The New Breed: 10 PR Blogs with Chutzpah!

8/3/2019 The New Breed: 10 PR Blogs with Chutzpah!

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The New Breed:

10 PR Blogs with Chutzpah!Friday, October 7, 2011


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The contenders in the PR blogs category represent an interesting group. As you know,there are a LOT of PR blogs out there. Many of them have become mainstays. Good forthem! So we set out instead to find 10 PR blogs we could recommend to you that offered aunique mix of personality and...well...chutzpah! We tried to bring you a wide variety, with

the interesting twists youve come to expect from the Pulse series.

We started with the BlogRank top 100 PR blogs and picked our favorites based oninformation, presentation style and verve. We then reviewed each ones social mediapresence, focusing on those that are doing a great job incorporating new media techniquesinto both their content and community engagement. Hopefully, you find a gem you hadntyet discovered. We think youll be impressed with this group, so meet the new breed

The New Breed:10 PR Blogs with Chutzpah!

Friday, October 7, 2011


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Founder ofHARO (Help a Reporter Out), askydiver and an Iron Man triathlete, Peter ishard hitting when it comes to discussing thechallenges facing the new social marketplaceand PR. His blog site comes in at #1 inBlogRanks ultimate rank.

Peter is fully engaged on socialwith 111Kon Twitter as himself, 40K as HARO, and avery active Facebook fan page with 50K+.What places him in the new breed category ishis business model. It provides crowd-sourced, broad-reach access to informationfor and from journalists. For leading the way

on making PR and media both social andaccessible, wed jump out of a plane withPeter.

The New Breed: 10 PR Blogs with Chutzpah!

http://helpareporter.com/http://helpareporter.com/http://shankman.com/blog/http://shankman.com/blog/


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Todd Defrens blog, PR-Squared, comes in as atop 20 blog on AdAges Power150 list and #4on BlogRanks ultimate rank. It focuses on theintersection of social media, PR and commonsense. His posts are cutting, modern, fresh and he regularly slays the sacred cows of theindustry.

We found Todds forthright nature charming. Heopenly lists and displays his social mediaconnections. He also displays how many peoplehave tweeted out his posts, his Feedburner stats,and his blog ranking number. His use ofgraphics throughout his work is captivating and

fun. This transparency caught our eye, and thenhis refreshing writing style hooked us in.


http://www.pr-squared.com/http://www.pr-squared.com/


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Named in March as the #6 blog on HubSpotsHot Marketing Blogs, Swedish PR practitionerHans Kullin hooked us with the tagline: TwoSwedish eyes on Media and Public Relations.The international focus further grabbed us, asso many top blog lists seem U.S.-centric. Eachpost features social media, PR and marketing

data for most of Europe, as well as other partsof the world.

The site and Hans are on social media with adecent following. But Hans social numbersarent why Media Culpa is on this list. Its herein large part thanks to the social integration ofits international information. Media Culpashows us that Sweden has more to share withus besides Ikea and for that, we thank Hans.


http://www.kullin.net/http://www.kullin.net/


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Kellye Crane, host of Solo PR Pro, has beena successful independent PR consultant formore than 15 years. Her Twitter following isat 10K+ and she frequently appears on theTop 100 PR list on Twitter.

Kellye approaches blogging and

independent PR consulting very openly andthats why we really like her. She doesnt shyaway from the emotional barriers that manyindependents face as they build theirbusiness. She airs the dirty laundry andopenly discusses the challenges of being asuccessful freelancer in PR. That level ofhonesty is very social. Its hard to pull backthe curtain, but Kellye does it with style andgrace.


http://soloprpro.com/http://soloprpro.com/


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Tom Andersons blog ranks high on all thelists we reviewed. His market researchfocus is definitely not fuzzy. If you are thetype who needs the facts and the hard datato be content, then welcome to your happyplace.

Some great points to note about Toms blog:His social media connections are displayedupfront and are easy to connect to withoutever leaving his blog. He does a lot ofinterviews with respected industry leaders.He speaks in person at numerous events,all listed on his site. He is doing a

tremendous job bridging the virtual worldand the real life one and for that, hedeserves a nod.


http://www.tomhcanderson.com/http://www.tomhcanderson.com/


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Palin Ningthoujam, who currently works as adigital strategist at Genesis Burson-Marsteller,launched India PR Blog in 2006. This blogboasts that it features marketing, branding,public relations, and social media news,trends, opinions, resources and reviews. Theboast is not bluster, eitheras these features

are exactly what youll find there, for Indiaand beyond.

India PR Blog caught our attention due in partto its placement on multiple ranking lists (#13top blog by RSS subscription levels, with2,500+), its Twitter following (8,300+), its

email subscribers (2,700+), and its overallsocial presence across all channels. We dontnormally fall for impressive numbers, but thisone is among the worthwhile exceptions inthis list.


http://www.indiaprblog.com/http://www.indiaprblog.com/


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Heres another exception. This blog can giveyou a case of marketing envy with its 21,000Twitter followers, 16,000 blog subscribers,2,400 Facebook fans and #31 ranking on theAdAge Power150. Reading the blog willconvince you that these numbers are wellearned. The information is rich, deep andhelpful. Its like sitting with a marketing pro atyour local caf, sharing his insights, hiscreativity, and his genius.

Influential Marketing Blog is written by RohitBhargava. He is the SVP of global strategy and

marketing at Ogilvy, an adjunct professor ofglobal marketing at Georgetown University, apublished author and a popular speaker.Great social media numbers aside, we pickedthis on the quality of the work nuff said.


http://rohitbhargava.typepad.com/http://rohitbhargava.typepad.com/


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High blog ranking? Check. Social mediareach? Check. Snarky PR advice? Yep, checkfor that, too. We confess a love for tell itlike it is instigators and The Bad Pitch Blogis home to two of them.

Founded by Richard Laermer and Kevin

Dugan, the blog features this telling snippeton Richards bio: A supposed authority onmedia culture and hype ... Richard Laermeris a former magazine and newspaperjournalist, the guy behind five bestsellingbooks, and CEO of acclaimed PR agencyRLM (www.RLMpr.com). We fell in love

with this personality-fueled, hard-hitting,fun approach. Featuring a refreshing blendof personality with punch and panache, theblog works for us and we think youll like ittoo.


http://www.rlmpr.com/http://www.rlmpr.com/http://badpitch.blogspot.com/http://badpitch.blogspot.com/


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Another big winner in social media outreachand blog ranking, Marketing Conversationdares address the polarizing conversationsurrounding new media. It clearly drawsthe distinction between approaching onlinePR as online PR, instead of as a nothing morethan a traditional PR add-on.

The conversation this blog engages in withits readership is raw, argumentative and oftencontroversial. It doesnt pull any punches.Written by many members of a 27-personteam, you get a subtle variety of voices witha consistent theme here namely that onlinePR is not your grandparents PR. This themeis one we subscribe to and are glad thatMarketing Conversation is saying what werethinking. Kudos!


http://marketingconversation.com/http://marketingconversation.com/


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Pierce Mattie PR is a New York based agencythat specializes in beauty, fashion, lifestyle,jewelry and home furnishings PR. Its blogranks high on all the lists and its social medianumbers are strong for good reason thefirms team members are expert nichepromoters. They have not forgotten one of

the reasons that a PR blog might exist: tohelp gain visibility for clients.

This blog is interesting because it turns thenews into teachable moments. It also featuresthe firms clients. The blog is visuallyappealing, fun, feels personal, and it doesnt

forget its purpose. We live at the intersectionof commerce and social and we like howPierce Mattie navigates that intersection.


http://www.piercemattiepublicrelations.com/http://www.piercemattiepublicrelations.com/


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Off the Beaten Path...

We could have featured the usual suspects in the PR world. You know them. You love them.You probably already subscribe to their blogs. What we wanted to do instead was to showyou some new ideas, some fresh concepts, and some innovators who are garnering

numbers and leading the way.

The PR world is changing fast. With edgy experts like these sharing their insights, its easyto see that PR will survive, and even thrive, as the online marketing communicationsenvironment evolves. If you want to stay ahead of the curve and are looking for insights tohelp you navigate the changes ahead, join us while we browse and subscribe to some ofour favorites featured here




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www.marketwire.comwww.sysomos.com

Follow us on Twitter: @Marketwire, @Sysomos

www.commpro.bizFollow us on Twitter : @Commprobiz

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F id O t b 7 2011
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The New Breed: 10 PR Blogs with Chutzpah!

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