The new-face-of-social
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The new face of “social” April 15, 2011 © Copyright 2010 TokBox, Inc. All rights reserved. Confidential & Proprietary - Page 1
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5 years ago the terms "social media" and "social media marketing" didn't exist. The growth in "social platforms" such as Facebook and Twitter have made these everyday buzzwords, but are these platforms really social? This presentation explores the real meaning of social and how that can be brought to life by marketers and user experience designers.
Transcript of The new-face-of-social
The new face of “social”
April 15, 2011
© Copyright 2010 TokBox, Inc. All rights reserved. Confidential & Proprietary - Page 1
blogSocial media
community
viral
networking
two-way communication
foru
m
peoplerelationships
grouptwitter
facebookfan
sfollowers
marketing
YouTube
so.cial[soh-shuhl]
- nouna social gathering or party, especially of or as given by an organized group: a church social
- adjectiveliving or disposed to live in companionship with others or in a community, rather than in isolation: People are social beings.
Source: Nielsen July 2010
Source: Nielsen April 2009
% trusted completely or somewhat
“Real-world” Social Interactions
• Multi-way (one-to-one, group)
•Targeted (e.g. professional vs. personal)
• Synchronous and asynchronous
• In context
Virtual Social Interactions
• Two-way broadcast
• Homogeneous - one network vvvvvvv
• Asynchronous
• Siloed
In communications…
1. Be authentic
2. Create an ongoing dialogue
3. Let go
In product…
1. Create meaningful connections
2. Connect community and content
3. Make it happen real time
How OpenTok works
OpenTok is a set of JavaScript or Action Script APIs that enable developers to create unique online experiences.
They can:
…Configure size, placement, movement of the video streams
…Give each user a unique viewpoint onto the same conversation
…Move between “watcher” and “participant” roles; scale to large gatherings
…Stream the conversation across multiple pages and sites at once
…All without a user download
And it’s free © Copyright 2010 TokBox, Inc. All rights reserved. Confidential & Proprietary - Page 16
• Integrate the conversation in to your experience, not just the one-way feed
• Enable users to connect selectively within their social network
• Enable users to engage real-time, face-to-face around content
• Enable users to share and engage around content with their friends by “checking in” to websites
Thank You
If you’d like to know more about OpenTok…
Email me: [email protected]
Come visit us: 115 Stillman Street, San Francisco
© Copyright 2010 TokBox, Inc. All rights reserved. Confidential & Proprietary - Page 18
