St Luke’s Symposium 2014

The new digital world – tweeting like a leader

An introduction to social media use in medical education and healthcare

Alireza Jalali, MD

Head of Anatomy & Teaching Chair @ uOttawa

Social Media Advisor @ RCPSC

ajalali.com

#StLukes14 @RCPI_news @arjalali

Je n’ai aucune affiliation (financière ou autre)

avec une entreprise pharmaceutique, un fabricant d’appareils médicaux ou

un cabinet de communication.

I do not have an affiliation (financial or otherwise)

with a pharmaceutical, medical device or communications organization.

https://wealth.barclays.com/employer-solutions/en_gb/home/research-centre/talking-about-my-generation.html

A social structure made up of individuals (or organizations) called "nodes", which are tied (connected) by one or more specific types of interdependency, such as: friendship, common interest, relationships, etc.

Social Networking and Clinician EducatorsAlireza JalaliLe Spécialiste, Vol. 16, No HS-1, P. 45, Janvier 2014http://issuu.com/lafmsq/docs/finalepdfang/45?e=2669958%2F6583911

Social Network

Gartner Hype Cycle

Needs Assessment, Goal, Audience, Best Tool

8

Why #SoMe ? Digital World

Health Advocacy & Social Accountability

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#SoMe in #MedEd

• Education

• Leadership & CPD

• Research

Social Constructivism

Social constructivism is a sociological theory of knowledge that applies the general philosophical

constructivism into social settings, wherein groups construct knowledge for one another, collaboratively creating a small culture of shared artifacts with shared

meanings.

Vygotsky

Education

FB Account

• FB Wall

• FB Group

• FB Page

#ALSIceBucketChallenge

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"Digital footprints are what we post about ourselves.”

“Digital shadows are what others upload about us."

Leadership

www.mckinsey.com/insights/high_tech_telecoms_internet/six_social-media_skills_every_leader_needs

Six social-media skills every leader needsmckinsey.com

Research

Dissemination

Open Access

Altmetrics

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Article Level Metrics

• Twitter is an online social networking and microblogging service

• 2013: +500 Million users, 200,000 tweets / minute

• "Texting" of Internet.

• @User

• # A hashtag is used to mark keywords or topics in a tweet: #MedEd, #HCSM, #StLukes14

#CCME13 #OB4

#StLukes14

St Luke’s Symposium 2014

www.symplur.com/healthcare-hashtags/

Tweeting during conferences: educational or just another distraction?

Alireza Jalali, Timothy Wood

Medical Education; 47: 1129-1130, 2013 DOI: 10.1111/medu.12337

Analyzing Online Impact of Canadian Conference of Medical Education through Tweets

Alireza Jalali, Timothy Wood

Education In Medicine Journal, 5(3), Sept. 2013 doi:10.5959/eimj.v5i3.162

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St Luke’s Symposium 2014

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#DotMed14

#ICRE2014

• Can't force people to create an account!

• Copyright and plagiarism

• Institutional Policy? Who's in charge of the account? Crisis Communication Plan

• Stay Safe : Security Setting, Passwords, Spams.

• Time management : Distraction, FOMO, Teach Curation

• Professionalism (Dissemination!)

Ethical and Practical Issues

http://www.imo.ie/policy-international-affair/documents/imo-position-papers/

TakeHome Message

• Health Advocacy & Social Accountability

• Education, Professional Development, Research

• Needs Assessment: Goal, Audience, Best Tool

• Technology is only a Tool: Don't believe the hype!

• Start Small, Observe and Interact

• Time management, Curation

• Professionalism (Dissemination!)

• No Privacy Online: THINK twice Tweet once!

THANK YOU

#StLukes14