The New Social Media Marketing Machine
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Transcript of The New Social Media Marketing Machine
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The New Social Media Marketing Machine
A Two-Step Program for Growing Your Business & Reputation Online
http://www.MosaicEmarketing.com
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Is your business easy to find online?
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Are you regularly monitoring and enhancing your reputation online?
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Are you active in all the places where your target customers hang out online?
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Why not?
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Truth:
Marketing has shifted from a one-way broadcast to a multi-point conversation
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97% of consumers use online searches when researching
products or services
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78% of consumers trust peer recommendations
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Only 14% trust ads
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The new “word of mouth” is online social media like Facebook and Twitter
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Facebook and Twitter have 700,000,000 members combined
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Those members seek and make recommendations for products, services & experiences for friends & followers
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The fastest growing demographic among Facebook users is...
35 to 65 year-old women
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YouTube is now the second largest search engine
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YouTube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videos
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People go there to look for videos to answer their questions, show them how to do something,
or review a product or business
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There are more than 200,000,000 blogs
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People are more likely to visit blogs that align with their interests because blogs are non-selling environments
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Whether you know it or not, your prospects & customers
are using social media
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Are you still spending money on Yellow Pages, Newspaper inserts & other old-school media?
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24 of the 25 largest newspapers experienced
record declines in circulation in the
past year
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Why are the Yellow Pages like Nursing Homes?
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They’re shockingly expensive and few people under 70 use them
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According to Yahoo! 92% of all business searchers start looking online, either at home or on their mobile phones
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Marketing online isn’t an option anymore —
it’s a requirement
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It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved
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Marketing online is no longer just about having a Web site where people come to
find your business
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It’s about going where they are online and connecting with them in those locations
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Only 26%
Good news:
of small businesses
have invested any time or effort in
marketing online
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There is still time to get established before it’s too late
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How?
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Three steps:
Get out there and get found
Engage
Follow up
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Get out there & get found
Google is important but you also need to be present where your customers spend time
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Get out there & get found
But it’s not “set and forget.”
You need to stay fresh
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Social media are like big grocery stores
Get out there & get found
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Get out there & get found
There’s a “sell by” date on every message --and it’s today
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Get out there & get found
If you’re not delivering something new on a regular basis, other messages are going to replace yours on the shelves
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Engage
Once you get found, engage with your prospects on their
terms.
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Engage Get them to follow you
on Twitter, friend you on Facebook or
subscribe to your YouTube channel
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Engage Then start offering
more insightful information,
expert perspective, recommendations,
news, coupons,
membership privileges…
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Engage
Build relationships
Earn their trust
Earn their business
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Follow Up
Continue to engage & follow up
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Follow Up Continue to
provide valuable information
Respond to comments and questions
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Recap:
Get out there and get found
Engage
Follow up
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What are the keys to
a successful online
marketing program
for your business?
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Get started right now
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Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing
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Do it with zero extra work on your part
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That’s where we come in.
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Your Social Media Power Cluster
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Strategic keyword-rich account names
Set up accounts
Brand with theme and your logo
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Populate with initial content
Start building “tribe” of followers, subscribers & friends
Continue to engage “tribe”
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Mosaic Emarketing
http://www.MosaicEmarketing.com
610-217-7457
Let’s get started right now