinsteadofofcerentrememberthat

Dont sit there with any food or coffee for too long

Especially during lunchtime

Dont speak loudly on business calls

Dont ask them to turn the music down

Dont rip bits out of the free papers before 4pm

Dont steal the free papers

Dont only ask for tap water

7. Opening time recommendations

Differentcofcesaregoodtoworkinatdifferenttimes.

Mon-fri

9.30 12ppm after mothers school drop off / before lunchtime rush

2 7pm after lunchtime rush until closing time)

Fri. 4pmonwards always empty /always a bit sad go to the pub!

Sun AM good time for being creative not report writing

3-4.30pm not good if near a school

9 10am not good if near a school

infacttherearentmanygoodcofcesnearschools.

8. ResearchIf you are researching your market there are different times of the day when

Cofceisidealforthat:

New mothers 10-12pm

Mothers 9 11am

Kids 4-6pm

Home workers 12-2pm

Business people 7-9am

9. Although youd love to, you cant do everything in a cofce

Boring things that need intense concentration and attention to accurate

detail.

Receipts

Accounts

Anything else dull and boring


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Signed by Chris Ward )

in the presence of: )

Signature of witness:

Name:

Address:

Occupation:

Signed by Cofce Owner )

for and on behalf of )

All Cofces Worldwide )

in the presence of: )

Signature of witness:

Name:

Address:

Occupation:

COFFICE EQUIPMENT


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FEATURE: The travelling cofceworker / top ten hotel chains &airports / airlines

HILTON

MARRIOTTCHOICEBEST WESTERNHYATT

CHARLES DE GUELLE

JFKHEATHROW

AIRLINE LOUNGES &

ONBOARDVIRGINBAAIR FRANCEKLMAMERICAN AIRLINES


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Whats the future and even the NOW for many early adopting cofceworkers

Cofces bring more than just a cheap & mobile outlet. They create anenvironment thats good for you and your business. But technology,retail trends are constantly changing.

WIFI through dongles, 3G & the ipad, is available everywhere.

But it is early days

Which sector will grow or change to meet the demand for cofceworking

Will the future be Ofce To-Go?

Planes trains how will they adapt.

Hotel bedrooms??

OFFICE TO-GOPART 6


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FEATURE: the top book shop chainswith cofces inside

BARNES AND NOBLEWATERSTONESBLACKWELLSRETAIL CENTRES


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At www.cofcelife.com

To discuss & share:

Fun and life changing stories from your new lifestyleStories of how you found successThe latest mobile / laptop technology

Join:

The free wi everywhere petition

Let us know:

Nominate 5* cofces in every town & city in the worldThe most expensive Wi-Fi youve ever come across

Access:

Latest reference websites & materialsDaily inspiring websites

Magazines to read

Contact Chris

JOIN THEGLOBAL COFFICEWORKERSCOMMUNITY

PART 7


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Through founding his own award winning,international agency, Chris has been akey role in the success of many publicphenomena; Labours landslide electionwin in 97, the band Radiohead & reunionwebsite Friends Reunited. After which heretired a multi-millionaire, only then toreturn as Creative Director ofComic Relief& the record breaking Red Nose Day 09and now 1GOAL, the ofcial legacy of theFIFA 2010 World Cup: Education For Allglobally and Time Well Spent the ofcial

legacy of the 2012 London Olympics, wherehe sits on the UK Government legacyboard.

All of which he achieves, working out ofcoffee shops.

Chris is hugely connected and respectedin the social media, & cause worldand regularly speaks in media and oninternational conference platforms. He hasa personal global connected communityof some of the most inuential people insocial media and the Internet.

He works with some of the mostconnected people on the wired planet;including Joe Rospars (head of BarrackObamas groundbreaking digital campaign),

Ricky Gervais, Queen Rania of Jordan,Twestival founder Amanda Rose, Twitterfounder Jack Dorsey & Cheryl Sandberg CEO of Facebook.

AUTHORCHRIS WARD

CONTACT:

CHRIS [email protected]+44 (0)7932 746591

PREPARED: FEBRUARY 2010 / (COPYRIGHT DEC 2009)


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The New Work Space Millions of People

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