Issue #65September 28th 2016

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Pininfarina and Aecom win the International Architecture Award 2016

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DaTE is backThe eyewear show comes back from 1 to 3 October at The Mall, Porta Nuova, Milan

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Italian excellence lights up 2017 campaign

The new face of MIDO

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| Issue #65 | September 28th 2016

What inspired the new campaign?Undoubtedly MIDO is the sector’s most important and most international appointment and it is not by chance that it is held in Italy, the cradle of beauty and the ideal setting for the world to present itself at its best. So the photos are linked to the concept of being Italian, of totally Italian “great beauty”, and focus on the combination of two important elements: light and architecture, which also have an impact on eyewear.

In what way?Light is fundamental because all forms of art and architecture start with a point of light and it’s the same with eyewear.The second element, architecture, and especially twentieth century architecture, is the inspiration behind many of today’s buildings and it is also a world that many eyewear designers draw on. Through the campaign we wanted to celebrate it and transform it into evocative images.

Is there a leitmotiv with the two previous campaigns?Yes, the new campaign is a development of the one made two years ago. In the new shots, we have touched on

surreal rather than realistic themes: the background of the first campaign was composed of solid images; here we have taken them to abstract levels.

How much is it influenced by art?The entire campaign is linked to art: we wanted to evoke De Chirico through the spatial geometries and light that are typical of his works.

Can you tell us about the three shots?First of all, I can tell you that it won’t just be three; a fourth one will be appearing soon.The protagonist of the first shot is a woman “wrapped” in a flower. The source of inspiration was Surrealism and we wanted to interpret this movement’s concept of beauty by portraying a flower. The eyewear is transformed into a sculpture, an environment.In the second, the geometric shapes of the background form an armchair by a famous designer of the Fifties. The lines are timeless and still fashionable even after all these years. We wanted to include an allegory: the girl constructs the eyewear from a part of the chair itself.The third image recalls the geometric shapes created by natural elements like the wind. That’s why we used a foulard blown by the wind to form an inverted triangle that becomes a sculpture.

Who is the female protagonist?Lidia Comini, a young Italian model who is already internationally well-known and many observers believe that she is one of the emerging icons of Italian beauty. Why did you choose her?We looked for a girl who could personify the concept of being Italian and, primarily, integrate harmoniously with the mood of the campaign.

Apart from sector magazines, where will we see the campaign?The images are definitely very suitable for social and digital media. The very latest MIDO website is the perfect showcase for this campaign, as are the event’s numerous social profiles that were so successful at the last edition, with followers that continue to grow exponentially.We restyled the website and we will be increasingly social!

The new face of MIDOLaunched last July, the 2017 campaign embraces #livethewonder, a combination of art, architecture, tradition and modernity, just like Made in Italy. We discussed it with the author, Paolo Licci – Creative Director of the MIDO campaign.

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| Issue #65 | September 28th 2016

Safilo Group announced a new licensing agreement for the design, manufacturing andworldwide distribution of the Moschino and Love Moschino collections of optical frames and sunglasses. The agreement will run for eight years starting from January 2018 until December 31, 2025, with an optional extension for a further eight years.“We had been looking for a while for a brand that would add distinctive momentum through irony to our premium offer, and found it in the vivid creativity of Moschino, now so powerfully interpreted in Jeremy Scott’s vision. The subversive and pop spirit of the brand demands the highest levels of creative sensitivity, product knowledge and industry expertise, that have all been in our DNA since 1878,” comments Luisa Delgado, CEO of Safilo. The Moschino and Love Moschino Eyewear collections will be distributed worldwide in quality optical stores, department stores and in all Moschino Boutiques.

Start of CDV’s Tour della Vista

After last year’s extraordinary success, DaTE will be back at The Mall, Porta Nuova, Milan, from October 1 through 3. Over 100 international excellences will display their latest products at an exhibition divided into three theme areas: MILLENIALS – for younger brands, ICONS – dedicated to avant-garde designers who have written the history of the sector, LUXURY – where you can admire the boldest creations in thename of luxury and exclusiveness. With free entrance from Piazza Alvar Aalto or Piazza Lina Bo Bardi, DaTE will be open from 10am to 7pm on Saturday, October 1 and Sunday, October 2, and from 10am to 5pm on Monday, October 3.On www.dateyewear.com you’ll find new items, the complete catalog of exhibitors and the registration form for printing the entry pass.

The 2016 edition of Tour della Vista (Vision Tour) organized by CDV-Commissione Difesa Vista (Commission for Eye Health) will begin in October. Like the previous two editions of 2014 and 2015, a mega truck will tour Italy to offer free eyesight screenings and spread the culture of prevention. These are the dates: October 6-7 Rome, October 8 Viterbo, October 9 Civitavecchia, October 11-12-13 Cagliari, October 14 Oristano, October 15-16 Olbia, October 18-19 Genoa, October 20 Chiavari, October 21-22 La Spezia, October 23 Carrara, October 24 Viareggio, October 25 Massa, October 26-27 Florence. In August, CDV, which has always been in the front line for spreading the importance of prevention and vision wellbeing, became a non-profit organization. Its founding members include AIMO - Associazione Italiana Medici Oculisti (Association of Italian Eye Doctors), ANFAO - National Association for Eyewear Manufacturers, Assogruppi Ottica - Assottica Gruppo Contattologia (Group of the Assottica association for contact lens' producers) and Federottica (National Association for Opticians and Optometry specialists).

DaTE is back!

Safilo will produce Moschino and Love Moschino glasses

Italia Independent named in the European Business Awards 2016/17

Italia Independent has been named a National Champion for Italy in The European Business Awards, Europe’s largest business competition set up to celebrate business excellence and best practice in the European business community. The Awards, now in its 10th year, is supported by business leaders, academics and political representatives from across Europe, and this year engaged with over 33,000 businesses from 34 countries. Italia Independent has been chosen after the first phase of judging by an independent panel. They were evaluated on the core EBA values of innovation, ethics and success and will now go through to the second stage of the competition, which includes a video and a public vote. The Awards’ independent judges will award the best of this group the ‘Ruban d’Honneur’ status and the selected companies will then go on to the Gala Final in 2017.

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| Issue #65 | September 28th 2016

Enrico Furlan House Brand Creative Director De RigoFernando Garcia & Laura Kim Creative Directors Oscar De La RentaPascale Lepoivre CEO LoeweMatteo Marzotto President DondupPaolo Roviera CEO Corneliani

ClassGlasses, Italian company operating in the field of fashion and luxury eyewear production and distribution, owned by the Beccarini family, signs the agreement for the Italian distribution of 35/139 Tokyo, brand of the Japanese company Optec Japan Corporation. The licencing agreement runs from the 1st September 2016 until 31st December 2019. In addition, the official renewal of the agreement for the distribution in Italy of the premium brand Eyevan 7285, a brand made in Japan and owned by Optec Japan Corporation as well. Through these agreements the Beccarini family reinforces its 10-years-long partnership with Optec Japan Corporation. The Japanese company produces also the brand Oliver Peoples, among the others, and partnered ClassGlasses in 2012 on the occasion of the production of a Marni Titanium Eyewear special edition.

Gloryfy, the unbreakable eyewear brand "Made in Austria" has chosen the Italian photographer Emanuele Ferrari for the new ADV campaign, with protagonist the renown Italian model Valentina Pegorer. Unbreakable glasses with a lifestyle allure, modern charm made of vintage shapes and unique materials, and glamorous colours: that's the essence of the new Sun collection. The Italian photographer Emanuele Ferrari, has an eclectic and distinctive style, lover of immediate and sensual photography. Valentina Pegorer, born in 1990, debuted on Italian television when she was only 8 years old, as star of the TV commercial of a well-known brand of chocolate eggs. For the ADV shooting was chosen a villa with a pool just outside Milan: a perfect setting for a sun collection that knows no seasons.

De Rigo House Brands have a new Creative Director

ClassGlasses to distribute Optec Japan Corporation

For this important role the company has appointed a professional with an in-depth knowledge of eyewear: Enrico Furlan. In fact, Furlan joins the Belluno-based company having already acquired many years of experience in the high-end eyewear sector. For over 15 years he worked for companies in the business such as Filos-Metzler and Safilo, for fashion brands such as Prada and, most recently, for over 7 years at Dolce & Gabbana, where he was Eyewear Design Manager.Furlan will be responsible for coordinating the entire development of the collections of Lozza, Police and Sting, working in close contact with the internal Product Office. In addition, as regards Police, Furlan will be personally in charge of the design of the eyewear collection and will be the creative director for all of the brand’s lifestyle products, working in close contact with the licensing partners of the watch, jewellery, perfumes and small leather goods lines.

New Gloryfy's ADV shooting in Italy

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Design, fashion & lifestyle

The new advertising campaign by Comptoir des Cotonniers is built around two three-minute films and a series of portraits. Called #ComptoirStories it is a flashback showing the familiar faces that have symbolized the brand for over 20 years. In 1997 the brand brought something new to the history of fashion by choosing mothers and daughters to star in its campaigns. After a long search in the archives, the French brand found two of its first muses: Pauline and Philippine. Both adolescent when they posed with their mothers and sisters, in #ComptoirStories they now tell their stories through the lens of photographer Quentin Briey and director Lise Lang-Willar.

Editorial Director: Francesco Gili MIDO Srl Unipersonale · Via Petitti, 16 - 20149 Milano (Italy) · Phone +39 02 32673673 · P. Iva IT 07164050150

Cod. Fiscale e n. Iscr. Ufficio Imprese di Milano 07164050150 · Cap. soc. 120.000,00 i.v. R.e.a. 1710133 Company subject to the direction and the coordination of Anfao - Associazione Nazionale Fabbricanti Articoli Ottici WMido is published in cooperation with Publicomm srl · Via Quadrio 20/40 - 20154 Milano (Italy) · P. Iva 02030290999

email: redazione@wmido.com

At New York Fashion Week Custo Barcelona strode the runways with its Spring/Summer 2017 collection titled “Way More”. The Spanish brand proposed a return to richness through the immensely harmonious use and combination of various materials. Dozens of different yarns were used to create fabrics with a strong visual impact that was so very different from the effect given by printing. Rhinestones on silk, transparencies with a glossy finish,

multicolor metal appliques and Lurex edgings are just a few of the elements that characterized this collection in the name of “more is more”.All “Way More” apparel is made totally by hand and conveys the brand’s new, revitalized energy dedicated to abundance.

| Issue #65 | September 28th 2016

The Istanbul New Airport Air Traffic Control Tower and technical building - designed by Pininfarina and Aecom – has won the International Architecture Award 2016, awarded by the Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies. The winning projects were chosen from a shortlist of 370 entries from across the world. Uniquely, the innovative design by Pininfarina and Aecom marries influences from the aviation and automotive sectors with strong architectural design. The tower’s shape is inspired by the tulip, which has been a symbol of Istanbul for many centuries and is an important cultural reference in Turkish history. The elliptical shape of the tower influences all aspects of the form and geometry of the technical building below. A number of the building’s characteristics are influenced by historical Turkish architecture, including a double-height central atrium that has a bespoke mosaic-patterned skylight.

Custo Barcelona enchants New York City

Pininfarina and Aecom win the International Architecture Award 2016

A return to the past

Italian Women Photographers on show at La TriennaleThe exhibition “The other view. Italian Women Photographers 1965-2015” will open next 5 October at La Triennale, Milan.

Curated by Raffaella Perna, it shows a selection of more than one hundred and fifty photographs and photo books from the Donata Pizzi Collection, which has been set up and created with the aim of promoting knowledge and appreciation of the most significant photographers in Italy from the mid-sixties to the present day. The collection – which is unparalleled in Italy – consists of works taken by about fifty women photographers from different generations: from the pioneering work of Paola Agosti, Letizia Battaglia, Lisetta Carmi, Carla Cerati, Paola Mattioli, and Marialba Russo, through to experimental works from the 1990s to 2015 by Marina Ballo Charmet, Silvia Camporesi, Monica Carocci, Gea Casolaro, Paola Di Bello, Luisa Lambri, Raffaella Mariniello, Marzia Migliora, Moira Ricci, Alessandra Spranzi and many others. The exhibition will end next 8 January, 2017.

Anna Di Prospero, Self-portrait with my Mother, 2011