The New Rules of Google Dominance - Part 1

@simonheseltine

South Beach, May 16th

May 16th 2013

The new rules of Google Dominance

Presented By:

@simonheseltine


Simon HeseltineDirector of Audience Development Twitter: @simonheseltine

May 16th 2013


Presented By:

3@simonheseltine


Google killed SEO?

SEO

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Google killed SEO?

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Google killed SEO?• Looks at content quality• Design• Trustworthiness• Speed• Depth of content• Historically has run on top of the

algorithm

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Google killed SEO?• Looks at site link profiles

• Looks for quality of links

• Looks at diversity of link anchor text

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Google killed SEO?

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Has User Behavior Changed?

Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30% from August 2012 through March 2013, according to research done by BuzzFeed. While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.

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SEOs Circa 2013?

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Over to Andy

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Back to Simon

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“To be trusted is a greater

compliment than being loved.”

George MacDonald

“To be trusted is a greater

compliment than being loved.”

George MacDonald

Google+ and SEO

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Google+ and SEO

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Source: AOL survey of Tablet owning Engadget Readers

Engaging with consumers –Tablets

89% say tablets are the perfect TV viewing companion

Sometimes tablets

enhance TV viewing

Sometimes tablets

replace TV viewing

63% say they often use their tablets as a replacement for TV

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Engaging with consumers – Mobile / tablets / comments

51%

Tablets as TV companions

Search for info related to the TV show they are watching

38%

Research products or services they saw in a commercial on TV

33%Read what others are saying who are watching the same TV show

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Engaging with consumers – Mobile

68% OF MINUTES ARE IN HOME

Source: Arbitron Mobile Trends Panel™ service

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Engaging with Influencers

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neSouth Beach, May 16th

Protecting your Brand

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71% of consumers have

ended their relationship

with a company due to

poor customer service

http://blog.kissmetrics.com/retaining-customers/

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Engagement mistakes

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Engagement mistakes - Hashjacking

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Engagement Done Right

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What Andy said

ListenBuild RelationshipsUnderstand your

AudienceBe Consistent

Engage

Use Common

Sense

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The future of Google and SEO

@simonheseltine


The future of Google and SEO http://schema.org/

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http://schema.org/

@simonheseltine



Authors

@simonheseltine


“All the world is made of faith,

and trust, and pixie dust.”

J.M. Barrie Peter Pan


“All the world is made of faith,

and trust, and pixie dust.”

J.M. Barrie Peter Pan

@simonheseltine


Simon HeseltineDirector of Audience Development Twitter: @simonheseltine

May 16th 2013


Presented By:

Andy BealCEO, TrackurTwitter: @andybeal

The New Rules of Google Dominance - Part 1

Technology

Transcript of The New Rules of Google Dominance - Part 1