P a r i s , M a r c h 1 3 t h 2 0 1 8

The New Deal of Brand Readership Measurement

Printa powerfuland modernmedium

One Nexta new frontier

New G R P

A C P M - K A N T A R - M E D I A M E T R I E

The new survey design

28 000 inter 100% online

Print-centricPrint Currency

Boost Premium

Engagement questionnaire

Time based panel

Ascription

GRP

Site-centric data

Single Source Panel

Internet Global

Digital Currency

Fusion

Digital

TGI

Fusion

Market

Circulation

Hybridization

Hybridisation

Va luat ionModu les

St rengthened Aud ience

Med ia p lann ing Mu l t i channe l

A modular ecosystem

P r e m i u m t a r g e t s

Ta r g e t I n d e x G r o u p s

E n g a g e m e n t

M e d i a p l a n n i n g

S t r o n g e r P R I N TG R P

P r i n t B r a n d c u r r e n c y

P r i n t C u r r e n c yD i g i t a l C u r r e n c y

+ +

28.000 interviewsincluding Premium1 0 0 % o n l i n e D a t a C o l l e c t i o n« r e s p o n d e n t - c e n t r i c »« B ra n d - c e n t r i c »

Key points of the protocol

Issues in the Pr int Data col lect ion

Innovativeapproach

Brand Centricmulti-channel

Issues in the digital measurement

S i n g l eS o u r c e

A p p r o a c h

Taggingsites and apps of the publishers

Bridge variables for fusion with Global Internet

Betterconsiderationof duplications

The stakes of Time integration

More powerfulGRP

Handling and accumulation

speed

Completeness of contacts over a dayor a period of time

Adaptedprotocol

Col lect ion of al l the readingsthroughout t ime - How?

Dedicatedpanel

Longitudinal follow-up

MEDIA PLANNINGBetter value for Print

Comparable to other media

A Pr int GRPricher & more powerfu l

A mult i -channelmediaplanning

L o c a l A u d i e n c e

Issues of Hybridisation

M o r e f r e q u e n t

p u b l i c a t i o n s

M o r e t i t l e sp u b l i s h e d

Audience

Circulat ion

INNOVATIONTESTSLABORATORY APPROACHFOCUS GROUPSQUANTITATIVE TESTTO BE CONTINUED …

Merci .