The new literacy: strategies, tools and techniques for incorporating new

media Marco CampanaMaytree@marcopolis

http://www.slideshare.net/marcopolis

A Quick Overview

Introduction Information

Overload Strategies for:

listeningsharing

Tools Resources

Flickr photo by Will Lion

Information Overload

Messages You Might Hear: There is no information overload. You are the problem. The technology will solve

everything. Information overload costs

billions of dollars a year in lost productivity.

It's not information overload, it's filter failure.

Huh?

Yeah.

http://www.flickr.com/photos/abiesudiono/3640386883/

What's Your Problem? :-)W

With a person next to you, spend 5 minutes discussing one of these questions.

What's the information problem you have, or information literacy you seek?

OR Define/describe information overload in your own words.

Each person write summarize your answer in a Tweet. 140 characters.

Whoever wants to share with the group, please do!

Information Overload

What is information overload? Too much information Too much uncategorized information Too many distractions Too many priorities Poor use of technology to filter Feeling like you'll never be caught up• You're not just dealing with information overload but also:

garbage overload connection overload conversation/opinion/troll overload instant gratification overload

» Common Contract – Outcome Based Performance

» Flexible funding model to support innovative and dynamic programming

» Capacity building» Report results and trends / needs

Service Provider - YOU! – Strategic partnerships with other service providers/responsive to emerging needs

Local needs addressed through local planning and community-wide coordination (LIPs, RNEN, Local Labour Market Planning tables)M

Colleagues – Organizational priorities; oversight and policy development

Reporting, evaluation, meetings, office culture, small talk, etc.

Clients – Continuum of services; no eligibility gaps; alignment with core programs (e.g. health, education, housing, employment)e

» Service Expectations – clear entry points/access to services/multi-channel

» Multi-service locations/ coverage/services mobile and dynamic

» Deliver services based on defined client needs & outcomes

» Refer to other support services as required

» Get help/answers as needed, in the format they wan » Manage provider relationship

» Monitor performance» Develop streamlined processes

to support integrated service delivery

Information Flows Pushing/Pulling You

Strategy: Structure:

Filter Prioritize sources Have multiple email accounts (i.e. keep only the

most important messages in your work email) Stop subscribing to so many non-work related

newsletters that you read at work! Turn off those annoying “you’ve got new mail”

notifications if you can’t trust yourself to ignore them

Managing Email

Strategy: Process:

Have a daily workflow for checking your email Be disciplined about how and when you respond to email What works better for you - ambient awareness or setting

regular appointments with yourself through each day (recurring, consistent)

Understand how people use email poorly (eg. like IM) and don't be one of them!

“Inbox Zero” - skills, tools, and attitudes that can help empty your email inbox

If you don't figure out how to manage your email now, you're kinda screwed for social media management. Just sayin'...

Managing Email

Managing Social Media

http://www.flickr.com/photos/cambodia4kidsorg/4451237060

http://www.socialmediatoday.com/SMC/183191

Why Social Media?

Learn what people are saying about … Connect about campaigns and events Increase issue or organizational exposure Identify and recruit evangelists, clients, volunteers Find new opportunities Offer support to clients and programs Improve ‘findability’ Get the message out fast

Listening | Sharing | Engaging

• Have a strategy• Learn to work/listen online• Choose the right tools for you• Manage your workflow• Avoid “Garbage Overload”• Find the right information for the right people at

the right time• Share and collaborate – become an aggregator

Strategies

Core – set up, listen, update and evolve Daily Routine – process, discipline,

workflow Define Sharing – collaborating, informing,

developing expertise Responding – are you listening

strategically? How will you measure success?

Creating a Web 2.0 Plan for Your Organization

http://atwork.settlement.org/sys/atwork_library_detail.asp?doc_id=1004779

www.socialmediagovernance.com

www.socialmedia.policytool.net

6 Questions to Refine Your Listening Strategy

1. Why are you listening? What are your mission goals?

2. Come up with at least Five Ways You Plan To Use the Information (link to day-to-day action)l

3. Internal Process – how will you organize your listening?

4. Where are you going to listen?

5. What tools will you use?

6. How will you share?

Adapted from http://beth.typepad.com/beths_blog/2009/02/getting-your-nonprofit-organization-ready-to-listen-.html

Finding Information

Where would you normally look for this information?

• Your daily web travels.• Your networks.• Twitter, Facebook, Google, of course.

RSS

RSS Feeds

Subscribe

Syndicate

News feeds

Finding Information - Evaluating

CRAP Test

CURRENCY - How recent is the information?

RELIABILITY - What kind of information is included in the resource?

AUTHORITY - Who wrote this?

PURPOSE AND POINT OF VIEW - What are they trying to get you to do?

Once you've found the great, authoritative, reliable sources, figure out the best way to subscribe to/follow them.

Working Together & Sharing

http://www.flickr.com/photos/daveduarte/2817722169/

Working Together & Sharing - Strategy

Listen What decisions will you make based on

your listening to? What key words will you use? How will you share or summarize what

you learn from listening with others in your organization?

Will you engage?Share What content or information will be used

to update or feed your social media efforts?

Who will assist or support users in remixing your message?

If you’re aggregating content to establish expertise, what sources will you draw from?

What skills or expertise do you need?

Spread Buzz

• How will you “brand” your presence on buzz sites? (Personal/Organizational)b

• Who will implement and build relationships with influencers?

Participate

If you’re going to respond:

• Who is empowered to respond and in what circumstances?

• How will you address negative comments or perceptions?

• What is the goal of your participation?

Tools

Let’s review a few that are useful for Listening, Aggregating and Sharing:

RSSEmail (e-Newsletters/Watchthatpage/RSS to email)Google AlertsTwitterTrusted Networks: Social Networks/Online Communities (Facebook, Ning, etc.); Social Bookmarking - Delicious, DiigoGoogle Custom Search EngineRich/Multimedia

Tools - RSS

Actively Passive

Tools - RSS

Tools - RSS

Tools - Email

Tools – RSS to Email

Tools - Watchthatpage

Tools - Twitter

Tools – Google Alerts

Tools – Google Alerts

Twitter

Tools – Twitter to Email

Tools - Trusted Networks

Tools - Trusted Networks

Tools - Trusted Networks

Google Custom Search Engine

Multimedia

Sharing Extensively

• So, you’ve got all these great sites and sources. You’re wondering how to manage it all. You’re overwhelmed.

• Let’s find the right tool(s)!You want to: save once, share in multiple places:• one place for all bookmarks, accessible anywhere you can connect to the

internet• post once, share in multiple places

– RSS feeds – get notified– Post to blog – Post to web page– Post to Twitter, Facebook– Email to network/subscriber– Share with group/lists

• Strategy!

Examples of Sharing – The Power of 1 Click

Share in Google Reader RSS available

Sent to Twitter Posted to my website Posted to my Delicious bookmarks Available to be read by anyone subscribed to my

shared RSS feed – could also be set up to be subscribed to by Email

Pops into Google Buzz Could be posted on Facebook Can also be tagged – that could be shared as RSS

feed Within Google Reader, can share with other networks/

bookmark

http://www.slideshare.net/cliotech/diigo-tutorial-presentation

Examples of Sharing – Social Bookmarks

Reader2Tweet

Examples of Sharing – RSS/Google Reader

Examples of Sharing – RSS/Google Reader

Examples of Sharing – RSS/Google Reader

Examples of Sharing – RSS/Google Reader

Twitter site as Listening/Sharing Dashboard

Think: Integration!

How Much Time?

Resources

Resources

http://socialmedia-listening.wikispaces.com/http://www.wearemedia.org

http://wiki.healthnexussante.ca

Setting the Stage/StrategyBlogs to FollowDaily RoutinesPractical Tool Examples and ExplanationsLearnPlay!

Images

http://www.flickr.com/photos/tyla/2613836330/ http://www.flickr.com/photos/matthamm/294555912

8 http://www.flickr.com/photos/dailypic/1459055735/ http://www.flickr.com/photos/cambodia4kidsorg/322

6367547/sizes/o/ Webinar:Twitter for Nonprofits - Jeff Patrick,

Common Knowledge http://www.flickr.com/photos/i-1326/2968175502/ http://www.flickr.com/photos/debschultz/192555548

5/sizes/o/ http://www.flickr.com/photos/stabilo-boss/93136022/

in/pool-web2dot0diagrams http://www.flickr.com/photos/ycc2106/134414023/ http://www.flickr.com/photos/abiesudiono/3640386883/ http://www.flickr.com/photos/nielsvk/258851215/ http://www.flickr.com/photos/adunne/286285676

http://www.flickr.com/photos/luc/1824234195/ http://www.flickr.com/photos/w5nyv/455756468/ http://www.flickr.com/photos/dan_h/667441709/ http://www.flickr.com/photos/sparktography/248514

7794/ http://www.flickr.com/photos/skemsley/3554049015 http://www.flickr.com/photos/archiemcphee/340197

4951/ http://www.flickr.com/photos/timheuer/143007903/ http://www.flickr.com/photos/bre/448847262/ http://www.flickr.com/photos/zachinglis/41443867/ http://www.flickr.com/photos/cambodia4kidsorg/290

6235414/ http://farm4.static.flickr.com/3027/2905389559_d3e

c3e6530.jpg http://www.flickr.com/photos/erio/51737097/