NESTA CREATIVE ENTREPREUNEUR's Toolkit 3 - Lựa chọn hướng đi.
The new creative toolkit - Part 2 - Location
-
date post
14-Sep-2014 -
Category
Documents
-
view
1.329 -
download
0
description
Transcript of The new creative toolkit - Part 2 - Location
www.lawtoncommsgroup.com
Steve SponderGroup Strategy Director – Lawton Communications Group blog.stevesponder.com // @stevesponder
The new creative toolkit
Part 2 - Location
V1.0 March 2011
MasterCard – ATM Hunter
This apps finds the nearest ATM based on you’re your current location.
Rightmove – House Finder
This app allows you to search for houses for sale or rent within your current location.
Geo Location
Unilever Omo – Try Something New With Omo
Unilever put GPS devices into 50 Omo detergent boxes allowing the prize to be delivered personally to the winners home.
View Case Study Video
Geo Location
Starbucks – Mayor Offer
Starbucks rewards frequent customers with the Barista badge on Foursquare.
In addition if you checked in enough times to become Mayor of a specific Starbucks you received a special offer.
View Article
Geo Location - Check-In
Kogi – Korean BBQ Taco Truck
Twitter updates are used to let everyone know where the taco truck is.
View Article
Twitter Updates
Daily Mail – Recruitment Advert
This recruitment advert for an SEO Manager was placed in the newspaper’s website robots.text file.
Contextual
Gap – London Pop-up Store
Gap celebrate 40th anniversary with pop-up store in Kingly Court, off Carnaby Street.
Clemens en August – On Tour
Only available to buy on tour, these stores pop-up in locations like contemporary art galleries.
Pop-ups
Domino – Domino’s Delivery Points
White doors were placed in parks and beaches across the Netherlands featuring the Domino’s number. These doors also mark the drop off point for deliveries.
View Video Case Study
Pop-up
P&G Charmin – Charmin Restrooms
For the last 5 years Charmin have been providing free restrooms in the heart of New York over the Christmas holiday season.
View Video Case Study
Pop-up
www.lawtoncommsgroup.com
Steve SponderGroup Strategy Director – Lawton Communications Group blog.stevesponder.com // @stevesponder
The new creative toolkit
Part 2 - Location
V1.0 March 2011