The New Age of (Web) Discovery: New Resource Metadata Standards (ISTE 2013)
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Transcript of The New Age of (Web) Discovery: New Resource Metadata Standards (ISTE 2013)
The New Age of(Web) Discovery
ISTE, San Antonio, TX 24 June 2013
Marti Heyman, Cengage LearningRoger Rosen, Rosen PublishingMichael Jay, Educational Systemics
LRMINew Resource Metadata Standards
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Learning Metadata?
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Dear Diary...
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Dear Diary...
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Dear Diary...
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Dear Diary...
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Dear Diary...
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Dear Diary...
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LOM
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LOM
CEDSFriday, July 26, 13
LOM
MLR
CEDSFriday, July 26, 13
LOM
DC MLR
CEDSFriday, July 26, 13
LOM
DC
SCORM
MLR
CEDSFriday, July 26, 13
LOM
DC
SCORM
MLRLRMI
CEDSFriday, July 26, 13
LOM
DC
SCORM
QTIMLRLRMI
CEDSFriday, July 26, 13
LOM
DC
SCORM
QTIMLRLRMIOMGCEDS
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Goal: Make it easier and more convenient to find learning resources that meet specific student and class needs.
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Why Now? Kinda’ Perfect Storm
from a representation by Brandt Redd, Gates Foundation
Friday, July 26, 13
Goal: Make it easier and more convenient to find learning resources that meet specific student and class needs.
Intersection of three opportunities
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Why Now? Kinda’ Perfect Storm
from a representation by Brandt Redd, Gates Foundation
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Goal: Make it easier and more convenient to find learning resources that meet specific student and class needs.
Curriculum Standards
Schema.org
Intersection of three opportunities
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Resource Registries
(Learning Registry)
LRMI
Why Now? Kinda’ Perfect Storm
from a representation by Brandt Redd, Gates Foundation
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So, why do we need a standard?
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So, why do we need a standard?
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So, why do we need a standard?
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“Why?”
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Improve search results.
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But...
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But nothing about learning.
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MOMA
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MOMA
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MOMA
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vs.
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Our Challenge
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Our Challenge
“There is nothing worse than a sharp image of a fuzzy concept.”
- Ansel Adams
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The LRMI Proper-es v1 (lrmi.net/the-‐specifica3on)
General Terms (Schema.org):– 3tle/name– URL– Descrip3on– Image– Topic– created (date)– Creator– Publisher– inLanguage– Mediatype– technologiesRequired– technologiesRecommended – Use RightsURL– is based on
Educa-onal Terms:– intendedEndUserRole– educa3onalUse – 3meRequired– typicalAgeRange – interac3vityType – learningResourceType
Competency related:– educa3onalAlignment– Descrip3on– URL– Alignment Type – educa3onalFramework– targetDescrip3on– targetName– targetURL
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Intended User Role
AdministratorMentorParentPeer TutorSpecialistStudentTeacherTeam
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Educational UseActivityAnalogiesAssessmentAuditoryBrainstormingClassifyingComparingCooperative LearningCreative ResponseDemonstrationDifferentiation Discovery LearningDiscussion/DebateDrill & PracticeExperientialField TripGameGenerating hypothesesGuided questions Hands-on
HomeworkID similarities & differencesInquiryInteractiveInterview/SurveyInterviewsIntroductionJournaling KinestheticLaboratoryLectureMetaphorsModel & SimulationMusicalNonlinguistic Note taking Peer CoachingPeer ResponsePlayPresentation
Problem SolvingProblem-basedProjectQuestioning ReadingReciprocal teaching ReflectionReinforcementResearchReviewRole PlayingService learning SimulationsSummarizingTechnology Testing hypothesesThematic instruction Visual/SpatialWord association
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Interactivity Type
ActiveExpositiveMixed
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Media Type
Audio CDAudiotapeCalculatorCD-ICD-ROMDisketteDuplication MasterDVD/ Blu-rayE-MailElectronic SlidesField TripFilmstripFlash
ImageIn-Person/SpeakerIWBManipulativeMBLMicroficheOverheadPamphletPDFPerson-to-PersonPhonograph RecordPhotoPodcast
PrintedRadioRoboticsSatelliteSlidesTelevisionTransparencyVideo ConferenceVideodiscWebpageWiki
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Typical Age Range
0-22-55-88-1010-1212-1414-1616-1818+
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Learning Resource Type
ActivityAudioBroadcastCalculatorDiscussionE-MailField TripHands-onIn-Person/Speaker
KinestheticLab MaterialManipulativeMBLModelOn-LinePodcast PresentationPrinted
RoboticsStill ImageVideoWikiWorksheetLesson PlanTestQuiz
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Alignment Type
assessesteachesrequirestextComplexityreadingLeveleducationalSubjecteducationLevel
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3. The Act
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Use the Open Source Tagger to create LRMI metadata for your educational resources.
Tagger output is pushed to The Learning Registry and embedded in your page(s) to make your content much more easily discoverable.1. Tag
2. Publish
3. Search
Resource RegistryYour Data
Your content tagged with LRMI metadata is more easily discovered, accessed and purchased.
What is the Process?
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Use the Open Source Tagger to create LRMI metadata for your educational resources.
Tagger output is pushed to The Learning Registry and embedded in your page(s) to make your content much more easily discoverable.1. Tag
2. Publish
3. Search
Resource RegistryYour Data
Your content tagged with LRMI metadata is more easily discovered, accessed and purchased.
What is the Process?
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Cengage Learning & LRMI
Contributing to maximizing the educational community’s ability to locate resources
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Why participate?
v Looking to support any effort which enables the identification of the most
appropriate and effective choice of learning material
v Increase the discoverability and value of our educationally relevant,
instructionally effective resources during web search engine searches.
§ Ability to have our learning materials surface above the mass of web pages
with seemingly relevant keywords, but no useful learning materials.
v Accelerate movement toward personalized learning
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How Cengage is Implementing
v Created a crosswalk between existing Cengage internal standard metadata framework and *required* LRMI
§ Discovered significant overlap (resource title, locator, description, subject, publication/creation date, creator/author, publisher, language, etc…)
v For the existing metadata:
§ Most likely will programmatically populate equivalent LRMI fields with values from existing metadata fields, revising vocabularies as/if needed
v For the new metadata:
§ Cost/benefit analysis of adding and populating additional metadata fields
§ For example: § Competency name/title (e.g. Literacy.CCRA.R.10)§ Educational Framework (e.g. Common Core State Standards)
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How Cengage is Implementing
v Content tagging (indexing)
§ Determining the balance between remediation of legacy content and focusing on new content
v Review and revise Cengage Editorial Policies as needed
v Revise Cengage Metadata Registry
v Provide support for compliance with standards
§ Awareness campaign among Global Product Technology teams
§ Perhaps enhanced QC
§ Create additional job aids
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Open Questions and Unexpected Consequences
v How will we measure success?
§ Is it worth tracking online sales initiated from a catalog hit on a Web search engine?
§ Does the nominal level of effort warrant a success measure?
v Generated more discussion regarding what is the “smallest unit of content” we will sell
§ If we’re working to respond to a more granular level of educational need, do we also need to make our content available at that level?
§ What are the implications of that decision on how we manage our assets?
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Educational Resource Provider: Pre-K through Grade 12
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The PowerKnowledge Science Suite Spotlight on Texas Interactive eBooks
! 4,000+ Standards-based Titles ! 2,000+ Standards-based eBooks ! ESL & ELL Programs & Titles ! Graphica Programs for Reluctant Readers ! Digital Graphic Organizers ! Interactive eBooks with Assessment Features ! Award-winning Online Resources
Educational Resource Provider: Pre-K through Grade 12
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LRMI tagging: Will return books and other curriculum-related educational resources into the hands of people who need them.
LRMI’s Industry-Specific Framework Under Schema:
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LRMI creating the metadata standard:
1.#LRMI#tagged#resources###
3.#Flows#from#internal#resource#to:#Commercial#websites#eBook#pla9orms#
Teacher’s#resources#microsite#Vendor#channels#
2.#Used#for#internal#database#
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Down the Road: Submission to and collection from the Learning Registry Index
1.#Data#submission#of#online#resources#and#books#through#
tagger#tools#
2.##
3.#Collec)on#of#ra)ngs,#user#feedback,#and#resource#usage#
sta)s)cs#through#API#
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Spotlight on Texas Interactive eBooks
Educational Resource Provider: Pre-K through Grade 12
Thank you, Please stop by booths 11296 & 11298
and say Hello!
Roger Rosen [email protected]
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4. Another Example
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Illinois Tagger & Search
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AEP Program
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Phase II
March 2012 – April 2013
Awareness building Proof of Concept Collaboration on Tagger/SearchEducator/publisher surveys Encouraging/supporting Schema.org
adoptionHands-on Publisher Tagging Support
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Phase III
May 2013 – April 2014
Publisher Tagging SupportSandbox for PublishersLRMI GovernanceLRMI Ecosystem Service Provider’s Program Awareness BuildingPublisher and Educator Surveys
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5. State of the LRMI
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Happenings
LRMI Properties are published as part of Schema.org
Accessibility (A11y) properties submitted to Schema.org by Benetech
Over 4800 publisher resources tagged… many more
Organizations looking at ways to leverage the LRMI, Learning Registry, and Search
Awareness among publishers increased from 47% to 86% over the past year
AEP received Phase III funding 44
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6. Implications
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Not just for topical application...
Use to capture and communicate instructional intent as part of product conceptualization and design
Tag, you’re it!
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Shifting
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ResourceInstitution
MediaAdopted
LearningLearnerEngagementDiscovered
totototo
Move from…
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The New Age of(Web) Discovery
Marti Heyman, Cengage LearningRoger Rosen, Rosen PublishingMichael Jay, Educational Systemics
LRMINew Resource Metadata Standards
Friday, July 26, 13