The New Top Level Domain Story
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THE TOP LEVEL DOMAIN STORY THE DOMAIN EXPANSION WILL IMPACT DIGITAL MARKETING AND BRAND IDENTITY MANAGEMENT FOREVER Corporate Domain Registrar, Unlocking Brand TLD Innovation
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Transcript of The New Top Level Domain Story
THE TOP LEVEL DOMAIN STORY
THE DOMAIN EXPANSION WILL IMPACT DIGITAL MARKETING AND BRAND IDENTITY MANAGEMENT FOREVER
Corporate Domain Registrar, Unlocking Brand TLD Innovation
1985
SYMBOLICS.COMTHE FIRST DOMAIN IS
REGISTERED.
THE GENERIC + SPONSORED TOP LEVEL DOMAIN
SPACE EXPANDS TO 22.
1985 - 2013
Generic TLDs: .com, .net, .org etc.
Sponsored TLDs: .tel ,.aero, .museum etc.
COUNTRY TLDS PROLIFERATE, OPERATED
UNDER THE OVERSIGHT OF LOCAL GOVERNMENTS.
THERE ARE APPROXIMATELY 255 LIVE
TODAY:.US, .UK, .DE, .CN, .CA …
1985 - 2015
DOMAIN DEREGULATION:
ICANN IS FORMED AS THE OVERSEER OF INTERNET NAMES AND NUMBERS.
1998
GROWTH OF DOMAINS REGISTERED
2145
200
314
0
50
100
150
200
250
300
350
2000 2005 2010 2015
DOMA
INRE
GIST
RATIO
NS
YEAR
Domains Registered in Millions
2007
ICANN APPROVES THE
TOP LEVEL DOMAIN
EXPANSION PROGRAM.
ORGANIZATIONS MAKE A DECISION
TO APPLY FOR ONE OR MULTIPLE NEW
TLDS.
2011
1,930 NEW TLD APPLICATIONS ARE SUBMITTED TO ICANN OF WHICH 1,400 ARE UNIQUE EXTENSIONS.
2012
“ARE YOU CRAZY? THE INTERNET IS CHANGING. GOOGLE HAS TO BE A PART OF THAT!"
Larry Page, Google Co-Founder
GOOGLE APPLIED FOR 101 NEW TLDS
600+ 619
59 113 130
175
350
525
700
Generic Brand Geographic IDN Community
# A
pplic
atio
ns
TOTAL NEW TLD APPLICATIONS BY TYPE
600+
595
600
605
610
615#
App
licat
ions
GENERIC TLDSGeneric TLDs are
generally open for public registration with or without restrictions:
.tech, .club, .news, .mom, .tickets, .homes, .boats,
.wine, .money, .life
619
610
615
620
625
630#
App
licat
ions
BRAND TLDSBrand TLDs are exclusive
domain name spaces where only the owning
brand can register domain names:
.google, .barclays, .nike,
.bmw, .apple,.microsoft, .jpmorgan, .fox,
.calvinklein
59
50
55
60
65
70 #
App
licat
ions
GEOGRAPHIC TLDSGeographic TLDs define
regions or cities. They may be restricted to
residents or businesses from those jurisdictions. :
.nyc, .paris, .london, .tokyo, .bejing,
.melbourne, .miami, .barcelona
113
105
110
115
120
125 #
App
licat
ions
INTERNATIONALIZED DOMAIN NAMES
International Domain Names (IDNs) are non-Latin
script domains such as Arabic, Mandarin or other
scripts:
.天主教, ストア, .شبكة, 香格里拉, .中信, .онлайн
13
0
6
12
18
24
30 #
App
licat
ions Community TLDs must
engage support from organizations of the
community they represent:
.bank, .insurance, .pharmacy, .ski, .reit
COMMUNITY TLDS
FROM 22 TO 1,300+
THE GENERIC + SPONSORED TLD SPACESARE EXPLODING FROM 22 TO 1,300+
Arabic for “web/network"
• .онлайн Cyrillic for “online"
• .сайт Cyrillic for “site"
• .游戏 Chinese for "game(s)"
2013
THE FIRST NEW TLDS ARE DELEGATED TO
THE INTERNET.
BRAND TLD
next100.bmw home.microsoft
home.barclaysdomains.google
2015 - 2016BRAND TLD USE CASES
BRAND TLD
bigmac.rocks viacom.tech
hyundai.newsgeneralmotors.green
2015 - 2016NEW TLD USE CASES
2016NEW TLD REGISTRATIONS REACH 16 MILLION AS OF
Q1, 2016.
CONTACT US TO LEARN HOW YOUR BRAND CAN INNOVATE IN THE NEW TLD ERA … [email protected]
AUTHENTICWEB.COM
Corporate Domain Registrar, Unlocking Brand TLD Innovation
