The New State of Men (JWT Research)

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Women are rising, but for men this is less the “end” than the driver of major shifts in gender roles, behavior, attitude and mindset. Some men are welcoming the new options that a less prescribed model of masculinity opens up. For others, the lack of a clear model for manhood is anxiety-‐producing, as are the new expectations to spend more time on everything from child care to chores to skin care.

Transcript of The New State of Men (JWT Research)

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