The New 3 Rs Of Membership Relationships Relevance Roi
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Transcript of The New 3 Rs Of Membership Relationships Relevance Roi
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The New 3R’s of Membership:
Relationships
Relevance
& ROI
The New 3R’s of MembershipAlphabet Soup Angela Broderick
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For audio recording of this presentation, email Angela:
The New 3R’s of MembershipAlphabet Soup Angela Broderick
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Authentic
The New 3R’s of MembershipAlphabet Soup Angela Broderick
A
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Benefit
The New 3R’s of MembershipAlphabet Soup Angela Broderick
B
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The New 3R’s of MembershipAlphabet Soup Angela Broderick
B
Feature:“Advocacy”
Benefit:
“You didn’t have to raise prices this year because of silly laws that weren’t passed because of our lobbyist who made a phone call to someone they know because we pay them to stay in-the-know and we can do that because you paid your dues.”
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Community
The New 3R’s of MembershipAlphabet Soup Angela Broderick
C
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Community
The New 3R’s of MembershipAlphabet Soup Angela Broderick
C
Give them something to
JOIN.
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Content
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Community = Content
The New 3R’s of MembershipAlphabet Soup
C
Message to the People
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Community = Content
The New 3R’s of MembershipAlphabet Soup
C
Message to the People
People are the Message
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Creative
The New 3R’s of MembershipAlphabet Soup Angela Broderick
C
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Culture
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Dollars
The New 3R’s of MembershipAlphabet Soup Angela Broderick
D
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Direct Mail
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Don’t!
The New 3R’s of MembershipAlphabet Soup Angela Broderick
D
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Emotion
The New 3R’s of MembershipAlphabet Soup Angela Broderick
E
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Emotion
The New 3R’s of MembershipAlphabet Soup Angela Broderick
E
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Engage
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Educate
The New 3R’s of MembershipAlphabet Soup Angela Broderick
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Excite
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E
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Free
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Fanpage
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G
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Habit
The New 3R’s of MembershipAlphabet Soup Angela Broderick
H
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Individual
The New 3R’s of MembershipAlphabet Soup Angela Broderick
I
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Invoice
The New 3R’s of MembershipAlphabet Soup Angela Broderick
I
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Justify
The New 3R’s of MembershipAlphabet Soup Angela Broderick
J
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Knowledge
The New 3R’s of MembershipAlphabet Soup Angela Broderick
K
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Lifetime Value
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Major Mistakes
The New 3R’s of MembershipAlphabet Soup Angela Broderick
M
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Nail
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N
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One-percenters
The New 3R’s of MembershipAlphabet Soup Angela Broderick
O
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PS
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Privacy
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Quota
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Relationships
The New 3R’s of MembershipAlphabet Soup Angela Broderick
R
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Relevance
The New 3R’s of MembershipAlphabet Soup Angela Broderick
R
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ROI
The New 3R’s of MembershipAlphabet Soup Angela Broderick
R
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Stick
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S
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The New 3R’s of MembershipAlphabet Soup Angela Broderick
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Spokeo
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Telephone
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Un-marketing
The New 3R’s of MembershipAlphabet Soup Angela Broderick
U
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eVangelize
The New 3R’s of MembershipAlphabet Soup Angela Broderick
V
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eVangelize
The New 3R’s of MembershipAlphabet Soup Angela Broderick
VEvangelism
Referrals
Retention
Satisfaction
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eVangelize
The New 3R’s of MembershipAlphabet Soup Angela Broderick
VMost trusted advertising
1.Recommendations from friends
2.Other people’s opinions online
3.Company websites
4.Editorial content
5.Brand sponsorships
Source: Nielsen Online Global Consumer Study, April 2009
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WWW.
The New 3R’s of MembershipAlphabet Soup Angela Broderick
W
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X-Prize
The New 3R’s of MembershipAlphabet Soup Angela Broderick
X
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eXcite
The New 3R’s of MembershipAlphabet Soup Angela Broderick
X
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Zero Return
The New 3R’s of MembershipAlphabet Soup Angela Broderick
Z
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For audio recording of this presentation, email Angela:[email protected]
The New 3R’s of MembershipAlphabet Soup Angela Broderick