The New Social Media and Google+ Impact on SEM

Chris Breikss6S Marketing

Social Media Impacts on SEO | 6S Marketing

CHRIS BREIKSSPresident, 6S Marketing

Founded 6S in 2000

Expert in SEO, SEM and Social Media

One of BIV’s Top 40 Under 40 (2008)

Speaks at, sponsors and attends industry events across North America


OUR TEAM

SEM

Google+

Facebook

LinkedIn

TwitterBlogs

Reviews

Photos

Social media is fast becoming a major factor in search engine marketing

FACTORS AFFECTING SEM

GOOGLE PLUSGoogle Plus is going to revolutionize digital marketing as we know it.


Google+ is growing at a rate of 50x faster than Facebook or Twitter did

Image source: Leon Håland (https://plus.google.com/112418301618963883780/about?hl=en)

DON’T BELIEVE THE HYPE?

GOOGLE+ IS A HUGE GENERATOR OF TRAFFICIt’s like old school delicious on steroids


OF SUCCESS IS JUST SHOWING UP

…ON GOOGLE

80%

How doesGoogle+affect SEM?


GOOGLE+ AND SEO

The Google+ button affects search engine optimization. When its

on your site, Google knows; when people click it, Google knows

Add the Google+ to your home page, product pages, blog posts

There are negative impacts when users block a site


GOOGLE+ AND SEO

With account authority, not all +1 links are equal

Google states that if a +1 button is clicked or even gets an

impression on your webpage, that it will trigger a visit from the

Google bot to (re)crawl and index this page

“We’re still looking at the +1s and it’s definitely promising.”

“We’re excited about it and we hope to figure out a good way to use that.”


Rand Fishkin from SEOMOZ shared a unique page in Google+, but not through Twitter, Facebook, direct linking, etc. Within minutes the post was shared dozens of times and two hours later, this test URL ranked #1 for its keyword phrase in Google search results.

G+ MINI CASE STUDY


From TechCrunch:

"Well, since its launch last Tuesday, Google+ has already cracked our top ten referring sites...”

"The amount of inbound traffic we’re seeing from Google+ is pretty crazy considering that we’re not even officially using it to share links yet..."

"We’re not doing anything yet, it’s all happening from others sharing our links organically."

G+ MINI CASE STUDY


GOOGLE +1 ON ADS


INCREASED CTR IN ADWORDS

+1 data will serve as a signal of relevance for AdWords

People who see ads on the display network will see whether

someone they are connected to has +1ed the landing page

associated with the ad

Make sure that your landing pages have Google+1

GOOGLE+ AND


INCREASED CTR IN ADWORDS

Better CTR

Better Quality Score

Pay Less Money

GOOGLE+ AND


GOOGLE+ AND SEM

Make sure your landing pages have the

Google+ button and correspond to your ads

For the first time ever, it might make sense to

click on your own ads, or at least the +1 button

TIPS FOR


WHAT TO WATCH FOR

BRAND PAGES: Google Plus for business is coming

GOOGLE PLUS PERSONALIZED URLS: There might be a race

for some Google+ URLs

SPARKS RANKINGS: Spark ranking algorithm isn’t clear yet

(Sparks allows you to follow a topic on Google+)

GOOGLE+ AND


FACEBOOK

Facebook shares are more important

than Facebook “Likes”


FACEBOOK PAGES

A business page is like another website for your brand

You want it to be optimized

Facebook has taken SEO into consideration

SEO AND


FACEBOOK PAGES

SEO title: The name of your page plus | Facebook

Meta description: The name of your page plus the About

description

Status updates: SEO title consists of the first 18 characters

Links on your wall: Same as above

BASIC SEO TIPS FOR


FACEBOOK PAGES

Use keywords at the beginning of posts and updates

Write content that has good keyword density

The link to your website doesn’t help much

BASIC SEO TIPS FOR

Social Media Impacts on SEO | 6S Marketingflickr.com/photos/smi23le

LINKEDIN

LinkedIn is social media for business


LINKEDIN AND SEO

Create a custom LinkedIn Page for your brand

Embed content such as an RSS feed or YouTube video

Create custom pages for products or services


LINKEDIN AND SEO

Reformat your website content for LinkedIn

Tailor the content to the audience

People are looking to hire your company or look for jobs

flickr.com/photos/smi23le


TWITTER

Until Google+, Twitter had the greatest

SEM impact of all social networking sites


TWITTER AND SEM

Google suspended its real-time Twitter feed results in July,

because its contract with Twitter expired and they are likely going

to launch their own similar feature


TWITTER AND SEOUse keywords in tweets that link back to your website

Use keyword descriptive hashtags

Optimize your company bio aka description, URL


ANALYTICS TOOL

Tracks traffic from tweets

Indicates most popular content

Tracks the source of tweets

TWITTER’S NEW


Calculating social media ROI is now easier with new Google Analytics features


MULTI CHANNEL REPORTINGGOOGLE ANALYTICS

Google Analytics multi-

channel reporting allows

you to see if social media

has assisted on

conversions


MULTI CHANNEL REPORTINGGOOGLE ANALYTICS


SUMMARY

Social media is heavily influencing search engine rankings

Put a Google +1 button on your website

Try new Google Analytics multi-channel tracking to see how social media is assisting conversions


CONTACT

MEChris Breikss

[email protected]

@chrisbreikss

@6S_Marketing

Facebook.com/6Smarketing

QUESTIONS?


Sources for: Social Media and Google+ Impacts on Search Engine Optimization“Customize your +1 button and +Snippet.” Google. 2011. Retrieved from <http://www.google.com/webmasters/+1/button/index.html>

Klein, Gerard and Keesjan Deelstra. “The SEO Effect Google +1 Experiment.” Online Posting. 1 June 2011. Retried from <www.seoeffect.com/images/the%20seo%20effect%20google%20%2B!%20button%20experiment.pdf>

Marentis, Chris. “Google+ & SEO – What Will the Future Hold.” Online Posting. Hellbound Bloggers. 5 September 2011. Retrieved from <http://hellboundbloggers.com/2011/09/05/google-plus-and-seo-future-hold>

Mitaru, Ilie. “How Google+ Will Affect SEO for Your Website.” Online Posting. PCWorld. Retrieved from <http://www.pcworld.com/businesscenter/article/235141/how_google_will_affect_seo_for_your_website.html>

Patel, Neil. “How Social Media Affects SEO.” Online Posting. Quicksprout. 24 August 2011. Retrieved from <http://www.quicksprout.com/2011/08/24/how-social-media-affects-seo/>

Randfish. “Facebook + Twitters Influence on Google’s Search Rankings.” Online Posting. SEOmoz. 19 April 2011. Retrieved from <http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings>

“+Snippets on Google Maps: If You Can See It, You Will Share It.” Google Blog. 14 September 2011. Retrieved from <http://googleblog.blogspot.com/2011/09/snippets-on-google-maps-if-you-can-see.html>

Schwartz, Barry. “Google+ Sparks SEO.” Online Posting. Search Engine Roundtable. 5 July 2011. Retrieved from <http://www.seroundtable.com/google-plus-seo-13659.html>

Schwartz, Barry. “+Snippets for Google Maps.” Online Posting. Search Engine Roundtable. 15 September 2011. Retrieved from <http://www.seroundtable.com/google-maps-plus-share-14028.html>

“Search Engine Ranking.” Online Posting. SEOmoz. 2011. Retrieved from <http://www.seomoz.org/article/search-ranking-factors#overview>

Shepard, Cyrus. “Experiments on Google+ and Twitter Influencing Search Rankings.” Online Posting. SEOmoz. 5 July 2011. Retrieved from < http://www.seomoz.org/blog/do-tweets-still-effect-rankings>

Siegler, MG. “If Google Buzz is a Black Hole for Sharing Traffic, Google+ is the Big Bang.” Online Posting. TechCrunch. 5 July 2011. Retrieved from <http://techcrunch.com/2011/07/05/google-plus- sharing>

Sullivan, Danny. “How Being “Friends” on Google+ Leads to Better Rankings.” Online Posting. Search Engine Land. 27 July 2011. Retrieved from < http://searchengineland.com/how-being-friends-on-google-leads-to-better-rankings-87376>

Sullivan, Danny. “What Social Signals Do Google & Bing Really Count?” Online Posting. Search Engine Land. 1 December 2010. Retrieved from <http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389>

Additional Sources:

Google+ Public Overview, Demo and Tour:http://www.google.com/+/learnmore/http://www.google.com/+/demo/

The New Social Media and Google+ Impact on SEM

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